programmatic
Andrea Febbraio

As an advisor, Febbraio would help the senior executive team with business advice & strategy to expand the company's business globally

exchange4media Staff Sep 17, 2019 7:38 PM

Skoda

The campaign leveraged DOOH to serve ads based on vehicle recognition in real-time with the help of intelligent ML-AI algorithms

exchange4media Staff Sep 11, 2019 3:58 PM

DAN

The machine learning and neuroscience-based engine will provide insights into the predicted performance of a creative even before it has actually run

exchange4media Staff Aug 21, 2019 2:35 PM

dentsuX

The campaign, titled #Mutualfundsahihai, has been executed in collaboration with Rappio, a digital audio advertising platform

exchange4media Staff Aug 19, 2019 11:28 AM

FMCG and Ai

Marketers can use a live match score, weather and other dynamic elements to change the way ads are being showcased to potential users, say industry experts

Noel Dsouza Aug 2, 2019 8:25 AM

DAN

‘DAN Explore for Programmatic’ is an engine for programmatic audience performance, which merges with their flagship insights engine DAN Explore

exchange4media Staff Jul 22, 2019 1:26 PM

Kinetic India

To create awareness on industry trends, Kinetic India hosted a workshop on Programmatic Advertising Digital OOH on 12th July 2019 at the GroupM Mumbai office

exchange4media Staff Jul 16, 2019 5:19 PM

Alchemy Group

The move is part of a strategic collation to deliver solutions that solve for next-gen audiences

exchange4media Staff Jul 9, 2019 4:59 PM

OOh

The campaign leverages the real time weather conditions to the show Spider-Man fighting them, on an outdoor hoarding

exchange4media Staff Jul 5, 2019 6:19 PM

trends

Morden Chen, General Manager of Alibaba UC Ads Marketing, speaks on trends in content on Mobile, the ROI of creativity, influencer marketing and the growth of programmatic buying in India

exchange4media Staff Jul 1, 2019 2:13 PM

Sriram Padmanabhan

Sriram Padmanabhan, VP- Marketing, Nissan India talks about their 'precision marketing', the upcoming subscription model and association with ICC Cricket World Cup

Shweta Raaj Singh Jun 27, 2019 8:37 AM

Kotak Securities and DAN

The teams have developed MarTech solutions to reach out to potential consumers with DAN Sync

exchange4media Staff Jun 26, 2019 3:15 PM

Programmatic

An inexpensive option to explore, programmatic advertising budget for brands during World Cup 2019 starts at as low as Rs 1 lakh, and shoots up to millions of dollars

Tasmayee Laha Roy Jun 19, 2019 9:54 AM

Dentsu Aegis Network

With the ‘Vision’ dashboard, agencies will now be able to take a more proactive stance in foreseeing the direction of a programmatic campaign and thereby, take the necessary course-corrective measures

exchange4media Staff Jun 17, 2019 12:33 PM

Verizon Media

The new transparency tool delivers a 360-degree view of a DSP customer’s omnichannel programmatic environment, with robust audience reach and cost analyses broken down by channel and exchange

exchange4media Staff Jun 14, 2019 3:43 PM

Dentsu Aegis Network

The tool has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division under its suite of products – DAN Data Labs

exchange4media Staff May 17, 2019 1:19 PM

Mindshare

The initiative was run as part of Project Proton, which was announced six months ago and which is designed to explore solutions to address industry challenges in programmatic advertising

exchange4media Staff May 7, 2019 11:29 AM

Vertoz

With the launch of this new platform, Vertoz offers brands premium native advertising campaigns across a variety of regional news publishers and informative blogs in 10+ Indian languages

exchange4media Staff Apr 25, 2019 11:12 AM

verizon

Driving a successful programmatic ad campaign, the brand increased viewability by 70%, outperforming the target benchmark

exchange4media Staff Apr 23, 2019 1:35 AM

Bhargav Patel IQM

IQM Corporation’s CEO, Patel, explains how their 70% match rate gives political campaigns a competitive advantage to reach voters with targeted information that empowers them to get out the vote

Tasmayee Laha Roy Apr 18, 2019 9:06 AM