programmatic
At the fourth edition of the conference, the panellists will share key insights on the topic 'AI-Powered Live CTV & Programmatic: Where Scale, Precision & Predictive Growth Converge'
As ChatGPT ads expand beyond US, it emerges as a new ad layer around conversational intent. Once it reaches India, the impact could be felt across search, ecommerce, publishers & performance marketing
Kanchan Srivastava Jun 9, 2026 9:14 AM
Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability
Anuja Jain Jun 8, 2026 9:12 AM
As open exchange CPMs erode and artificial inventory bleeds advertisers dry, a sharper, smarter and more accountable era of digital advertising is taking shape
Anuja Jain May 25, 2026 9:14 AM
As AI-driven discovery reshapes the open web, engagement, loyalty and direct audience relationships are emerging as the industry’s new strategic priorities
Kanchan Srivastava May 21, 2026 8:36 AM
HuellaNXT is a live programmatic infrastructure layer designed to scale interactive, AI-enabled and creatively rich advertising experience
e4m Staff May 18, 2026 4:59 PM
The latest financial results suggest the adtech industry is entering a new phase where infrastructure ownership is increasingly shaping growth, profitability and scale
Anuja Jain May 13, 2026 8:35 AM
Prior to his promotion, Aayush Chauhan held the role of Associate Director - Programmatic
Prior to this, Bhatia served as VP-Business Development, SEA, at OpenX
As AI co-pilots take over advertising’s execution layer, persuasion is becoming a system of continuous, algorithmic probability management. The industry is only starting to grasp what that means
Anuja Jain May 5, 2026 9:03 AM
At e4m OOH Conference 2026, industry leaders explored how DOOH and pDOOH are evolving from visibility plays into accountable, performance-driven media
e4m Staff Apr 23, 2026 12:34 PM
Early adopters say the intersection of programmatic and influencer marketing drives real business outcomes, allowing marketers to match brand messaging with customer profiles & preferences
Shalinee Mishra Apr 20, 2026 8:47 AM
As programmatic evolves into an agent-led ecosystem, marketers confront a harder question not just how to optimise spend but how much of it truly works
Anuja Jain Apr 15, 2026 8:54 AM
As programmatic buying expands, advertisers increasingly demand transparency, triggering shifts across the ecosystem for agencies, ad-tech platforms and publishers
Kanchan Srivastava Mar 17, 2026 8:44 AM
As e4m dentsu report projects 19 percent CAGR by 2027, industry leaders decode how AI, premium supply and audience-first planning are reshaping advertising economics
Anuja Jain Feb 13, 2026 9:11 AM
Programmatic’s share in digital ad spends expected to rise to 43% by the next year, according to dentsu-e4m Digital Advertising Report
Industry experts say Indian advertisers are increasingly favouring hybrid programmatic setups, balancing in-house strategy and data control with agency-led execution
Shantanu David Jan 28, 2026 8:49 AM
Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, rebuild signal frameworks & redesign yield strategies, share industry players
Anuja Jain Dec 24, 2025 8:42 AM
Inventory-agnostic platforms to define programmatic; future will belong to partners who combine reach, privacy-safe data connectivity, and operationalized AI with auditability, note stakeholders
Anuja Jain Oct 13, 2025 9:03 AM
Launched with the promise of providing brands access to high-value business travellers, Bengaluru airport’s programmatic DOOH has now shifted the conversation from availability to impact
Pooja Yadav Oct 1, 2025 9:13 AM
Experts agreed that with programmatic delivering automation, precision and personalization, brands are preparing for a future where every screen is smart, measurable and seamlessly connected
e4m Staff Sep 26, 2025 7:25 PM
While CTV and OTT are the fastest growing programmatic channels, audio and DOOH are also gaining traction in the festive media mix
Sunidhi Vijay Sep 24, 2025 9:06 AM
As per a YouGov survey, Amazon.in is the preferred starting point of product discovery, with 72% beginning purchase journey on Amazon, said Ankur Rathi, Head of Amazon DSP-Amazon Ads in India
e4m Staff Sep 22, 2025 4:34 PM
At the e4m Real-Time Programmatic Advertising Conference, Dhruv Dhawan and Yenny Wong deliberated on India’s growing digital opportunities and much more
e4m Staff Sep 22, 2025 1:50 PM
At the e4m Real-Time Programmatic Advertising Conference, industry leaders from BFSI, FMCG, and digital sectors highlighted how AI drives personalization, compliance, and outcome-focused campaigns
e4m Staff Sep 22, 2025 8:45 AM
Speaking during a fireside chat with Dhruv Dhawan at the e4m Real-Time Programmatic Advertising Conference, Amrit Baid shared insights on advertising strategies and evolving consumer behaviour
e4m Staff Sep 20, 2025 8:25 AM
At e4m Real-Time Programmatic Advertising Conference 2025, experts discuss evolving landscape of e-commerce marketing
e4m Staff Sep 19, 2025 7:07 PM
Ashwin Padmanabhan, Chief Operating Officer of WPP Media, spoke at the e4m Real-Time Programmatic Advertising Conference on how AI has been reshaping campaign strategy, execution & optimisation
e4m Staff Sep 19, 2025 9:22 AM
Among the other key winners are Maruti Suzuki, Channel Factory, Kohler, DLF, MiQ, Zone Media and Supradyn
Tulika Nandy, Senior Lead - Programmatic Ads at Truecaller, presented a session at the e4m Real-Time Programmatic Advertising Conference 2025
e4m Staff Sep 18, 2025 5:13 PM
At e4m Real-Time Programmatic Advertising Conference, industry leaders highlight how AI drives personalization, compliance, and outcome-focused campaigns
e4m Staff Sep 18, 2025 5:01 PM
The conference will be followed by the e4m Real-Time Programmatic Advertising Awards 2025
The fourth edition of the conference will be held on September 18 in Mumbai
At the fourth edition of the conference, Ajay Dang, President and Head of Marketing at UltraTech Cement, will explore the growth and future of programmatic advertising
The offering will be available in the United States, United Kingdom, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany and Australia
e4m Staff Sep 11, 2025 8:14 AM
Amrit Baid is the General Manager - Marketing and Customer Experience at Mercedes-Benz India Pvt. Ltd.
Festive rush emerging as the first test of whether OTT, CTV, e-comm, fintech & consumer brands can fill the vacuum created by absence of RMG brands to push up CPMs and premium slot pricing
Tasmayee Laha Roy and Anuja Jain Aug 26, 2025 8:56 AM
Partho Banerjee is the Senior Executive Officer, Marketing & Sales at Maruti Suzuki India
e4m Desk Aug 25, 2025 12:32 PM
The fourth edition of the conference will be held on September 18, 2025
The upcoming edition of the conference and awards will be held on September 18
Many brands are still caught in the conversion trap, basically pushing for short-term clicks over long-term advocacy, say experts
Shantanu David Jul 18, 2025 8:59 AM
As per experts, Indian brands are eyeing in-house programmatic for speed, control, and transparency—balancing automation with strategy while cautiously investing in tools for better data ownership
Shantanu David Jul 4, 2025 8:26 AM