OTTs with their regulated content and stringent quality checks have made them a favourite of advertisers. But lack of a common system of measurement has been hindering their ad potential, say experts

Javed Farooqui Jan 6, 2021 8:38 AM

Guest Column: Priyanka Agrawal, Co-founder, COO and Chief Strategy Officer, Fractal Ink Design Studio – Linked by Isobar, highlights how businesses have adapted to the new ways of working

Priyanka Agrawal Dec 18, 2020 8:31 AM

Guest Column: The never normal world will see the merger of offline and online worlds, called the 'phygital' experience, says Gopa Kumar, Chief Operating Officer, Isobar India

Gopa Kumar Dec 15, 2020 7:38 AM

The agency will handle the entire gamut of strategic planning, digital strategy and creative duties for the brand

exchange4media Staff Dec 10, 2020 2:13 PM

With spends on mobile marketing set to touch₹ 20,000 crore, the latest e4m Mobile Marketing Report looks at future trends

Simran Sabherwal Dec 3, 2020 9:21 AM

The film, by Isobar India, has been directed virtually

exchange4media Staff Oct 19, 2020 3:51 PM

Dentsu announced the launch of Isobar Consulting earlier in July 2020

exchange4media Staff Oct 13, 2020 6:52 PM

Panellists Pawan Sarda, K.R. Venkatadri and Shamsuddin Jasani discussed why brands and marketers need to constantly innovate to engage with the audience in the New Normal

exchange4media Staff Aug 28, 2020 12:49 PM

Experts discuss the prospects of Microsoft repeating its US feat in India, helping the short-video app sidestep the ban and wrest its market back from competitors

Tasmayee Laha Roy Aug 7, 2020 8:02 AM

Appoints Priyanka Agrawal as Country Head; Rahul Vengalil as Chief Business Officer

exchange4media Staff Jul 21, 2020 3:45 PM

In today’s edition of e4m Creative Zone, we speak to Anadi Sah, ECD, Isobar India on work, clients and acceleration in digital adoption post lockdown

Misbaah Mansuri Jul 15, 2020 8:26 AM

The agency will service the brands from its Gurgaon office, managing digital media buying & planning for both British Council Division and British Council Examinations and English Services India

exchange4media Staff Jun 30, 2020 10:59 AM

The account will be handled by the brand from its Mumbai office

exchange4media Staff Jun 18, 2020 10:49 AM

Thanks to the strong sentiments around the call for 'Make In India', some of these apps are seeing more downloads and greater interest from advertisers, say experts

Tasmayee Laha Roy Jun 9, 2020 8:20 AM

KickStrat consists of 3 months of classroom training and research projects; chosen few will advance to next 3 months of on-the-job training

exchange4media Staff May 26, 2020 4:25 PM

On the webinar panel were Pawan Sarda of Future Group, Neel Pandya of L'Oréal, Shashi Mukherjee of RB and Shamsuddin Jasani of Isobar

exchange4media Staff Apr 27, 2020 8:39 AM

The panellists comprising Future Group's Pawan Sarda, L'Oréal's Neel Pandya, RB's Shashi Mukherjee and Isobar's Shamsuddin Jasani will also answer questions live on ZOOM & FB

exchange4media Staff Apr 24, 2020 8:39 AM

In today's edition of 'Beating All Odds' series, Shamsuddin Jasani, Group MD, Isobar South Asia, speaks to e4m Editor Naziya Alvi Rahman, about strategising to ensure clients are future-ready

Naziya Alvi Rahman Apr 7, 2020 8:14 AM

#MeetTheZ survey reveals that the centennials are an ambitions, pragmatic, liberal and gregarious lot with strong family values and a strong grip on their lives

exchange4media Staff Mar 26, 2020 5:34 PM

Industry experts say while influencer partnerships are on the rise, brands are conscious that they cannot come across as ‘pushy’ and are trying to ensure the focus remains on sensitive messaging

Shikha Paliwal Mar 19, 2020 8:36 AM