perfetti

The new campaign for Alpenliebe Chatpata has been conceptualised by McCann Worldgroup and is being aired across leading TV and digital channels

exchange4media Staff 1 day ago

With the launch of Center Fresh Mints, Director-Marketing, Perfetti Van Melle India says globally powermints as a category is gaining a lot of traction

Simran Sabherwal 23-November-2018

According to Rajesh Ramakrishnan, MD, Perfetti Van Melle India, content marketing is becoming an integral part of the overall mix. He speaks about the key aspects of a good content marketing strategy

exchange4media Staff 12-September-2018

Rajesh Ramakrishnan explained how content gives customers something valuable in the form of engagement, entertainment and inspiration and brands in turn get loyalty, trust, respect

exchange4media Staff 10-September-2018

Rajesh Ramakrishnan, MD, Perfetti Van Melle India, & Sunil Kataria, Business Head - India & SAARC, Godrej Consumer Products Limited (GCPL) to address Content JAM conference at ICMA 2018

Pallavi Borkar 13-August-2018

Rajesh Ramakrishnan, Perfetti Van Melle’s new India MD, on challenges, cult advertising, the new Centre Fresh Mints and the way forward

Neeta Nair 13-July-2018

Alpenliebe plays the role of a catalyst for family bonding and is positioned as a candy that “Brings Hearts Closer”.

exchange4media Staff 05-July-2018

With over 24 years of experience in diverse fields. Rajesh will be responsible for the overall operations of the company for India and Nepal

exchange4media Staff 02-July-2018

The campaign is based on the insight that all of us have unavoidable moments of boredom in our daily life, and a little uplift in mood in such moments can make the task enjoyable.

exchange4media Staff 21-March-2018

The pitch was for the entire portfolio of brands and involves only offline duties

exchange4media Staff 15-January-2018

Maxus from the GroupM umbrella is the current agency on record for the account

Priyanka Mehra 16-February-2017

While the agency in India accelerated its momentum, moving from a RECMA qualitative score of 3 in Oct 2015 to 6 in March 2016 to 9 in June 2016

Priyanka Mehra 24-January-2017

Perfetti Van Melle India has introduced a range of soft candy offerings – Chupa Chups Sour Belt and Sour Bites

exchange4media Staff 05-November-2016

PVM and Ogilvy have together developed a new campaign that announces the launch of Center fresh Cool Cola flavour in an interesting manner

exchange4media Staff 09-July-2016

Sharma will be heading to Philippines as Managing Director for Perfetti Van Melle; he would be taking on his new role later this month, confirm industry sources

exchange4media Staff 01-July-2015

Odd match timings, Indian team's recent poor performance and higher ad rates could dampen marketers' enthusiasm of associating with the ICC World Cup 2015

Collin Furtado 05-February-2015

Riding on the improved sentiment in the country around stability and growth, GroupM has revised its estimates of the annual AdEx report This Year, Next Year 2014 from 11.6% to 12.5%. exchange4media takes you through the fineprint

Ankur Singh 19-August-2014

McCann Worldgroup India has bagged 2 Silver Lions for Perfetti Van Melle and two Bronze Lions for Premier Tissues in Outdoor Lions this year

exchange4media Staff 18-June-2014

McCann India had 6 entries shortlisted while Grey and Ogilvy & Mathers had 3 entries each. Havas Worldwide India rounded off the Indian contingent in the Outdoor Lions shortlist with 2 entires

exchange4media Staff 17-June-2014

McCann India had 6 entries shortlisted while Grey and Ogilvy & Mathers had 3 entries each. Havas Worldwide India rounded off the Indian contingent in the Outdoor Lions shortlist with 2 entires

exchange4media Staff 16-June-2014