regional
Kanwar, VP-Content (APAC), VICE, spoke to e4m about the business of content in India, generation of revenue through collaborations and much more
Tanzila Shaikh Sep 1, 2023 8:07 AM
With digital revolution brining more of ‘Bharat’ online, advertisers need to increasingly be aware of and offer localization and cultural relevance in their communication, say experts
Shantanu David Aug 17, 2023 8:41 AM
Industry observers say audiences are showing an affinity to consume content in their mother tongues, and brands who invest in the same have a better reach
Nilanjana Basu May 8, 2023 8:52 AM
Launches music video - ‘Lilabali’ on traditional Bengali wedding to promote bridal jewellery
Experts explain why regional radio is the next big target for brands and advertisers in the coming years
Tanya Dwivedi Apr 6, 2023 9:09 AM
High purchasing power, good infra and strong manufacturing sector are some of the key reasons why Tamil Nadu has emerged as a natural choice for brands
Nilanjana Basu Feb 24, 2023 8:33 AM
Money to go towards expansion in new languages and genres, said promoter Allu Aravind and CEO Ajit Thakur
The app is expected to sell inventory, not only on impressions but also as 10-second slots, the way it is sold on TV
Naziya Alvi Rahman Jan 10, 2023 8:21 AM
Experts outline the correct way of implementing regional marketing to reach elusive local audiences in the far corners of the country
Nilanjana Basu Dec 2, 2022 8:45 AM
Industry observers say the ad rates for in-cinema are likely to touch pre-Covid levels
Tanzila Shaikh Nov 10, 2022 9:10 AM
LB Regional will help brands create localized content to build relevance with national audiences
The winners were judged and evaluated on various parameters by an internal jury
Brands share why regional advertising yields better results for them, as experts see a 30% increase in vernacular ads by national brands
PRANAB JYOTI BHUYAN Jul 13, 2022 8:25 AM
The multi-lingual TVCs are being aired in Uttar Pradesh and its surrounding states
The regional PR industry is gaining strength due to a steady increase in the number of customers wanting to consume content in vernacular language
Shrabasti Mallik May 17, 2022 8:44 AM
Media experts assert that language feeds have not only helped broadcaster to expand the viewership base but has also provided an opportunity for brands to launch region-specific advertising campaigns
Javed Farooqui Apr 19, 2022 8:47 AM
The channel will also showcase the world television premiere of ‘Balam Ji Love You’ on 14th February, between 6 – 9 pm
The annual regional ads leaderboard features ads across six languages – Marathi, Telugu, Bangla, Punjabi, Tamil, and Kannada
