sonic
Priye Choudhary has previously worked with BirlaNu, Samsung, Welspun, Grohe, Panasonic and Sony Electronics
e4m Staff Apr 14, 2026 2:40 PM
The campaign draws a natural parallel between Dhoni’s calm, dependable persona and Panasonic air conditioners
e4m Staff Feb 15, 2026 10:00 AM
Dhoni exemplifies consistency, composure, and high-caliber performance, qualities that mirror Panasonic’s legacy, the company said
Manish Sharma steps down as Chairman & ESGO after 17-year stint with Panasonic Life Solutions India
Narayan Kumar previously served as Divisional Director of the Panasonic Industrial Devices Division
Rajeev Raja, Founder & Soundsmith, BrandMusiq, takes us through the journey of creating the first global sonic identity for 7 Up, how sonic identity can help build brand loyalty, and more
Simran Sabherwal Sep 18, 2025 9:06 AM
Rhythm of BLR is designed to evoke a sense of warmth, familiarity, and emotional resonance, the company said
e4m Staff Aug 5, 2025 11:34 AM
As the advertising world marks World Music Day today, we look at how content creators are changing the ‘sound of marketing’
Shalinee Mishra Jun 21, 2025 9:07 AM
Sonic marketing works because it’s subtle but sticky. It taps into psychology, rhythm, and repetition, say experts
Soumya Gawri Apr 26, 2025 8:25 AM
The 360-degree campaign will roll out starting April 2, 2025, across mediums
Pocket FM teams up with Sneha Khanwalkar & SoundCake for a first-of-its-kind initiative, shaping the audio series platforms’ sonic identity
e4m Staff Dec 17, 2024 11:36 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on sonic branding and strategic use of audio elements to create brand identity
Shantomoy Ray Nov 8, 2024 10:45 AM
The campaign curated in collaboration with The Scribbled Stories, portrays the relatable nostalgia, emotions, joys and challenges of young parents
As an Official Worldwide Partner, the Panasonic Group has supported the Games with its technologies, products, and services
e4m Staff Sep 12, 2024 9:09 AM
Surabhi Srivastava, Manager – Public Relations, Panasonic Life Solutions India, shares her views on the importance of navigating the ethical quagmire while using predictive analytics in communications
Surabhi Srivastava Jun 6, 2024 5:30 PM
Air India Express launched its sonic identity across touchpoints, with a festive twist to its inflight music
e4m Staff Dec 26, 2023 6:22 PM
The film will be aired on various digital platforms such as YouTube and Facebook
e4m Staff Oct 13, 2023 11:43 AM
The TV commercial for the campaign emphasizes the significance of quality electrical accessories in Indian homes
The initiative is aimed at empowering young generation to make smart living choices
e4m Staff Sep 25, 2023 11:36 AM
Agarwal was heading marketing communications & brand for four years
exchange4media Staff Aug 21, 2023 2:58 PM
amp will join WPP brand and design consultancy Landor & Fitch
exchange4media Staff Apr 20, 2023 6:15 PM
Mashruwala, Business Head, Viacom18 LIVE, shared that the music festival has already onboarded multiple partners including Budweiser, Nexa and JBL
exchange4media Staff Feb 17, 2023 9:10 AM
The campaign highlights the environmental challenges that the world faces today
exchange4media Staff Jan 16, 2023 10:33 AM
ChatSonic promises to make creation of content, images, or videos simpler and that too with updated information
Kanchan Srivastava Jan 13, 2023 8:52 AM
As part of this branding initiative, Panasonic has also launched a new video campaign
exchange4media Staff Nov 15, 2022 2:02 PM
The three-film campaign urges viewers to switch to smarter technologies
exchange4media Staff Sep 30, 2022 11:32 AM
Shirish Agarwal, Head - Marketing Communications & Brand, Panasonic Life Solutions India, shares insights on the company’s festive marketing plans
Kanchan Srivastava Sep 22, 2022 8:48 AM
Pitch CMO Summit 2022: Agarwal, Head - Brand & Marketing Communications, Panasonic India, talked about ‘converging the non-linear consumer journey’
exchange4media Staff Jun 30, 2022 8:26 AM
The #HealthyMomsForHealthyHomes campaign highlights that a mother’s wellbeing is essential for a healthy and happy family
exchange4media Staff May 8, 2022 10:00 AM
In today’s edition of ‘Women Achievers 2022’ series, Khan, Head Corporate Communications, Panasonic India, speaks on how right mentoring can help one become an effective leader
Shrabasti Mallik Mar 11, 2022 12:21 PM
The film has been conceptualized by Wunderman Thompson India
exchange4media Staff Feb 19, 2022 8:51 AM
Guest Column: Panasonic India Chairman & CEO Manish Sharma says the company wants to make its business more balanced with 50% revenue coming from consumer products & 50% from B2B in the next 5 years
Manish Sharma Jan 27, 2022 8:36 AM
Guest Column: Manish Sharma, Chairman & CEO of Panasonic India, reviews the history of the company in Part 1 of the two-part series & discusses unique growth opportunities ahead
Manish Sharma Jan 25, 2022 8:44 AM
In his new role, Ahmad will be heading the sales and marketing of AV and EdTech segments of the company
exchange4media Staff Nov 17, 2021 5:09 PM
Fujimori is a Panasonic veteran and has been associated with the company for 26 years
exchange4media Staff Nov 15, 2021 1:57 PM
Panasonic India has come up with a game-based donation platform that harnesses the power of technology.
exchange4media Staff Nov 14, 2021 12:24 PM
Explore the many benefits of bringing home Miraie-enabled appliances by Panasonic
exchange4media Staff Oct 28, 2021 11:00 AM
The campaign aims to sensitize consumers around the rise of e-waste and the need for its responsible collection, disposal, and recycling
exchange4media Staff Oct 18, 2021 10:27 AM
Prior to joining Polycab India, Sharma was Managing Director, Panasonic Life Solutions India
exchange4media Staff Oct 6, 2021 5:03 PM
The brand aims to provide customers with benefits such as zero down payment & no-cost EMI schemes to make their festive purchases affordable
exchange4media Staff Sep 20, 2021 1:36 PM
Additionally, Sharma will assume responsibility of leading the Panasonic Operational Excellence India, and Panasonic India Appliances Company, Lifestyle Updates Business Division
exchange4media Staff Aug 2, 2021 2:58 PM
Janet Arole, Sukanya Chakraborty, Pooja Khan, Atipriya Sarawat and Nikky Gupta discussed the myriad challenges and opportunities presented by the pandemic
exchange4media Staff Jul 5, 2021 1:40 PM
Here's how organisations have been moving towards creating a sustainable work culture in the industry during the pandemic
Nafisa Shaheen May 28, 2021 9:00 AM
In his new role, Aggarwal will directly report to Manish Sharma, President & CEO, Panasonic India and South Asia
exchange4media Staff Apr 21, 2021 3:54 PM
WATConsult India has launched a LinkedIn profile for Panasonic India’s AI-enabled refrigerators
exchange4media Staff Mar 12, 2021 10:31 AM
The campaign, conceptualised by Wunderman Thompson, is now live across electronic, digital platforms, social media channels and OOH
exchange4media Staff Feb 16, 2021 2:49 PM