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Prior to this, Narayanaswamy was VP and Country Head at L&T Technology Services in Tokyo, Japan
e4m Staff Sep 1, 2026 12:56 PM
Before competitive ads go viral on social media, they often begin with OOH. Industry experts break down the gamble, the costs and the potential payoff
Sandhi Sarun Aug 31, 2026 9:13 AM
Priyan DC, CEO, Star Squared PR, writes that the single biggest reason founder content has lost its power is that it asks nothing of the person publishing it
e4m Staff Aug 27, 2026 6:20 PM
The appointments have come across media, content, cinema, sponsorships & OOH verticals
e4m Staff Aug 25, 2026 12:51 PM
The shift is visible across categories, with consumers looking beyond brand names, and storytelling now focused on familiar, purposeful ingredients
Sunidhi Vijay Aug 18, 2026 8:54 AM
India's MarTech stacks are evolving, but gaps in AI readiness, customer data, measurement and integration continue to limit marketing performance and personalization.
Brij Pahwa Aug 5, 2026 2:07 PM
Rajeev Beotra brings Bertie Wooster and Jeeves back in a witty take on Mehra’s post-retirement life, family and new ventures in his ‘Chronicles from Mehra World’ series
Rajeev Beotra Aug 5, 2026 9:06 AM
Prior to this, Birje was Chief Executive Officer and Board Member of Encora Inc
Lopah Mudra Bhattacharrya, Vice President Corporate Communications, HDFC Life, pays tribute to senior journalist Derek Bose who passed away recently
e4m Staff Jul 29, 2026 12:17 PM
Bhattacharjee joins Origen Realty from Reach Group where he was Vice President-Marketing
e4m Staff Jul 20, 2026 2:59 PM
Rajeev Beotra retired from HT Media last year after stepping down as Executive Director – Revenue
Has strategic silence become a reputational risk? Industry leaders weigh in on its impact, future challenges, common misconceptions and where communicators should draw the line
Ritika Upmanyu Jul 2, 2026 10:00 AM
Ankush Bhattacharya has been associated with Jana Small Finance Bank for close to 4 years
e4m Desk Jun 19, 2026 11:33 AM
The latest standoff comes close on the heels of Sony's ongoing distribution dispute with Tata Play, a matter that is currently pending before the Telecom Disputes Settlement and Appellate Tribunal
Imran Fazal Jun 12, 2026 1:00 PM
Bhattacharyya has 23 years of experience in managing P&Ls, Sales and Marketing
As India's DPDP Act reshapes the data economy, consent is quietly becoming a balance sheet asset and the companies building the architecture around it may define the next decade of digital commerce
Anuja Jain Jun 2, 2026 8:44 AM
Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals
M. Gautham Machaiah May 28, 2026 12:57 PM
Bhattacharya highlighted her role didn’t have any scope for creativity; said she now stands without a title
Neeta Nair and Raaina Jain May 15, 2026 10:25 AM
GCC teams are now owning the product roadmap as modern advertising infrastructure increasingly resembles a large-scale software problem, note tech pundits
Shantanu David May 11, 2026 9:29 AM
Industry reports earlier this year indicated Pansesar would be stepping down upon completion of his term this August
e4m Staff May 8, 2026 11:00 AM
Industry conversations suggest that beneath the celebratory veneer of the event lies a growing unease over whether the platform still serves the ecosystem it claims to represent
Imran Fazal May 7, 2026 8:41 AM
Nagar was earlier Assistant Vice President- Digital Business at Taco Bell India
India’s martech economy is nearing ₹1 lakh crore, with spending shifting towards AI, retail media, first-party data, and transaction-driven marketing systems.
