smb
In his new role, Roy will be responsible for managing the emerging businesses from the SMB, Mid-Market & Start Up categories across the region
e4m Staff Jan 15, 2026 11:34 AM
Indian SMBs are already using AI as a growth accelerator, with 89% of marketing leaders expecting it to unlock new business opportunities, reveals Amazon Ads’ new research
e4m Staff Dec 2, 2025 11:01 AM
Abhishek Shrivastava, VP of Product Management at LinkedIn, shared in an interaction with e4m that 51% of SMBs in India use LinkedIn Marketing Solutions
e4m Staff Nov 21, 2025 12:25 PM
This collaboration bridges IndiaFilings’ extensive SMB ecosystem with NewsReach’s expertise in PR and storytelling
e4m Staff Oct 31, 2025 9:47 AM
Sony AdEdge enables SMBs to plan and execute campaigns that reach mass audiences and deliver measurable outcomes
With SMBs accelerating their digital transformation, and e-commerce spending expected to surpass $140 billion in 2024, the challenge for young brands isn’t just visibility; it’s viability, say experts
Shantanu David Jul 29, 2025 9:26 AM
The move aims to deepen the understanding of smaller advertisers about the ad industry, ISA president Sunil Kataria tells e4m
Kanchan Srivastava Mar 4, 2025 8:15 AM
Ajay Yadav, the co-founder of Simplified, talks about his vision for the company as a platform for all manner of business models
e4m Staff Aug 19, 2024 9:23 AM
Over two-thirds of India-based SMBs said AI will improve the performance of their advertising campaigns, states the report by Amazon Ads
e4m Staff Jul 10, 2024 4:00 PM
Experts say startups/SMBs are set to revolutionize the advertising landscape, injecting innovation and agility into the ecosystem
Shantanu David Feb 8, 2024 8:38 AM
At the e4m IPRCCC 2023, mediavalueworks’ Founder and Director Rachana Chowdhary charted some hacks for marketing small and medium-sized businesses
exchange4media Staff May 8, 2023 12:41 PM
The initiative will help smaller businesses improve user engagement and conversion rates at affordable costs
exchange4media Staff Nov 25, 2022 12:55 PM
Last two seasons, several big & small brands pitched for SMBs in their campaigns. But as things go back to normal after Covid, experts say, companies will now return to sales-oriented advertising
Mansi Sharma Jul 26, 2022 8:16 AM
The multilingual campaign by the WordPress host provider aims to reach SMBs pan India
exchange4media Staff Apr 24, 2022 6:00 PM
The campaign, titled ‘Apna Cricket Adda’, showcases how small shops and businesses act as a unifying force during the cricket season
exchange4media Staff Apr 23, 2022 8:32 AM
At the event, close to 200 brands will be recognised and celebrated for their excellence in leadership, strategic accomplishments, creativity, constant innovation, marketing practices and more
exchange4media Staff Apr 20, 2022 8:42 AM
The conference will be followed by a felicitation ceremony to recognise the top 500 brands of India
exchange4media Staff Apr 19, 2022 8:46 AM
In the second edition of ‘Pride of India Brands 2021’ series, Matrimony.com’s founder & CEO Murugavel Janakiraman shares his success story
Kanchan Srivastava Feb 1, 2022 8:47 AM
Together with FICCI, Meta will address the barrier to access right digital tools and resources by offering easy access to tools, programs and resources to India's women entrepreneurs
exchange4media Staff Jan 28, 2022 2:36 PM
On the eve of India’s 73rd Republic Day, we start the series with the inspirational story of Apis India, one of the fastest-growing FMCG companies in the country
exchange4media Staff Jan 25, 2022 9:05 AM
The awards, to be announced in March, will see e4m recognising India's SMBs across a broad spectrum of categories
exchange4media Staff Dec 30, 2021 2:19 PM
Mittal will now be responsible for growing ad revenue from the SMB vertical
exchange4media Staff Sep 6, 2021 1:48 PM
The partnership is a part of Facebook’s VC Brand Incubator Program that has completed two years
exchange4media Staff Jun 29, 2021 12:47 PM
#UdharAbhiBaakiHai focuses on how customers can clear pending dues and help small and medium businesses stay afloat in the pandemic
exchange4media Staff Jun 8, 2021 1:02 PM
This year, the IDMA has introduced categories to recognise some of the best digital works in the SMB and start-up space
exchange4media Staff May 25, 2021 9:20 AM
The Venture Fund will specifically focus on encouraging the best ideas to digitize SMBs
exchange4media Staff Apr 15, 2021 4:18 PM
The weekly show will help small businesses take big strides in the digital world
exchange4media Staff Dec 24, 2020 5:38 PM
The platform on-boarded 100,000 new SMB merchants in the April – June quarter and witnessed a 100% growth in TPV in the SMB segment, as compared to last year
exchange4media Staff Dec 23, 2020 11:16 AM
The Guide has been designed to provide a step-by-step direction on how the smallest of businesses can build a digital presence quickly
exchange4media Staff Nov 4, 2020 4:28 PM
Technology and digital transformation will be the key priorities for SMB leaders post-Covid, says Sunil Jose, Senior Vice President, Salesforce India
Nafisa Shaheen Oct 30, 2020 9:18 AM
The Small & Medium Business Trends report says 30% of SMB respondents in India expect business to be as usual post the COVID-19 pandemic
exchange4media Staff Oct 13, 2020 3:03 PM
During the pandemic, Facebook has taken its skilling and enablement programmes for small businesses online, ensuring continued support
exchange4media Staff Sep 24, 2020 4:53 PM
The social media giant has launched Business Resource Hub to guide players in the segment, and stay informed and in touch with their clientele
Tasmayee Laha Roy Apr 2, 2020 8:54 AM
Jeff Bezos also announced that the online retail giant will use its "size, scope and scale” to export ‘Make-in-India’ goods worth S10 billion by 2025
exchange4media Staff Jan 15, 2020 2:31 PM