JioStar Kids launches 15th local IP – Bittu Bahanebaaz on Sonic

The show will be broadcast daily at 12:30 pm on Sonic

by e4m Staff
Published: May 13, 2025 1:31 PM | 1 min read

JioStar Kids, Bittu Bahanebaaz Sonic

JioStar Kids has launched its 15th homegrown IP - Bittu Bahanebaaz.

Adding perspective on the growing kids’ entertainment space, Alok Jain, Head of Cluster, Entertainment (Colors, Digital Hindi, Niche, Movies and Studio), JioStar, shared, “At JioStar Kids, we remain deeply committed to understanding the pulse of today’s ever evolving consumer. Our aim is to create relevant, screen-agnostic content that resonates across platforms—stories that are relatable, inclusive, and designed for kids and families to watch together and create memorable moments while doing so. As Sonic continues to strengthen its position in the category, our legacy of developing beloved homegrown IPs empowers us to lead meaningfully and innovatively. We are excited to welcome Bittu Bahenebaaz which will further enrich our storytelling and expand the universe of characters that kids love.”

A multi-platform campaign will span across the JioStar Network on TV, JioHotstar, digital, social media, gaming and connected TVs, ensuring Bittu’s antics reach every screen. To bring the experience even closer to kids, an AI-driven chatbot and customized games inspired by Bittu will allow fans to interact with the character on the Sonic Gang website.

Bittu Bahenebaaz takes centerstage on Sonic from today, May 12th, daily at 12.30 pm. The show will also be available on JioHotstar.