Mehta will leverage Isobar’s global network to connect talent and drive complex and strategic business transformation projects for clients

exchange4media Staff 1 week ago

Guest Column: Priyanka Shah, Senior Director, Mobile Isobar, says that Voice, Video and Vernacular will dominate the near future of mobile marketing

Priyanka Shah 1 week ago

The report evaluates the eight most significant specialist commerce providers

exchange4media Staff 29-November-2018

viewCent is based on Deep Machine Learning and can precisely forecast the kind of consumer attention that a particular type of content can achieve within a specific given time

exchange4media Staff 20-November-2018

Isobar Sri Lanka will offer end to end full-service digital media creative and technology services

exchange4media Staff 14-November-2018

The ad featuring Kiara Advani has clocked over 7,040,483 views on YouTube (at the time of filing this article)

Misbaah Mansuri 31-October-2018

The playbook, among other things, unpacks blockchain’s potential impact on the global media and marketing industry

exchange4media Staff 18-October-2018

Marks & Spencer, with 67 stores across 30 cities in India, had signed a JV with Reliance Retail in 2008 making it Marks & Spencer Reliance India Pvt Ltd

exchange4media Staff 03-October-2018

The standard metrics of measuring impact in print and on TV, digital & social media platforms are becoming conversation points, with experts pointing to a need for a re-look at the metric universe.

Ruhail Amin 01-October-2018

Samsonite took the initiative to launch a campaign focusing on reviving the tourism in Kerala with an impactful video capturing the essence of every individual involved in the tourist sector

exchange4media Staff 01-October-2018

The recent Idea ad developed by BBDO India show consumers talking about the perfect look & relationship goals on their social media while in their real lives they question their shallow behaviour

Misbaah Mansuri 26-September-2018

Isobar India won the account following a multi-agency pitch and will manage the brand from its Delhi office.

exchange4media Staff 19-September-2018

Shamsuddin Jasani, Group MD of Isobar - South Asia, speaks about building it as the agency for the digital age as it completes a decade on August 26

Venkata Susmita Biswas 20-August-2018

From lack of comprehensive courses on the subject to a dearth of opportunities to apply newly learnt skills, digital marketing is a tricky but favoured career option

Venkata Susmita Biswas 16-August-2018

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff 13-August-2018

The brand engaged with audiences with a personalised tweet response every 30 seconds, leading to nearly half-a-million impressions for the activity

exchange4media Staff 10-August-2018

As part of his new role, Jasani will be responsible for the Isobar portfolio across the South Asia region.

exchange4media Staff 09-August-2018

Google’s Ignition Labs is advising brands to direct users to ‘search’ for brand-related keywords instead of suggesting people to head to a website

Venkata Susmita Biswas 01-August-2018

The report, titled ‘Headless Commerce: Differentiating Your Approach To Experience Commerce Strategy’, shares how Headless Commerce is an opportunity for brands

exchange4media Staff 30-July-2018

Isobar India along with AMNET India, the programmatic media buying division of Dentsu Aegis Network, will manage the account from its Delhi office

exchange4media Staff 19-July-2018