isobar
Gopa Kumar, EVP, Isobar India, speaks about the current status of the digital media industry in India, Isobar’s focus areas for 2019, and more
Venkata Susmita Biswas 2 days ago
CEAT Tyres will be able to transparently track all payment transactions that are written to an immutable ledger for every valid ad impression
exchange4media Staff 4 days ago
Isobar won the account following a multi-agency pitch. The account will be handled from the agency’s Mumbai office
exchange4media Staff 1 week ago
With the help of a custom-made machine-learning algorithm, Isobar mapped various combinations of weather and skin conditions to the right primer
exchange4media Staff 29-January-2019
To initiate the campaign, Isobar created an interactive banner across relevant apps used by women that focus on areas pertaining to cooking, fitness, beauty and lifestyle
exchange4media Staff 15-December-2018
Mehta will leverage Isobar’s global network to connect talent and drive complex and strategic business transformation projects for clients
exchange4media Staff 06-December-2018
Guest Column: Priyanka Shah, Senior Director, Mobile Isobar, says that Voice, Video and Vernacular will dominate the near future of mobile marketing
Priyanka Shah 06-December-2018
The report evaluates the eight most significant specialist commerce providers
exchange4media Staff 29-November-2018
viewCent is based on Deep Machine Learning and can precisely forecast the kind of consumer attention that a particular type of content can achieve within a specific given time
exchange4media Staff 20-November-2018
Isobar Sri Lanka will offer end to end full-service digital media creative and technology services
exchange4media Staff 14-November-2018
The ad featuring Kiara Advani has clocked over 7,040,483 views on YouTube (at the time of filing this article)
Misbaah Mansuri 31-October-2018
The playbook, among other things, unpacks blockchain’s potential impact on the global media and marketing industry
exchange4media Staff 18-October-2018
Marks & Spencer, with 67 stores across 30 cities in India, had signed a JV with Reliance Retail in 2008 making it Marks & Spencer Reliance India Pvt Ltd
exchange4media Staff 03-October-2018
The standard metrics of measuring impact in print and on TV, digital & social media platforms are becoming conversation points, with experts pointing to a need for a re-look at the metric universe.
Samsonite took the initiative to launch a campaign focusing on reviving the tourism in Kerala with an impactful video capturing the essence of every individual involved in the tourist sector
exchange4media Staff 01-October-2018
The recent Idea ad developed by BBDO India show consumers talking about the perfect look & relationship goals on their social media while in their real lives they question their shallow behaviour
Misbaah Mansuri 26-September-2018
Isobar India won the account following a multi-agency pitch and will manage the brand from its Delhi office.
exchange4media Staff 19-September-2018
Shamsuddin Jasani, Group MD of Isobar - South Asia, speaks about building it as the agency for the digital age as it completes a decade on August 26
Venkata Susmita Biswas 20-August-2018
From lack of comprehensive courses on the subject to a dearth of opportunities to apply newly learnt skills, digital marketing is a tricky but favoured career option
Venkata Susmita Biswas 16-August-2018
IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry
exchange4media Staff 13-August-2018
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