Guest Column: Before taking the plunge into the metaverse, Kartik Sharma, Omnicom Media Group India, urges brands to take a learn-and-embrace mindset instead of the we-want-to-be-first approach

Kartik Sharma Nov 2, 2022 8:58 AM

While industry watchers acknowledge metaverse's potential to unlock sustainable revenue models, they believe there should be some forethought about integrating it into every brand strategy

Shantanu David Nov 2, 2022 8:50 AM

At the e4m MarTech Conference 2022, panellists discussed how their respective brands have leveraged the metaverse to create a more personalised experience for their users

exchange4media Staff Oct 18, 2022 11:19 AM

Flipkart will enable select brands to organize unique product launches and create engaging experiences for users within the virtual world

exchange4media Staff Oct 17, 2022 1:44 PM

In his special address at e4m MarTech 2022, Srivastava, Senior Executive Director of Marketing & Sales, Maruti Suzuki, shared glimpses of the brand's journey into the metaverse

exchange4media Staff Oct 17, 2022 8:32 AM

The theatre will provide an immersive movie-watching experience with a plush lobby, box office counter, virtual trailer zones, and popcorn and drinks counters

exchange4media Staff Sep 30, 2022 1:41 PM

Metaphy Labs will empower businesses to create their own end-to-end metaverse capabilities

exchange4media Staff Sep 29, 2022 5:57 PM

From legacy mascots to celebrities to entirely new characters, advertisers and endorsements are going fully virtual

Shantanu David Sep 5, 2022 8:56 AM

Industry players say it is time to embrace metaverse and other tech tools as one can communicate with the audience in a way that is truly engaging

Shantanu David Aug 26, 2022 9:06 AM

At e4m TechManch, industry experts discuss ‘Marketing in the Metaverse: How Brands are Engaging in Virtual Worlds’ in a panel discussion held in a metaverse

exchange4media Staff Aug 16, 2022 9:17 AM

Guest Column: Yash Kulshresth, Chief Creative Officer, ^atom network, shares a few journey starters for Web 3.0

Yash Kulshresth Aug 1, 2022 8:06 AM

Volvoverse - the launch for Volvo XC40 Recharge - is the first-of-its-kind collaboration on metaverse across WPP India’s agencies

exchange4media Staff Jul 27, 2022 9:17 AM

Omar Kabbani, Creative Director, H+K Strategies, METIA team, shares his thoughts about the challenges of the Metaverse, the opportunities it holds and the endless possibilities it offers

exchange4media Staff Jul 19, 2022 6:08 PM

The sports city will be home to cricket stadiums, a sportsplex, sports cafe, gym and much more

exchange4media Staff Jul 15, 2022 12:32 PM

The event was headlined by stand-up comic Zakir Khan and supported by other comics such as Rahul Subramanian, Kaneez Surka, Sahil Shah, Rahul Dua, Kiran Dutta, and Shraddha Jain

exchange4media Staff Jun 22, 2022 11:46 AM

The campaign has been conceptualised by Wunderman Thompson

exchange4media Staff Jun 15, 2022 10:33 AM

The Xstream multiplex is an extension of Airtel’s Xstream Premium offering

exchange4media Staff Jun 14, 2022 12:48 PM

Singh, VP & Head of Marketing, SAP India, shares the company is increasingly focusing on digitally transforming micro, small & medium businesses in India through cloud migration assistance

Shantanu David Jun 14, 2022 8:51 AM

Launches Web3 vertical for creators, consumers and brands

exchange4media Staff May 18, 2022 10:55 AM

Guest Column: Amit Tiwari, TCS Global Head-Marketing Demand Center, explores if the marketers and consumers are ready for the new digital universe

Amit Tiwari May 18, 2022 8:51 AM