DV launches news accelerator for advertisers to reach news audiences

DoubleVerify has announced the launch of its News Accelerator program.

Over a year in the making, this initiative will further align DV's product innovation with the needs of the news industry, and encourage advertiser spending on news and journalism. Key components include the introduction of DV News Plus, a positive contextual segment for news, advanced suitability controls and enhanced analytics tools to drive more positive advertiser engagement with news. Through the program, DV will foster partnerships and feedback loops with dozens of news publishers, across the spectrum of news content - from regional and niche publications to global news leaders, and will educate the industry on how to balance brand suitability with the brand-building opportunity presented by news content. To underscore the investment in the initiative, DV has appointed industry veteran Jack Marshall as the company’s Head of News, who will spearhead the work.

"It is clear that advertising on news sites is a win-win for brands and journalism," said Mark Zagorski, CEO of DoubleVerify. "Our News Accelerator goes beyond just lip service support – it involves real investment in scalable products and thought leadership. This will empower brands to amplify their voice in a safe and suitable manner that boosts campaign performance, while supporting vital news and journalism."

Jack Marshall, with nearly two decades of experience in digital media journalism and publishing, will lead DV’s efforts in the news sector. Marshall has held senior reporting and editorial roles at top publications, including The Wall Street Journal and Digiday. Before joining DV, he co-founded and led Toolkits, a media company focused on publisher monetization and exploring how media companies can effectively and sustainably monetize digital content.

"I am excited to take on this new challenge as DoubleVerify’s first Head of News," said Marshall. “By working closely with publishers we will ensure advertisers are equipped with technology, tools and insights to support news content and confidently engage with valuable news audiences. DV is taking concrete action to empower publishers, and I look forward to collaborating closely with the community to better understand its needs and leverage its insights to enhance DV’s solutions further.”

"DoubleVerify has been a valuable partner, helping us increase monetization for our collective of publishers and bloggers,” said Sarah Chaten, VP, Insights & Analytics at Group Black. “We’re pleased to see this initiative support the industry, ensuring that publishers of all sizes can thrive while delivering an authentic voice to their audiences. We commend DoubleVerify for its continued commitment to developing responsible verification tools with input from publishers, and for helping advertisers understand the benefits of investing in news and diverse publishers. By working together, we can create a digital ecosystem that benefits advertisers, publishers and consumers alike."