platforms
Prior to this, Ganesh Patole was with Jio Platforms Limited (JPL) as Head - Campaigns
Broadcasters also criticized proposals around cross-holding restrictions, claiming they could force media companies to dilute ownership in their own streaming businesses
Imran Fazal May 19, 2026 8:28 AM
According to the submission, any new framework should focus on platform-level accountability rather than duplicative regulation of broadcasters
Imran Fazal May 14, 2026 11:03 AM
Industry executives said the regulator’s eventual recommendations may have far-reaching implications for platform licensing, channel carriage economics, digital advertising and competitive dynamics
Imran Fazal May 13, 2026 3:14 PM
As per media reports, the appointment comes as Jio Platforms is preparing to file its DRHP with Sebi for a potential public listing
e4m Staff May 13, 2026 12:57 PM
Meanwhile, advertising for gambling and betting platforms continues to flood digital media, celebrity endorsements persist, and user acquisition campaigns show little sign of slowing down
Imran Fazal May 1, 2026 8:02 AM
As brands chase presence across every platform, the pressure to produce is quietly drowning out the thinking that once made campaigns matter
Aryendra Khan Apr 30, 2026 8:32 AM
With discovery being largely external to retail ecosystems, industry observers notice an imbalance in categories like beauty and fashion; AI-led commerce intelligence is emerging as a critical enabler
Anuja Jain Apr 23, 2026 8:41 AM
Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.
Brij Pahwa Apr 17, 2026 1:11 PM
Apoorva Singh served as Senior Manager (Category) at JSW One Platforms Ltd
CMOs are restructuring martech stacks as AI-led operating systems replace fragmented tools and improve efficiency, integration, and decision-making.
Brij Pahwa Apr 7, 2026 4:21 PM
Brij Kothari, Adjunct Professor, IIT-Delhi, School of Public Policy, writes on the implications of policies for accessible video entertainment on streaming platforms
Brij Kothari Apr 7, 2026 10:12 AM
The MIB had flagged that FAST services are being delivered through preloaded apps on smart TVs and operate on an advertising-led model without any registration or licensing framework
Imran Fazal Apr 6, 2026 5:25 PM
MarTech in 2026 is shifting from fragmented stacks to integrated systems driven by data, AI, and real-time decisioning.
Brij Pahwa Mar 30, 2026 4:02 PM
This can be done without obtaining registration or prior approval under the policy framework that governs formal rating agencies
Imran Fazal Mar 27, 2026 7:40 PM
Swiggy and Zomato have raised prices again in India. Sources tell e4m such hikes often come without formal communication, seen as business strategy rather than consumer-facing decisions
Pooja Yadav Mar 26, 2026 9:32 AM
Prior to this, Kanika Kalra was with Reckitt as Regional Marketing Director – Health, South Asia
Dan Bailey will report to Akash Ambani, Chairman of Reliance Jio Infocomm Limited
e4m Staff Mar 3, 2026 12:57 PM
Most recently, he was the Managing Director of Warner Media's direct-to-consumer platforms in India, Southeast Asia, Hong Kong and Taiwan
e4m Staff Feb 26, 2026 2:32 PM
e4m was the first to report when Gandhi’s venture Streambox Media ceased operations in August last year
e4m Staff Feb 19, 2026 6:41 PM
Kapila was earlier with JioHotstar as Vice President – Sports Gamification (Jeeto Dhan Dhana Dhan)
e4m Staff Feb 13, 2026 3:23 PM
The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2026, will come into force from February 20, 2026
e4m Staff Feb 10, 2026 6:40 PM
Microdrama apps floated by Zee5, MX Player, Hoichoi and ShareChat add fresh momentum in the fast-growing short-form video market; Tata Play’s aggregator platform - Shots - set to widen access
Kanchan Srivastava Feb 10, 2026 9:03 AM
If advertising is funding the present, artificial intelligence is shaping the future. The defining metric of this earnings season is not revenue or profit, but capital expenditure
Anuja Jain Feb 9, 2026 9:02 AM
The widening gap between attention and investment has become one of the clearest signals of how digital media planning is being structurally rewritten
Anuja Jain Feb 4, 2026 9:13 AM
The court was examining challenges to a National Company Law Appellate Tribunal order that upheld the CCI’s finding against WhatsApp’s 2021 privacy policy
From generative AI and unified data platforms to privacy-first personalization and AI-powered discovery, these ten MarTech trends explain how brands will drive smarter, faster growth in 2026.
