news-channels
As per ARCP's analysis, Venkat Sujit Samrat, former BARC Product Head, gave out specific instructions to cut viewership ratings of a few news channels, keeping the senior management informed
exchange4media Staff Jan 20, 2021 9:36 AM
Guest Column: MK Anand, MD & CEO, Times Network, highlights digital transformation, data-driven & dynamic content and subscription-based model as some of the key trends
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner
Ruhail Amin & Tasmayee Laha Roy Dec 21, 2020 9:27 AM
As per industry estimates, festive billings have seen close to 80%-100% recovery. Broadcasters are hoping that the uptick continues till the end of the year
Tasmayee Laha Roy Nov 18, 2020 8:13 AM
With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live off ads coming in from large corporations in the last six months
Tasmayee Laha Roy Nov 6, 2020 8:38 AM
Zakka Jacob, Executive Editor, CNN-News18, talks about the revamp coinciding with the 'no BARC ratings' period, the channel’s primary focus areas and more
Tasmayee Laha Roy Nov 3, 2020 8:28 AM
Republic TV has been demanding a CBI probe, accusing the Mumbai police of going after the channel after their recent clash over the Sushant Singh Rajput case.
exchange4media Staff Oct 20, 2020 8:29 PM
Industry experts say Return Path Data system can be one of the solutions, but its implementation is difficult and can take another few years
exchange4media Staff Oct 19, 2020 9:12 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Oct 17, 2020 9:06 AM
Experts believe the real impact will only be visible post the festive season and BARC’s move is expected to hit smaller channels more than the leading ones
Naziya Alvi Rahman & Sonam Saini Oct 16, 2020 8:13 AM
The measurement body has said its Technical Committee will advise a protocol for release of individual channel data, post its work on niche channels
exchange4media Staff Oct 15, 2020 1:26 PM
While some brands like Bajaj, Parle, Dollar and Amul have decided to boycott channels spreading 'toxicity' and 'fake content', others have opted for a cautious wait-and-watch policy
Ruhail Amin Oct 15, 2020 9:05 AM
Industry heads say for long-time deals and relations with advertisers, balanced news is still the way forward for most news channels
Tasmayee Laha Roy Oct 8, 2020 8:52 AM
Alongside special ad deals, broadcasters are also working on their programming to add to the election mood and packaging
Tasmayee Laha Roy Oct 7, 2020 8:38 AM
According to NBA President Sharma, there should be a premium for fair news to encourage responsible reporting
Tasmayee Laha Roy Oct 5, 2020 8:25 AM
Bhasin, CEO, APAC & Chairman India Dentsu Aegis Network, was speaking to Kailashnath Adhikari, MD, Governance Now, during the 16th episode of Visionary Talk Series
exchange4media Staff Oct 1, 2020 8:02 AM
Balsara spoke to Kailashnath Adhikari in the Visionary Talk series
exchange4media Staff Aug 6, 2020 7:34 PM
Gupte, CEO, South Asia, Wavemaker, feels news will continue to gain viewership as the global scene is heating up and something or the other is constantly happening
exchange4media Staff May 29, 2020 8:21 AM
By integrating the channels, the platform aims to provide more real-time and detailed information to regional audiences
exchange4media Staff May 18, 2020 1:12 PM
Verma in conversation with Naziya Alvi Rahman, Editor, exchange4media, spoke on the topic 'Is NEWS the Genre-Next?'
exchange4media Staff May 14, 2020 9:32 AM
