sponsorship
The fifth edition of the league brings together business leaders, CXOs and senior professionals from across the NCR
e4m Staff Aug 21, 2026 12:04 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how every major tyre brand has developed its own strategy and chosen its own route into cricket
Ganapathy Viswanathan Aug 20, 2026 7:35 AM
Prior to this, Chauhan served as sponsorship manager at DP World ILT20
e4m Staff Aug 19, 2026 5:56 PM
The IPL has trained marketers to think in terms of enormous reach, high-frequency exposure and entertainment-led engagement. Test cricket offers none of those guarantees
The agreement will see Emirates continue as the football club’s front-of-shirt, training kit and stadium naming rights partner
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why every sport need not become another IPL and should instead focus on staying relevant to its own audience
Ganapathy Viswanathan Jul 31, 2026 2:34 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on the BCCI raising the reserve price for title sponsorship rights and why brands keep investing hundreds of crores in cricket
Ganapathy Viswanathan Jul 24, 2026 8:13 AM
He will lead sponsorship sales across Rusk’s IP slate and help scale Alright TV! as a brand and OTT platform
e4m Staff Jul 23, 2026 12:12 PM
This is a 15% increase from the current rate of Rs 4.2 crore, base price for associate partner rights hiked to Rs 95 lakh per match
The cricket body has said the Invitation to Tender can be purchased till August 4
e4m Desk Jul 21, 2026 11:17 AM
As India's First Influencer Reality Show, the property brings together some of the region's most popular digital creators, who collectively command millions of followers across platforms
As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience
Aryendra Khan Jun 17, 2026 8:55 AM
Brands including Mahindra, Diageo, Apple, Pernod Ricard & Mondelez partner with ‘Z’ across Linear and Digital platforms
e4m Staff Jun 10, 2026 9:58 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans
Ganapathy Viswanathan Jun 2, 2026 12:40 PM
Arun Kumar Rao has previously worked with HAVAS PLAY, Disney India, The Times of India Group, among others
e4m Staff May 13, 2026 3:46 PM
While some experts see TAM’s cross-platform push as a unified lens for sponsorship analytics, others view it less as a turning point and more as the start of a longer transition
Aditi Gupta Apr 16, 2026 8:27 AM
The partnership will extend across stadium branding, fan engagement zones, and integrated digital campaigns throughout the season
e4m Staff Feb 13, 2026 3:49 PM
Guest Column: Krishna Prasad, Co-founder and Chief Product Officer at nhance, shares his views on the evolution of Indian broadcast sponsors during the T20 World Cup and more
Krishna Prasad Feb 12, 2026 10:39 AM
Sonal Shah was previously associated with Zee Entertainment Enterprises Limited
e4m Staff Feb 10, 2026 9:59 AM
A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories
Kanchan Srivastava Jan 12, 2026 8:51 AM
As part of the association, VIDA will power several high-impact fan engagement initiatives throughout the season
e4m Staff Dec 16, 2025 2:32 PM
After a frenzied run courting real-money gaming platforms, Team India and the IPL are now swinging back to legacy brands
Kanchan Srivastava Dec 9, 2025 9:08 AM
Prateek Roy will lead Cinema, Sponsorship, and Non-Traditional Media business for the agency
e4m Staff Dec 1, 2025 12:14 PM
The ICC Women’s World Cup 2025 kicked off on September 30 and will culminate on November 2
Experts say many creators now function as “one-stop shops”, handling venue, curation, promotion, and integration, reducing the need for agencies
Shalinee Mishra Sep 24, 2025 9:31 AM
The cricket body is now expected to float a fresh tender to secure a replacement
e4m Staff Aug 25, 2025 7:59 AM
While SonyLIV talks of ‘returning sponsors as proof of brand value’, industry observers say although Shark Tank delivers high brand engagement, the pricing isn't cost-efficient
Aditi Gupta Feb 5, 2025 9:00 AM
Other options include co-powered sponsorships at Rs 7 crore and partner sponsorships at Rs 3 crore, say sources
Aditi Gupta Jan 22, 2025 9:03 AM
Once the shining stars of sports sponsorship, edtech, betting and crypto firms have gradually restricted their involvement, leaving media platforms to look for other advertisers
e4m Staff Oct 28, 2024 9:26 AM
By joining forces with Kerala Blasters FC, the brand is poised to connect with a larger, younger audience, the company said
e4m Staff Oct 18, 2024 5:40 PM
ACKO, Aditya Birla Group, IDFC First Bank, Atomberg, Vimal, Sensodyne, Veeba, Ultratech Cement, Kalyan Jewellers, Raymond, Godrej Locks come onboard
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
Sonam Saini Sep 3, 2024 8:53 AM
Puma India will provide RDT and performance gear for the participating runners. The sports brand will also supply inner thermals and specialized sporting gear
The agreement will see FREEMANS logo displayed on Kerala Blasters team kits, official merchandise and throughout their stadium facilities
e4m Staff Jul 25, 2024 7:22 PM
After prolonged funding winters, startups have again made a beeline at India’s most popular sports tourney this season, many of them are fintech
Kanchan Srivastava Mar 28, 2024 8:47 AM
The partnership over four seasons will begin from the 2023-24 season and go on till 2026/27
e4m Staff Dec 21, 2023 3:01 PM
Also, some legacy brands, which typically choose television, have decided to go only-digital this year
Sonam Saini Oct 16, 2023 8:50 AM
The partnership will begin with the three-match ODI series against Australia starting September 22, 2023
e4m Staff Sep 21, 2023 8:42 AM
The partnership is intended to enhance the brand’s visibility and awareness, especially in tier 1 and 2 towns, the company said
exchange4media Staff Sep 4, 2023 3:29 PM
The FMCG brand has reportedly come on board for both the TV & digital coverage of the two tournaments
exchange4media Staff Aug 30, 2023 3:03 PM
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
exchange4media Staff Aug 25, 2023 7:35 PM
The Minister of State for Finance Pankaj Chaudhary shared the numbers while responding to a query on the sporting body's income, expenditure and tax details
exchange4media Staff Aug 11, 2023 9:18 AM
The associate sponsorship for TV has been priced at Rs 19.66 crore, whereas it is Rs 18 crore for the powered by sponsorship on Disney+ Hotstar
exchange4media Staff Jul 26, 2023 3:24 PM
Reports say that the deal was bagged at a base price of Rs 358 crore
exchange4media Staff Jul 1, 2023 9:06 AM
The cricket board seems to be in correction mode after two abrupt exits of previous lead sponsors - Byju’s and Oppo
exchange4media Staff Jun 22, 2023 9:03 AM
e4m explores the audiences' interest in sports other than cricket and how it is working out for brands
Tanzila Shaikh Jun 2, 2023 9:05 AM
Sponsorships for IPL and BCCI titles as well as Jersey will expire this year
exchange4media Staff Feb 10, 2023 8:14 AM
At e4m-GroupM Let’s Play: Marketing summit, a panel of industry experts discussed the topic, Sponsorship Rights Packaging 2.0
exchange4media Staff Jan 19, 2023 4:05 PM