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Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals
M. Gautham Machaiah May 28, 2026 12:57 PM
Bhattacharya highlighted her role didn’t have any scope for creativity; said she now stands without a title
Neeta Nair and Raaina Jain May 15, 2026 10:25 AM
GCC teams are now owning the product roadmap as modern advertising infrastructure increasingly resembles a large-scale software problem, note tech pundits
Shantanu David May 11, 2026 9:29 AM
Industry reports earlier this year indicated Pansesar would be stepping down upon completion of his term this August
e4m Staff May 8, 2026 11:00 AM
Industry conversations suggest that beneath the celebratory veneer of the event lies a growing unease over whether the platform still serves the ecosystem it claims to represent
Imran Fazal May 7, 2026 8:41 AM
Nagar was earlier Assistant Vice President- Digital Business at Taco Bell India
India’s martech economy is nearing ₹1 lakh crore, with spending shifting towards AI, retail media, first-party data, and transaction-driven marketing systems.
Brij Pahwa Apr 27, 2026 3:10 PM
Claude Design raises a bigger question for India’s agencies: not how impressive it is, but which part of the creative workflow gets squeezed first
Shantanu David Apr 24, 2026 8:34 AM
The PCI said the newspaper's office in Lakhimpur was vandalized by unidentified individuals on the night of April 10
e4m Staff Apr 13, 2026 4:02 PM
Gurjeev Singh Kapoor was earlier Head of Distribution and International at Disney Star
CMOs are restructuring martech stacks as AI-led operating systems replace fragmented tools and improve efficiency, integration, and decision-making.
Brij Pahwa Apr 7, 2026 4:21 PM
Industry observers share test cycles have become much tighter and platforms are now expected to demonstrate incrementality or measurable outcomes quickly, with most rationalising technology stacks
Shantanu David Apr 7, 2026 8:56 AM
Hathway, a promoter of GTPL, clarified that it has not created any direct or indirect encumbrance on its GTPL shares during the 2025-26 financial year
e4m Staff Apr 4, 2026 10:16 AM
In her new role, Jamal will host the prime-time show Brass Tacks at 7 PM
e4m Staff Apr 1, 2026 11:41 AM
MarTech in 2026 is shifting from fragmented stacks to integrated systems driven by data, AI, and real-time decisioning.
Brij Pahwa Mar 30, 2026 4:02 PM
Pinaki Bhattacharya most recently served as Chief Strategy Officer at VML
e4m Staff Mar 19, 2026 8:10 AM
At Zee Media, Saurav Bhattacharjee is expected to be National Head (Govt Affairs) for TV, digital, and other platforms
e4m Staff Mar 13, 2026 11:12 AM
The Elon Musk owned platform says creators must clearly label AI-generated conflict footage or face suspension from its monetisation programme
Vaishnavi Deshpande Mar 5, 2026 2:43 PM
Actor and entrepreneur Karan Tacker is the Co-founder of GOONDA, a lifestyle brand offering an Indian agave spirit and energy drink
Aditi Uniyal Mar 4, 2026 9:04 AM
mktgstack is founded by ex-Talented hands Namrata Chawla and Varun Khiatani
e4m Staff Feb 25, 2026 1:17 PM
Before joining Muthoot FinCorp, Arun Kumar B was with CreditAccess Grameen. Harjit Singh Takkar has previously worked with IndusInd Bank, Bandhan Bank, Yes Bank and ICICI Bank
e4m Staff Feb 25, 2026 12:58 PM
Asha Sharma was previously Chief Operating Officer at Instacart and a Vice President at Meta
Previously, Madhurima Bhattacharya served as Associate Director at Lemma
e4m Staff Feb 18, 2026 2:38 PM
Bhattacharjee, a senior digital sales leader, exits the network after a long industry career
e4m Staff Feb 11, 2026 11:30 AM
Sapphire Foods India’s total income rose 7% year-on-year to Rs 820 crore in the quarter, up from Rs 767 crore in Q3 FY25
Prior to joining Myntra, Pramod held senior leadership roles at Google and Instacart
Scott Brinker explains why AI agents are now real in MarTech, how customer-side AI is reshaping discovery, why data readiness matters, and what CMOs should expect as stacks evolve in 2026.
Brij Pahwa Feb 3, 2026 5:34 PM
Indian consumers now see pistachio not just as a garnish but as a rich, creamy hero ingredient. Digital exposure has eased trial, helping brands take it beyond niche audiences
Sunidhi Vijay Jan 31, 2026 8:31 AM
LuJean reports directly to GlobalLogic President and CEO Srini Shankar
e4m Staff Jan 14, 2026 12:59 PM
What a perfect martech stack looks like for large enterprises - key layers, tools, and principles CMOs need to turn complexity into growth
Brij Pahwa Jan 7, 2026 1:18 PM
At e4m PR and Corp Comm 30 Under 30 Summit 2025, Jaijit Bhattacharya, Founder and President of the Centre for Digital Economy Policy Research, spoke on why machines can’t replace human thinking
e4m Staff Dec 15, 2025 4:10 PM
Parikshit Bhattaccharya will continue to report to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India and Propagate India
e4m Staff Dec 15, 2025 12:51 PM
As regulators push for a potential breakup of Google’s ad stack, publishers brace for disruption while new power centres race to reshape the future of the open web
Anuja Jain Nov 27, 2025 9:19 AM
The film stars Ishaan Khatter and Krithi Shetty in five cinematic films
e4m Staff Nov 25, 2025 12:53 PM
Ajay Gupta, Capital Foods’ Founder and MD, has revealed the secret behind the Rs 11-crore action-comedy ad film titled Agent Ching Attacks
e4m Staff Nov 22, 2025 8:09 AM
The founders of the grooming brand - Vishal Lohia and Ronak Bagadia - will continue to lead the operations
Before joining GCPL, Swati Bhattacharya served as Chief Creative Officer at FCB India
Rajat Mendhi’s mandate will be to drive planning and cultural insight development for the agency
e4m Staff Oct 14, 2025 9:22 AM
The News Broadcasters Federation demands the immediate and unconditional restoration of Puthiya Thalaimurai News Channel on all platforms of Tamil Nadu Arasu Cable TV Network
Gaurav Bhattacharya has 16 years of experience in the field of media Sales, Marketing, Media Planning, Buying and Programmatic advertising, with his last stint in Dentsu India
e4m Staff Oct 1, 2025 11:25 AM
The launch of the Aegis-AI Centre represents a major step toward strengthening India’s cybersecurity capabilities and safeguarding key infrastructure in an increasingly digital world
e4m Staff Sep 30, 2025 5:19 PM
The five-day global event will bring together more than 40 renowned marketing leaders and feature over 50 sessions
e4m Staff Sep 17, 2025 12:29 PM
Zoher Kapuswala has taken charge of Ferrero India’s entire portfolio — Kinder, Ferrero Rocher, Tic Tac, and Nutella
e4m Staff Sep 15, 2025 3:09 PM
The growing violence has raised serious concerns about the safety of journalists operating in Nepal
e4m Staff Sep 10, 2025 3:13 PM
While the detachable tablet segment grew by 18.9% YoY, the slate tablet category declined sharply by 44.4% YoY, according to an IDC report
e4m Staff Aug 28, 2025 3:39 PM
The investigation has been launched in the wake of a 2024 complaint filed by the Alliance of Digital India Foundation
The agency took home 12 metals including 5 gold metals, 5 silver metals and 2 bronze metals across categories
e4m Desk Jul 25, 2025 10:18 PM