programmatic
The report will be unveiled at the e4m-Xaxis Programmatic Summit on December 16
exchange4media Staff Nov 19, 2022 8:43 AM
Gill, India CEO of The Trade Desk, shares how the company is working to bring more clarity and domain knowledge for brands, and agencies newly venturing into the programmatic space
Shantanu David Oct 11, 2022 8:51 AM
The campaign won gold for ‘Best Use of AI’ at e4m Real Time Programmatic Advertising Awards 2022
exchange4media Staff Aug 18, 2022 5:51 PM
At e4m TechManch 2022 conference, panelists applaud how programmatic has made life easier for marketers and how content creators are important for industries in this consumer world
exchange4media Staff Aug 17, 2022 9:07 AM
At e4m Real Time Programmatic Conference and Awards, DoubleVerify’s Nachiket Deole and Publicis Media’s Anil Pandit sat down for a fireside chat
exchange4media Staff Jul 25, 2022 5:11 PM
The winners were selected by a panel of industry veterans from close to 150 entries
exchange4media Staff Jul 22, 2022 9:35 PM
The conference will be followed by e4m Real Time Programmatic Advertising Awards
exchange4media Staff Jul 22, 2022 12:04 PM
The awards will be given away in various categories like omnichannel marketing strategy, best branding campaign, most effective brand experience, best use of AI, and paid search ad campaign
exchange4media Staff Jul 19, 2022 11:35 AM
This agreement will enable integration between Disney’s proprietary Audience Graph and the open-source identity framework, Unified ID 2.0
exchange4media Staff Jul 13, 2022 4:02 PM
The unique set of awards look at recognizing and appreciating the brands and agencies that have embraced programmatic creative strategies
exchange4media Staff May 11, 2022 8:38 AM
PubMatic Co-founder & President shares that SPO's demand will increase further as more & more buyers are looking to consolidate supply paths for advanced targeting solutions & best ad inventory
Kanchan Srivastava Apr 18, 2022 8:54 AM
Guest Column: Katie Secret, Senior Director & Head of Demand Product Marketing, Outbrain, says that the industry needs a stronger foundation to provide a secure experience for all parties on open web
Katie Secret Apr 12, 2022 11:02 AM
Industry observers note AI has started enabling innovations in digital media and will boost contextual ads that are much less intrusive
Kanchan Srivastava Apr 1, 2022 8:31 AM
The firm plans to invest in developing programmatic advertising and data analysis technology
exchange4media Staff Mar 30, 2022 10:01 AM
exchange4media, in association with vdo.ai, recently hosted a panel discussion on ‘discovering the secrets to power of video for maximising revenue’
exchange4media Staff Mar 21, 2022 8:40 AM
Industry leaders opine that the surge in programmatic ads is the biggest challenge before brands and agencies to get the skilled workforce at the earliest
Kanchan Srivastava Mar 17, 2022 8:36 AM
According to industry experts, extra visibility via targeted DOOH, flexibility, real-time metrics and reporting at a glance, are some of the benefits that pDOOH offers to media buyers
Rasika Kiran Upasani Jan 20, 2022 8:49 AM
