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Dentsu IT probe widens: ‘Royalty pivot’, election and government campaigns under scanner?blur=25

e4m was the first to report that the ‘royalty pivot’ was emerging as a key angle in the Dentsu IT probe

Imran Fazal Sep 4, 2026 4:01 PM

Prashant Halbe Joins Pronto as New Head of Brand?blur=25

Halbe joins Pronto from 82.5 India, where he served as Chief Strategy Officer

e4m Staff Sep 4, 2026 2:46 PM

OpenAI launches GPT-6 Astra?blur=25

Astra is also the first OpenAI model to trigger stronger safeguards under the company's safety protocol because of its cybersecurity capabilities

e4m Staff Sep 4, 2026 1:17 PM

Snapchat's Jayati Somani on Gen Z's Evolving Festive Shopping Trends?blur=25

Jayati Somani, Head of Industry – eCommerce, Travel & Casual Gaming, Snap Inc., says brands are facing the challenge of capturing and retaining attention in an increasingly cluttered media environment

e4m Staff Sep 4, 2026 1:12 PM

The Trade Desk Restructures, Reduces Workforce by 15% for Growth?blur=25

As per CEO Jeff Green, the restructuring will see The Trade Desk organise employees into smaller teams

e4m Desk Sep 4, 2026 12:47 PM

Moksh Chopra Takes Charge as Taco Bell's Market Lead for Indian Subcontinent?blur=25

Moksh Chopra has been with Yum! for 16 years and will be leading operations in India, Sri Lanka and Kuwait

e4m Staff Sep 4, 2026 12:07 PM

Dhaval Patel?blur=25

Prior to this, he was with WPP Media as Associate Vice President, Marketplace and Partnerships, India

e4m Desk Sep 4, 2026 11:58 AM

Shivani Pachori?blur=25

She has been associated with Bharat Aluminium Company Limited for over 3 years.

e4m Desk Sep 4, 2026 11:52 AM

Sona Bahadur remembers Gloria Steinem?blur=25

Sona Bahadur, Independent Food Journalist, remembered Steinem as the one who was known for a revolutionary spirit, trailblazing activism and extraordinary life

e4m Staff Sep 4, 2026 11:35 AM

Raj Swaminathan?blur=25

Before joining BrandStory Digital, Swaminathan served as Senior Director – Revenues & New Initiatives at Globale Media

e4m Desk Sep 4, 2026 11:03 AM

VLCC Secures ₹110 Crore Funding from BlackSoil Capital for Expansion?blur=25

According to VLCC, the funding will help in expanding businesses across beauty, wellness and personal care

e4m Desk Sep 4, 2026 10:06 AM

Murugavel Janakiraman Highlights Trust in Building Brand Love?blur=25

Murugavel Janakiraman, Founder, Chairman, Managing Director and CEO, Matrimony.com, spoke at Pitch CMO Summit on the foundation of brand building, personalisation in the age of algorithms and more

e4m Staff Sep 4, 2026 9:33 AM

India's Copyright Office Rules on AI-Generated Advertisements?blur=25

Legal voices say, in brand or agency workflows authorship may depend on prompting, iteration, selection and editing but the prompter cannot automatically be treated as the person who caused the work

Shantanu David Sep 4, 2026 9:10 AM

Building Brand Love: Insights from Pitch CMO Summit 2023?blur=25

Lavanya Nalli of Nalli Group, Manas Gupta of Lenovo Digital Commerce & Rishabh Shekhar, Pepper broke down how brands can remain relevant as consumer categories evolve

e4m Staff Sep 4, 2026 8:55 AM

Pitch CMO Summit 2026?blur=25

In a fireside chat at the Pitch CMO Summit, the Lumio marketing head told 91mobiles' Deepak Dhingra that AI should enhance the consumer experience quietly, not headline it

e4m Staff Sep 4, 2026 8:42 AM

Nvidia's $13 Billion Acquisition of Hugging Face: A Game Changer in AI?blur=25

Nvidia's acquisition of one of world's largest AI development platforms raises a question the advertising industry may soon have to confront: how much of AI infra will ultimately depend on one firm?

Shantanu David Sep 3, 2026 7:48 PM

Shahad Anand on the Impact of Context in Advertising Success?blur=25

At Pitch CMO Summit 2026 in Bengaluru, Shahad Anand, Business Head, Skylight Mediakart, makes the case for combining contextual relevance with creativity to win attention

e4m Staff Sep 3, 2026 5:36 PM

Abhishek Mehta Promoted to DGM of Digital Marketing at Dabur?blur=25

In his previous role with Dabur as Digital Marketing Lead, Mehta was leading Health Care, and Foods & Beverages verticals

e4m Desk Sep 3, 2026 4:53 PM

Jonathan Rigg Takes Helm as CEO of BitOasis Amid Growth Plans?blur=25

Rigg most recently served as Vice President, Commercial at Fuze Finance

e4m Staff Sep 3, 2026 4:45 PM

Pushkar Jauhari Takes Helm as CEO of Kotak Alts Private Equity?blur=25

Pushkar Jauhari has nearly 25 years of experience in private equity, venture capital and public markets in India and Europe

e4m Staff Sep 3, 2026 4:00 PM

Masooma Sandeep?blur=25

Sandeep has been with Medtronic for over six years, moving through several senior communications leadership roles across geographies and business segments

e4m Staff Sep 3, 2026 3:18 PM

Priya Chandni?blur=25

She held roles across leading organisations including IDFC FIRST Bank, Gitanjali Group, TBWA and Havas

