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Guest Column: Bhuvan Lall chronicles the extraordinary journey of the Amritraj brothers, from Chennai to the global stage, and the values of self-belief, family and perseverance
Bhuvan Lall Sep 7, 2026 8:19 AM
Wooster & Jeeves, an occasional companion to ‘Chronicles from Mehra World’ by Rajeev Beotra, offer a comic take on Federer, Djokovic, Agassi, Graf and the unlikely rise of pickleball
Rajeev Beotra Sep 2, 2026 8:37 AM
Neutrogena reportedly faced a social media backlash from actress Panettiere’s supporters over allegations that it abandoned her during a difficult period
e4m Staff Aug 21, 2026 2:45 PM
An affectionate contemporary homage by Rajeev Beotra to P. G. Wodehouse and his immortal creations, Bertie Wooster and Jeeves
Rajeev Beotra Aug 21, 2026 8:23 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why Shah Rukh Khan continues to remain in the consideration set for major brands seeking celebrity endorsers
Ganapathy Viswanathan Aug 17, 2026 12:03 PM
Rajeev Beotra takes a witty look at Christopher Nolan’s ‘The Odyssey’, unpacking the epic’s mythology, larger-than-life characters and the director’s penchant for complex storytelling
Rajeev Beotra Aug 10, 2026 9:27 AM
Rajeev Beotra brings Bertie Wooster and Jeeves back in a witty take on Mehra’s post-retirement life, family and new ventures in his ‘Chronicles from Mehra World’ series
Rajeev Beotra Aug 5, 2026 9:06 AM
CenturyPly says its new Total Cover warranty will boost sales, with projected claims of just 0.05–0.06% of turnover and minimal impact on EBITDA and margins.
From billion-dollar campaigns to decades-long brand associations, brand experts decode why some collaborations outlast the movies that spawned them
Sandhi Sarun Aug 3, 2026 9:03 AM
Lopah Mudra Bhattacharrya, Vice President Corporate Communications, HDFC Life, pays tribute to senior journalist Derek Bose who passed away recently
e4m Staff Jul 29, 2026 12:17 PM
The revival of "Googly Woogly Wooksh" also highlights the importance of protecting creative equity
Author and historian Bhuvan Lall shares memories of his friendship and deep association with American film director and screenwriter Chuck Russell who passed away recently
Bhuvan Lall Jul 27, 2026 8:47 AM
From endorsing luxury names like Rolex, Bvlgari and Bentley to building businesses & producing content, Priyanka Chopra Jonas’ brand journey is an example of building celebrity value over time
Shalinee Mishra Jul 18, 2026 9:42 AM
Qureshi’s success with Buzzzooka builds directly on his established footprint in the Indian film industry
NATIVE CONTENT Jul 13, 2026 1:27 PM
The categories span from web series and digital films to podcasts, youth dramas, and outstanding non-fiction projects and micro dramas
e4m Staff Jul 9, 2026 11:52 AM
The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV
e4m Staff Jun 29, 2026 1:55 PM
For advertisers, international franchises provide an immersive setting that amplifies brand messaging through theatrical excitement and buzz
Sunidhi Vijay Jun 29, 2026 8:56 AM
John succeeds Sacha Berendji, who will stay with M&S and remain on the Executive Committee until April 2027
While Accenture is set to acquire creator and social agency Whalar, Times Internet has acquired entertainment-focused social publisher Instant Bollywood
e4m Staff Jun 9, 2026 11:53 AM
As per news agencies, JioStar has alleged that Zee Entertainment had broadcast Bollywood films that only it has the rights to
e4m Staff May 15, 2026 4:41 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention
Ganapathy Viswanathan May 11, 2026 8:35 AM
President Seok Woo Yong, who has led the business, will serve as advisor to the Head of Device eXperience (DX) Division
e4m Staff May 4, 2026 10:19 AM
