Panellists Pawan Sarda, K.R. Venkatadri and Shamsuddin Jasani discussed why brands and marketers need to constantly innovate to engage with the audience in the New Normal

exchange4media Staff Aug 28, 2020 12:49 PM

Experts discuss the prospects of Microsoft repeating its US feat in India, helping the short-video app sidestep the ban and wrest its market back from competitors

Tasmayee Laha Roy Aug 7, 2020 8:02 AM

Appoints Priyanka Agrawal as Country Head; Rahul Vengalil as Chief Business Officer

exchange4media Staff Jul 21, 2020 3:45 PM

In today’s edition of e4m Creative Zone, we speak to Anadi Sah, ECD, Isobar India on work, clients and acceleration in digital adoption post lockdown

Misbaah Mansuri Jul 15, 2020 8:26 AM

The agency will service the brands from its Gurgaon office, managing digital media buying & planning for both British Council Division and British Council Examinations and English Services India

exchange4media Staff Jun 30, 2020 10:59 AM

The account will be handled by the brand from its Mumbai office

exchange4media Staff Jun 18, 2020 10:49 AM

Thanks to the strong sentiments around the call for 'Make In India', some of these apps are seeing more downloads and greater interest from advertisers, say experts

Tasmayee Laha Roy Jun 9, 2020 8:20 AM

KickStrat consists of 3 months of classroom training and research projects; chosen few will advance to next 3 months of on-the-job training

exchange4media Staff May 26, 2020 4:25 PM

On the webinar panel were Pawan Sarda of Future Group, Neel Pandya of L'Oréal, Shashi Mukherjee of RB and Shamsuddin Jasani of Isobar

exchange4media Staff Apr 27, 2020 8:39 AM

The panellists comprising Future Group's Pawan Sarda, L'Oréal's Neel Pandya, RB's Shashi Mukherjee and Isobar's Shamsuddin Jasani will also answer questions live on ZOOM & FB

exchange4media Staff Apr 24, 2020 8:39 AM

In today's edition of 'Beating All Odds' series, Shamsuddin Jasani, Group MD, Isobar South Asia, speaks to e4m Editor Naziya Alvi Rahman, about strategising to ensure clients are future-ready

Naziya Alvi Rahman Apr 7, 2020 8:14 AM

#MeetTheZ survey reveals that the centennials are an ambitions, pragmatic, liberal and gregarious lot with strong family values and a strong grip on their lives

exchange4media Staff Mar 26, 2020 5:34 PM

Industry experts say while influencer partnerships are on the rise, brands are conscious that they cannot come across as ‘pushy’ and are trying to ensure the focus remains on sensitive messaging

Shikha Paliwal Mar 19, 2020 8:36 AM

Prior to this, Mukherjee was Associate Creative Director with Bates India

exchange4media Staff Mar 13, 2020 10:10 AM

By embracing TikTok wholeheartedly, the Indian audience has also declared its love for short form video formats, pushing others to venture into the space. But can the market accommodate more players?

Shikha Paliwal Feb 20, 2020 8:32 AM

Isobar India will service the brand from its Gurgaon office

exchange4media Staff Feb 13, 2020 10:16 AM

For the launch of the Seltos in India, Kia Motors extensively made use of social media to engage with consumers. Gopa Kumar –COO-Isobar India talks about the success of the campaign

Shikha Paliwal Feb 5, 2020 8:33 AM

Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge

exchange4media Staff Feb 3, 2020 10:42 AM

Isobar South Asia Group MD Jasani and Director Buthgumwa recount their spectacular one-year journey with the agency and tell us why they want to build exceptional brands with exceptional people

Shikha Paliwal Jan 22, 2020 9:08 AM

Isobuzz will offer solutions to challenges such as identifying the right set of influencers for a brand, along with their followers

exchange4media Staff Jan 7, 2020 11:14 AM