polls
The network has deployed over 50 seasoned journalists to capture the authentic pulse of the electorate across the 4 poll bound state and 1 union territory of Puducherry
e4m Staff Apr 29, 2026 3:11 PM
Overall, BJP spent about Rs 16.98 crore, while TMC and its network spent around Rs 14.59 crore, bringing total digital ad spend to nearly Rs 31.57 crore
e4m Staff Apr 28, 2026 6:37 PM
Of the total ₹83.4 crore spent on Google political advertising in India over the past month, only ₹23 crore or 28% came directly from political parties
Imran Fazal Apr 24, 2026 8:23 AM
Times Now Navbharat Digital has announced special programming for a comprehensive and data-driven election coverage
e4m Staff Apr 23, 2026 7:47 AM
The publication has carried exclusive in-person interviews with Chief Minister M K Stalin and Leader of Opposition Edappadi K Palaniswami
e4m Staff Apr 21, 2026 12:32 PM
Even as macro headwinds weigh on ad spends, elections emerge as a cyclical trigger for media recover
Kanchan Srivastava Apr 7, 2026 8:51 AM
On Meta, BJP and Trinamool Congress spent ₹0.42 crore (about ₹42.6 lakh) in the last one week
Shalinee Mishra Mar 10, 2026 9:47 AM
BJP emerged as the largest spender by a wide margin, investing Rs 2.33 crore across 685 ads
Sunidhi Vijay Jan 14, 2026 9:18 AM
The BJP led political advertising across both television and print, accounting for 54.2% of total insertions
e4m Staff Nov 29, 2025 8:10 AM
The data reflects viewership during the high-stakes 8 am–12 pm counting window
e4m Staff Nov 20, 2025 4:13 PM
The implication for marketers is that paid digital can shape conversations, but converting them into votes needs digital reach, data-led targeting, and on-ground mobilisation
Shalinee Mishra Nov 15, 2025 8:38 AM
Bihar’s 2025 election has shifted to the digital arena, where Bhojpuri stars and local influencers are driving political narratives through reels, memes, and viral campaigns
Shalinee Mishra Oct 15, 2025 9:32 AM
The event was inaugurated by Bharat Express Chairman, Managing Director and Editor-in-Chief Upendra Rai, alongside Bihar DGP Vinay Kumar
Unlike 2020, when Covid restrictions forced parties to lean on online outreach, 2025 is seeing them fire on all cylinders with reels, memes and influencer tie-ups
Anuja Jain and Shalinee Mishra Sep 9, 2025 9:08 AM
In the run-up to the Bihar assembly polls, CM Nitish Kumar has said journalists under the Bihar Patrakar Samman Pension Yojana will receive ₹15,000 per month, up from the existing ₹6,000
e4m Staff Jul 26, 2025 2:53 PM
While full-page newspaper ads remain a visible element in the final stretch before election day, the primary focus has shifted to digital outreach, across platforms like Google, YouTube, FB & Insta
Shantanu David Feb 5, 2025 9:16 AM
Now, media industry will have only one opportunity every five years to capitalize on election-related ad spending, compared to the current system where state polls occur roughly every six months
Kanchan Srivastava Sep 19, 2024 8:59 AM
Leading the charge among top spenders is Congress leader Deepender Singh Hooda, who invested Rs 27.6 lakh on 814 ads
Tasmayee Laha Roy Sep 10, 2024 8:40 AM
Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads
Kanchan Srivastava Aug 12, 2024 8:09 AM
In a tweet, Tesla CEO Elon Musk said that he looks forward to his companies doing “exciting work in India”
NDA's reliance on allies promises continued excitement for the next couple of weeks. Advertisers may loosen their purse strings to capitalize the higher viewership of news TV
Kanchan Srivastava & Chehneet Kaur Jun 5, 2024 9:10 AM
Industry experts say poll pundits & news channels need to refine methodologies and move along with changes in political landscape and voter preferences to avoid such ‘directionally-wrong’ predictions
Kanchan Srivastava Jun 5, 2024 8:45 AM
According to the survey, LDF and NDA follow with 35% and 18% vote share
