isobar
Kenneth Keymer Isobar

Keymer, Senior Copywriter, Isobar talks about breakthrough campaigns he has been a part of, the digital world and what he has learnt so far

Noel Dsouza Aug 13, 2019 3:34 PM

isobar

Anadi Sah has been promoted to ECD, Himanshu Arora will be Associate VP, Aakriti Sinha will now be National Head for Social Media, Madhura Ranade will be Head – Branded Content & Partnerships

exchange4media Staff Aug 12, 2019 10:08 AM

Instagram

As Instagram tests a new feature to hide the number of 'likes' a user’s post has received, we ask experts what is the likely outcome for influencer-brand association

Shikha Paliwal Jul 25, 2019 7:38 AM

YouTube

If done in the right context, the 6-second Bumper Ads can create brand recall and grab the consumer’s attention in a short span, say industry experts

Shikha Paliwal Jul 15, 2019 8:26 AM

hotstar

As the official digital streaming partner of the World Cup, Hotstar's immense reach and scale have made it a top choice for advertisers across the country

Dolly Mahayan Jul 11, 2019 9:01 AM

retaining clients

Raghu Bhat, Scarecrow M&C Saatchi; Rohit Ohri, FCB India; Priya Choudhary, MediaCom; Sulina Menon, OMD India and Gopa Kumar, Isobar, on how to garner long-term relationships with clients

Noel Dsouza Jul 1, 2019 8:52 AM

Twitter

Industry experts say that the hashtag was a great way for brands to capitalize on a trend and instil brand recall

Noel Dsouza Jun 25, 2019 8:04 AM

Shekhar Mhaskar

Mhaskar will be responsible for overseeing key national accounts and business development with a clear strategic vision for growth

exchange4media Staff Jun 11, 2019 4:58 PM

Dentsu Aegis Network

With wins across categories, ranging from digital and PR to direct and media, DAN has proven its prowess across categories.

exchange4media Staff Apr 15, 2019 2:39 PM

GOAFEST

Here’s what the newbies, as well as some young adlanders, expect at Goafest 2019

exchange4media Staff Apr 11, 2019 2:37 PM

e4m recap

We bring you a roundup of the news making headlines this past week

exchange4media Staff Apr 6, 2019 9:39 AM

GopaAnish

Gopa Kumar was earlier Executive Vice President and Anish Varghese was National Creative Director

exchange4media Staff Apr 3, 2019 5:52 PM

Isobar White Paper

Isobar's white paper uncovers and shares the opportunities of Single Page Applications (SPAs) in driving experience-led transformation

exchange4media Staff Apr 1, 2019 12:44 PM

Shekhar Mhaskar

Mhaskar, Executive VP, Isobar, India talks about how blockchain could nip fraud in the bud and pave the way for transparency, unambiguous view of transactions & measurement of digital media campaigns

Shweta Raaj Singh Mar 29, 2019 9:22 AM

isobar

Isobar India, a digital agency belonging to the Dentsu Aegis Network, conceptualised and created the TVC for Visa’s Tap to Pay campaign for contactless cards

Rasika Kiran Upasani Mar 14, 2019 8:50 AM

Her Courage Lessons

Latest campaign by Isobar India takes influence from popular children’s rhymes, each film throws light on a prevalent fear that parents unintentionally pass on to their daughters

exchange4media Staff Mar 7, 2019 7:29 PM

AnadiSah

Sah, Innovation Lead- Creative & Technology, Isobar, talks about storytelling in the digital era, content marketing trends and more

Anjali Thakur Feb 28, 2019 8:05 AM

gopa kumar

Gopa Kumar, EVP, Isobar India, speaks about the current status of the digital media industry in India, Isobar’s focus areas for 2019, and more

Venkata Susmita Biswas Feb 13, 2019 7:55 AM

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