Brij Pahwa Apr 27, 2026 3:10 PM
Claude Design raises a bigger question for India’s agencies: not how impressive it is, but which part of the creative workflow gets squeezed first
Shantanu David Apr 24, 2026 8:34 AM
The PCI said the newspaper's office in Lakhimpur was vandalized by unidentified individuals on the night of April 10
e4m Staff Apr 13, 2026 4:02 PM
Gurjeev Singh Kapoor was earlier Head of Distribution and International at Disney Star
CMOs are restructuring martech stacks as AI-led operating systems replace fragmented tools and improve efficiency, integration, and decision-making.
Brij Pahwa Apr 7, 2026 4:21 PM
Industry observers share test cycles have become much tighter and platforms are now expected to demonstrate incrementality or measurable outcomes quickly, with most rationalising technology stacks
Shantanu David Apr 7, 2026 8:56 AM
Hathway, a promoter of GTPL, clarified that it has not created any direct or indirect encumbrance on its GTPL shares during the 2025-26 financial year
e4m Staff Apr 4, 2026 10:16 AM
In her new role, Jamal will host the prime-time show Brass Tacks at 7 PM
e4m Staff Apr 1, 2026 11:41 AM
MarTech in 2026 is shifting from fragmented stacks to integrated systems driven by data, AI, and real-time decisioning.
Brij Pahwa Mar 30, 2026 4:02 PM
Pinaki Bhattacharya most recently served as Chief Strategy Officer at VML
e4m Staff Mar 19, 2026 8:10 AM
At Zee Media, Saurav Bhattacharjee is expected to be National Head (Govt Affairs) for TV, digital, and other platforms
e4m Staff Mar 13, 2026 11:12 AM
The Elon Musk owned platform says creators must clearly label AI-generated conflict footage or face suspension from its monetisation programme
Vaishnavi Deshpande Mar 5, 2026 2:43 PM
Actor and entrepreneur Karan Tacker is the Co-founder of GOONDA, a lifestyle brand offering an Indian agave spirit and energy drink
Aditi Uniyal Mar 4, 2026 9:04 AM
mktgstack is founded by ex-Talented hands Namrata Chawla and Varun Khiatani
e4m Staff Feb 25, 2026 1:17 PM
Before joining Muthoot FinCorp, Arun Kumar B was with CreditAccess Grameen. Harjit Singh Takkar has previously worked with IndusInd Bank, Bandhan Bank, Yes Bank and ICICI Bank
e4m Staff Feb 25, 2026 12:58 PM
Asha Sharma was previously Chief Operating Officer at Instacart and a Vice President at Meta
Previously, Madhurima Bhattacharya served as Associate Director at Lemma
e4m Staff Feb 18, 2026 2:38 PM
Bhattacharjee, a senior digital sales leader, exits the network after a long industry career
e4m Staff Feb 11, 2026 11:30 AM
Sapphire Foods India’s total income rose 7% year-on-year to Rs 820 crore in the quarter, up from Rs 767 crore in Q3 FY25
Prior to joining Myntra, Pramod held senior leadership roles at Google and Instacart
Scott Brinker explains why AI agents are now real in MarTech, how customer-side AI is reshaping discovery, why data readiness matters, and what CMOs should expect as stacks evolve in 2026.
Brij Pahwa Feb 3, 2026 5:34 PM
Indian consumers now see pistachio not just as a garnish but as a rich, creamy hero ingredient. Digital exposure has eased trial, helping brands take it beyond niche audiences
Sunidhi Vijay Jan 31, 2026 8:31 AM
LuJean reports directly to GlobalLogic President and CEO Srini Shankar
e4m Staff Jan 14, 2026 12:59 PM
What a perfect martech stack looks like for large enterprises - key layers, tools, and principles CMOs need to turn complexity into growth
Brij Pahwa Jan 7, 2026 1:18 PM
At e4m PR and Corp Comm 30 Under 30 Summit 2025, Jaijit Bhattacharya, Founder and President of the Centre for Digital Economy Policy Research, spoke on why machines can’t replace human thinking
e4m Staff Dec 15, 2025 4:10 PM