programmatic
Tejinder Gill?blur=25

Gill, India CEO of The Trade Desk, shares how the company is working to bring more clarity and domain knowledge for brands, and agencies newly venturing into the programmatic space

Shantanu David Oct 11, 2022 8:51 AM

silverpush?blur=25

The campaign won gold for ‘Best Use of AI’ at e4m Real Time Programmatic Advertising Awards 2022

exchange4media Staff Aug 18, 2022 5:51 PM

techmanch?blur=25

At e4m TechManch 2022 conference, panelists applaud how programmatic has made life easier for marketers and how content creators are important for industries in this consumer world

exchange4media Staff Aug 17, 2022 9:07 AM

programmatic?blur=25

At e4m Real Time Programmatic Conference and Awards, DoubleVerify’s Nachiket Deole and Publicis Media’s Anil Pandit sat down for a fireside chat

exchange4media Staff Jul 25, 2022 5:11 PM

e4m Real time Conference?blur=25

The conference will be followed by e4m Real Time Programmatic Advertising Awards

exchange4media Staff Jul 22, 2022 12:04 PM

e4m Real Time Programmatic Awards?blur=25

The awards will be given away in various categories like omnichannel marketing strategy, best branding campaign, most effective brand experience, best use of AI, and paid search ad campaign

exchange4media Staff Jul 19, 2022 11:35 AM

disney?blur=25

This agreement will enable integration between Disney’s proprietary Audience Graph and the open-source identity framework, Unified ID 2.0

exchange4media Staff Jul 13, 2022 4:02 PM

awards?blur=25

The unique set of awards look at recognizing and appreciating the brands and agencies that have embraced programmatic creative strategies

exchange4media Staff May 11, 2022 8:38 AM

Kumar?blur=25

PubMatic Co-founder & President shares that SPO's demand will increase further as more & more buyers are looking to consolidate supply paths for advanced targeting solutions & best ad inventory

Kanchan Srivastava Apr 18, 2022 8:54 AM

Digital?blur=25

Guest Column: Katie Secret, Senior Director & Head of Demand Product Marketing, Outbrain, says that the industry needs a stronger foundation to provide a secure experience for all parties on open web

Katie Secret Apr 12, 2022 11:02 AM

Programmatic?blur=25

Industry observers note AI has started enabling innovations in digital media and will boost contextual ads that are much less intrusive

Kanchan Srivastava Apr 1, 2022 8:31 AM

Excellent?blur=25

The firm plans to invest in developing programmatic advertising and data analysis technology

exchange4media Staff Mar 30, 2022 10:01 AM

vdoi webinar?blur=25

exchange4media, in association with vdo.ai, recently hosted a panel discussion on ‘discovering the secrets to power of video for maximising revenue’

exchange4media Staff Mar 21, 2022 8:40 AM

ads?blur=25

Industry leaders opine that the surge in programmatic ads is the biggest challenge before brands and agencies to get the skilled workforce at the earliest

Kanchan Srivastava Mar 17, 2022 8:36 AM

programmatic OOH?blur=25

According to industry experts, extra visibility via targeted DOOH, flexibility, real-time metrics and reporting at a glance, are some of the benefits that pDOOH offers to media buyers

Rasika Kiran Upasani Jan 20, 2022 8:49 AM