print-advertising

PMAR 2022, unveiled on Wednesday, says AdEx will witness a 20% growth this year to touch Rs 90,000 crore
exchange4media Staff Feb 16, 2022 4:26 PM

While the role of digital platforms will continue to increase, print offers the simplest way of maximizing reach for it being a credible source of information & its hyper-local nature, share experts
Shantanu David Feb 9, 2022 8:44 AM

The publication states that large format advertising such as gatefolds, jackets, and full pages are making a strong comeback
exchange4media Staff Oct 14, 2021 10:15 AM

DB Corp Non-Executive Director Girish Agarwal shared that in July'21 the company achieved almost 75% of July 2019, which is a good indication of things moving in the right direction
exchange4media Staff Sep 8, 2021 8:53 AM

Bhalla takes up the new role as HT prepares to now peg itself as an integrated solution provider to advertisers
exchange4media Staff Aug 10, 2021 7:47 AM

Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from the in-person festival, and more
Misbaah Mansuri Jun 2, 2021 9:03 AM

The event was presented by MRF, with Life Insurance Corporation of India, Odisha, Union Bank of India, SPEED – Bharath Petroleum, Baashyaam and SSVM Institutions as other partners
exchange4media Staff Apr 7, 2021 1:48 PM

As per data, jacket-full page was the preferred ad position in the print medium during 2020
Tasmayee Laha Roy Jan 25, 2021 8:49 AM

The copy of the ad urges team India to 'keep winning and proving the world wrong'
exchange4media Staff Jan 20, 2021 3:18 PM

Print advertising revenue stands at Rs 379 crore while operating revenue is at Rs 495 crore in Q3FY20
exchange4media Staff Jan 23, 2020 4:44 PM

The company will reportedly wind up Asian Age newspaper’s Mumbai based operations also
Neethu Mohan Jan 9, 2020 8:56 AM

As per the TAM AdEx Report on Sales Promotion Advertising in Print – 2019, the total ad volume for sales promotion in August to September was 25% which doubled in Oct 2019
exchange4media Staff Dec 13, 2019 8:38 AM

Maruti Suzuki & SBS Biotech lead in print advertising. Vishnu Packaging, K P Pan Foods, Honda Cars India, Maruti Suzuki, Hyundai Motor India top radio ads, while Amazon Online India tops digital
exchange4media Staff Nov 15, 2019 9:03 AM

There has been a 15% rise in ad volume from the Education sector in Q2 2019
exchange4media Staff Sep 3, 2019 8:50 AM

Home appliance, air conditioner, water purifier, car, two-wheeler, electronic, clothing, departmental store and home/interior were some of the leading categories in the three sectors
Anjali Thakur Jul 16, 2019 8:26 AM

The Auto sector continues to be among the top advertisers on Print
exchange4media Staff May 23, 2019 8:40 AM

Campaign contest offers winners an all expenses paid trip to Kerala
exchange4media Staff Jul 25, 2018 1:21 PM

The data from the report shows sports adex on TV is largely on cricket with other sports contributing a minor share. Another reason for increase in sport adex was the increase in annual ad rates especially on IPL.
Sonam Saini Mar 22, 2018 8:57 AM
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Veejay Nakra, Chief of Sales & Marketing – Automotive Division, Mahindra & Mahindra Ltd. feels print will continue to be one of the largest medium on which money is being spent
exchange4media Staff Feb 6, 2018 8:58 AM
For a brand like Suzuki which dedicates around 30 per cent of its annual marketing spends on Print medium, the IRS 2017 findings have clearly come as a shot in the arm. Sajeev Rajasekharan, executive vice-president for sales and marketing at Suzuki Two-wheelers talks about what changes and where the status-quo is maintained as far as the brand’s marketing mix is concerned
Neeta Nair Feb 5, 2018 8:55 AM