Disney+ Hotstar VIP, WhiteHat Jr enter top 10 brands list in Week 37: BARC

As per the weekly data, advertisers witnessed a drop of 1.99% in total insertions whereas brands saw 25% drop

e4m by exchange4media Staff
Updated: Sep 25, 2020 9:44 AM

As per the Broadcast Audience Research Council (BARC) India, Week 37 witnessed 1.99% decline in total weekly ad insertions to 657, 429 against 670, 802 insertions in Week 36 for advertisers. Brands’ weekly impression dropped by 25% to 163, 671 insertions as compared to 218,983 insertions in the previous week.
Hindustan Unilever continued to be the biggest advertiser and this week registered 209,190 insertions followed by Reckitt Benckiser (India) on the second position with 181213 insertions. ITC grabbed the third spot with 51140 insertions.

Godrej Consumer Products and Procter & Gamble bagged fourth and fifth spots this week and registered 45642 and 32516 insertions, respectively. Cadburys India stood at number six with 31678 insertions. Colgate Palmolive India, Brooke Bond Lipton and Procter & Gamble Home Products grabbed seventh, eighth and ninth spots with 29134, 28910 and 27661 insertions respectively. Amazon Online India is the new entrant this week that stood at number 10 with 20345 insertions.
In the top 10 brand list this week, Dettol Antiseptic Liquid is back on its leadership position which was taken by VI last week. The brand registered 34730 insertions followed by Dettol Toilet Soaps on second spot with 24743 insertions.

Dettol Liquid Soap bagged third spot with 207874 insertions followed by Glow & Lovely Advanced Multivitamin on fourth position with 17844 insertions. Surf Excel Easy Wash is on the fifth spot with 11623 insertions. WhiteHat Jr, a learning app, has entered the top ten brands list this week on sixth spot with 11406 insertions followed by Dettol Disinfectant Spray on seventh spot with 10774 insertions. bagged eighth spot with 10672 insertions. Another new entrant made to the list in week 37 is Disney+ Hotstar VIP on ninth spot with 10563 insertions followed by Colgate Dental Cream on tenth position 1052 insertions.

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