isobar
Mindshare's Vinod Thadani is expected to join Dentsu at a senior group level position
exchange4media Staff Jul 30, 2021 4:51 PM
Prior to this, Rana was General Manager- Strategy & Operations at dentsumcgarrybowen (dentsuMB) India
exchange4media Staff Jul 15, 2021 2:30 PM
Day 4 of the Lions packed in the insights into the big wins at the festival of creativity
Misbaah Mansuri Jun 25, 2021 8:28 AM
The brand has teamed up with Isobar India and with the Women’s Cancer Initiative for the awareness campaign #Strapsthatremind
exchange4media Staff Apr 6, 2021 1:42 PM
Kalumal Pokuna is a nonlinear media campaign mean to spark social conversation around skill development for youth
exchange4media Staff Apr 3, 2021 2:00 PM
OTTs with their regulated content and stringent quality checks have made them a favourite of advertisers. But lack of a common system of measurement has been hindering their ad potential, say experts
Javed Farooqui Jan 6, 2021 8:38 AM
Guest Column: Priyanka Agrawal, Co-founder, COO and Chief Strategy Officer, Fractal Ink Design Studio – Linked by Isobar, highlights how businesses have adapted to the new ways of working
Priyanka Agrawal Dec 18, 2020 8:31 AM
Guest Column: The never normal world will see the merger of offline and online worlds, called the 'phygital' experience, says Gopa Kumar, Chief Operating Officer, Isobar India
Gopa Kumar Dec 15, 2020 7:38 AM
The agency will handle the entire gamut of strategic planning, digital strategy and creative duties for the brand
exchange4media Staff Dec 10, 2020 2:13 PM
With spends on mobile marketing set to touch₹ 20,000 crore, the latest e4m Mobile Marketing Report looks at future trends
Simran Sabherwal Dec 3, 2020 9:21 AM
Dentsu announced the launch of Isobar Consulting earlier in July 2020
exchange4media Staff Oct 13, 2020 6:52 PM
Panellists Pawan Sarda, K.R. Venkatadri and Shamsuddin Jasani discussed why brands and marketers need to constantly innovate to engage with the audience in the New Normal
exchange4media Staff Aug 28, 2020 12:49 PM
Experts discuss the prospects of Microsoft repeating its US feat in India, helping the short-video app sidestep the ban and wrest its market back from competitors
Tasmayee Laha Roy Aug 7, 2020 8:02 AM
Appoints Priyanka Agrawal as Country Head; Rahul Vengalil as Chief Business Officer
exchange4media Staff Jul 21, 2020 3:45 PM
In today’s edition of e4m Creative Zone, we speak to Anadi Sah, ECD, Isobar India on work, clients and acceleration in digital adoption post lockdown
Misbaah Mansuri Jul 15, 2020 8:26 AM
The agency will service the brands from its Gurgaon office, managing digital media buying & planning for both British Council Division and British Council Examinations and English Services India
exchange4media Staff Jun 30, 2020 10:59 AM
The account will be handled by the brand from its Mumbai office
exchange4media Staff Jun 18, 2020 10:49 AM
Thanks to the strong sentiments around the call for 'Make In India', some of these apps are seeing more downloads and greater interest from advertisers, say experts
Tasmayee Laha Roy Jun 9, 2020 8:20 AM
