Honasa Consumer appoints Pratik Mukherjee as Head of Brand Factory

Mukherjee will be based out of the head office in Gurgaon

e4m by exchange4media Staff
Published: Aug 1, 2022 2:30 PM  | 2 min read
Honasa

Honasa Consumer, parent company of Mamaearth, has appointed Pratik Mukherjee as Vice President, Brand Factory, where he will be responsible for crafting, launching, and building new brands business for Honasa.

With over a decade of experience, Mukherjee has been a part of prestigious brands like P&G, Gillette, and Urban Company. He began his professional career with Tata Consultancy Group before moving on to IIM-Ahmedabad to complete his master's degree.

Speaking on his role, Mukherjee said, “I am honored and excited to join Honasa and contribute towards the journey to build a house of consumer-loved brands leveraging the digital-first D2C playbook. Honasa Consumer’s brands have created tremendous displacement capturing sizable market share and garnering consumer trust in a very short period. I look forward to joining this trailblazing team and contributing to the next wave of growth for the company.”

Commenting on the onboarding, Varun Alagh, Co-Founder and CEO, Honasa Consumer Pvt. Ltd. said, “Honasa has emerged as the fastest growing D2C brand and being a digital-first brand, it is critical to constantly innovate and stay ahead of competition in this extremely dynamic digital ecosystem. Pratik has extensive experience of building millennial brands, and he will elevate and support us as we plan to implement efficient strategies to launch new brands and take the businesses to the next level with his knowledge and expertise. We are thrilled to have him on board as we expand the company."

Mukherjee will be based out of the Honasa Consumer head office in Gurgaon.

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