Mukherjee will be based out of the head office in Gurgaon

exchange4media Staff Aug 1, 2022 2:30 PM

The digital campaign was launched on various online platforms such as YouTube, Facebook, Instagram and Twitter amongst others

exchange4media Staff Mar 9, 2020 1:21 PM

Influencers across the nation were associated with the retail chain and have weaved content pieces urging customers to shop at the annual shopping event

exchange4media Staff Dec 6, 2019 7:42 PM

The campaign is promoted on the digital platform using personalisation and video marketing to maximise consumer engagement

exchange4media Staff Dec 3, 2019 4:15 PM

Roch D'souza, CMO, Brand Factory, shares insights on how UGC has amplified the brand's Free Shopping Weekend event

Noel Dsouza Dec 3, 2019 9:09 AM

In a campaign promoted by IdeateLabs, the retail chain has announced discounts in a bidding format

exchange4media Staff Aug 31, 2019 4:08 PM

With his brand value skyrocketing in the last three years, actor Ranveer Singh is on a roll when it comes to brand endorsements

Dolly Mahayan Jun 25, 2019 8:10 AM

The account was won following a multi-agency pitch

exchange4media Staff Jun 6, 2019 10:39 AM

The ‘Once A Year – Buy 2 Get 3 Offer’ will be available from May 22 to May 26

exchange4media Staff May 20, 2019 5:30 PM

The #BuraNaManoDiscountHai campaign, created by Publicis, encourages people to buy new clothes and look their best for Holi by availing their discount offers

exchange4media Staff Mar 16, 2019 8:49 AM

Members get a chance to redeem points and win a jackpot of Rs 1.25 lakh

exchange4media Staff Feb 11, 2019 6:22 PM

The agency will continue with their digital duties for the brand with a key focus on the exploration of driving measurable footfalls for engagements

exchange4media Staff Jan 24, 2019 12:24 PM

The 3rd season of Brand Factory Free Shopping Weekend will be held from 12th to 16th December 2018

exchange4media Staff Dec 9, 2018 10:01 AM

Breaking the clutter of festive films, the digital film by Brand Factory captures Diwali moments in a witty way

exchange4media Staff Nov 3, 2018 10:21 AM

The campaign is inspired by the quintessential Mumbaikar – the one who is glamorous, yet price conscious.

exchange4media Staff Jun 30, 2018 8:54 AM

As creative partner, Publicis Ambience would offer complete integrated communications solutions including branding, advertising and marketing solutions

exchange4media Staff Jun 27, 2018 3:57 PM

In an attempt to celebrate Mumbai's spirit Brand Factory's latest post which is part of their latest #MadeForMumbai campaign couldn't get its message across

exchange4media Staff Apr 30, 2018 8:56 AM

At the recently held Content JAM by exchange4media, experts discussed how marketing plays a role in building brand image or driving conversion

Ronald Menezes Sep 11, 2017 8:39 AM

From situational humour to togetherness and positivity, brands roll outheart-warming campaigns celebratingEid-ul-Fitr

exchange4media Staff Jun 24, 2017 9:07 AM

With their sales almost running into each other, the brands have launched large scale campaigns to highlight their offers

exchange4media Staff May 11, 2017 8:05 AM