The platform is carefully developed to bring forth a unique blend of nine emotions, to thereby engage with, entertain and enrich the viewers

exchange4media Staff Apr 9, 2021 2:52 PM

The platform has also launched new original shows across languages like Hindi, Kannada and Telugu

exchange4media Staff Apr 8, 2021 1:00 PM

As per Omdia’s latest report, online video subscription revenue grew by 142% in India in 2020 primarily due to the global pandemic

exchange4media Staff Apr 1, 2021 8:30 AM

The OTT content platform's strategy aligns with the latest guidance from Oxford University and the Science-Based Targets Initiative’s (SBTi) criteria

exchange4media Staff Mar 31, 2021 12:36 PM

Subscription revenue saw a 42% surge at $68 million compared to $49 million

exchange4media Staff Mar 30, 2021 12:17 PM

Subscription revenue saw a 42% surge at $68 million compared to $49 million

exchange4media Staff Mar 30, 2021 11:22 AM

At the Pitch CMO Summit 2021, Sushant Sreeram, Director – Marketing, India, Amazon Prime Video India, spoke extensively about entertainment marketing

exchange4media Staff Mar 26, 2021 12:47 PM

A three-judge Bench led by Justice Chandrachud stayed the proceedings in the cases that are pending before the Punjab & Haryana High Court, Madhya Pradesh High Court and Allahabad High Court

exchange4media Staff Mar 24, 2021 2:03 PM

Digital-first strategies like 24 hours before television windowing of content, high decibel immersive experiences and International content have been growth drivers for the platform

exchange4media Staff Mar 12, 2021 8:52 AM

Through this campaign, ZEE5 encourages the audience to respect and celebrate HER for all the little and big things she does but unfortunately, isn’t thanked enough for

exchange4media Staff Mar 8, 2021 4:09 PM

The court was hearing the anticipatory bail plea of Amazon Prime Video’s Aparna Purohit in the Tandav case when the observation was made

exchange4media Staff Mar 5, 2021 10:18 AM

In a meeting with OTT platform representatives, the I&B Minister said that no member of the self-regulatory body will be appointed by the government

exchange4media Staff Mar 5, 2021 8:08 AM

The ministry added that in the provision, the Secretary, MeitY has been replaced by Secretary, I&B since OTT and digital media will be now under MIB ambit

exchange4media Staff Mar 1, 2021 8:43 AM

ALTBalaji has de-risked itself by recovering 80% of the cost by selling rights to streaming platforms for the existing slate of ready films

exchange4media Staff Mar 1, 2021 8:21 AM

The court noted that Purohit was granted protection from arrest on 11th February but she failed to cooperate with the investigation

exchange4media Staff Feb 26, 2021 12:29 PM

As per new guidelines, platforms will have to implement parental locks for content classified as U/A 13+ or higher, and reliable age verification mechanisms for content classified as 'A'

exchange4media Staff Feb 26, 2021 7:59 AM

30% of Disney+’s 94.9 million subscriber base in Q1FY21 from Disney+ Hotstar alone

exchange4media Staff Feb 12, 2021 8:48 AM

The all-inclusive 'Implementation Toolkit' will assist signatories in a seamless transition to self-regulation and guide them on various dimensions

exchange4media Staff Feb 11, 2021 2:00 PM

According to a media report, the code has been endorsed by 17 OTT platforms, including Netflix, Amazon Prime Video, Disney+ Hotstar, ZEE5, and Voot

exchange4media Staff Feb 11, 2021 12:17 PM

The OTT consumption in September and October stood at 228 billion minutes and 231 billion minutes respectively

exchange4media Staff Feb 10, 2021 2:12 PM