Brij Pahwa Feb 3, 2026 12:53 PM
Eternal issued the clarification following media reports suggesting that quick-commerce platforms might drop their 10-minute delivery promises
Vaishnavi Deshpande Jan 14, 2026 1:25 PM
Prior to this, Sonal Poddar was with Jio Platforms Limited as Strategy and Marketing Lead
Vignesh Narayanan was earlier Vice President of Jio Ads from May 2023 to December 2025
This leadership announcement coincides with the launch of YAAP’s dedicated Tech Hub in Noida
e4m Staff Dec 18, 2025 3:17 PM
YAAP has also launched a dedicated tech hub in Noida; YAAP appoints Nishant Radia as Head of Platforms
e4m Staff Dec 18, 2025 1:59 PM
The Centre clarified in the Lok Sabha that OTT content remains outside CBFC’s purview and is regulated under the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021
e4m Staff Dec 18, 2025 9:09 AM
The Code requires them to undertake age-based classification of content into 5 categories, based on general guidelines provided in the Schedule to the Rules
e4m Staff Dec 12, 2025 5:04 PM
Centre proposes two-phase implementation schedule for accessible content on OTT platforms
e4m Staff Dec 12, 2025 4:46 PM
Experts unpacked why brands should offer solutions rather than flooding customers with marketing messages, and why AI-driven personalisation must begin with contextual understanding
e4m Staff Dec 11, 2025 8:50 AM
The DPDP Rules 2025 tighten data flows in retail media, signalling the end of the Wild West era and establishing privacy as a premium feature
Shantanu David Nov 26, 2025 9:22 AM
Tribunal overturns CCI’s findings on dominance and data sharing but upholds Rs 213 crore penalty over WhatsApp’s 2021 privacy policy
Experts cite uncertainty in global markets and investors pausing to reassess returns; cautious corporate spending, fragmented audiences, competition from short-form platforms among other factors
Aditi Gupta Oct 22, 2025 8:30 AM
Valued at nearly $1.5 billion and expanding at 12–13% CAGR, India’s animation market is witnessing a content boom as OTT platforms race to capture digital-first audiences
Kanchan Srivastava Oct 22, 2025 8:27 AM
A new partnership between Netflix and Spotify brings top video podcasts to the screen, redefining the boundaries between streaming and audio entertainment
e4m Staff Oct 16, 2025 10:49 AM
The draft issued by the Ministry of Information and Broadcasting seeks to ensure that online curated content is inclusive for viewers with hearing and visual impairments
As influencer marketing grows into a multi-billion-dollar industry, brands need deeper insights than native analytics provide, understanding why posts perform and how they impact business outcomes
Shalinee Mishra Oct 6, 2025 8:50 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes about transforming digital engagement into lasting brand loyalty beyond temporary clicks and viral moments
Shantomoy Ray Oct 6, 2025 7:50 AM
The initiative was launched by Gaurav Dwivedi, CEO, Prasar Bharati, during Magzimise 2025
The committee with members from Home Affairs, MeitY, DPIIT and DoT seeks to strengthen anti-piracy strategies and formulate coordinated action plans
Kanchan Srivastava Aug 5, 2025 9:02 AM
Nowadays, with 20 to 100 influencers involved in a single campaign, it's critical to evaluate fit, authenticity, and relevance from among millions of potential creators, say experts
Shalinee Mishra Jun 13, 2025 8:53 AM
Koimoi recently adopted a patented quiz format by Quizzly.ai to increase time spent on their site and saw immediate results
e4m Staff Mar 17, 2025 3:56 PM
Jio Platforms will offer Starlink’s broadband internet services to its customers in India
e4m Staff Mar 12, 2025 10:00 AM