Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how the IRS was once the common language of print advertising in India, and how its absence has reshaped media planning

Ganapathy Viswanathan Jul 15, 2026 10:58 AM

Nearly a year after the pilot survey was announced, fieldwork is yet to begin. As publishers question the survey framework, the future of India's print media currency remains uncertain

Kanchan Srivastava Jul 13, 2026 8:13 AM

Dhruv Warrior, Executive Creative Director, VML, India, recounts his experience of being part of the Print & Publishing jury, and the trend to say something without explicitly showing the product

Simran Sabherwal Jun 23, 2026 11:57 AM

As VML India's Executive Creative Director joins Print & Publishing jury at Cannes Lions, Warrior makes a case for a medium he believes the industry has been too quick to eulogise & too slow to push

Aryendra Khan Jun 18, 2026 9:07 AM

Guest Column: L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies

L. Adimoolam Jun 17, 2026 12:27 PM

Advertising Revenue for the quarter stands at over Rs 439 crore as against Rs 477 crore registered in the same period last FY

e4m Staff Jan 15, 2026 2:30 PM

From clever layouts to bold ideas, the print ads that stood out this year

Vaishnavi Deshpande Dec 26, 2025 5:58 PM

As per TAM AdEx report, Maruti Suzuki, SBS Biotech, Honda Motors were the top advertisers on print in the Jan-June period

e4m Staff Sep 23, 2024 11:00 AM

According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with Retail, M&E and Education following closely  

Chehneet Kaur Feb 13, 2024 8:55 AM

With Q3 of 2023-24 just around the corner, advertisers are waiting to go all out with their festive deals and discounts. Here's what the print media players expect from this festive season

Chehneet Kaur Sep 11, 2023 9:13 AM

According to the report, the top three sectors together accounted for more than 45 per cent share of ad space in print during January to June in 2023

exchange4media Staff Aug 11, 2023 6:52 PM

Industry experts say the print AdEx may experience a growth of 15–17% this festive quarter as compared to 2021

Sonam Saini Aug 26, 2022 8:32 AM

PMAR 2022, unveiled on Wednesday, says AdEx will witness a 20% growth this year to touch Rs 90,000 crore

exchange4media Staff Feb 16, 2022 4:26 PM

While the role of digital platforms will continue to increase, print offers the simplest way of maximizing reach for it being a credible source of information & its hyper-local nature, share experts

Shantanu David Feb 9, 2022 8:44 AM

The publication states that large format advertising such as gatefolds, jackets, and full pages are making a strong comeback

exchange4media Staff Oct 14, 2021 10:15 AM

DB Corp Non-Executive Director Girish Agarwal shared that in July'21 the company achieved almost 75% of July 2019, which is a good indication of things moving in the right direction

exchange4media Staff Sep 8, 2021 8:53 AM

Bhalla takes up the new role as HT prepares to now peg itself as an integrated solution provider to advertisers

exchange4media Staff Aug 10, 2021 7:47 AM

Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from the in-person festival, and more

Misbaah Mansuri Jun 2, 2021 9:03 AM

The event was presented by MRF, with Life Insurance Corporation of India, Odisha, Union Bank of India, SPEED – Bharath Petroleum, Baashyaam and SSVM Institutions as other partners

exchange4media Staff Apr 7, 2021 1:48 PM

As per data, jacket-full page was the preferred ad position in the print medium during 2020

Tasmayee Laha Roy Jan 25, 2021 8:49 AM

The copy of the ad urges team India to 'keep winning and proving the world wrong'

exchange4media Staff Jan 20, 2021 3:18 PM

Print advertising revenue stands at Rs 379 crore while operating revenue is at Rs 495 crore in Q3FY20

exchange4media Staff Jan 23, 2020 4:44 PM

The company will reportedly wind up Asian Age newspaper’s Mumbai based operations also

Neethu Mohan Jan 9, 2020 8:56 AM