Facebook offers SMBs a $100M boost in cash grants & ad credits amid COVID-19 crisis

The social media giant has launched Business Resource Hub to guide players in the segment, and stay informed and in touch with their clientele

e4m by Tasmayee Laha Roy
Updated: Apr 2, 2020 9:20 AM
Facebook

Small and medium businesses are the ones who are most likely to suffer in the ongoing COVID-19 pandemic. But some believe that initiatives from companies like Facebook will help them tide through this difficult time when online orders have taken a hit due to on-ground logistics issues. 

The social media giant has offered $100M in cash grants and ad credits for up to 30,000 eligible small businesses in over 30 countries across the world. Indian businesses in the category are also benefiting from the imitative.

The social media giant has launched Business Resource Hub to guide players in the segment stay informed and in touch with their clientele. The Hub, according to Facebook, is also guiding players in hosting online events and preparing customer service plans.

One of the users of the platform, The Indian Ethnic Co, for instance, has been asking its customers to shop to their heart’s content with a promise that deliveries would be rolled out the moment the situation stabilises.

“Amidst the lockdown, our brand is continuing to engage with its customers, taking pre-orders with plans of processing them once the lockdown is removed. Obviously, the volume of orders has reduced in comparison to the pre-lockdown period but we have kept our ads running, and we are focusing more on brand building and awareness considering the time spent on social media has increased. It's heartening to see people still ordering, and willing to wait for the delivery,” said Lekhinee Desai, founder of The Indian Ethnic Co.

There are others like Desai’s clothing brand that are using Facebook to stay afloat.

“The wellbeing of our employees has been the highest priority for us at WMall. We moved to a remote setup pretty early on to ensure our employees are safe and don't panic. The Facebook Family of Apps has smoothened this transition in communication with not just our employees but also with sellers and other vendors on our platform. Resources such as the Small Business Resource Hub by Facebook can also be helpful for SMBs in times like these,” said Rishabh Verma, founder at WMall, an e-commerce player specializing in women brands.

SMBs in India are also joining Boost with Facebook group to discuss tips and tricks with the SMB community.

Additionally, Facebook has also built other tools and resources that will help businesses manage their day-to-day activities during this challenging time such as the Small Business Resilience Toolkit and the Quick-Action guide.

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