The platform will bring together advertising and analytics for deeper insights, establish enriched customer connections and drive better marketing results

exchange4media Staff Dec 3, 2019 1:30 PM

Jain was previously Group Head- Media with Dentsu Aegis Network

exchange4media Staff Nov 27, 2019 3:08 PM

‘Accelerate’ helps businesses remodel their marketing approach on their digital transformation journey

exchange4media Staff Oct 24, 2019 12:03 PM

The account will be handled from the agency’s Mumbai office

exchange4media Staff Oct 7, 2019 1:19 PM

Industry heads say it is time for brands to work on content using Voice assistants and use them to find ways to connect with consumers

Shikha Paliwal Oct 1, 2019 8:15 AM

Fractal has Wift’s mandate to accelerate innovations across digital brand experiences and new digital products

exchange4media Staff Sep 27, 2019 1:56 PM

Industry experts are unanimous that with consumers adapting to Voice there is a need to enhance customer engagement to strengthen brand presence and improve sales with the use of conversational AI

Shikha Paliwal Sep 17, 2019 8:19 AM

The playbook unpacks the potential impact of Voice on the global media and marketing industry

exchange4media Staff Sep 10, 2019 12:01 PM

Brands are using the design of social media platforms for innovative 3D creatives as they fascinate users and clock better results, say industry experts

Shikha Paliwal Sep 9, 2019 8:20 AM

On the 11th anniversary of Isobar, Shamsuddin Jasani, Group MD-South Asia, shares highlights from the year gone by and future digital trends to look out for

Shikha Paliwal Aug 19, 2019 8:37 AM

Keymer, Senior Copywriter, Isobar talks about breakthrough campaigns he has been a part of, the digital world and what he has learnt so far

Noel Dsouza Aug 13, 2019 3:34 PM

Anadi Sah has been promoted to ECD, Himanshu Arora will be Associate VP, Aakriti Sinha will now be National Head for Social Media, Madhura Ranade will be Head – Branded Content & Partnerships

exchange4media Staff Aug 12, 2019 10:08 AM

As Instagram tests a new feature to hide the number of 'likes' a user’s post has received, we ask experts what is the likely outcome for influencer-brand association

Shikha Paliwal Jul 25, 2019 7:38 AM

If done in the right context, the 6-second Bumper Ads can create brand recall and grab the consumer’s attention in a short span, say industry experts

Shikha Paliwal Jul 15, 2019 8:26 AM

As the official digital streaming partner of the World Cup, Hotstar's immense reach and scale have made it a top choice for advertisers across the country

Dolly Mahayan Jul 11, 2019 9:01 AM

Raghu Bhat, Scarecrow M&C Saatchi; Rohit Ohri, FCB India; Priya Choudhary, MediaCom; Sulina Menon, OMD India and Gopa Kumar, Isobar, on how to garner long-term relationships with clients

Noel Dsouza Jul 1, 2019 8:52 AM

Industry experts say that the hashtag was a great way for brands to capitalize on a trend and instil brand recall

Noel Dsouza Jun 25, 2019 8:04 AM

Mhaskar will be responsible for overseeing key national accounts and business development with a clear strategic vision for growth

exchange4media Staff Jun 11, 2019 4:58 PM

With wins across categories, ranging from digital and PR to direct and media, DAN has proven its prowess across categories.

exchange4media Staff Apr 15, 2019 2:39 PM

Here’s what the newbies, as well as some young adlanders, expect at Goafest 2019

exchange4media Staff Apr 11, 2019 2:37 PM