From changing logos to offering home-delivery services, brands have scored long-term brownie points with short-term risky counterintuitive messaging, say experts

Shreshtha Verma Mar 31, 2020 8:33 AM

The service will be available through more than 125 McDonald’s restaurants in North and East India

exchange4media Staff Jan 15, 2020 4:11 PM

From McDonald's India to ICICI Bank, brands took up the #DecadeChallenge highlighting how they have evolved over the decade

Shreshtha Verma Jan 9, 2020 8:56 AM

We take a look at some of the interesting campaigns

Nafisa Shaheen Oct 11, 2019 12:59 PM

Brands such as Google, McDonald's India, Fevikwik, BBlunts and Pepe Jeans used quirky campaigns to engage with the audience

Anjali Thakur Sep 24, 2019 8:17 AM

As WhatsApp does not yet support brands to advertise, marketers are creating engaging content in the form of GIFs and stickers to reach target audience

Tasmayee Laha Roy Jul 29, 2019 8:23 AM

Sadraani has led projects for brands like Tata, Early Salary, McDonalds & IPL at Boom Man Studios

exchange4media Staff May 2, 2019 12:21 PM

At the 11th edition of the Pitch CMO Summit, panel experts from McCann World Group India, Grofers, Haier India, JetPrivilege, Nykaa, Syska Group, HT Media among others to speak

exchange4media Staff Mar 5, 2019 9:02 AM

Kargutkar has joined tech firm Vakrangee Ltd as Chief Marketing Officer

exchange4media Staff Feb 6, 2019 8:06 AM

The app that was launched earlier this month gives a host of exciting, customised offers every day, that can be easily redeemed at any McDonald’s restaurant across India

exchange4media Staff Jan 25, 2019 1:15 PM

The food chain strengthens its commitment to make food more wholesome and nutritious for its customers

exchange4media Staff Apr 3, 2018 1:11 PM

Britannia, Mc Donalds, Fueladream and Nestle tie-up with film, which will release on April 28

Venkata Susmita Biswas Apr 17, 2017 7:56 AM

Euro 2016 will be telecast live in more than 230 territories around the world. It is expected that 150 million spectators will be watching the tournament each day

Ronald Menezes Jun 8, 2016 8:12 AM

Malik Sumrani, Assistant Manager, Social Media, Aspri Spirits is a digital native whose workaday life revolves around keeping users engaged on social media, a job that is his calling

Abhinna Shreshtha Apr 9, 2014 7:48 AM

Garnier, ET Now, Tata Docomo and McDonalds get innovative by partnering with En Route Media to offer an advertising experience in taxis

exchange4media Staff Feb 6, 2012 12:06 PM