e4m Staff Sep 3, 2026 2:32 PM

Experts Discuss How AI is Transforming Brand Building Strategies?blur=25

At Pitch CMO Summit in Bengaluru, Pallavi Saxena, Chief Marketing and Revenue Officer, Cleartrip, and Nitin Khanna, CMO, ACKO, discussed what marketers need to retain and what they need to rethink

e4m Staff Sep 3, 2026 2:20 PM

Mehernaz Dalal Appointed CFO of Wingify to Drive Growth Strategy?blur=25

Dalal’s experience spans M&A, integrations, capital allocation, and business transformation

e4m Staff Sep 3, 2026 2:11 PM

Oliver Kaye Appointed COO of Boldfit to Drive Growth Strategy?blur=25

He has held senior roles with globally recognised names including Marks & Spencer, Tesco, Selfridges and others

e4m Staff Sep 3, 2026 12:52 PM

Tata Trusts?blur=25

In an order dated 2 September, the Commissioner held that the transaction had been completed in accordance with the laws applicable at the time and that there was no basis for any further inquiry

e4m Staff Sep 3, 2026 11:54 AM

Pizza Hut CEO Aaron Powell Steps Down Amid Major Leadership Shift?blur=25

Yum Brands, the parent company of Pizza Hut as well as KFC and Taco Bell, announced on September 1 that it had finalised the sale of the pizza business.

e4m Staff Sep 3, 2026 11:10 AM

Sudhir Sitapati?blur=25

Sudhir Sitapati recently marked his birthday, offering an opportunity to reflect on more than two decades of leadership across India’s consumer business sector

e4m Staff Sep 3, 2026 9:37 AM

Publicis Secures PepsiCo's Global Media Account, Exits Coca-Cola Bid?blur=25

Omnicom loses a two-decade-plus stronghold as Publicis unifies PepsiCo's worldwide media business and steps back from a rival $4 billion Coke review

e4m Staff Sep 3, 2026 9:21 AM

India's Ad Market Faces Measurement Crisis as Digital Dominates?blur=25

With IRS stalled, BARC ratings disrupted, no common OOH currency & radio seeking relevance, measurement gaps are making traditional media harder to justify - pushing ad dollars towards digital

Kanchan Srivastava Sep 3, 2026 8:58 AM

Ishmeet Saluja Promoted to Senior Brand Manager at Oral-B India?blur=25

Saluja was previously serving as Senior Brand Manager, Media at Procter & Gamble

e4m Staff Sep 3, 2026 8:24 AM

Adobe Expands AI Capabilities with Rilo Acquisition?blur=25

Rilo was founded by IIT Bombay alumni Dhruv Jaglan and Georgi Boby in September 2025

e4m Staff Sep 3, 2026 8:12 AM

Pitch CMO Summit 2026: Insights on Brand Growth and Consumer Trends?blur=25

The conference will be followed by the sixth edition of Indian Marketing Awards – South

e4m Desk Sep 3, 2026 8:04 AM

Nikhil Singh Sumal?blur=25

In this e4m’s Corp Comm & PR ‘Too Young to Start?’, Nikhil Singh Sumal speaks about the gap he saw in the PR business, lessons he learned about the business of communications, and more

Ritika Upmanyu Sep 2, 2026 6:15 PM

GARGI NOMICS: The Perception Gap?blur=25

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explores the perception gap between what a business believes it is and how customers see it

Gargi Sarkar Sep 2, 2026 6:01 PM

Chandana Agarwal and Akashneel Dasgupta Join LOM Worldwide as Managing Partners?blur=25

Agarwal, a former Ogilvy leader, and Dasgupta, former CCO at BBDO and ADK Fortune, will spearhead the agency’s next phase of growth

e4m Staff Sep 2, 2026 3:29 PM

Arnaud Belloni Takes Helm as CEO of FIAT, Abarth, and Lancia?blur=25

Belloni rejoins Stellantis from Renault Group, where he served as Global Chief Marketing Officer

e4m Staff Sep 2, 2026 3:02 PM

Shalabh Shrivastava Joins MediBuddy as Head of Operations?blur=25

Shrivastava brings over two decades of experience across consumer technology, e-commerce, retail and consulting

e4m Staff Sep 2, 2026 2:38 PM

WLDD Gains Strategic Investment from Adfactors PR and Vikas Khemani?blur=25

The investment will accelerate WLDD’s technology, creator network, owned-media platforms and brand-building capabilities

e4m Staff Sep 2, 2026 12:49 PM

Kanika Pal Joins DBS Bank as Senior VP and Head of CSR?blur=25

Kanika Pal was previously with the World Economic Forum for nearly 5 years

e4m Desk Sep 2, 2026 11:47 AM

Sunita Quadros Resigns as COO of ET Edge After 14 Years?blur=25

Sunita Quadros was associated with the The Times Group for 14 years

e4m Staff Sep 2, 2026 11:03 AM

Anowarul Amin Expands Role as Head of Marketing at Arla Foods Bangladesh?blur=25

This expanded mandate is alongside his existing role overseeing Corporate Affairs, Communications and Sustainability

e4m Staff Sep 2, 2026 9:24 AM

Marc Dicko Appointed Chief Digital and Marketing Officer at L’Oréal SAPMENA?blur=25

Dicko will be based in Singapore and report to Vismay Sharma, president of L’Oréal SAPMENA

e4m Staff Sep 2, 2026 9:10 AM