Guest Author: Rita Sahajpaul, National Head of Product and Marketing Science at Xaxis India, writes about tapping into the potential of Programmatic Audio for marketeers

Rita Sahajpaul Aug 6, 2020 9:10 AM

The platform gives marketers access to over 100+ publications across India, GCC & SEA regions

exchange4media Staff Jul 27, 2020 3:01 PM

According ZEE5, publishers can evolve their platforms from an IO-based sales process to biddable platforms, used by search engines and social platforms

exchange4media Staff Jul 13, 2020 12:34 PM

Vasuta Agarwal, Managing Director - Asia Pacific, InMobi talks about the challenges of programmatic and in-app advertising in India and charting the way forward

Dipali Banka Jun 26, 2020 5:01 PM

According to the platform's latest report on programmatic video advertising, India has seen a 7% increase in video ad spends since Q1 2019

exchange4media Staff Jun 3, 2020 1:35 PM

Pooja Bhate has been hired as Deputy Head – Sales & Business Development, while Sneha Gupta joins the company as AVP for Domestic Performance & Programmatic business

exchange4media Staff Apr 23, 2020 9:04 AM

The tool has been launched under the umbrella of DMC Explore and provides an agnostic approach towards planning and buying on OTT platforms

exchange4media Staff Apr 22, 2020 12:46 PM

The outdoor advertising media management software is helping the agency to programmatically set their business workflow

exchange4media Staff Apr 15, 2020 10:49 AM

Bharat Khatri, Country Head, Xaxis India, spoke on 'Performance-driven outdoor buying and selling: How it works'

exchange4media Staff Mar 13, 2020 8:22 AM

iAvatarZ Digital will be Adzymic’s exclusive channel sales partners for India

exchange4media Staff Mar 4, 2020 6:10 PM

The acquisition will strengthen Affle’s CPCU based platform and business model for omnichannel advertisers and enables Affle to expand into newer markets

exchange4media Staff Mar 2, 2020 6:47 PM

Starting from January 24 with the India vs New Zealand T20 series, the campaign is spread out across both Eyetalk’s integrated DOOH networks – BizTalk and TagTalk

exchange4media Staff Mar 2, 2020 6:05 PM

As the Mumbai government considers lifting restrictions on DOOH in the city, industry experts believe the decision will help the DOOH space flourish and instil growth for agencies

Noel Dsouza Jan 31, 2020 8:08 AM

Gupta, CEO, Atin Promotions & Advertising, shares insights on how his company has grown and trends that will drive the OOH industry forward

Noel Dsouza Jan 14, 2020 9:37 AM

Fabian Cowan, Director of Posterscope India, shares his outlook for 2020 and lists key points that will drive the OOH industry forward

Noel Dsouza Jan 13, 2020 9:04 AM

Patil, the founder of Lemma technologies, explains how programmatic can usher in ease, transparency and automation in digital out-of-home

exchange4media Staff Jan 8, 2020 1:18 PM

The MD of Eyetalk Media Ventures, Bhirani shares insights on digitisation, the shift in the OOH media landscape and his predictions for 2020

Anjali Thakur Jan 6, 2020 8:38 AM

Programmatic set to transform DOOH & the year ahead will see media buying backed by data and analytics, say industry experts

exchange4media Staff Dec 19, 2019 7:56 AM

The platform will bring together advertising and analytics for deeper insights, establish enriched customer connections and drive better marketing results

exchange4media Staff Dec 3, 2019 1:30 PM

Programmatic leads the charts in the entire growth in ad spends in India, says Matt Brocklehurst, Head of Partnerships, Publishers & Platforms Marketing APAC, Google

exchange4media Staff Dec 3, 2019 8:40 AM