Brands tugged at heartstrings this year with TV spots that focused on human connections

exchange4media Staff Dec 24, 2022 7:56 AM

The collab will comprise desserts featuring KitKat as the central ingredient

exchange4media Staff Nov 1, 2022 1:07 PM

For this year’s festival of creativity, DDB Mudra Group has sent five of its ad campaigns with brands like Netflix, McDonald’s, Stayfree and BGMI

Kanchan Srivastava Jun 3, 2022 8:22 AM

Mukherjee’s previous stint was with Aditya Birla Capital Ltd. as AVP & Head – Corporate Communications

exchange4media Staff May 17, 2022 10:18 AM

Featuring real-life couple Awez Darbar and Nagma Mirajkar, #25YearsOfLovinIt is a continuation story of the brand's memorable ‘Hum dono boyfriend-girlfriend hai kya’ campaign

exchange4media Staff Nov 29, 2021 1:24 PM

The brand is also revamping its Happy Meal across the West and South sections in India as part of this campaign

exchange4media Staff Nov 23, 2021 9:04 AM

Moving from quality measurement to performance intelligence is a paradigm shift and a monumental opportunity for the advertiser

exchange4media Staff Aug 23, 2021 8:05 AM

The new campaign of McDonald's India (North and East) is centred on the brand's mobile app and the special deals and offers

exchange4media Staff Aug 14, 2021 8:26 AM

Experts to discuss the challenges advertisers are facing with the proliferation of digital media channels/platforms & explore the best practices in ensuring brand safety

exchange4media Staff Jun 16, 2021 8:42 AM

The meal can be ordered through the McDonald's app, in-store, drive-through or McDelivery

exchange4media Staff Jun 1, 2021 2:00 PM

This association marks a significant step for McDonald’s as it looks to reinforce its presence in key markets

exchange4media Staff Apr 16, 2021 12:38 PM

The brand’s strategy is to have a strong hold on the market and category share with timely campaigning outdoors

exchange4media Staff Mar 5, 2021 8:43 AM

This is a unique campaign where people show their love for the sides they prefer and end up completing the burger’s love story

exchange4media Staff Feb 23, 2021 5:44 PM

The burger chain will help small businesses leverage the reach of its social media account to support them in the times of the pandemic

exchange4media Staff Dec 16, 2020 12:56 PM

Conceptualized by DDB Mudra, the campaign with the help of digital films uses situational humour in highlighting people’s unconditional love for Chicken McGrill.

exchange4media Staff Dec 12, 2020 8:07 AM

While the account has been with Madison Media since 2004, McDonald’s has renewed the agreement for another 3 years adding Digital to Madison’s kitty

exchange4media Staff Sep 22, 2020 12:04 PM

The brand has launched three TVCs highlighting brand trust, enhanced safety and hygiene processes and the convenience channels

exchange4media Staff Sep 19, 2020 9:09 AM

The Group will manage the overall marketing and digital communications strategy for the brand across traditional and digital media

exchange4media Staff Sep 11, 2020 1:41 PM

In a delightful use of moment marketing, McDonald’s India with 22feet Tribal Worldwide told Twitterati about everything that's made in their kitchen

exchange4media Staff Aug 27, 2020 4:58 PM

Conceptualised by DDB Mudra, the digital films highlights people’s emotional desire to hugging their loved ones in the current times of social distancing

exchange4media Staff Aug 25, 2020 2:43 PM