The unique set of awards look at recognizing and appreciating the brands and agencies that have embraced programmatic creative strategies

exchange4media Staff May 11, 2022 8:38 AM


PubMatic Co-founder & President shares that SPO's demand will increase further as more & more buyers are looking to consolidate supply paths for advanced targeting solutions & best ad inventory

Kanchan Srivastava Apr 18, 2022 8:54 AM


Guest Column: Katie Secret, Senior Director & Head of Demand Product Marketing, Outbrain, says that the industry needs a stronger foundation to provide a secure experience for all parties on open web

Katie Secret Apr 12, 2022 11:02 AM


Industry observers note AI has started enabling innovations in digital media and will boost contextual ads that are much less intrusive

Kanchan Srivastava Apr 1, 2022 8:31 AM


The firm plans to invest in developing programmatic advertising and data analysis technology

exchange4media Staff Mar 30, 2022 10:01 AM

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exchange4media, in association with, recently hosted a panel discussion on ‘discovering the secrets to power of video for maximising revenue’

exchange4media Staff Mar 21, 2022 8:40 AM


Industry leaders opine that the surge in programmatic ads is the biggest challenge before brands and agencies to get the skilled workforce at the earliest

Kanchan Srivastava Mar 17, 2022 8:36 AM

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According to industry experts, extra visibility via targeted DOOH, flexibility, real-time metrics and reporting at a glance, are some of the benefits that pDOOH offers to media buyers

Rasika Kiran Upasani Jan 20, 2022 8:49 AM


At e4m Xaxis Programmatic Summit, the panel shared their views on how programmatic can help brands adapt new modes of targeting & measurement in cookie-less world

exchange4media Staff Dec 24, 2021 9:09 AM

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At the recently held e4m-Xaxis Programmatic Summit, a chatroom discussed what marketers should be doing while chalking out their programmatic campaign strategy

exchange4media Staff Dec 21, 2021 8:55 AM

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At the e4m-Xaxis Programmatic Summit, industry experts deliberated on the topic of ‘Advancing Automation of OTT Advertising in 2022’

exchange4media Staff Dec 20, 2021 9:02 AM


At the e4m Xaxis Programmatic Summit, the panellists Harshit Jain, Pankaj Singh Parihar, Smita Murarka, Hiren Shah & Gulab Patil outlined 'Significance of omnichannel Integration'

exchange4media Staff Dec 20, 2021 8:51 AM

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Xaxis Senior Director of Operational Excellence Tate delivered a keynote speech on 'Assessing the future of digital advertising,' at e4m-Xaxis Programmatic Summit

exchange4media Staff Dec 18, 2021 9:19 AM

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Sankalp Mehrotra, Vice President of Monetization, Flipkart, shared valuable insights on ‘Commerce advertising & programmatic’ in a fireside chat session at the e4m Xaxis Programmatic Summit

exchange4media Staff Dec 18, 2021 9:13 AM

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Yadav, General Manager, Xaxis India, and Nawal Ahuja, Co-founder, unveiled the Xaxis-e4m 'The New Age of Programmatic Advertising- India Report 2022' on Friday

exchange4media Staff Dec 17, 2021 3:36 PM


India is witnessing significant growth in programmatic advertising, and this is just the beginning of an industry that is positioned to flourish

exchange4media Staff Dec 17, 2021 10:52 AM


The event will begin at 12 noon with the unveiling of e4m-Xaxis Report 2022 by e4m Co-founder Nawal Ahuja and Dimpy Yadav, General Manager, Xaxis India

exchange4media Staff Dec 17, 2021 9:11 AM


The company will manage the programmatic advertising platform’s inventories in India and globally

exchange4media Staff Dec 10, 2021 12:06 PM

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This partnership will enable and empower Interactive Avenues to leverage mediasmart’s unique capabilities to deliver precise, targeted, engaging, and measurable CTV ads

exchange4media Staff Jul 2, 2021 6:45 PM