isobar
Isobar

The account will be handled from the agency’s Mumbai office

exchange4media Staff Oct 7, 2019 1:19 PM

Voice

Industry heads say it is time for brands to work on content using Voice assistants and use them to find ways to connect with consumers

Shikha Paliwal Oct 1, 2019 8:15 AM

Job

Fractal has Wift’s mandate to accelerate innovations across digital brand experiences and new digital products

exchange4media Staff Sep 27, 2019 1:56 PM

Voice

Industry experts are unanimous that with consumers adapting to Voice there is a need to enhance customer engagement to strengthen brand presence and improve sales with the use of conversational AI

Shikha Paliwal Sep 17, 2019 8:19 AM

Isobar

The playbook unpacks the potential impact of Voice on the global media and marketing industry

exchange4media Staff Sep 10, 2019 12:01 PM

3D

Brands are using the design of social media platforms for innovative 3D creatives as they fascinate users and clock better results, say industry experts

Shikha Paliwal Sep 9, 2019 8:20 AM

Isobar Shams Jasani

On the 11th anniversary of Isobar, Shamsuddin Jasani, Group MD-South Asia, shares highlights from the year gone by and future digital trends to look out for

Shikha Paliwal Aug 19, 2019 8:37 AM

Kenneth Keymer Isobar

Keymer, Senior Copywriter, Isobar talks about breakthrough campaigns he has been a part of, the digital world and what he has learnt so far

Noel Dsouza Aug 13, 2019 3:34 PM

isobar

Anadi Sah has been promoted to ECD, Himanshu Arora will be Associate VP, Aakriti Sinha will now be National Head for Social Media, Madhura Ranade will be Head – Branded Content & Partnerships

exchange4media Staff Aug 12, 2019 10:08 AM

Instagram

As Instagram tests a new feature to hide the number of 'likes' a user’s post has received, we ask experts what is the likely outcome for influencer-brand association

Shikha Paliwal Jul 25, 2019 7:38 AM

YouTube

If done in the right context, the 6-second Bumper Ads can create brand recall and grab the consumer’s attention in a short span, say industry experts

Shikha Paliwal Jul 15, 2019 8:26 AM

hotstar

As the official digital streaming partner of the World Cup, Hotstar's immense reach and scale have made it a top choice for advertisers across the country

Dolly Mahayan Jul 11, 2019 9:01 AM

retaining clients

Raghu Bhat, Scarecrow M&C Saatchi; Rohit Ohri, FCB India; Priya Choudhary, MediaCom; Sulina Menon, OMD India and Gopa Kumar, Isobar, on how to garner long-term relationships with clients

Noel Dsouza Jul 1, 2019 8:52 AM

Twitter

Industry experts say that the hashtag was a great way for brands to capitalize on a trend and instil brand recall

Noel Dsouza Jun 25, 2019 8:04 AM

Shekhar Mhaskar

Mhaskar will be responsible for overseeing key national accounts and business development with a clear strategic vision for growth

exchange4media Staff Jun 11, 2019 4:58 PM

Dentsu Aegis Network

With wins across categories, ranging from digital and PR to direct and media, DAN has proven its prowess across categories.

exchange4media Staff Apr 15, 2019 2:39 PM

GOAFEST

Here’s what the newbies, as well as some young adlanders, expect at Goafest 2019

exchange4media Staff Apr 11, 2019 2:37 PM

e4m recap

We bring you a roundup of the news making headlines this past week

exchange4media Staff Apr 6, 2019 9:39 AM

GopaAnish

Gopa Kumar was earlier Executive Vice President and Anish Varghese was National Creative Director

exchange4media Staff Apr 3, 2019 5:52 PM

Isobar White Paper

Isobar's white paper uncovers and shares the opportunities of Single Page Applications (SPAs) in driving experience-led transformation

exchange4media Staff Apr 1, 2019 12:44 PM