According to the report 'Impact of COVID-19 on Revenues of World Cricket and Indian Sports', Indian cricket revenue is nearly 45% of total cricket revenues, 75% of which comes from IPL

exchange4media Staff May 21, 2020 4:45 PM

As per the report, ICC Cricket World Cup 2011 India vs Pakistan match registered 87% growth in viewership minutes

exchange4media Staff Apr 10, 2020 8:08 AM

The new show is called One on One #Workfromhome where the host catches up with cricketers over a video-chat during this global time-out

exchange4media Staff Apr 8, 2020 7:45 PM

Among the few noteworthy shows are ESPNcricinfo Videocast with Sanjay Manjrekar, One on One #WorkFromHome and Evergreen Stories

exchange4media Staff Apr 7, 2020 12:46 PM

Pro Kabaddi League Season 7 also saw the overall viewership grow by a whopping 40% in the HSM markets

exchange4media Staff Mar 31, 2020 6:22 PM

Data also shows that the final match between India and Australia garnered a total of 40.97 million unique viewers

Sonam Saini Mar 23, 2020 8:51 AM

According to the report, while TV continues to grow as the biggest medium for ad spends in sports, brands are also leveraging digital in an effort to build a connect with consumers

exchange4media Staff Mar 12, 2020 12:59 PM

While some IPL sponsors have said footfalls will be affected, others say with about two weeks left for the tournament the impact could still be controlled

Ruhail Amin Mar 11, 2020 8:05 AM

The film, set against the backdrop of the 1983 and 2011 Cricket World Cup Finals, has been exclusively premiered on Hotstar

exchange4media Staff Mar 2, 2020 10:15 AM

Indian cricket team’s all-rounder Jemimah Rodrigues and Powerade brand ambassador MS Dhoni kickstarted the campaign inspiring young women to power through and never give up on their dreams

exchange4media Staff Feb 24, 2020 5:01 PM

Experts believe that due to its growing popularity, women's cricket today has a lot to offer in terms of brand association

Shreshtha Verma Feb 20, 2020 8:43 AM

#TakeOnTheWorld captures moments in Shafali’s journey from Rohtak to representing India at the ICC Women’s T20 World Cup

exchange4media Staff Feb 15, 2020 8:15 AM

The winners, across the 12 categories, were selected by a jury comprising former cricketers, ESPNcricinfo’s senior editors, writers, and global correspondents

exchange4media Staff Feb 10, 2020 4:51 PM

Ahead of ICC Women's T20 World Cup, brand expert discuss why the tides are turning in the favour of female players

Shreshtha Verma Jan 20, 2020 8:50 AM

The brand’s marketing promotion expenses have also shot up by 70% from Rs 54.70 crore in FY18 to Rs 94 crore in FY19

Misbaah Mansuri Dec 19, 2019 9:01 AM

We take a look at events that kept digital majors busy and those who emerged as newsmakers of the year

Shikha Paliwal Dec 17, 2019 8:38 AM

The airline is the first regional carrier to leverage the Facebook AR ads format, enabling consumers to play the game directly from Facebook’s newsfeed without additional applications

exchange4media Staff Dec 12, 2019 4:56 PM

Major news events, such as the Lok Sabha Election, Chandrayaan 2, and Article 370 also dominated searches in 2019

exchange4media Staff Dec 11, 2019 5:48 PM

#loksabhaelections2019, #chandrayaan2, #cwc19 emerged among the most talked about topics on Twitter in 2019

exchange4media Staff Dec 10, 2019 4:29 PM

Coca-Cola India reported revenues of Rs 2,380 cr for the financial year 2018-19

Misbaah Mansuri Nov 1, 2019 8:28 AM