The agency will handle the social media mandate for select brands of Perfetti Van Melle

e4m Staff Mar 10, 2026 4:00 PM

At e4m Screenage Conference 2025, Nikhil Sharma, MD of Perfetti Van Melle India, shares why storytelling, instinct, and consumer insight still drive growth in a mobile-first world

e4m Staff Dec 3, 2025 5:04 PM

The eighth edition of the mobile marketing conference will be held on December 2

e4m Desk Oct 6, 2025 11:50 AM

Revisiting the 2011 Ogilvy masterpiece that redefined situational comedy in Indian advertising and cemented ‘Zubaan Pe Rakhe Lagaam’ in pop culture forever

Aryendra Khan Sep 26, 2025 8:13 AM

From today, we start a new series - Hall of Ads - where we celebrate advertising gems that went on to become an unforgettable cultural moment, sometimes for brilliance, sometimes for blunders

Soumya Gawri Sep 5, 2025 12:33 PM

Gunjan Khetan, Marketing Director – India, Perfetti Van Melle, shares how focus on social purpose helps drive profitability, and why humour in campaigns works for the confectionary major

Simran Sabherwal Aug 13, 2025 9:29 AM

The idea was developed in partnership with YouGov, which revealed that 81% of people spend over three hours a day overthinking

e4m Staff Aug 11, 2025 4:53 PM

Gunjan Khetan on using AI to reach rural audiences, marketing without digital access, and the new skillset every brand leader needs to thrive.

Brij Pahwa Aug 1, 2025 1:56 PM

Alok Lall has penned an emotional note following a farewell party hosted by Perfetti Van Melle

e4m Staff Jul 28, 2025 8:17 AM

This edition would be hosting Nikhil Sharma, Managing Director of Perfetti Van Melle India and TAPMI alumnus

e4m Staff Jul 19, 2025 12:32 PM

Perfetti Van Melle will harness Havas Media’s suite of data, technology and analytics tools

e4m Staff Apr 7, 2025 9:07 AM

Mentos’ ‘Yes To Fresh’ campaign talks about making mundane moments into extraordinary experiences

e4m Staff Nov 6, 2024 11:42 AM

At the Pitch Brand Talk 2024 summit, Nikhil Sharma, Managing Director of Perfetti Van Melle India, shared insights into creating brand trust through deep product knowledge, consistency, and ownership

e4m Staff Oct 17, 2024 3:40 PM

The Chief Marketing Officer of Perfetti Van Melle India, Gunjan Khetan, deep-dived about Center Fresh's latest 'Aage Badh' campaign, the category's consumer trends, marketing plans and more

Chehneet Kaur Aug 16, 2024 9:09 AM

Prior to this, Gaurav Soni was Head of Media at Domino's

e4m Desk Mar 21, 2024 9:11 AM

Sharma was leading the Vietnam market for over six years as the Managing Director at Perfetti Van Melle (Vietnam) before this

e4m Staff Feb 23, 2024 10:39 AM

Rajesh Ramakrishnan was associated with the company for over 6 years

e4m Staff Jan 30, 2024 1:18 PM

Iyer has been with the company for 16 years

exchange4media Staff Aug 8, 2023 10:20 AM

Nath was previously with Swiggy as Head of Brand Marketing

exchange4media Staff May 3, 2023 9:12 AM

Kapoor was earlier with Perfetti Van Melle

exchange4media Staff Apr 10, 2023 9:10 AM

The brand has collaborated with JioSaavn to launch the pack that lets people dedicate romantic songs to their loved ones

exchange4media Staff Feb 10, 2023 12:41 PM

At Pitch BrandTalk 2022, Ramakrishnan, Managing Director, Perfetti Van Melle India, said brand purpose is the reason for existence of a brand, beyond just sales

exchange4media Staff Nov 30, 2022 8:22 AM

As SVP at Pidilite, he will be in charge of scaling up the business with complete P&L ownership

exchange4media Staff Nov 21, 2022 11:36 AM

Previously, Khetan was with Reckitt where he last served as VP (marketing)

exchange4media Staff Oct 31, 2022 7:51 AM

Prior to this, he was International Marketing Manager for Global Brand team, Amsterdam, for three years

exchange4media Staff May 17, 2022 3:42 PM

Rajesh Ramakrishnan, MD, Perfetti Van Melle India, delivered a keynote speech on 'Building brands through the power of influence' at e4m’s Influencer Marketing Conference

exchange4media Staff Sep 20, 2021 1:15 PM

The development comes after Tuhin Mishra, the MD of Baseline Ventures that represents Sindhu, criticised the brands for leveraging the athlete's recent win at the Olympics

exchange4media Staff Aug 6, 2021 12:21 PM

The digital campaign has been conceptualized by Creativeland Asia, Wavemaker India and PR Pundit

exchange4media Staff Apr 17, 2021 4:00 PM

Adi Godrej conferred Lifetime Achievement Award

exchange4media Staff Feb 3, 2021 7:15 PM

The winners will be announced on February 3, 2021, at a virtual award ceremony

exchange4media Staff Jan 22, 2021 8:56 AM

The campaign is rooted in its philosophy of ‘Fun is for life, and not just for kids’

exchange4media Staff Dec 26, 2020 8:17 AM

The account will continue to be handled out of the agency's Gurugram office

exchange4media Staff Dec 18, 2020 9:10 AM

Conceptualized by lyricist, poet, CEO and CCO of McCann Worldgroup India, Prasoon Joshi, the new TVC is a progression from the previous campaigns

exchange4media Staff Dec 5, 2020 8:28 AM

The TVC has been created by McCann, New Delhi

exchange4media Staff Sep 5, 2020 8:28 AM

The film drives home the message of staying optimistic about the future even when the present seems challenging

exchange4media Staff Aug 17, 2020 5:07 PM

Guest Column: Rajesh Ramakrishnan, MD, Perfetti Van Melle India, says that while many things will remain the same post-COVID, a few things will undergo permanent structural changes

Rajesh Ramakrishnan May 19, 2020 8:28 AM

The launch is being supported with a 360-degree campaign put together by Ogilvy India

exchange4media Staff Jan 28, 2020 12:11 PM