This partnership will enable and empower Interactive Avenues to leverage mediasmart’s unique capabilities to deliver precise, targeted, engaging, and measurable CTV ads

exchange4media Staff Jul 2, 2021 6:45 PM

The digital out of home campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with the flight schedule

exchange4media Staff Feb 23, 2021 12:36 PM

With the innovative feature, the company aims to create an environment that is conducive for digital ways of working for Rx dug brands

exchange4media Staff Nov 19, 2020 12:28 PM

Panellists Ankit Oberoi, Abhishek Gupta, Karan Gupta, Samyuka Iyer and Sunny Nagpal shared insights on optimizing digital with programmatic advertising

exchange4media Staff Oct 31, 2020 8:02 AM

Panellists Ankit Oberoi, Abhishek Gupta, Karan Gupta, Samyuka Iyer and Sunny Nagpal will share insights on optimizing Digital with programmatic advertising

exchange4media Staff Oct 30, 2020 8:58 AM

Lemma would give both traditional and digital brands direct access to this premium inventory

exchange4media Staff Oct 28, 2020 11:06 AM

Guest Column: Gulab Patil, the founder and CEO of Lemma, focuses on the many technological strides the OOH industry made in the ad space during the lockdown period

Gulab Patil Oct 21, 2020 9:21 AM

The first day of the DPAA Video Everywhere Summit explored topics on the value of DOOH and pDOOH on a brand's experience during this pandemic environment and moving forward

exchange4media Staff Oct 14, 2020 3:10 PM

Amitt Sharma, CEO & Founder VDO. AI, on the video advertising platform’s plans, and its increasing relevance in the Indian video content and advertising space

Dipali Banka Oct 2, 2020 9:56 AM

Today, a virtual panel of industry experts will share insights on how brands and marketers treat audio as part of their media strategy 

exchange4media Staff Sep 25, 2020 7:53 AM

Guest Column: Dimpy Yadav, Head of Client Engagement, Xaxis India, writes growth in content consumption in social media, video streaming platforms, & mobile apps has drawn attention to digital media

Dimpy Yadav Sep 10, 2020 9:27 AM

Guest Author: Rita Sahajpaul, National Head of Product and Marketing Science at Xaxis India, writes about tapping into the potential of Programmatic Audio for marketeers

Rita Sahajpaul Aug 6, 2020 9:10 AM

The platform gives marketers access to over 100+ publications across India, GCC & SEA regions

exchange4media Staff Jul 27, 2020 3:01 PM

According ZEE5, publishers can evolve their platforms from an IO-based sales process to biddable platforms, used by search engines and social platforms

exchange4media Staff Jul 13, 2020 12:34 PM

Vasuta Agarwal, Managing Director - Asia Pacific, InMobi talks about the challenges of programmatic and in-app advertising in India and charting the way forward

Dipali Banka Jun 26, 2020 5:01 PM

According to the platform's latest report on programmatic video advertising, India has seen a 7% increase in video ad spends since Q1 2019

exchange4media Staff Jun 3, 2020 1:35 PM

Pooja Bhate has been hired as Deputy Head – Sales & Business Development, while Sneha Gupta joins the company as AVP for Domestic Performance & Programmatic business

exchange4media Staff Apr 23, 2020 9:04 AM

The tool has been launched under the umbrella of DMC Explore and provides an agnostic approach towards planning and buying on OTT platforms

exchange4media Staff Apr 22, 2020 12:46 PM

The outdoor advertising media management software is helping the agency to programmatically set their business workflow

exchange4media Staff Apr 15, 2020 10:49 AM

Bharat Khatri, Country Head, Xaxis India, spoke on 'Performance-driven outdoor buying and selling: How it works'

exchange4media Staff Mar 13, 2020 8:22 AM