vernacular
Barri Rafferty

On her first trip to India, Rafferty, CEO of Ketchum, shared insights on PR strategies for digital vernacular platforms in India and plans for the Indian market

Noel Dsouza Oct 1, 2019 8:34 AM

Tarun Katial Conclave

Tarun Katial, CEO, ZEE5, talks about the age of hyper-personalisation and AI, and how they have evolved with the rise of digital

exchange4media Staff Sep 25, 2019 9:17 AM

MatruBharti

Launches Matrubharti Vishesh, a premium content section in the Matrubharti app and website for streaming of regional theatrical plays, short films, OpenMics and literature festivals

exchange4media Staff Jul 18, 2019 7:25 PM

Hubhopper Indus

This integration will result in users accessing content in over 10 Indian languages on various Indian mobile brands

exchange4media Staff Jun 28, 2019 4:24 PM

Vignesh Vellore

Vignesh Vellore, Co-Founder, The News Minute, speaks about their unique brand positioning, the future of digital media and getting into the vernacular news space

Neethu Mohan Jun 17, 2019 8:55 AM

Shridhar Mishra

Shridhar Mishra, VP, Digital Sales, Asianet News & Entertainment Pvt Ltd, speaks about the brand’s presence in multiple vernacular languages, innovations on the Ad Tech front and more

Neethu Mohan Jun 11, 2019 8:29 AM

Ventes Avenues

With a reach of 9 million Daily Active Users, the Ventes Vernacular south inventory package covers Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Telangana

exchange4media Staff Feb 21, 2019 7:25 PM

SsharadAlwe

Guest Column: Ssharad Alwe, MD of UPDATE Advertising says the era of mass is over, this is the era of many 'mini Indias', each hyperlocal and hyper-targeted

Ssharad Alwe Jan 11, 2019 8:47 AM

Asianet

The funding will facilitate Asianetnews.com to bring in an AI driven technology which will be instrumental in increasing the volume of video content production across all vernacular languages

exchange4media Staff Dec 21, 2018 2:26 PM

Umang Bedi, President, Dailyhunt, discusses the changing Internet consumption pattern which indicates how regional language online users are driving the next phase of Internet adoption in India

Apeksha Mishra Sep 28, 2018 8:56 AM

Bisleri is investing Rs 50-60 lakh on introducing bottles with dual-language labels across the country

Venkata Susmita Biswas Aug 29, 2017 2:05 PM

Vernacular creativity, are we there yet?

Throwing light on the fast evolving vernacular content space and how brands can use this space to extend engagement, eminent marketing heads discussed the need for creativity in the vernacular language space.

Vernika Awal Mar 5, 2016 7:29 AM

HT Media Q3 net at Rs 184.2 mn; demerges Hindi business; shuts down Metro Now

HT Media more than doubled its net profit in the third quarter ended December 31, 2009 to Rs 184.2 million from Rs 78.2 million in Q3 FY09 due to sharp increase in circulation and advertising revenues. The company has demerged its Hindi business that includes daily ‘Hindustan’, magazines ‘Nandan’ and Kadambini’ during the quarter for Rs 1.4 billion and has temporarily shut down the loss making JV with BCCL, ‘Metro Now’.

Dipali Banka Jan 19, 2010 7:22 AM