Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from the in-person festival, and more

Misbaah Mansuri Jun 2, 2021 9:03 AM

The event was presented by MRF, with Life Insurance Corporation of India, Odisha, Union Bank of India, SPEED – Bharath Petroleum, Baashyaam and SSVM Institutions as other partners

exchange4media Staff Apr 7, 2021 1:48 PM

As per data, jacket-full page was the preferred ad position in the print medium during 2020

Tasmayee Laha Roy Jan 25, 2021 8:49 AM

The copy of the ad urges team India to 'keep winning and proving the world wrong'

exchange4media Staff Jan 20, 2021 3:18 PM

Print advertising revenue stands at Rs 379 crore while operating revenue is at Rs 495 crore in Q3FY20

exchange4media Staff Jan 23, 2020 4:44 PM

The company will reportedly wind up Asian Age newspaper’s Mumbai based operations also

Neethu Mohan Jan 9, 2020 8:56 AM

As per the TAM AdEx Report on Sales Promotion Advertising in Print – 2019, the total ad volume for sales promotion in August to September was 25% which doubled in Oct 2019

exchange4media Staff Dec 13, 2019 8:38 AM

Maruti Suzuki & SBS Biotech lead in print advertising. Vishnu Packaging, K P Pan Foods, Honda Cars India, Maruti Suzuki, Hyundai Motor India top radio ads, while Amazon Online India tops digital

exchange4media Staff Nov 15, 2019 9:03 AM

There has been a 15% rise in ad volume from the Education sector in Q2 2019

exchange4media Staff Sep 3, 2019 8:50 AM

Home appliance, air conditioner, water purifier, car, two-wheeler, electronic, clothing, departmental store and home/interior were some of the leading categories in the three sectors

Anjali Thakur Jul 16, 2019 8:26 AM

The Auto sector continues to be among the top advertisers on Print

exchange4media Staff May 23, 2019 8:40 AM

Campaign contest offers winners an all expenses paid trip to Kerala

exchange4media Staff Jul 25, 2018 1:21 PM

The data from the report shows sports adex on TV is largely on cricket with other sports contributing a minor share. Another reason for increase in sport adex was the increase in annual ad rates especially on IPL.

Sonam Saini Mar 22, 2018 8:57 AM

Veejay Nakra, Chief of Sales & Marketing – Automotive Division, Mahindra & Mahindra Ltd. feels print will continue to be one of the largest medium on which money is being spent

exchange4media Staff Feb 6, 2018 8:58 AM

For a brand like Suzuki which dedicates around 30 per cent of its annual marketing spends on Print medium, the IRS 2017 findings have clearly come as a shot in the arm. Sajeev Rajasekharan, executive vice-president for sales and marketing at Suzuki Two-wheelers talks about what changes and where the status-quo is maintained as far as the brand’s marketing mix is concerned

Neeta Nair Feb 5, 2018 8:55 AM

Cars/Jeeps was the topmost advertising category around Holi in 2017; 'FMCG Products Range' went up from rank 134 in 2016 to rank 5 in 2017, according to data shared by TAM Media Research

exchange4media Staff Apr 5, 2017 7:53 AM

A total of 34 metals were given away as exchange4media celebrated that best work done in newspaper advertising over the course of last year

exchange4media Staff Sep 15, 2016 10:18 PM

Facebook has reportedly paid big money to promote its Free Basics program. We spoke with brand experts and PR professionals to figure out whether the gamble has paid off

Abhinn Shreshtha Jan 7, 2016 8:36 AM

Our vision is to enable marketers with discovery, shortlisting, planning and execution of their media plan, says Mayank Bidawatka, Co-founder & CEO, The Media Ant

Deepa Balasubramanian Sep 17, 2013 8:41 AM

Print advertising during January-September 2011 witnessed a growth of 17 per cent as compared to the same period in 2010. Naaptol.com was the most advertised brand in print during this period.

exchange4media Staff Oct 22, 2011 8:08 AM