regional
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how the IRS was once the common language of print advertising in India, and how its absence has reshaped media planning
Ganapathy Viswanathan Jul 15, 2026 10:58 AM
Across categories, brands are shifting towards creators with distinctive content styles, whose audiences engage with them for a unique storytelling approach rather than follower count or mass appeal
Shalinee Mishra Jul 11, 2026 8:41 AM
The survey is conducted by Ipsos and PRCAI in collaboration with Astrum Reputation Advisory, capturing insights from consultancies and corp comm teams, and mid to senior level industry professionals
As India's First Influencer Reality Show, the property brings together some of the region's most popular digital creators, who collectively command millions of followers across platforms
Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning
Sunidhi Vijay Jul 1, 2026 9:11 AM
Shresht Kapur joins NDTV from TV9 Network, where he served as Territory Head – North, Content Revenue
e4m Staff Jun 30, 2026 10:32 AM
Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying
Anuja Jain Jun 29, 2026 9:03 AM
Dr. Sarvesh Tiwari, Founder and Managing Director, PR Professionals, discusses how regional markets are shaping comms strategies and why strong local networks are becoming a competitive advantage
Dr. Sarvesh Tiwari Jun 19, 2026 3:16 PM
At e4m CTV Conference, Russhabh R. Thakkar, Founder and CEO of Frodoh, spoke on the growing disconnect between audience consumption patterns and advertising investments
e4m Staff Jun 18, 2026 7:04 PM
Launched at Season 8 of dentsu-IWMBuzz Digital Awards, the report explores changing audience behaviour, evolving business models, emerging technologies, and cultural trends
e4m Staff Jun 17, 2026 1:33 PM
Guest Column: L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies
L. Adimoolam Jun 17, 2026 12:27 PM
Prateek Teotia has been associated with foodpanda for over four years
e4m Staff Jun 15, 2026 9:47 AM
Creators are reshaping food marketing in India as brands shift from traditional ads to influencer-led content focused on trust, culture and consumer engagement
Shalinee Mishra Jun 15, 2026 8:56 AM
At the Pitch CMO Summit 2026, brand leaders explored how India's cultural diversity is reshaping marketing strategy and why the old book of rules no longer holds
e4m Staff Jun 10, 2026 3:08 PM
Arshan Saha brings over 17 years of experience in the advertising industry
e4m Staff Jun 8, 2026 10:01 AM
He joins NDTV from TV9 Network, where he served as National Head, Vice President
Aniko Andras previously worked at Meta as Regional Client Partner, Asia-Pacific, Global Luxury & Technology Advertisers
Bharat Express, Republic TV, Vistaar News among successful bidders; slots valid till March 2027
Cinema’s Q1 2026 revival is reshaping brand strategies, with advertisers moving beyond commercials to experiential, in-theatre and culturally driven marketing formats
Shalinee Mishra Jun 1, 2026 9:01 AM
The objective is not merely to generate visibility, but to create campaigns that stand out, spark conversation and connect with entirely new consumer groups
Shalinee Mishra May 30, 2026 9:10 AM
Prior to Mars, Mahmoud Maghraby was with EssenceMediacom as Client Managing Director & Head of Strategy for MENA
The CEO-Digital at JioStar will be joining OpenAI to spearhead its Asia-Pacific expansion
e4m Desk May 25, 2026 12:53 PM
Chopra was earlier Haleon’s Chief Marketing Officer, India Sub-Continent
e4m Staff May 14, 2026 12:32 PM
The broader delegation also includes Sufi Motiwala, Ishita Mangal, Nidhi Kumar Ishani Mitra, among others
Shalinee Mishra May 11, 2026 6:06 PM
The team brings together six senior leaders across creativity, innovation, strategy, intelligence, business development and marketing
e4m Staff Apr 20, 2026 12:02 PM
Micro-festivals are no longer fringe cultural moments; they're fast becoming high-impact brand opportunities, especially on retail media platforms that sit closest to consumer intent
Anushka Roy Choudhary and Simran Sabherwal Apr 16, 2026 9:03 AM
In addition, he will serve as the Branch Head for Bangalore and Chennai
e4m Staff Apr 14, 2026 2:58 PM
Dinesh Kumar Srinivasan Srinivasan has previously held leadership roles at Britannia, GSK Consumer Healthcare, Microsoft among others
e4m Staff Apr 9, 2026 10:48 AM
Kotian will oversee a diverse portfolio of key channels including Zee Marathi, &TV, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope
e4m Staff Mar 25, 2026 11:14 AM
Sanjoy Chatterjee, National Cluster Head for Bangla and Odia Channels, also heads ZEEL’s East market
e4m Staff Mar 25, 2026 11:08 AM
Divjyot Dhanda will take charge of the Hyderabad and Kochi markets, overseeing sales for flagship channels including Zee TV, Zee Keralam and the Telugu cluster
e4m Staff Mar 25, 2026 11:05 AM
Today, the endorsement economy is no longer divided into ‘Bollywood for national’ and ‘South for regional’; it is being reshaped by cultural influence, fandom intensity, and cross-market appeal
Pooja Yadav Mar 23, 2026 9:28 AM
As regional content scales, new voice AI benchmarks expose accuracy gaps, pushing brands to rethink how they build for India’s linguistic complexity
Anuja Jain Mar 20, 2026 9:36 AM
Prior to this, Singh was associated with Network18 as Group Consulting Editor
Ruhail Amin Mar 10, 2026 9:08 PM
Auto marketers debated whether CTV and digital OOH are truly driving growth in Bharat, at the e4m Automotive Marketing Summit
e4m Staff Mar 6, 2026 12:19 PM
Prior to her elevation, Roshni Shewakramani held the role of National Trade & Shopper Marketing - General Trade at the company
Marketers are realising that a one-day celebration does not justify blanket national spends. Instead, smart money is moving towards regional creator-led storytelling
Shalinee Mishra Mar 4, 2026 9:07 AM
Previously, Madhurima Bhattacharya served as Associate Director at Lemma
e4m Staff Feb 18, 2026 2:38 PM
With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content
Sunidhi Vijay Jan 27, 2026 9:11 AM
Namit D’Cruz to lead regional enterprise strategy as observability, security and AI adoption accelerates across South Asia
e4m Staff Jan 20, 2026 1:40 PM
She has now been appointed regional director for SEA & India, global marketing director
e4m Staff Jan 19, 2026 6:10 PM
Ambesh Tiwari took charge as Business Head of SPNI’s Kids and Animation portfolio in January last year
e4m Staff Jan 16, 2026 1:47 PM
Rajaraman Sundaram joined the network last year as Head of Content Strategy
e4m Staff Jan 16, 2026 1:15 PM
Pongal has evolved into a short, high-intent consumption window with brands moving away from momentary festive advertising towards experience-led, cultural storytelling, note industry observers
Pooja Yadav Jan 16, 2026 9:32 AM
Matty Lin joins the business from TikTok/Bytedance, where he most recently served as General Manager of Global Business Solutions for Southeast Asia and South Korea
e4m Staff Jan 14, 2026 12:49 PM