Honasa Consumer elevates Vipul Maheshwari to lead product & data analytics

Vipul Maheshwari has been with Honasa for the past four years

by e4m Staff
Published: Nov 28, 2024 12:36 PM | 1 min read

Honasa Consumer Limited, home to brands like Mamaearth, The Derma Co., Aqualogica, Bblunt, Dr. Sheth's, and Staze Beauty, has announced the elevation of Vipul Maheshwari as Senior Vice President - Product and Data Analytics.

Vipul has been with Honasa for the past four years. In his new role, Vipul will lead this continued integration of advanced analytics for product development, further enhancing Honasa’s diverse brand portfolio.

Commenting on the appointment, Varun Alagh, Co-founder and CEO of Honasa Consumer Limited, said, “Data-driven decision-making has always been at the core of our growth, shaping how we understand and serve our customers. Vipul’s expertise in turning complex data into actionable insights has been instrumental in our growth journey. He has been working with a leadership mindset for years and this role is a natural next step for him.”

Speaking on his new role and development, Vipul Maheshwari, SVP & Head of Product and Data Analytics, Honasa Consumer Limited said, “The beauty and personal care industry is at an exciting intersection of product advancement and technological innovation. I'm honored to lead Honasa's efforts in leveraging advanced analytics and product development to create more personalized, efficient, and delightful experiences for our consumers.”