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From endorsing luxury names like Rolex, Bvlgari and Bentley to building businesses & producing content, Priyanka Chopra Jonas’ brand journey is an example of building celebrity value over time
Shalinee Mishra Jul 18, 2026 9:42 AM
Qureshi’s success with Buzzzooka builds directly on his established footprint in the Indian film industry
NATIVE CONTENT Jul 13, 2026 1:27 PM
The categories span from web series and digital films to podcasts, youth dramas, and outstanding non-fiction projects and micro dramas
e4m Staff Jul 9, 2026 11:52 AM
The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV
e4m Staff Jun 29, 2026 1:55 PM
For advertisers, international franchises provide an immersive setting that amplifies brand messaging through theatrical excitement and buzz
Sunidhi Vijay Jun 29, 2026 8:56 AM
John succeeds Sacha Berendji, who will stay with M&S and remain on the Executive Committee until April 2027
While Accenture is set to acquire creator and social agency Whalar, Times Internet has acquired entertainment-focused social publisher Instant Bollywood
e4m Staff Jun 9, 2026 11:53 AM
As per news agencies, JioStar has alleged that Zee Entertainment had broadcast Bollywood films that only it has the rights to
e4m Staff May 15, 2026 4:41 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention
Ganapathy Viswanathan May 11, 2026 8:35 AM
President Seok Woo Yong, who has led the business, will serve as advisor to the Head of Device eXperience (DX) Division
e4m Staff May 4, 2026 10:19 AM
Following the buzz around ‘Dhurandhar: The Revenge’, Ranveer Singh has strengthened his position as a highly sought-after brand ambassador, with over 40 endorsements across premium and mass categories
Shalinee Mishra Mar 27, 2026 8:32 AM
The project titled as ‘The Terror Report’ will serve as a sequel to ‘The Sabarmati Report’
e4m Staff Mar 24, 2026 6:40 PM
Today, the endorsement economy is no longer divided into ‘Bollywood for national’ and ‘South for regional’; it is being reshaped by cultural influence, fandom intensity, and cross-market appeal
Pooja Yadav Mar 23, 2026 9:28 AM
Beyond box office collections, ‘Dhurandhar: The Revenge’ is emerging as a case study in how projected footfalls are translating into measurable advertising value
Shalinee Mishra Mar 23, 2026 8:57 AM
The In Memoriam tribute, honours film industry figures who passed away in the previous year
Vaishnavi Deshpande Mar 16, 2026 4:43 PM
The 98th Academy Awards is held at the Dolby Theatre in Hollywood, Los Angeles
e4m Staff Mar 16, 2026 8:13 AM
Advance bookings for ‘Dhurandhar 2’ have sparked debate as preview ticket prices in several cities rise well above the usual range for Hindi films
Vaishnavi Deshpande Mar 10, 2026 4:24 PM
Advance bookings for ‘Dhurandhar 2’ have sparked debate as preview ticket prices in several cities rise well above the usual range for Hindi films
Vaishnavi Deshpande Mar 10, 2026 4:21 PM
To mark International Women’s Day, diplomats recreated the viral ‘Dhurandhar’ trend, blending Bollywood flair with a tribute to the women working at the mission
Vaishnavi Deshpande Mar 10, 2026 2:49 PM
The agency will also develop platform-first content strategies, campaign narratives, and community engagement initiatives aimed at strengthening Woodland’s connection with digital-first audiences
In addition, Kangwook Lee will oversee long-term research in physical AI at KRAFTON’s new venture, Ludo Robotics, serving as its CTO
e4m Staff Feb 23, 2026 11:14 AM
US Justice Department is also examining whether Netflix has engaged in exclusionary or anticompetitive conduct that could entrench its market position
Ahead of Valentine’s Day, Instamart’s public installation uses flowers, nostalgia, and real people to explore what love looks like across generations, identities, and moments
The Anupam Kher-directed film follows the journey of Tanvi a young woman on the autism spectrum who sets out to fulfil a deeply personal goal
