platforms
From September 3, users in India can no longer purchase new discovery+ subscriptions through Warner Bros. Discovery or third-party providers
e4m Staff Sep 4, 2026 10:46 AM
At Rs 150 per 10 seconds, the prescribed CTV video rate is more than twice the Rs 70 rate applicable to mobile and desktop video
e4m Staff Aug 31, 2026 9:50 AM
Jio Platforms plans to issue up to 27 crore fresh equity shares, representing around 2.9 per cent of its post-issue equity base
e4m Staff Aug 29, 2026 6:27 PM
The upcoming merger of Resulticks with Diginex is a maiden effort to bring to the table business models as different as chalk and cheese, writes R Chandra Mouli
R Chandra Mouli Aug 28, 2026 11:34 AM
The advisory comes days after the ministry issued a separate direction to private satellite television channels to carry an anti-drug disclaimer during their programming
e4m Staff Aug 25, 2026 9:55 AM
The regulator's consultation paper proposes a revised advertising framework for online bond platform providers
e4m Staff Aug 24, 2026 12:52 PM
Brands may now have to place greater emphasis on outcomes, meaningful engagement and quality of reach rather than treating every additional minute inside a platform as equally valuable
Shantanu David Aug 19, 2026 9:24 AM
From Netflix's early K-drama push to Prime Video's CJ ENM partnership, platforms are turning to Korean content to deepen engagement; as local originals turn costlier, global IP next competitive moat
Kanchan Srivastava Aug 17, 2026 8:48 AM
The clearest point of agreement among industry executives is that commerce media is broader than retail media
Shantanu David Aug 10, 2026 9:30 AM
For India's OTT industry, accessibility is increasingly becoming a competitive advantage rather than simply a regulatory obligation
Imran Fazal Aug 10, 2026 9:11 AM
While the MIB relies on a three-tier self-regulatory grievance mechanism, the DEPwD proposes a statutory, penalty-backed enforcement framework
Imran Fazal Aug 6, 2026 8:54 AM
Advertising revenue surged nearly 27% as ad pricing and impressions climbed, but heavy AI investments, legal charges and higher capital expenditure weighed on profitability during the quarter
e4m Staff Jul 30, 2026 7:39 AM
MoS L. Murugan says IICT is driving global partnerships to strengthen India's AVGC-XR ecosystem
e4m Staff Jul 29, 2026 4:40 PM
According to a report by EY and the Indian Music Industry, India currently has around 14 million paid music subscriptions and 80% of listeners spending more than an hour a day listening to it
e4m Staff Jul 27, 2026 11:54 AM
Bharat Gupta, Founder & Chief Architect at ToBe, shares a comprehensive note outlining the critical paradigm shift currently underway in India's digital regulatory environment
e4m Staff Jul 20, 2026 11:43 AM
Google has been fined approximately $854,250; the tech giant has argued that it was protected by EU regulations that exempt online platforms from liability for content uploaded by third parties
The fourth patent filing reinforces Vertoz’s focus on building proprietary technology that connects intelligence, automation, media, and execution across the advertising value chain
e4m Staff Jul 15, 2026 3:31 PM
The notice has sparked legal questions over the extent of the ministry's powers but broadcasters say the intervention addresses a longstanding regulatory gap in tackling industrial-scale online piracy
Imran Fazal Jul 15, 2026 9:03 AM
The directive has been issued to all major online movie ticketing platforms and ticket aggregators
e4m Staff Jul 15, 2026 8:17 AM
Uday Kumar Verma, former MIB Secretary, writes that technology has globalised access to entertainment while making audiences embrace local languages, cultures and stories more than ever
Uday Kumar Verma Jul 14, 2026 9:16 AM
Pankaj Pawar, also Managing Director of Reliance Jio Infocomm, replaces Kiran Thomas
Qureshi’s success with Buzzzooka builds directly on his established footprint in the Indian film industry
NATIVE CONTENT Jul 13, 2026 1:27 PM
