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Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals
M. Gautham Machaiah May 28, 2026 12:57 PM
The ROI of Relatability! Why niche storytelling and hyper-local communities are driving deep engagement and brand loyalty in India’s 2026 creator economy
NATIVE CONTENT May 26, 2026 11:48 AM
Apart from his role at BRICS CCI, Shastri is also associated with the Indian Institute of Governance & Leadership and the Confederation of Young Leaders
e4m Staff May 12, 2026 10:18 AM
Lakshmi Kaul has had a long career across India and the UK; till recently she was Senior Vice President at Mott MacDonald
e4m Staff May 11, 2026 8:13 AM
Machado currently serves as an Operating Partner at Garnett Station Partners
e4m Staff Apr 29, 2026 12:16 PM
Organon is a global healthcare company formed through a spinoff from Merck, known as MSD outside of the United States and Canada, in 2021
e4m Staff Apr 28, 2026 7:45 AM
Sarvesh Sahni has been onboarded as Marketing Director - Skincare & Women’s Health for AMENA Region (Asia, Europe, Middle East & North Africa)
Experts tell e4m that GLP-1 has the potential to fundamentally reshape food consumption patterns, shifting consumer behaviour from impulse-driven eating to more intentional, value-led choices
Pooja Yadav Apr 2, 2026 8:50 AM
Can AI truly reason or is it advanced pattern matching? Experts debate reasoning models, hallucinations, and what today’s AI can actually understand.
Brij Pahwa Mar 9, 2026 6:29 PM
Biswas will take over from Juby Chandy who is moving to a new role leading the Asia-Pacific finance operations for the broader GSK group
e4m Staff Mar 4, 2026 12:53 PM
A simple search for ‘Punch the Monkey’ now triggers a heart-filled animation, celebrating the viral baby macaque who has captured the internet’s heart
Vaishnavi Deshpande Feb 26, 2026 3:48 PM
According to the dentsu-e4m Digital Advertising Report, pharma increased its digital allocation from 54% in 2024 to 67% in 2025
Sunidhi Vijay Feb 19, 2026 9:24 AM
At the 2026 India-France Innovation Forum, French President Emmanuel Macron highlighted a number of Indian-origin leaders heading some of the world’s most prominent companies
e4m Staff Feb 18, 2026 4:16 PM
Industry executives say it is a game of perception, with a combination of incentives and risk aversion being key factors for brands to decide between macro and micro influencers
Shalinee Mishra Feb 6, 2026 8:48 AM
Previously, Aparna Ramachandran was associated with Balaji Telefilms Ltd
e4m Staff Jan 29, 2026 1:45 PM
In her most recent role, Meenakumari was Director – School Publishing at Macmillan Education India Pvt. Ltd.
e4m Staff Jan 22, 2026 5:41 PM
Prior to this, Sana Shaikh was with Emcure Pharmaceuticals Limited as Head of Marketing
e4m Desk Jan 20, 2026 12:43 PM
With data moving from backend to strategic core, the world’s largest ad networks are in a race to leverage proprietary ecosystems amid AI, privacy & ROI pressures
Kanchan Srivastava Jan 1, 2026 8:26 AM
Arvind Youth Brands Private Limited runs popular denim brand Flying Machine
e4m Staff Dec 30, 2025 4:21 PM
Aroon Ramachandran has over 17 years of expertise in advertising, brand and multi-category portfolio management
e4m Staff Dec 10, 2025 12:19 PM
Guided by Chief Editor Hirak Bandyopadhyay, News Ei Samay and Samachar Ei Samay are driven by a team of experienced journalists and related specialists
e4m Staff Nov 26, 2025 8:32 AM
Yann LeCun has said he will be starting a company to continue the Advanced Machine Intelligence research programme
Zohran Mamdani’s historic New York mayoral victory was fueled by a campaign that smartly tapped into Indian pop culture to connect with the city’s South Asian diaspora
Prior to this, James Mackenzie was with EssenceMediacom UK as Chief Investment Officer
Prior to joining Zee News, Prashant Pandey was associated with the output desk at India TV
Ravindra Bhajani has been appointed Editor of Bhaskar Group's Marathi newspaper Divya Marathi in Sambhajinagar
e4m Staff Sep 30, 2025 1:19 PM
Prior to joining PerformAce, Rishi Bhatnagar held senior positions with Grant Thornton
e4m Staff Sep 22, 2025 12:56 PM
At the e4m Real-Time Programmatic Advertising Conference, industry leaders from BFSI, FMCG, and digital sectors highlighted how AI drives personalization, compliance, and outcome-focused campaigns
e4m Staff Sep 22, 2025 8:45 AM
The expanded partnership directly addresses a critical challenge for modern businesses
e4m Staff Sep 10, 2025 7:59 PM
Ex-MakeMyTrip Sr. Manager Dileep to lead Delivery, while Gitanjali takes charge of Business Operations to power next phase of growth
e4m Staff Aug 25, 2025 1:01 PM
As per media reports, Lauren Schultz will succeed Alistair Macrow as CEO on September 1
e4m Desk Aug 22, 2025 11:18 AM
The offering represents the company's first significant foray outside of its primary food delivery business
The Meme Machao campaign is now live across 36 cities, spanning from Delhi to Dehradun, Mumbai to Muzaffarpur, Kolkata to Kanpur, and Jaipur to Jhansi
e4m Staff Jul 18, 2025 2:06 PM
Guest Column: Puravansh Maitreya, Head of Marketing at Lava International Limited, says creator creativity and cost must align with business goals in today’s evolving marketing landscape
Puravansh Maitreya Jul 4, 2025 12:34 PM
Late Thursday night, the ED arrested Shah in connection with an alleged financial fraud case
The arrest is part of an ongoing investigation into alleged financial irregularities
e4m Staff May 16, 2025 10:22 AM
The reasons for the raids are not yet known. The raids were ongoing at the time of filing this story
e4m Staff May 14, 2025 5:43 PM
The actress narrates Macha Tea’s latest digital film capturing the everyday special moments that make mother’s love unforgettable.
e4m Staff Apr 14, 2025 6:40 PM
The Lodha brothers have formally outlined the independent use of their respective brand identities. Macrotech retains ‘Lodha’ Brand, HoABL remains with Abhinandan
e4m Staff Apr 14, 2025 4:17 PM
VS Mani, Executive Director & Global Chief Financial Officer of the company, has opted for early retirement
Felix Richter, Teri Miller, Katie Mackay-Sinclair and Chris Gallery have been given key global roles
Hein Schumacher will step down as CEO and Board Director on March 1, 2025
e4m Staff Feb 25, 2025 1:55 PM
