The process offers organisations an opportunity to obtain rights to an attractive digital content package for 12 ICC events over the next four years

exchange4media Staff Aug 9, 2019 2:15 PM

According to digital content viewing figures released by The International Cricket Council, Cricket World Cup 2019 emerged as one of the world’s most-watched sporting events

exchange4media Staff Aug 7, 2019 1:55 PM

Despite acquiring exclusive media rights for World Cup Kabaddi 2019, Sony Pictures Networks India said they could not televise the tournament due to events beyond their control

Shikha Paliwal Aug 1, 2019 7:43 AM

The advertising revenues witnessed a growth of 28%, increasing to Rs 92 crore

exchange4media Staff Jul 25, 2019 5:28 PM

The match has recorded 51 million impressions, as per BARC data

exchange4media Staff Jul 25, 2019 5:16 PM

The 360-degree campaign, celebrating cricket fans and their cheering spirit, witnessed a reach of over 3 million

exchange4media Staff Jul 25, 2019 2:46 PM

The report also revealed that during the recently-concluded Cricket Season, the India vs New Zealand semi-final was the most talked-about match, with user consumption of over 1.2 million

exchange4media Staff Jul 24, 2019 4:45 PM

The brand will launch its global ‘Be A King’ campaign in conjunction with these partnerships and bring out limited edition packaging, showcasing the iconic league trophies, and more

exchange4media Staff Jul 24, 2019 12:23 PM

The study by Razorpay states that India witnessed 40% growth in digital transactions in April-May-June as again Jan-Feb-March

exchange4media Staff Jul 19, 2019 3:24 PM

Tweet by Virat Kohli thanking fans and his heart-warming gesture towards 87-year-old die-hard India fan Charulata Patel is the most retweeted tweet of #CWC19

Anjali Thakur Jul 17, 2019 7:44 AM

Campaigns by Uber, Dream11, Coca-Cola and BYJU’S were among those that stood out during the cricketing extravaganza  

Dolly Mahayan Jul 16, 2019 8:32 AM

Jofra Archer, Ben Stokes, Jos Buttler, Trent Boult, Lockie Ferguson, James Neesham and Kane Williamson are on top of the preference list for IPL franchises

Tasmayee Laha Roy Jul 16, 2019 8:29 AM

After first becoming Global Partner of ICC, Oppo has also established partnerships with Roland-Garros and Wimbledon

exchange4media Staff Jul 15, 2019 5:37 PM

The platform shattered its own previous record when 18.6 million viewers tuned in to it during the VIVO IPL 2019 final

exchange4media Staff Jul 15, 2019 3:13 PM

Radio Mango has teamed up with Maruti Suzuki Vitara Brezza for 'Duckworth Lewis' campaign

exchange4media Staff Jul 13, 2019 6:00 PM

The brand has achieved a reach of 70 mn for the campaign so far

exchange4media Staff Jul 12, 2019 5:10 PM

From ICC Cricket World Cup 2019 and Wimbledon to Kabaddi, Hero Intercontinental Cup and Formula 1, the platforms will host several sport events

exchange4media Staff Jul 11, 2019 12:09 PM

As the official digital streaming partner of the World Cup, Hotstar's immense reach and scale have made it a top choice for advertisers across the country

Dolly Mahayan Jul 11, 2019 9:01 AM

Experts say while Dhoni will continue to remain brands’ favourite, marketers will also look at Ravindra Jadeja for his ‘never say die attitude'

Anjali Thakur & Dolly Mahayan Jul 11, 2019 8:37 AM

The number surpassed the IPL 2019 final number of 18.6 million, which was the highest ever for the platform till Wednesday

exchange4media Staff Jul 11, 2019 6:57 AM