Rahul Shivshankar?blur=25

Times Now Editorial Director and Editor-in-Chief Rahul Shivshankar speaks to e4m at Goafest 2022

Kanchan Srivastava May 9, 2022 8:45 AM

supriya prasad?blur=25

Prasad, News Director, Aaj Tak, India Today and GNT, delivered a keynote address at e4m NewsNext 2022 conference

exchange4media Staff May 2, 2022 4:04 PM

shashi sinha?blur=25

New BARC Chairperson and IPG Mediabrands India CEO Shashi Sinha answers pressing questions around news channel ratings, landing pages, outliers and more at e4m NewsNext virtual conference

exchange4media Staff May 2, 2022 9:11 AM


As per reports, NBDA has released a presentation about the irregularities in the BARC news channel viewership ratings

exchange4media Staff Apr 18, 2022 10:41 AM


Industry experts say stakeholders must wait and watch for 8-13 weeks to arrive at any inferences

Javed Farooqui Mar 21, 2022 8:29 AM

TV News?blur=25

The channel's move to carry Hindi feed on English channel was intended to record higher viewership and increase its ratings, say industry observers

exchange4media Staff Mar 11, 2022 3:18 PM


Top news channels have sold ad inventory at 10x to 15X of their normal advertising rates, say industry sources

Javed Farooqui Mar 10, 2022 8:33 AM


Republic Bharat, ABP News, Zee News, News Nation and Times Now Navbharat are the channels that secured slot

exchange4media Staff Mar 9, 2022 7:17 PM


The genre classification of TV channels will be done basis the MIB licence category and the programming aired during the entire day over 13 weeks

exchange4media Staff Mar 4, 2022 8:22 AM

news channel?blur=25

A few channels already have and some more are planning to petition BARC

Javed Farooqui Feb 22, 2022 8:23 AM


Only four-week rolling average data will be provided to channels for past 13 weeks

exchange4media Staff Feb 10, 2022 8:21 AM


Weekly data for news & special interest genre channels to be reported as per Board & Technical Committee approved Augmented Data Reporting Standards

exchange4media Staff Feb 7, 2022 4:16 PM


Industry players claim that non-disclosure of vacant slots on DD Free Dish leads to irrational bids by news channels

Sonam Saini Feb 3, 2022 9:08 AM

annurag batra?blur=25

Is this a way to get the narrative back? Is this a way to divide media again and rule it even more effectively?, asks Dr Annurag Batra, Chairman & Editor-in-Chief of e4m & BW Businessworld

Annurag Batra Jan 13, 2022 5:48 PM


While some networks have already hiked the rates in view of the upcoming state elections, others are expected to follow suit now

Javed Farooqui Jan 13, 2022 9:19 AM

News channel?blur=25

Industry heads say the absence of TRP data has been a huge concern as it’s important for ensuring transparency among advertisers and agency partners

exchange4media Staff Jan 13, 2022 9:16 AM


Our stand is vindicated as the ministry stamps the room for improvement & acknowledges the deficiencies, says CEO of a leading news channel and a member of NBDA

exchange4media Staff Jan 13, 2022 9:09 AM


Market experts say though the broadcasters have been doing TV+digital ad deals, they are yet to realise the full potential of their digital inventory

Javed Farooqui Dec 21, 2021 8:55 AM


Advertisement revenue dropped 35.48% to Rs 95.8 crore for the fiscal ended 31st March

Javed Farooqui Nov 11, 2021 8:25 AM

news channels?blur=25

Viewer’s interest would be adversely impacted if the rule is implemented as smaller channels would be forced to shut shop, bringing down content options to a huge extent, they say

Kanchan Srivastava Oct 28, 2021 8:26 AM