Himalaya Kajal unveils festive campaign with Kalyani Priyadarshan

Himalaya Wellness has announced its collaboration with South Indian actor Kalyani Priyadarshan for their Kajal, this Onam.

In a TVC featuring Kalyani Priyadarshan, we witness how Kajal transforms her eyes into a canvas of emotions, mirroring the joy, love, and spirit of the festival. Just as a smile lights up a face, Kajal brings a sparkle to the eyes, a silent language that speaks volumes letting your eyes tell the story of your celebrations with Himalaya Kajal.

Speaking on the collaboration, Ragini Hariharan, Marketing Director - Beauty & Personal Care, Himalaya Wellness, said, "Kajal has always been more than just a cosmetic product; it's a symbol of tradition, beauty, and confidence for women. Eyes are such a critical part of your expression. Our approach is grounded in the concept of "sm-eye-le," which highlights that when the eyes smile, the entire face brightens. By fostering this effect, we ensure the whole face radiates. This festive season, we are excited to bring the concept of 'Sm-eye-ling' to life through our association with Kalyani Priyadarshan. Her grace and charm perfectly align with our brand values, and we are confident that this partnership will resonate deeply with our audience in Kerala making Himalaya Kajal the go-to choice for festive makeup."

Kalyani Priyadarshan, who is very excited about the association stated, "I’m thrilled to be part of this beautiful campaign with Himalaya. The linking of smiling eyes (sm-eye-ling) to a smiling face resonated deeply with me. Kajal has always been an essential part of our cultural attire and Onam traditions, and Himalaya being a brand close to so many of our homes and with its natural ingredients, made this association even more special.”

The Himalaya Kajal campaign featuring Kalyani has officially launched and will be seen across various platforms in Kerala.