Industry experts say that the hashtag was a great way for brands to capitalize on a trend and instil brand recall

Noel Dsouza 2 days ago

Mhaskar will be responsible for overseeing key national accounts and business development with a clear strategic vision for growth

exchange4media Staff 11-June-2019

With wins across categories, ranging from digital and PR to direct and media, DAN has proven its prowess across categories.

exchange4media Staff 15-April-2019

Here’s what the newbies, as well as some young adlanders, expect at Goafest 2019

exchange4media Staff 11-April-2019

We bring you a roundup of the news making headlines this past week

exchange4media Staff 06-April-2019

Gopa Kumar was earlier Executive Vice President and Anish Varghese was National Creative Director

exchange4media Staff 03-April-2019

Isobar's white paper uncovers and shares the opportunities of Single Page Applications (SPAs) in driving experience-led transformation

exchange4media Staff 01-April-2019

Mhaskar, Executive VP, Isobar, India talks about how blockchain could nip fraud in the bud and pave the way for transparency, unambiguous view of transactions & measurement of digital media campaigns

Shweta Raaj Singh 29-March-2019

Isobar India, a digital agency belonging to the Dentsu Aegis Network, conceptualised and created the TVC for Visa’s Tap to Pay campaign for contactless cards

Rasika Kiran Upasani 14-March-2019

Latest campaign by Isobar India takes influence from popular children’s rhymes, each film throws light on a prevalent fear that parents unintentionally pass on to their daughters

exchange4media Staff 07-March-2019

Sah, Innovation Lead- Creative & Technology, Isobar, talks about storytelling in the digital era, content marketing trends and more

Anjali Thakur 28-February-2019

This social media campaign has been conceptualised and executed by Isobar India

exchange4media Staff 23-February-2019

The campaign intends to promote contactless everyday payments in India

exchange4media Staff 19-February-2019

Gopa Kumar, EVP, Isobar India, speaks about the current status of the digital media industry in India, Isobar’s focus areas for 2019, and more

Venkata Susmita Biswas 13-February-2019

CEAT Tyres will be able to transparently track all payment transactions that are written to an immutable ledger for every valid ad impression 

exchange4media Staff 11-February-2019

Isobar won the account following a multi-agency pitch. The account will be handled from the agency’s Mumbai office

exchange4media Staff 06-February-2019

With the help of a custom-made machine-learning algorithm, Isobar mapped various combinations of weather and skin conditions to the right primer

exchange4media Staff 29-January-2019

To initiate the campaign, Isobar created an interactive banner across relevant apps used by women that focus on areas pertaining to cooking, fitness, beauty and lifestyle

exchange4media Staff 15-December-2018

Mehta will leverage Isobar’s global network to connect talent and drive complex and strategic business transformation projects for clients

exchange4media Staff 06-December-2018

Guest Column: Priyanka Shah, Senior Director, Mobile Isobar, says that Voice, Video and Vernacular will dominate the near future of mobile marketing

Priyanka Shah 06-December-2018