programmatic
gulab patil?blur=25

Guest Column: Gulab Patil, the founder and CEO of Lemma, focuses on the many technological strides the OOH industry made in the ad space during the lockdown period

Gulab Patil Oct 21, 2020 9:21 AM

dpaa?blur=25

The first day of the DPAA Video Everywhere Summit explored topics on the value of DOOH and pDOOH on a brand's experience during this pandemic environment and moving forward

exchange4media Staff Oct 14, 2020 3:10 PM

Amitt Sharma?blur=25

Amitt Sharma, CEO & Founder VDO. AI, on the video advertising platform’s plans, and its increasing relevance in the Indian video content and advertising space

Dipali Banka Oct 2, 2020 9:56 AM

e4m webinar?blur=25

Today, a virtual panel of industry experts will share insights on how brands and marketers treat audio as part of their media strategy 

exchange4media Staff Sep 25, 2020 7:53 AM

Dimpy Yadav?blur=25

Guest Column: Dimpy Yadav, Head of Client Engagement, Xaxis India, writes growth in content consumption in social media, video streaming platforms, & mobile apps has drawn attention to digital media

Dimpy Yadav Sep 10, 2020 9:27 AM

rita?blur=25

Guest Author: Rita Sahajpaul, National Head of Product and Marketing Science at Xaxis India, writes about tapping into the potential of Programmatic Audio for marketeers

Rita Sahajpaul Aug 6, 2020 9:10 AM

forkmedia?blur=25

The platform gives marketers access to over 100+ publications across India, GCC & SEA regions

exchange4media Staff Jul 27, 2020 3:01 PM

Zee5?blur=25

According ZEE5, publishers can evolve their platforms from an IO-based sales process to biddable platforms, used by search engines and social platforms

exchange4media Staff Jul 13, 2020 12:34 PM

Vasuta Agarwal?blur=25

Vasuta Agarwal, Managing Director - Asia Pacific, InMobi talks about the challenges of programmatic and in-app advertising in India and charting the way forward

Dipali Banka Jun 26, 2020 5:01 PM

inmobi?blur=25

According to the platform's latest report on programmatic video advertising, India has seen a 7% increase in video ad spends since Q1 2019

exchange4media Staff Jun 3, 2020 1:35 PM

Ventes avenues?blur=25

Pooja Bhate has been hired as Deputy Head – Sales & Business Development, while Sneha Gupta joins the company as AVP for Domestic Performance & Programmatic business

exchange4media Staff Apr 23, 2020 9:04 AM

Dentsu Aegis Network?blur=25

The tool has been launched under the umbrella of DMC Explore and provides an agnostic approach towards planning and buying on OTT platforms

exchange4media Staff Apr 22, 2020 12:46 PM

JK ads?blur=25

The outdoor advertising media management software is helping the agency to programmatically set their business workflow

exchange4media Staff Apr 15, 2020 10:49 AM

Bharat Khatri Xaxis India?blur=25

Bharat Khatri, Country Head, Xaxis India, spoke on 'Performance-driven outdoor buying and selling: How it works'

exchange4media Staff Mar 13, 2020 8:22 AM

Affle and Mediasmart?blur=25

The acquisition will strengthen Affle’s CPCU based platform and business model for omnichannel advertisers and enables Affle to expand into newer markets

exchange4media Staff Mar 2, 2020 6:47 PM

Cricket.com Prgrammatic OOH?blur=25

Starting from January 24 with the India vs New Zealand T20 series, the campaign is spread out across both Eyetalk’s integrated DOOH networks – BizTalk and TagTalk

exchange4media Staff Mar 2, 2020 6:05 PM

DOOH in Mumbai?blur=25

As the Mumbai government considers lifting restrictions on DOOH in the city, industry experts believe the decision will help the DOOH space flourish and instil growth for agencies

Noel Dsouza Jan 31, 2020 8:08 AM

Atin Gupta?blur=25

Gupta, CEO, Atin Promotions & Advertising, shares insights on how his company has grown and trends that will drive the OOH industry forward

Noel Dsouza Jan 14, 2020 9:37 AM

Fabian Cowan?blur=25

Fabian Cowan, Director of Posterscope India, shares his outlook for 2020 and lists key points that will drive the OOH industry forward

Noel Dsouza Jan 13, 2020 9:04 AM