TVS Motor's DriveX appoints Vipin Yadav as Vice President & Head of Marketing

Most recently, Yadav served as the Marketing Director (Marketing Head) at Hisense India

by e4m Staff
Published: Jun 11, 2025 3:01 PM | 2 min read

DriveX Mobility, a subsidiary of TVS Motor Company, has appointed Vipin Yadav as Vice President and Head of Marketing.

Yadav has over 17 years of experience across leading consumer brands.

Most recently, he served as the Marketing Director (Marketing Head) at Hisense India and also held the position of Head of Marketing for Toshiba TV, where he led key brand initiatives. Prior to that, he also spent over seven years at OPPO India in senior leadership roles.

Yadav will lead DriveX’s omnichannel marketing strategy efforts while overseeing brand strategy, go-to-market strategy, digital innovation, and customer engagement. He will contribute significantly to DriveX being positioned as India’s trusted and tech-forward disruptive brand in the mobility space.

“This is an incredible opportunity to shape the future of pre-owned two-wheelers,” said Yadav about his role. “We’re not just redefining the category—we’re building a brand anchored in innovation, trust, and putting customers first. My focus will be on driving impact through authentic, insight-led marketing that resonates deeply and delivers real value.”

Narain Karthikeyan, Founder & Director at DriveX, said, “We’re thrilled to have Vipin on board. He brings a sharp understanding of the Indian consumer and the ability to turn insights into strong brand actions. As we grow our footprint and continue to innovate, Vipin’s leadership will help us connect more deeply with our customers.”