As viewers move seamlessly across TV, OTT and digital platforms, advertisers are shifting from screen-based planning to unified audience strategies
Anuja Jain Jul 13, 2026 9:27 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores why the future of storytelling lies in audiences discovering stories across multiple formats
Ganapathy Viswanathan Jul 13, 2026 8:45 AM
Previously, Sharda served as Director - Artist Services at Believe India
According to industry forecasts, India's intelligence advertising revenue, the category built around AI-powered search and discovery, is forecast to cross 2.5 billion dollars in 2026, growing 9%
Anuja Jain Jul 6, 2026 9:09 AM
Dubey will be based in New York and report into Publicis Sapient CEO Nigel Vaz
Sudeep will also manage Creator Economy & Partnerships, and will report into Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, ‘Z’
As OTT platforms, Q-comm apps, creator ecosystems collapse the distance between content and checkout, a new media category is quietly taking shape, share industry heads
Anuja Jain Jul 1, 2026 8:41 AM
Shah will take over from Will Cathcart who is exiting the platform after heading WhatsApp for 7 years
e4m Staff Jun 22, 2026 7:21 PM
Under the deal, Meta will acquire about a 20 per cent minority stake in CRED
e4m Staff Jun 22, 2026 7:14 PM
Mygate to deploy funds towards expanding its gated community footprint and strengthening its integrated platform
e4m Staff Jun 10, 2026 11:40 AM
After years of monetising attention, digital platforms are now cashing in on access, convenience, status and functionality by way of subscriptions
Shantanu David Jun 4, 2026 9:06 AM
Prior to this, Ganesh Patole was with Jio Platforms Limited (JPL) as Head - Campaigns
Broadcasters also criticized proposals around cross-holding restrictions, claiming they could force media companies to dilute ownership in their own streaming businesses
Imran Fazal May 19, 2026 8:28 AM
According to the submission, any new framework should focus on platform-level accountability rather than duplicative regulation of broadcasters
Imran Fazal May 14, 2026 11:03 AM
Industry executives said the regulator’s eventual recommendations may have far-reaching implications for platform licensing, channel carriage economics, digital advertising and competitive dynamics
Imran Fazal May 13, 2026 3:14 PM
As per media reports, the appointment comes as Jio Platforms is preparing to file its DRHP with Sebi for a potential public listing
e4m Staff May 13, 2026 12:57 PM
Meanwhile, advertising for gambling and betting platforms continues to flood digital media, celebrity endorsements persist, and user acquisition campaigns show little sign of slowing down
Imran Fazal May 1, 2026 8:02 AM
As brands chase presence across every platform, the pressure to produce is quietly drowning out the thinking that once made campaigns matter
Aryendra Khan Apr 30, 2026 8:32 AM
With discovery being largely external to retail ecosystems, industry observers notice an imbalance in categories like beauty and fashion; AI-led commerce intelligence is emerging as a critical enabler
Anuja Jain Apr 23, 2026 8:41 AM
Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.
Brij Pahwa Apr 17, 2026 1:11 PM
Apoorva Singh served as Senior Manager (Category) at JSW One Platforms Ltd
CMOs are restructuring martech stacks as AI-led operating systems replace fragmented tools and improve efficiency, integration, and decision-making.
Brij Pahwa Apr 7, 2026 4:21 PM
Brij Kothari, Adjunct Professor, IIT-Delhi, School of Public Policy, writes on the implications of policies for accessible video entertainment on streaming platforms
Brij Kothari Apr 7, 2026 10:12 AM
The MIB had flagged that FAST services are being delivered through preloaded apps on smart TVs and operate on an advertising-led model without any registration or licensing framework
Imran Fazal Apr 6, 2026 5:25 PM
MarTech in 2026 is shifting from fragmented stacks to integrated systems driven by data, AI, and real-time decisioning.
Brij Pahwa Mar 30, 2026 4:02 PM