Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how Piyush Pandey transformed advertising from polished corporate messaging into something deeply emotional

Ganapathy Viswanathan May 26, 2026 8:29 AM

e4m was the first to report that Singh will be joining as Managing Editor – Digital (Hindi & Vernacular languages)

e4m Staff Mar 27, 2026 8:16 PM

Prior to this, Singh was associated with Network18 as Group Consulting Editor

Ruhail Amin Mar 10, 2026 9:08 PM

Experts say brands still treat AI as a digital or martech experiment, but that is beginning to change

Pooja Yadav Mar 5, 2026 9:28 AM

With companies like JioStar, TCS and MakeMyTrip embedding AI at scale, a new user experience economy embedded with AI seems to be taking shape, note industry observers

Anuja Jain Feb 24, 2026 9:29 AM

With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content

Sunidhi Vijay Jan 27, 2026 9:11 AM

Experts note that BFSI marketers are increasingly recognising that regional storytelling builds trust, improves recall and drives conversions, especially in insurance, savings and micro-credit

Sunidhi Vijay Dec 15, 2025 8:45 AM

Experts say regional ad spends have risen by 4-6 percentage points YoY with brands adopting regional strategies as a growth complement; language, customs, local traditions amplify emotional connect 

Sunidhi Vijay Oct 14, 2025 9:15 AM

Regional creatives can bring 25–30% higher conversion rates across categories, cut through clutter, build trust and drive repeat purchases, share experts 

Pooja Yadav Sep 23, 2025 9:36 AM

Vernacular and culturally rooted content around celebrations commands deeper attention; local customs, dialects, and identities foster pride & personal connection

Shalinee Mishra and Soumya Gawri Sep 10, 2025 9:10 AM

Mobile-first strategies, video consumption, and vernacular storytelling to drive India’s ₹1 lakh crore ad industry into its next growth phase, the report mentions

e4m Staff Aug 26, 2025 1:36 PM

Brands are increasingly looking to build relevance and trust in tier markets with the help of regional storytelling and sub-campaigns 

Shalinee Mishra Jul 3, 2025 9:04 AM

As per industry reports and pundits, brands are expected to invest heavily in influencer partnerships with demand surging for interactive, one-tap content

Shalinee Mishra Mar 19, 2025 8:58 AM

Vernacular advertising has been particularly effective in Tier 2 and Tier 3 cities, where internet usage is surging; content in native languages also has trust and credibility, say industry observers

Shantanu David Mar 7, 2025 8:38 AM

Regional language usage becomes essential to show grassroots connection, understanding of local and regional issues, and creating a personal bond with the voter, say experts

Shantanu David Apr 19, 2024 8:25 AM

Generative AI is being harnessed by brands across various industries across the globe, and in India, to enhance customer experiences, streamline operations and deliver personalized content

Shantanu David Jul 3, 2023 8:45 AM

Industry observers say audiences are showing an affinity to consume content in their mother tongues, and brands who invest in the same have a better reach

Nilanjana Basu May 8, 2023 8:52 AM

Guest Column: Ramneek Chadha, Chief Operating Officer, Xapads Media, shares how brands can harness the power of vernacular advertising

Ramneek Chadha Aug 31, 2022 9:07 AM

Brands share why regional advertising yields better results for them, as experts see a 30% increase in vernacular ads by national brands

PRANAB JYOTI BHUYAN Jul 13, 2022 8:25 AM

The platform will also dial up on local language content in Tamil and Telugu

Javed Farooqui Dec 28, 2021 9:09 AM

While there has been a considerable increase in interest for local languages, north-eastern and several northern regions are still overlooked, the industry opines

Mansi Sharma Dec 28, 2021 9:05 AM

With this, Practo is one step closer to breaking down access barriers for 200 million unique users in the future

exchange4media Staff Apr 7, 2021 1:30 PM

International dubbed content sees engagement from the top metros as well as Tier 1 & 2 towns of the country

exchange4media Staff Mar 22, 2021 2:29 PM

Industry experts explain why India's multi-lingualism not only poses challenges to media platforms and brands but also presents them with opportunities

Javed Farooqui Feb 9, 2021 9:07 AM

The investment is expected to be instrumental in bolstering Dailyhunt's presence at a time when digital content consumption has grown due to the COVID-19 lockdown

exchange4media Staff May 1, 2020 7:07 PM

Guest Column: Tauseef Khan, CEO & Co-Founder of Agri start-up Gramophone, says brands across categories are increasingly realizing the huge potential of marketing to rural regions

Tauseef Khan Apr 4, 2020 9:39 AM

ByteDance owned Helo wants to bring linguistic diversity to the social media world, shares Helo's Entertainment Head, Chhandita Nambiar as she speaks about their latest campaign, “Helo Pe Milo”

Shikha Paliwal Mar 19, 2020 7:38 AM

Print has held its own against digital mainly due to the credibility it provides the readers, say experts

Tasmayee Laha Roy Jan 21, 2020 7:54 AM

The platform emerges as the most engaged premium AVOD platform with 100 billion minutes of watch time in the year

exchange4media Staff Jan 14, 2020 8:08 PM