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cannes?blur=25

From showing up late on a crucial day to cheering for the Turkish football team on the streets, adlanders have some zany stories to share from Cannes

Misbaah Mansuri Apr 15, 2021 8:32 AM

Amar Ujala - Taboola?blur=25

With this partnership, Amar Ujala will use Taboola’s discovery platform across desktop, tablet, and mobile web to maximize traffic

exchange4media Staff Apr 5, 2021 12:41 PM

Runam Mehta?blur=25

Runam will chart the course for a market-leading and beneficial technology-driven product and explore scalable business solutions across segments

exchange4media Staff Mar 25, 2021 3:45 PM

watcho?blur=25

The platform boasts of more than 35 original shows in Hindi, Tamil, Malayalam, Kannada, and Telugu

exchange4media Staff Mar 22, 2021 11:15 AM

rahane?blur=25

This association aims to draw attention to the day-to-day struggles of small businesses, who often face tremendous challenges in scaling up, the company said

exchange4media Staff Mar 17, 2021 4:37 PM

tV?blur=25

Last year, with IPL coinciding with the festive season and channels launching impact properties, GEC prime-time was the only genre that IPL could not surpass

Sonam Saini Mar 17, 2021 8:54 AM

upstox?blur=25

The digital stockbroking company now joins the ranks of TATA Motors, Unacademy, Dream11 and Cred

exchange4media Staff Mar 12, 2021 10:10 AM

Voot Select?blur=25

Digital-first strategies like 24 hours before television windowing of content, high decibel immersive experiences and International content have been growth drivers for the platform

exchange4media Staff Mar 12, 2021 8:52 AM

Disney+?blur=25

Disney+ launched in the US in November 2019, and has rolled out rapidly across Canada, Australia, New Zealand, Europe, Latin America, and most recently, Singapore

exchange4media Staff Mar 10, 2021 12:23 PM

Edelweiss Tokio Life Insurance?blur=25

Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance discusses the brand's new campaign, revenue generated in the recent quarters and marketing strategies for BFSI brands

Noel Dsouza Mar 5, 2021 8:57 AM

OTT?blur=25

ALTBalaji has de-risked itself by recovering 80% of the cost by selling rights to streaming platforms for the existing slate of ready films

exchange4media Staff Mar 1, 2021 8:21 AM

Melagrow campaign?blur=25

Through this campaign, the brand has introduced a new heart-shaped logo with the tagline ‘Think Robots, Think Milagrow'

exchange4media Staff Feb 22, 2021 3:59 PM

Sam Balsara?blur=25

Watch Sam Balsara, Chairman and Managing Director, Madison World, presenting the highlights of the PMAR 2021

exchange4media Staff Feb 22, 2021 8:23 AM

digital?blur=25

Industry experts explain why India's multi-lingualism not only poses challenges to media platforms and brands but also presents them with opportunities

Javed Farooqui Feb 9, 2021 9:07 AM

DAN?blur=25

Speaking at the unveiling of dentsu-e4m Digital Report 2021, the CEO of Dentsu International India, Bhadkamkar said that voice, video and vernacular continue to be drivers of digital growth

exchange4media Staff Feb 5, 2021 8:09 AM

Budget-OOH&Radio Industry?blur=25

Experts from both media sectors said that the stock market’s reaction with a positive jump is a good sign for the advertising industry as a whole

Noel Dsouza Feb 2, 2021 8:40 AM

liquor ban ads?blur=25

Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns

Misbaah Mansuri & Noel Dsouza Jan 27, 2021 8:48 AM