During this election season, the group has observed over 890 million page views
NATIVE CONTENT May 22, 2024 4:09 PM
From Amul to Uber, brands across categories encouraged people to fight voter apathy and exercise their rights through clever creatives
e4m Staff May 21, 2024 9:01 AM
Out of Rs 100 crore spent since January 1, BJP put in Rs 40 crore in 20 days of May alone
Kanchan Srivastava May 21, 2024 8:30 AM
Many advertisers are in wait-and-watch mode due to uncertainty over the poll outcome. They await the budget which will be tabled after the new government is installed, ad experts say
Kanchan Srivastava May 8, 2024 8:07 AM
The thought-provoking campaign is titled ‘Aaj Picture Nahi, Bigger Picture Dekho’
e4m Staff May 6, 2024 10:56 AM
From ‘Modi Wash’ to ads asking ‘Mere vikas ka do hisaab’, there has been a flurry of political ads with parties taking potshots at each other
Meta will take on AI-generated threats with expanded fact-checking, consumer awareness initiatives, and an Elections Operations Center
Kanchan Srivastava Mar 20, 2024 8:58 AM
As per data from Google Ads Transparency Centre, video ads top the campaign agenda; observers say political parties are bound to up their advertising game in the next couple of weeks
Kanchan Srivastava Mar 19, 2024 8:45 AM
Industry observers say elections is an opportunity for TV to get an edge over digital with in-depth analysis and extensive coverage
Chehneet Kaur Aug 17, 2023 9:01 AM
The polls predicted BJP was poised to sweep Gujarat but it would lose Himachal Pradesh in a tight race with Congress
exchange4media Staff Dec 9, 2022 11:27 AM
The results of the survey titled ‘Desh Ki Awaaz’ (Voice of the Nation) says NDA is projected to get 41% votes
exchange4media Staff Aug 2, 2022 1:30 PM
The ruling party has declared an income of over Rs 3,623 crore
exchange4media Staff Aug 11, 2021 4:18 PM
The 98-year old media group had made a nearly perfect prediction during the last assembly election as well
exchange4media Staff May 3, 2021 6:05 PM
The news agencies predict TMC reign in the state despite a decrease in margin
exchange4media Staff Apr 30, 2021 11:00 AM
The results predict a clear mandate for BJP in West Bengal, Assam and Puducherry, DMK in TN and a close tie between LDF and UDF in Kerala
exchange4media Staff Apr 30, 2021 10:42 AM
The platform is taking steps to enhance civic engagement, combat hate speech, limit misinformation, and remove voter suppression
exchange4media Staff Apr 2, 2021 4:04 PM
The measures include identifying and blocking ads from referenced candidates, parties, and other election-related content
exchange4media Staff Mar 25, 2021 4:40 PM
In a month’s time, the 'Banglar Gorbo Mamata' page has spent over Rs 80 lakh on 90 Facebook ads, turning out to be the highest spender in the period between February 6 and March 7, 2021
Tasmayee Laha Roy Mar 10, 2021 8:37 AM
Through engaging properties, TIMES NOW will offer the most extensive coverage of the elections, making it more exciting and captivating for its viewers
exchange4media Staff Mar 8, 2021 12:59 PM
The new lineup is launched under the umbrella branding of 'Sabse Bada Dangal'
exchange4media Staff Mar 8, 2021 11:24 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Feb 20, 2021 9:52 AM
The ‘Save yourself from BJP’ campaign has witnessed maximum participation with 14,35,963 people marking themselves 'safe'
Tasmayee Laha Roy Feb 19, 2021 8:26 AM
Banning of political ads on Google and Twitter has put Facebook India at the centrestage for most of the digital political advertising in the last three months
Tasmayee Laha Roy Aug 28, 2020 8:27 AM
Experts predict at least 50 per cent increase in digital spends for parties and individuals in the upcoming state polls. The spends would include direct ad buys and indirect content deals
Tasmayee Laha Roy Jun 29, 2020 9:02 AM