programmatic
The unique set of awards look at recognizing and appreciating the brands and agencies that have embraced programmatic creative strategies
exchange4media Staff May 11, 2022 8:38 AM
PubMatic Co-founder & President shares that SPO's demand will increase further as more & more buyers are looking to consolidate supply paths for advanced targeting solutions & best ad inventory
Kanchan Srivastava Apr 18, 2022 8:54 AM
Guest Column: Katie Secret, Senior Director & Head of Demand Product Marketing, Outbrain, says that the industry needs a stronger foundation to provide a secure experience for all parties on open web
Katie Secret Apr 12, 2022 11:02 AM
Industry observers note AI has started enabling innovations in digital media and will boost contextual ads that are much less intrusive
Kanchan Srivastava Apr 1, 2022 8:31 AM
The firm plans to invest in developing programmatic advertising and data analysis technology
exchange4media Staff Mar 30, 2022 10:01 AM
exchange4media, in association with vdo.ai, recently hosted a panel discussion on ‘discovering the secrets to power of video for maximising revenue’
exchange4media Staff Mar 21, 2022 8:40 AM
Industry leaders opine that the surge in programmatic ads is the biggest challenge before brands and agencies to get the skilled workforce at the earliest
Kanchan Srivastava Mar 17, 2022 8:36 AM
According to industry experts, extra visibility via targeted DOOH, flexibility, real-time metrics and reporting at a glance, are some of the benefits that pDOOH offers to media buyers
Rasika Kiran Upasani Jan 20, 2022 8:49 AM
At e4m Xaxis Programmatic Summit, the panel shared their views on how programmatic can help brands adapt new modes of targeting & measurement in cookie-less world
exchange4media Staff Dec 24, 2021 9:09 AM
At the recently held e4m-Xaxis Programmatic Summit, a chatroom discussed what marketers should be doing while chalking out their programmatic campaign strategy
exchange4media Staff Dec 21, 2021 8:55 AM
At the e4m-Xaxis Programmatic Summit, industry experts deliberated on the topic of ‘Advancing Automation of OTT Advertising in 2022’
exchange4media Staff Dec 20, 2021 9:02 AM
At the e4m Xaxis Programmatic Summit, the panellists Harshit Jain, Pankaj Singh Parihar, Smita Murarka, Hiren Shah & Gulab Patil outlined 'Significance of omnichannel Integration'
exchange4media Staff Dec 20, 2021 8:51 AM
Xaxis Senior Director of Operational Excellence Tate delivered a keynote speech on 'Assessing the future of digital advertising,' at e4m-Xaxis Programmatic Summit
exchange4media Staff Dec 18, 2021 9:19 AM
Sankalp Mehrotra, Vice President of Monetization, Flipkart, shared valuable insights on ‘Commerce advertising & programmatic’ in a fireside chat session at the e4m Xaxis Programmatic Summit
exchange4media Staff Dec 18, 2021 9:13 AM
Yadav, General Manager, Xaxis India, and Nawal Ahuja, Co-founder, exchange4media.com unveiled the Xaxis-e4m 'The New Age of Programmatic Advertising- India Report 2022' on Friday
exchange4media Staff Dec 17, 2021 3:36 PM
India is witnessing significant growth in programmatic advertising, and this is just the beginning of an industry that is positioned to flourish
exchange4media Staff Dec 17, 2021 10:52 AM
The event will begin at 12 noon with the unveiling of e4m-Xaxis Report 2022 by e4m Co-founder Nawal Ahuja and Dimpy Yadav, General Manager, Xaxis India
exchange4media Staff Dec 17, 2021 9:11 AM
The company will manage the programmatic advertising platform’s inventories in India and globally
exchange4media Staff Dec 10, 2021 12:06 PM
This partnership will enable and empower Interactive Avenues to leverage mediasmart’s unique capabilities to deliver precise, targeted, engaging, and measurable CTV ads
exchange4media Staff Jul 2, 2021 6:45 PM