Vaishnavi Deshpande Feb 6, 2026 4:25 PM
Dwivedi recently transitioned to The Indian Express Group to lead new Hindi digital initiatives after a 12-year tenure at Lallantop
e4m Staff Feb 6, 2026 12:19 PM
Khosla Ka Ghosla 2 is officially underway, with early signals pointing to an expansion of a universe audiences never stopped relating to
Ruhail Amin Feb 3, 2026 9:30 AM
Several celebrities have announced social media ‘breaks’ to prioritise their health
Vaishnavi Deshpande Jan 28, 2026 12:17 PM
Chaitanya Chinchlikar's new role is in addition to this current role as Vice President at Whistling Woods International
From Ranbir Kapoor as Ross, Priyanka Chopra as Rachel, Kareena Kapoor as Monica to Aamir Khan as Chandler – a Bollywood twist on 'Friends' mixing the show's humour with filmy flair
Vaishnavi Deshpande Jan 20, 2026 7:16 PM
In today’s In the Spotlight feature, Vivek Sabharwal, Head - Marketing & PR, Woodland shares his career journey, 14-year tenure with Woodland, leadership lessons, and more
Ritika Upmanyu Jan 20, 2026 2:13 PM
The Palmonas ad sees Amrita Rao channel her 'Vivah' persona, delivering her line in the same iconic style
Vaishnavi Deshpande Jan 16, 2026 5:55 PM
Hrithik Roshan’s brand associations are typically long-term and strategically aligned with his image, reinforcing credibility rather than pursuing short-term visibility
Shalinee Mishra Jan 10, 2026 8:53 AM
At a pre-game show, ‘Bhangra Empire’ performed the film’s title track, and the video quickly went viral on social media
Vaishnavi Deshpande Jan 9, 2026 4:30 PM
Farah Khan has expanded her influence beyond cinema, building a thriving YouTube presence that demonstrates how consistency, collaboration, and platform ownership drive sustainable relevance
Shalinee Mishra Jan 9, 2026 9:23 AM
Recent events around Kartik Aaryan, Tara Sutaria and Akshaye Khanna highlight the workings of an informal, largely unregulated influencer-driven publicity ecosystem
Shalinee Mishra Jan 9, 2026 8:53 AM
With a cumulative $5.66 billion haul, the franchise now leads over other major Hollywood trilogies by nearly $1 billion at the global box office
e4m Staff Dec 27, 2025 8:19 AM
The mix of ambassador roles, digital collaborations and brand co-creation reflects how advertisers are increasingly assessing newcomers beyond box-office performance
Vaishnavi Deshpande Dec 19, 2025 5:35 PM
The film capitalises on a moment that was already viral: the Emraan Hashmi–Raghav Juyal chemistry from Netflix series The Ba**ds of Bollywood
Netflix has said Sameer Wankhede, the former NCB officer, has been overreacting to a brief satirical segment in Aryan Khan’s directorial debut and that the show lampoons the entire film industry
e4m Staff Nov 28, 2025 10:36 AM
Amitabh Bachchan, who frequently co-starred with Dharmendra in the 1970s and 80s, paid a heartfelt tribute on his blog after the actor’s passing on November 24
e4m Staff Nov 25, 2025 3:15 PM
After the news broke, celebrities and public figures took to social media to pay heartfelt tribute to Dharmendra, a star who touched generations
Vaishnavi Deshpande Nov 24, 2025 4:13 PM
One of Dharmendra’s earliest and most iconic commercial appearances was for Rajdoot Motorcycles
e4m Staff Nov 24, 2025 2:22 PM
Amid mounting cost pressures, and growing allure of micro-dramas, platforms are scaling back the number, duration, and budgets of their web-series
Kanchan Srivastava Nov 17, 2025 9:16 AM
Hollywood’s ‘The Devil Wears Prada 2’ joins India’s nostalgia wave, where emotion meets strategy. From ‘Gadar 2’ to ‘Don 3’, marketers are cashing in on emotional continuity
e4m Staff Nov 13, 2025 4:19 PM
Meezaan, who is Jaaved Jaaferi’s son, brings the generational connection full circle — carrying his father’s legacy with his own fresh swag
The couple has received widespread congratulations online following the arrival of their first child