Launches Web3 vertical for creators, consumers and brands

exchange4media Staff 1 day ago

amit tiwari?blur=25

Guest Column: Amit Tiwari, TCS Global Head-Marketing Demand Center, explores if the marketers and consumers are ready for the new digital universe

Amit Tiwari 1 day ago

Sandeep Bhushan?blur=25

On Day 3 of Goafest 2022, the Director & Head of Global Marketing Solutions at Meta India said the next step in metaverse was how to build infra, capability and business context around it

exchange4media Staff May 9, 2022 8:49 AM

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The channel has strengthened its digital realm by entering the metaverse for the show’s promotions

exchange4media Staff Apr 22, 2022 4:42 PM


Industry experts believe that the transition to Web 3.0 will enhance data transparency, remove intermediaries and directly connect brands to their consumers

Shantanu David Apr 7, 2022 8:38 AM

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This association has been conceptualised and crafted by Wavemaker India for Perfetti Van Melle India in partnership with Viacom18

exchange4media Staff Mar 24, 2022 5:27 PM

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Nitin Gupta, Xapads Media CEO, speaks on the changed habits of consumers and how the industry is moving more into digital avenues of advertising

Shantanu David Mar 24, 2022 8:39 AM


Industry observers say gaming allows a wide cross-section of brands to advertise across different genres & metaverse just elevates the experience

Shantanu David Mar 23, 2022 8:36 AM


Industry experts opine that marketers are flocking to metaverse largely to keep youth engaged with their products and technology

Kanchan Srivastava Mar 22, 2022 8:34 AM

Tata Tea?blur=25

The brand will host the Holi party in the virtual world on March 18 & 19

exchange4media Staff Mar 19, 2022 2:14 PM

YUG Metaverse?blur=25

The Holi Event on Yug Metaverse is a prime example of how Technology can co-exist with Culture and Traditions.

exchange4media Staff Mar 18, 2022 8:01 AM


The platform has unveiled a 3D Hologram of Ajay Devgn and Todphod gaming room

exchange4media Staff Mar 15, 2022 1:13 PM

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e4m Game On Summit saw an elite panel of thought leaders share their insights on the role of emerging technologies in the field of esports and online gaming

exchange4media Staff Mar 14, 2022 8:29 AM


Metaverse Lucid is a virtual way to show employees the feeling of being at the GroupM campus

exchange4media Staff Mar 11, 2022 12:16 PM

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The event, involving female artists, had Colgate as the brand partner

exchange4media Staff Mar 9, 2022 6:54 PM


The wedding floor was completely owned by Coca-Cola India, and the beverages section was branded with Coke cans

exchange4media Staff Mar 4, 2022 12:59 PM

Niraj Ruparel?blur=25

Guest Column: Niraj Ruparel, Head Of Mobile & Emerging Tech – GroupM India, Emerging Tech Lead - WPP India, writes how metaverse encapsulates virtual worlds - AR, VR, NFTs and blockchain

Niraj Ruparel Mar 3, 2022 8:45 AM


Backed by blockchain tech, Ruder Finn India offers expertise in Crypto, NFTs and Metaverse

exchange4media Staff Feb 25, 2022 12:05 PM


The virtual building will be open to multiple VMG businesses, including Virtue and VICE, and act as a permanent residence for the group in Decentraland

exchange4media Staff Feb 24, 2022 10:28 AM

The Metaverse Foundry?blur=25

The global team will provide all aspects of design and production for brand experiences in the metaverse

exchange4media Staff Feb 23, 2022 3:22 PM