kalyan
Consumers may admire dozens of celebrities, but they genuinely trust only a handful. Amitabh Bachchan belongs to that rare group
e4m Desk Jul 13, 2026 10:57 AM
Most recently, Pradhan served as Vice President and General Manager for P&G Indonesia
e4m Staff Jun 12, 2026 11:37 AM
Political leaders, musicians, and admirers remembered her as a singer whose voice embodied grace, purity, and timeless musicality
Jewellery brands are tapping creators for authenticity, individuality and cultural relevance; the test is whether these collabs can drive actual purchase behaviour and not just social media engagement
Shalinee Mishra May 29, 2026 9:06 AM
The company’s advertisement expenses stood at Rs 103.8 crore in Q4 FY26, down nearly 30% from Rs 148.2 crore in Q3 FY26
Kalyan Jewellers India posted a profit of Rs 416 crore, up from Rs 218 crore a year earlier, and 60% higher than Rs 260 crore in Q2 FY26
e4m Staff Feb 9, 2026 12:43 PM
Marketers are maximising campaign assets and storytelling to improve returns on high-cost seasonal spends
Sunidhi Vijay Jan 29, 2026 9:06 AM
The partnership comes as RCB Women begin their Women’s T20 League 2026 campaign today
e4m Staff Jan 13, 2026 11:49 AM
Industry data shows that brands are increasingly investing in creator-based humour because audiences respond to conversational, unpolished, culturally fluent voices over traditional ad copy
Soumya Gawri Nov 17, 2025 8:28 AM
The campaign draws inspiration from the everyday moments that define the spirit of the festival
e4m Staff Oct 26, 2025 8:00 AM
The campaign tells the story of a visually impaired brother expressing his gratitude and love for his sister
e4m Staff Oct 22, 2025 2:50 PM
Jewellery ad volumes for August–September 2025 grew 130% over 2023 levels and 93% over 2024, according to TAM Media Research
Pooja Yadav Oct 22, 2025 9:04 AM
This festive week saw a medley of advertisers rediscovering inner Bollywood directors, tear-jerking violins and drone shots of fairy lights
Soumya Gawri Oct 18, 2025 9:41 AM
This season, data from multiple collaborations shows stand-up comedians front more campaigns than ever, managing back-to-back partnerships that drive likes, comments, shares, and cultural relevance
Shalinee Mishra Sep 25, 2025 9:18 AM
Vijay Sales’ latest campaign has been conceptualised and executed by White Rivers Media
Shalinee Mishra Aug 12, 2025 1:10 PM
Amid the festive cheer, let's dive into what adland has in store for us this week
Soumya Gawri Aug 9, 2025 7:49 AM
As part of this festive collaboration, Kalyan Jewellers is also retailing its exclusive collection of silver rakhis on Instamart
'In Shah Rukh Khan, we found a partner whose cultural resonance, timeless appeal, and emotional connect mirror the values we stand for,' said Ramesh Kalyanaraman, Director, Candere
e4m Staff May 20, 2025 4:53 PM
Set against a culturally rich backdrop, the film portrays a heartfelt bond that culminates in the husband gifting his wife a timeless piece of jewellery
e4m Staff Apr 10, 2025 5:09 PM
Rohit Bansal, Group Head of Communications at RIL, remembers his first "professional boss" who was the epitome of detailing and meticulousness
Rohit Bansal Feb 11, 2025 8:14 AM
Pallavi Goorha Kashyup, Founder, PG Comm, pens her tribute for veteran journalist Kalyan Kar
Pallavi Goorha Kashyup Feb 10, 2025 2:39 PM
The ‘Kalyan Muhurat Bride: Celebrating Her’ campaign is now live across various platforms, including television and social media
e4m Staff Jan 17, 2025 7:11 PM
The bane of fake followers and consumer fatigue beset some festive campaigns. An 'always on' engagement style rather than 'festive boosts' should be the way forward, say marketing experts
Shalinee Mishra Nov 11, 2024 8:47 AM
The marketplace arm of Flipkart reported revenue of Rs 17,907.3 crore for 2023-24, up nearly 21% year-on-year
The TVC featuring Kalyani Priyadarshan will be seen across various platforms in Kerala
e4m Staff Sep 9, 2024 12:56 PM
Vivek Kangath joins Kalyan Jewellers with over a 15+years of experience in the field of corporate communications and PR
e4m Staff Aug 28, 2024 12:35 PM
After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state
Kanchan Srivastava Aug 6, 2024 8:17 AM
As per reports, the Kalyan civic body has registered a police complaint alleging that the contracted OOH agency skipped the required maintenance for the hoarding that was given out on a 5-year lease
Kalyan Undinty joins Mindshare from Reckitt where worked for 8 years, scaling up the company's ecomm business
e4m Staff May 21, 2024 12:44 PM
The two brand ambassadors share screen space for the first time to promote the brand's Nimah collection
Putting the spotlight on some of the memorable ads of Rashmika Mandanna on her birthday
The digital film addresses a sensitive topic of embracing parenthood through adoption
The film underscores the cultural nuances associated to the festival of Makar Sankranti
e4m Staff Jan 11, 2024 5:17 PM
The film has Amitabh Bachchan, Jaya Bachchan and Katrina Kaif among other stars
e4m Staff Oct 31, 2023 6:41 PM
The film is a tale of fortitude, elegance, and perseverance that has contributed to shaping India's indomitable spirit
exchange4media Staff Aug 14, 2023 8:46 AM
Chemmany has been associated with the jewellery brand for over 4 years
exchange4media Staff Aug 9, 2023 2:26 PM
Menon's portfolio will be handled by a new set of leaders to provide specific focus, said CEO Kalyan Krishnamurthy in a note to employees
exchange4media Staff May 18, 2023 9:11 AM
Girish Kalyanaraman, VP, Brand Operations and Category Leader, Feminine Care, P&G India, talks about their latest campaign, P&G Shiksha’s initiatives & more
Aditi Gupta Apr 20, 2023 5:38 PM
The campaign went live on 22nd March and will continue until 23rd April
exchange4media Staff Mar 27, 2023 4:38 PM
