vernacular
Practo?blur=25

With this, Practo is one step closer to breaking down access barriers for 200 million unique users in the future

exchange4media Staff Apr 7, 2021 1:30 PM

MX Player?blur=25

International dubbed content sees engagement from the top metros as well as Tier 1 & 2 towns of the country

exchange4media Staff Mar 22, 2021 2:29 PM

digital?blur=25

Industry experts explain why India's multi-lingualism not only poses challenges to media platforms and brands but also presents them with opportunities

Javed Farooqui Feb 9, 2021 9:07 AM

Dailyhunt App?blur=25

The investment is expected to be instrumental in bolstering Dailyhunt's presence at a time when digital content consumption has grown due to the COVID-19 lockdown

exchange4media Staff May 1, 2020 7:07 PM

Tauseef Khan?blur=25

Guest Column: Tauseef Khan, CEO & Co-Founder of Agri start-up Gramophone, says brands across categories are increasingly realizing the huge potential of marketing to rural regions

Tauseef Khan Apr 4, 2020 9:39 AM

Chhandita Nambiar Helo?blur=25

ByteDance owned Helo wants to bring linguistic diversity to the social media world, shares Helo's Entertainment Head, Chhandita Nambiar as she speaks about their latest campaign, “Helo Pe Milo”

Shikha Paliwal Mar 19, 2020 7:38 AM

newspaper?blur=25

Print has held its own against digital mainly due to the credibility it provides the readers, say experts

Tasmayee Laha Roy Jan 21, 2020 7:54 AM

VOOT?blur=25

The platform emerges as the most engaged premium AVOD platform with 100 billion minutes of watch time in the year

exchange4media Staff Jan 14, 2020 8:08 PM

Barri Rafferty?blur=25

On her first trip to India, Rafferty, CEO of Ketchum, shared insights on PR strategies for digital vernacular platforms in India and plans for the Indian market

Noel Dsouza Oct 1, 2019 8:34 AM

Tarun Katial Conclave?blur=25

Tarun Katial, CEO, ZEE5, talks about the age of hyper-personalisation and AI, and how they have evolved with the rise of digital

exchange4media Staff Sep 25, 2019 9:17 AM

MatruBharti?blur=25

Launches Matrubharti Vishesh, a premium content section in the Matrubharti app and website for streaming of regional theatrical plays, short films, OpenMics and literature festivals

exchange4media Staff Jul 18, 2019 7:25 PM

Hubhopper Indus?blur=25

This integration will result in users accessing content in over 10 Indian languages on various Indian mobile brands

exchange4media Staff Jun 28, 2019 4:24 PM

Vignesh Vellore?blur=25

Vignesh Vellore, Co-Founder, The News Minute, speaks about their unique brand positioning, the future of digital media and getting into the vernacular news space

Neethu Mohan Jun 17, 2019 8:55 AM

Shridhar Mishra?blur=25

Shridhar Mishra, VP, Digital Sales, Asianet News & Entertainment Pvt Ltd, speaks about the brand’s presence in multiple vernacular languages, innovations on the Ad Tech front and more

Neethu Mohan Jun 11, 2019 8:29 AM

Ventes Avenues?blur=25

With a reach of 9 million Daily Active Users, the Ventes Vernacular south inventory package covers Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Telangana

exchange4media Staff Feb 21, 2019 7:25 PM

SsharadAlwe?blur=25

Guest Column: Ssharad Alwe, MD of UPDATE Advertising says the era of mass is over, this is the era of many 'mini Indias', each hyperlocal and hyper-targeted

Ssharad Alwe Jan 11, 2019 8:47 AM

Asianet?blur=25

The funding will facilitate Asianetnews.com to bring in an AI driven technology which will be instrumental in increasing the volume of video content production across all vernacular languages

exchange4media Staff Dec 21, 2018 2:26 PM

?blur=25

Umang Bedi, President, Dailyhunt, discusses the changing Internet consumption pattern which indicates how regional language online users are driving the next phase of Internet adoption in India

Apeksha Mishra Sep 28, 2018 8:56 AM

?blur=25

Bisleri is investing Rs 50-60 lakh on introducing bottles with dual-language labels across the country

Venkata Susmita Biswas Aug 29, 2017 2:05 PM