Tendulkar was first roped in as the brand ambassador in 2010. The company has recently extended its partnership with him by five years

exchange4media Staff 1 week ago

The Hitachi Air campaign has been designed on a light storytelling format with which the viewer instantly identifies

exchange4media Staff 15-June-2019

Mathur, CEO, Mufti, spends his weekends with family & watches a live musical or scribbles down notes to unwind

exchange4media Staff 15-June-2019

Nikhil Madhok, EVP & Head of Original Content, Hotstar, talks about the launch of Hotstar Specials, growth of original content, how IPL helped the surge in viewership, and self-regulation

Shweta Raaj Singh 23-May-2019

The league had some nail-biting finishes, including the first tie of the league played out between Chennai Challengers and Mumbai Che Raje

exchange4media Staff 22-May-2019

Due to the ongoing Indian Premier League, online travel brands saw 20% growth in sales this year whereas hotel bookings saw an approximate 15% rise in their bookings during match days

Shweta Raaj Singh 09-May-2019

Anirudh Pandharkar, CMO, VIP Industries speaks about the brand's re-launch and the ‘Hello Holidays’ campaign which seeks to align the brand’s core values with the modern Indian family

Dolly Mahayan 23-April-2019

We bring you a roundup of the news making headlines this past week

exchange4media Staff 23-March-2019

Benddit will use this round of funding to accelerate product development, expand its team of experts & on-board service providers

exchange4media Staff 08-March-2019

The Head of Marketing at VIP Industries Limited says that Caprese’s primary TG is the young and married women who wish to indulge in the latest fashion trends at an affordable price

Simran Sabherwal 16-February-2019

Ghose joined VIP Industries in 2013 and has played a crucial role in building brands like Skybags and Aristocrat

exchange4media Staff 12-February-2019

At the exchange4media Conclave, held on November 16 in Mumbai, our esteemed panel of speakers discussed the topic, 'Human Insight vs AI in Marketing'

exchange4media Staff 20-November-2018

A few snapshots from the exchange4media Conclave held on November 16 at the Taj, Santacruz in Mumbai

exchange4media Staff 17-November-2018

Vipin Kharbanda had previously worked with The Statesman Group of publications as Vice President - Marketing

exchange4media Staff 30-October-2018

He will be responsible for augmenting consumer experiences and propelling the brand towards stronger growth

exchange4media Staff 25-September-2018

Prakash joined PepsiCo in 1998 in India, and since then has held various positions across marketing and franchise functions in the company both in India and abroad

exchange4media Staff 22-September-2018

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff 22-September-2018

Khushnum Ichhaporia was appointed as CMO for IIFL Securities Limited and Vipul Oberoi as CMO for IIFL Finance Limited

exchange4media Staff 29-August-2018

Vishal Kaul who has been associated with PepsiCo for 19 years will be replacing Prakash

exchange4media Staff 29-August-2018

The popular YouTube star on the brand associations, his key ingredient to success and his fierce loyalty towards YouTube

exchange4media Staff 01-August-2018