woo
Socia Media Influencers

Experts believe that unlike celebrities, these influencers are giving brands a greater reach at affordable rates

Shreshtha Verma Aug 12, 2019 8:43 AM

hotstar

According to a techARC-Unomer study, Hotstar has the highest penetration of 49 percent on smartphone devices in entertainment OTT app category, while Jio leads in the live segment

exchange4media Staff Jul 19, 2019 2:30 PM

Shahrukh Khan voiceover's as Mufasa in The Lion King

Analysts say roping in Indian actors helps foreign production houses expand reach of their films, as in the case of Shah Rukh Khan & his son doing voiceovers for ‘The Lion King - Rise of the King’

Nafisa Shaheen Jul 18, 2019 8:50 AM

Father's Day

Marketers and industry heads share the insight and strategy behind campaigns conceptualised around Father’s Day

Shweta Raaj Singh Jun 15, 2019 8:48 AM

Khandu

CM Pema Khandu, along with his delegation, is in Mumbai to meet top M&E representatives

Ruhail Amin Jun 13, 2019 11:36 AM

Harkirat Singh

Harkirat Singh, Managing Director, Woodland, says the brand is focussed on keeping its brand message aligned with the product line that caters to the outdoor enthusiast

Dolly Mahayan Jun 4, 2019 9:09 AM

Shemaroo ATN

ATN Movies, powered by Shemaroo, will be fueled with content from Shemaroo’s Bollywood library and will give ATN Movies consumers access to contemporary and classic cinema

exchange4media Staff May 28, 2019 5:25 PM

Prime Minister Modi

As the Modi-led BJP government comes to power for a second term, marketers look forward to stability, growth and stronger policies to bolster the industry

exchange4media Staff May 28, 2019 8:50 AM

Group M

INCA allows clients to run campaigns across YouTube, Instagram, Facebook, Snapchat, Twitter & TikTok

exchange4media Staff May 14, 2019 1:42 PM

radioOne

The station will look to tap into the emerging cultural and entertainment trends of the city and the love for Kollywood

exchange4media Staff May 13, 2019 10:30 AM

smule

Music enthusiasts can showcase their talent and win a chance to fly and perform in the US

exchange4media Staff May 9, 2019 1:34 PM

Kesari IPL

With films such as Kesari, Kalank, Romeo Akbar Walter released during the IPL season, Bollywood is taking on IPL and earning big moolah despite IPL's huge viewership

Ruhail Amin Apr 23, 2019 8:43 AM

MattEastwood

Eastwood, Global Chief Creative Officer, McCann Health, spills the beans on the power of advertising and how marketers can make a lasting global impact through their ad campaigns

Noel Dsouza Apr 15, 2019 8:22 AM

kalki

In a chat with Kubbra Sait, Koechlin and Chaturvedi share their struggles and aspirations

Tasmayee Laha Roy Apr 13, 2019 8:56 AM

TVF

The digital content creators are now experimenting with genres and formats. From black & white originals to full length feature film, 2019 will be a year of experiments for TVF

Tasmayee Laha Roy Apr 1, 2019 8:51 AM

The Small Big Idea ZEE ETC

The agency will be focusing on delivering a brand new look to ETC’s social media

exchange4media Staff Mar 25, 2019 12:33 PM

AppyFizz

He will be the face of the brand in south India, while Salman Khan will continue to be the national brand ambassador of the brand

exchange4media Staff Feb 20, 2019 2:02 PM

SheamrooMe

The platform will offer Indian video content across Bollywood, Gujarati, Devotion, Punjabi and Kids genre

exchange4media Staff Feb 14, 2019 8:37 AM

payback

Members get a chance to redeem points and win a jackpot of Rs 1.25 lakh

exchange4media Staff Feb 11, 2019 6:22 PM

MTV roadies

The reality show has roped in Droom and other marquee sponsors for one of the longest reality shows in India

exchange4media Staff Feb 9, 2019 4:00 PM

Advertisment

Advertisment

Advertisment

Advertisment