Following the buzz around ‘Dhurandhar: The Revenge’, Ranveer Singh has strengthened his position as a highly sought-after brand ambassador, with over 40 endorsements across premium and mass categories
Shalinee Mishra Mar 27, 2026 8:32 AM
The project titled as ‘The Terror Report’ will serve as a sequel to ‘The Sabarmati Report’
e4m Staff Mar 24, 2026 6:40 PM
Today, the endorsement economy is no longer divided into ‘Bollywood for national’ and ‘South for regional’; it is being reshaped by cultural influence, fandom intensity, and cross-market appeal
Pooja Yadav Mar 23, 2026 9:28 AM
Beyond box office collections, ‘Dhurandhar: The Revenge’ is emerging as a case study in how projected footfalls are translating into measurable advertising value
Shalinee Mishra Mar 23, 2026 8:57 AM
The In Memoriam tribute, honours film industry figures who passed away in the previous year
Vaishnavi Deshpande Mar 16, 2026 4:43 PM
The 98th Academy Awards is held at the Dolby Theatre in Hollywood, Los Angeles
e4m Staff Mar 16, 2026 8:13 AM
Advance bookings for ‘Dhurandhar 2’ have sparked debate as preview ticket prices in several cities rise well above the usual range for Hindi films
Vaishnavi Deshpande Mar 10, 2026 4:24 PM
Advance bookings for ‘Dhurandhar 2’ have sparked debate as preview ticket prices in several cities rise well above the usual range for Hindi films
Vaishnavi Deshpande Mar 10, 2026 4:21 PM
To mark International Women’s Day, diplomats recreated the viral ‘Dhurandhar’ trend, blending Bollywood flair with a tribute to the women working at the mission
Vaishnavi Deshpande Mar 10, 2026 2:49 PM
The agency will also develop platform-first content strategies, campaign narratives, and community engagement initiatives aimed at strengthening Woodland’s connection with digital-first audiences
In addition, Kangwook Lee will oversee long-term research in physical AI at KRAFTON’s new venture, Ludo Robotics, serving as its CTO
e4m Staff Feb 23, 2026 11:14 AM
US Justice Department is also examining whether Netflix has engaged in exclusionary or anticompetitive conduct that could entrench its market position
Ahead of Valentine’s Day, Instamart’s public installation uses flowers, nostalgia, and real people to explore what love looks like across generations, identities, and moments
The Anupam Kher-directed film follows the journey of Tanvi a young woman on the autism spectrum who sets out to fulfil a deeply personal goal
Vaishnavi Deshpande Feb 6, 2026 4:25 PM
Dwivedi recently transitioned to The Indian Express Group to lead new Hindi digital initiatives after a 12-year tenure at Lallantop
e4m Staff Feb 6, 2026 12:19 PM
Khosla Ka Ghosla 2 is officially underway, with early signals pointing to an expansion of a universe audiences never stopped relating to
Ruhail Amin Feb 3, 2026 9:30 AM
Several celebrities have announced social media ‘breaks’ to prioritise their health
Vaishnavi Deshpande Jan 28, 2026 12:17 PM
Chaitanya Chinchlikar's new role is in addition to this current role as Vice President at Whistling Woods International
From Ranbir Kapoor as Ross, Priyanka Chopra as Rachel, Kareena Kapoor as Monica to Aamir Khan as Chandler – a Bollywood twist on 'Friends' mixing the show's humour with filmy flair
Vaishnavi Deshpande Jan 20, 2026 7:16 PM
In today’s In the Spotlight feature, Vivek Sabharwal, Head - Marketing & PR, Woodland shares his career journey, 14-year tenure with Woodland, leadership lessons, and more
Ritika Upmanyu Jan 20, 2026 2:13 PM
The Palmonas ad sees Amrita Rao channel her 'Vivah' persona, delivering her line in the same iconic style
Vaishnavi Deshpande Jan 16, 2026 5:55 PM
Hrithik Roshan’s brand associations are typically long-term and strategically aligned with his image, reinforcing credibility rather than pursuing short-term visibility
Shalinee Mishra Jan 10, 2026 8:53 AM