world-cup
Experts believe that due to its growing popularity, women's cricket today has a lot to offer in terms of brand association
#TakeOnTheWorld captures moments in Shafali’s journey from Rohtak to representing India at the ICC Women’s T20 World Cup
exchange4media Staff Feb 15, 2020 8:15 AM
The winners, across the 12 categories, were selected by a jury comprising former cricketers, ESPNcricinfo’s senior editors, writers, and global correspondents
exchange4media Staff Feb 10, 2020 4:51 PM
Ahead of ICC Women's T20 World Cup, brand expert discuss why the tides are turning in the favour of female players
Shreshtha Verma Jan 20, 2020 8:50 AM
The brand’s marketing promotion expenses have also shot up by 70% from Rs 54.70 crore in FY18 to Rs 94 crore in FY19
Misbaah Mansuri Dec 19, 2019 9:01 AM
We take a look at events that kept digital majors busy and those who emerged as newsmakers of the year
Shikha Paliwal Dec 17, 2019 8:38 AM
The airline is the first regional carrier to leverage the Facebook AR ads format, enabling consumers to play the game directly from Facebook’s newsfeed without additional applications
exchange4media Staff Dec 12, 2019 4:56 PM
Major news events, such as the Lok Sabha Election, Chandrayaan 2, and Article 370 also dominated searches in 2019
exchange4media Staff Dec 11, 2019 5:48 PM
#loksabhaelections2019, #chandrayaan2, #cwc19 emerged among the most talked about topics on Twitter in 2019
exchange4media Staff Dec 10, 2019 4:29 PM
Coca-Cola India reported revenues of Rs 2,380 cr for the financial year 2018-19
Misbaah Mansuri Nov 1, 2019 8:28 AM
The entire campaign will run across three stages: awareness, consideration & booking, and is intended to drive visitation to Australia during 2020 and beyond
Misbaah Mansuri Oct 17, 2019 9:05 AM
The tournament will be held in Japan from September 20 to November 2 and will be telecast in India live on the SONY TEN 2 channels and VOD service SonyLIV
exchange4media Staff Sep 17, 2019 3:22 PM
The event saw 42% increase in average time watched per unique viewer in comparison to the 2015 event
exchange4media Staff Sep 17, 2019 1:53 PM
Paul, Country Lead - Monetisation Strategy and Programmatic at UCWeb, tells us about the platform’s shift from a browsing tool to a content platform, and more
Dolly Mahayan Sep 12, 2019 8:02 AM
The brand has come out with a similar contest around India vs West Indies series
exchange4media Staff Aug 26, 2019 1:17 PM
The process offers organisations an opportunity to obtain rights to an attractive digital content package for 12 ICC events over the next four years
exchange4media Staff Aug 9, 2019 2:15 PM
According to digital content viewing figures released by The International Cricket Council, Cricket World Cup 2019 emerged as one of the world’s most-watched sporting events
exchange4media Staff Aug 7, 2019 1:55 PM
Despite acquiring exclusive media rights for World Cup Kabaddi 2019, Sony Pictures Networks India said they could not televise the tournament due to events beyond their control
Shikha Paliwal Aug 1, 2019 7:43 AM
The advertising revenues witnessed a growth of 28%, increasing to Rs 92 crore
exchange4media Staff Jul 25, 2019 5:28 PM
The match has recorded 51 million impressions, as per BARC data
exchange4media Staff Jul 25, 2019 5:16 PM
