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e4m was the first to report that the ‘royalty pivot’ was emerging as a key angle in the Dentsu IT probe
Imran Fazal Sep 4, 2026 4:01 PM
Moksh Chopra has been with Yum! for 16 years and will be leading operations in India, Sri Lanka and Kuwait
e4m Staff Sep 4, 2026 12:07 PM
Sona Bahadur, Independent Food Journalist, remembered Steinem as the one who was known for a revolutionary spirit, trailblazing activism and extraordinary life
e4m Staff Sep 4, 2026 11:35 AM
Legal voices say, in brand or agency workflows authorship may depend on prompting, iteration, selection and editing but the prompter cannot automatically be treated as the person who caused the work
Shantanu David Sep 4, 2026 9:10 AM
Nvidia's acquisition of one of world's largest AI development platforms raises a question the advertising industry may soon have to confront: how much of AI infra will ultimately depend on one firm?
Shantanu David Sep 3, 2026 7:48 PM
He has held senior roles with globally recognised names including Marks & Spencer, Tesco, Selfridges and others
e4m Staff Sep 3, 2026 12:52 PM
In an order dated 2 September, the Commissioner held that the transaction had been completed in accordance with the laws applicable at the time and that there was no basis for any further inquiry
e4m Staff Sep 3, 2026 11:54 AM
Yum Brands, the parent company of Pizza Hut as well as KFC and Taco Bell, announced on September 1 that it had finalised the sale of the pizza business.
e4m Staff Sep 3, 2026 11:10 AM
With IRS stalled, BARC ratings disrupted, no common OOH currency & radio seeking relevance, measurement gaps are making traditional media harder to justify - pushing ad dollars towards digital
Kanchan Srivastava Sep 3, 2026 8:58 AM
In this e4m’s Corp Comm & PR ‘Too Young to Start?’, Nikhil Singh Sumal speaks about the gap he saw in the PR business, lessons he learned about the business of communications, and more
Ritika Upmanyu Sep 2, 2026 6:15 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explores the perception gap between what a business believes it is and how customers see it
Gargi Sarkar Sep 2, 2026 6:01 PM
The investment will accelerate WLDD’s technology, creator network, owned-media platforms and brand-building capabilities
e4m Staff Sep 2, 2026 12:49 PM





































