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AI, internet advertising, OTT and gaming expected to drive growth as the sector shifts from audience scale to monetisation
e4m Staff Aug 27, 2026 4:28 PM
The firm has released three films featuring JordIndian, Vishakha & Divesh, and Biji Basheer
e4m Staff Aug 27, 2026 3:55 PM
Guest Column: Marketing veteran Shubhranshu Singh says the decision shaping how Facebook and Instagram engage with teenagers is bigger news than the fine
Shubhranshu Singh Aug 27, 2026 2:54 PM
He was serving as Senior Business Director - Media Buying and Planning
e4m Staff Aug 27, 2026 1:00 PM
Khali’s larger-than-life persona also made him an interesting proposition for advertisers
e4m Staff Aug 27, 2026 11:31 AM
From Rajasthan Tourism ad to CRED and Titan, Jim Sarbh has built an advertising identity of his own
e4m Staff Aug 27, 2026 10:07 AM
The investment question is becoming more difficult because the television market itself faces structural pressure
Imran Fazal Aug 27, 2026 9:25 AM
Populations of countries where previous roll outs happened pale in comparison to India’s; so advertising built around interpreting conversation matters more than it would for a conventional banner ad
Shantanu David Aug 27, 2026 9:23 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why consumers are tuning out traditional advertising and why relevance, genuine engagement matter more than ever
Shantomoy Ray Aug 27, 2026 8:49 AM
WPP and Omnicom named first agency partners; self-serve Ads Manager to open on September 4 with daily budgets starting at ₹725
e4m Staff Aug 27, 2026 7:03 AM
Vivek Pradeep Rana, Managing Partner at Gnothi Seauton weighs in on the growing overlap between PR, marketing and paid influence
Vivek Pradeep Rana Aug 26, 2026 6:33 PM
Brisil aims to scale commercial production to meet growing demand for green silica both in India and globally
e4m Staff Aug 26, 2026 2:22 PM
The controversy began after a section of users objected to Kriti’s outfit in the ad
e4m Staff Aug 26, 2026 12:34 PM
Inflection is an independent advisory practice for business growth and leadership
e4m Staff Aug 26, 2026 12:05 PM
Guest Column: Shveta Singh, founder of Iridescent Lens and independent marketing consultant, explores the growing gap between how middle age is experienced today and how businesses market to it
Shveta Singh Aug 26, 2026 9:44 AM
Navin Khemka, President, Client Solutions, WPP Media South Asia, says marketers must look beyond reach and active choice to build long-term memory structures
Kanchan Srivastava Aug 26, 2026 9:25 AM
Industry experts say there is typically a 15–20% uplift in seasonal budgets for Kerala during Onam
Sandhi Sarun Aug 26, 2026 9:11 AM
Rajkumar Remalli’s birthday today marks a personal milestone and offers a chance to look back at a professional journey shaped alongside India’s evolving media and advertising landscape
e4m Staff Aug 26, 2026 8:24 AM
Digital now accounts for 55% of Emami's ATL spends, up from 20% in FY22
e4m Staff Aug 25, 2026 7:37 PM
Rohit Jawa will work with Bessemer portfolio companies on market entry & growth, business transformation, brand building, go-to-market excellence and more
As consumers move between television, CTV, YouTube, Instagram, mobile and the open web, marketers are questioning whether impressions and reach are still enough to judge advertising effectiveness
e4m Staff Aug 25, 2026 12:40 PM
The ad drew flak for the actor’s Indo-Western styling in a rakhi campaign, but many defended it by calling it a contemporary expression
e4m Staff Aug 25, 2026 11:42 AM
As feeds move faster than campaigns, Indian ad agencies are relearning the art of picking their cultural battles
Aryendra Khan Aug 25, 2026 9:18 AM
ASCI said almost 97% of advertisements reported during the post-PROGA period were found on the Meta Ad Library, Instagram and websites
Imran Fazal Aug 25, 2026 9:18 AM
For the creator economy, the impact may depend largely on the type of financial content being produced
Shalinee Mishra Aug 25, 2026 9:12 AM
For brands & agencies, the question is whether the AI badge will matter to consumers, and what happens when machines can identify machine-made content, even when humans cannot
Shantanu David Aug 25, 2026 8:56 AM
Brands aren't abandoning TV and top channels are selling out, but without fresh GRPs, broadcasters are negotiating harder on rates, inventory and integrations as the festive quarter gets underway
Tasmayee Laha Roy Aug 25, 2026 8:38 AM
The court also clarified that no interim or ad-interim relief would be considered until the jurisdiction issue is decided
e4m Staff Aug 24, 2026 7:12 PM
The regulator's consultation paper proposes a revised advertising framework for online bond platform providers
e4m Staff Aug 24, 2026 12:52 PM
Officials raised concerns that changing advertisements and video content on LED screens could distract motorists and increase accident risks
e4m Staff Aug 24, 2026 12:28 PM
Today, as she celebrates her birthday, we look at the journey of a marketing leader with nearly three decades of experience across brand building, category management and business leadership
e4m Staff Aug 24, 2026 9:52 AM
Brands are gearing up for the festive rush with sharper offers, hyper-local campaigns and regional activations, as mass media and digital spends are expected to rise
Kanchan Srivastava Aug 24, 2026 9:38 AM
With a shorter festive window this year, digital platforms are looking to make the most of premium inventory, sharper audience targeting and measurable outcomes, say industry watchers
Sandhi Sarun Aug 24, 2026 9:32 AM
For regional and MSME advertisers, the combination of a large-screen environment and local targeting is particularly attractive
Imran Fazal Aug 24, 2026 9:00 AM
The company has been increasing marketing support as it looks to drive category growth, premiumisation and consumer adoption of newer products
Explore this week's standout ad campaigns from Flipkart, Google, and more, showcasing creativity, humour, and a courtroom clash in the advertising world.
Aryendra Khan Aug 22, 2026 10:03 AM
e4m was the first to report about the ministry's decision to remove the cap
e4m Staff Aug 22, 2026 9:18 AM
The new system will take effect globally from August 24 and apply across all YouTube formats, including long-form videos, Shorts, podcasts and livestreams
e4m Staff Aug 22, 2026 9:02 AM
Food and beverages emerged as the largest advertising sector on television during the seven-month period, accounting for 23% of total ad volumes
e4m Staff Aug 21, 2026 3:19 PM
As the case comes up before the Delhi HC today, Beco doubles down with new hoardings built around the controversy
e4m Staff Aug 21, 2026 2:23 PM
Kargo is bringing together its full suite of capabilities to help brands drive impact across the entire consumer journey, from awareness to consideration and ultimately to store visits and purchase
e4m Staff Aug 21, 2026 12:16 PM
As predictive AI tools promise to de-risk campaigns before they air, India's creative leaders are debating whether the data sharpens judgement or replaces it
Aryendra Khan Aug 21, 2026 9:14 AM
Following Thursday's high-level govt meeting on the prolonged ratings impasse, the industry is yet to receive any fresh direction from the ministry
Imran Fazal Aug 21, 2026 9:10 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why AI can enhance creativity but cannot replace human thinking, judgement and imagination
Ganapathy Viswanathan Aug 21, 2026 8:40 AM
Hersh Bhandari brings more than two decades of experience across revenue, strategy, brand solutions and media operations
e4m Staff Aug 20, 2026 4:33 PM