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Guest Column: Mohit Mehra, Founder, MCode Ventures, explores why the next broadcast playbook will be written around fan experiences
Mohit Mehra Jul 14, 2026 7:12 PM
Rajeev Beotra’s ‘Chronicles from Mehra World’ will continue next week
e4m Staff Jul 14, 2026 5:00 PM
Ankur Parmar, CMO of Mahindra Lifespace Developers Ltd, says AI is reshaping search, customer journeys and agency relationships, changing how brands are discovered, built and trusted
Sandhi Sarun Jul 14, 2026 8:59 AM
India has the manufacturing, talent and consumers to build premium activewear brands. So why does the category's highest pricing power still belong almost exclusively to foreign labels
Sandhi Sarun Jul 14, 2026 8:33 AM
For marketers, the luxury housing category is moving beyond lead generation with developers increasingly focusing on creating distinct brand identities
Sunidhi Vijay Jul 14, 2026 8:25 AM
As influencer marketing evolves, brands are moving beyond creator discovery to identify what drives meaningful consumer engagement and actions
Shalinee Mishra Jul 13, 2026 9:27 AM
The company's board, at its meeting held on July 11, approved the issuance of 3,87,87,137 warrants on a preferential basis at an issue price of ₹24.57 per warrant
e4m Staff Jul 13, 2026 8:31 AM
Yesudas S Pillai, Advertising and Mktg Strategist, Investor & Founder at Y&A Transformation, shares observations from a chance interaction during a morning run & reflections shaped by life experiences
e4m Staff Jul 11, 2026 5:00 PM
The admission came during an exchange on X, where users were discussing Anthropic's utilisation of computing infrastructure provided by Musk’s own venture, SpaceXAI
e4m Staff Jul 11, 2026 3:44 PM
Across categories, brands are shifting towards creators with distinctive content styles, whose audiences engage with them for a unique storytelling approach rather than follower count or mass appeal
Shalinee Mishra Jul 11, 2026 8:41 AM
Guest Column: Haresh Nayak, CEO of Connect Network Inc., on why the next decade of marketing belongs to organisations that plan with intelligence, not assumptions
Haresh Nayak Jul 11, 2026 8:30 AM
The special issue examines how Indian women understand, negotiate and experience consent across homes, relationships, workplaces, public spaces and digital life
e4m Staff Jul 10, 2026 2:27 PM
As Bhupendra Chaubey celebrates his birthday today, it is an occasion to recognise not merely a distinguished career but a journalist who has evolved without losing sight of the fundamentals
e4m Staff Jul 10, 2026 11:14 AM
According to reports, the committee has been tasked with reviewing the film's content and will submit its recommendations to the Centre
e4m Staff Jul 10, 2026 9:16 AM
The publishers accused OpenAI of deleting or rendering billions of ChatGPT conversation logs unsearchable
e4m Staff Jul 10, 2026 9:10 AM
With weekly TV ratings on pause, the industry is forced to confront a bigger question: Has advertising become too dependent on measurement to trust creativity?
Aryendra Khan Jul 9, 2026 7:32 PM
Prior to her promotion, Himika Gupta held the role of Senior Brand Manager at the bank
In a communication to NSE and BSE, the company stated that the board meeting will discuss proposals for the issuance of equity shares, convertible securities, bonds, or debentures
e4m Staff Jul 9, 2026 10:44 AM
Consumers are researching, comparing and making purchase decisions for categories like consumer electronics, beauty, gaming, fintech & personal care late at night, say marketers
Sunidhi Vijay Jul 9, 2026 8:42 AM
Earlier, he was Editorial Director of India News of ITV Group Since 2022
Yesudas S Pillai has shared his observations on a front-page newspaper advertisement by The Leela Palace, reflecting on how brand messaging can influence consumer attention and interpretation
According to the notice, the programmes and social media posts contained false and unsubstantiated allegations about Kamboj and his family
From Messi's redemption arc to Egypt's tournament exit, brands found plenty to work with on social media
Aryendra Khan Jul 8, 2026 2:03 PM
Mehta brings over 20 years of experience across business strategy, marketing and content thought leadership
e4m Staff Jul 8, 2026 12:23 PM
Noor Fathima Warsia, Group Editorial Director at BW Businessworld, leads a multi-platform editorial operation - from global interviews to debates about the economics of influence and AI
e4m Staff Jul 8, 2026 12:20 PM
Sanjiv Mehta, one of India’s most respected and transformative corporate leaders, turns 66 today
e4m Staff Jul 8, 2026 10:28 AM
Despite rapid advances in Generative AI, experts believe agencies cannot treat AI as a legal shield
Imran Fazal Jul 8, 2026 9:30 AM
Rajeev Beotra retired from HT Media last year after stepping down as Executive Director – Revenue
He has held senior positions at Essence, Omnicom Media Group, Madison and Mindshare
The investigators alleged that the operator illegally sourced and redistributed JioStar's encrypted broadcast signals after its distribution agreement had been terminated
Imran Fazal Jul 7, 2026 8:35 AM
The book deals with executive success and the new rules of winning at work
e4m Staff Jul 6, 2026 10:00 AM
According to industry forecasts, India's intelligence advertising revenue, the category built around AI-powered search and discovery, is forecast to cross 2.5 billion dollars in 2026, growing 9%
Anuja Jain Jul 6, 2026 9:09 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says India’s PR industry is evolving from media relations to strategic biz counsel, with ideas and innovation driving its future
Ganapathy Viswanathan Jul 6, 2026 8:06 AM
Khanna was earlier the Head-Sports & Live Experience Production Technology & Services
e4m Staff Jul 4, 2026 10:35 AM
The survey is conducted by Ipsos and PRCAI in collaboration with Astrum Reputation Advisory, capturing insights from consultancies and corp comm teams, and mid to senior level industry professionals
Avinash Kaul, Co-Author of ‘The Next Mountain’, and former CEO of Network18, has put up a LinkedIn post on the professionals who quietly drive outcomes, shoulder accountability & hold teams together
Gupta currently serves as Executive Editor (Social Media Head) at News24
e4m Staff Jul 3, 2026 12:37 PM
Pavan Kaushik's new book, The Fifth Estate, highlights the critical evolution of corporate communication in shaping trust and reputation in today's business landscape
e4m Staff Jul 3, 2026 10:49 AM
Marketers and brand leaders are unanimous that TV measurement needs to go beyond traditional reach, frequency metrics by combining cross-media audience measurement with richer content intelligence
Shantanu David Jul 3, 2026 8:57 AM
In a LinkedIn post, Ajit Varghese, Partner and CEO, Madison World, has shared his views on Zee's acquisition of the FIFA World Cup 2026 broadcast rights
Guest Column: Ranjan Malik, Co-founder of Primalise, writes on the hidden pattern behind stalled restructures, failed culture programmes, sluggish digital initiatives and disappointing AI rollouts
Ranjan Malik Jul 2, 2026 4:57 PM
Borgenbring will work across markets and functions, helping connect people, strengthen capabilities and support the communications community on a global scale
e4m Staff Jul 2, 2026 10:38 AM
Marketers say that while creators are increasingly becoming part of the media mix, influencer marketing accounts for just 3-10% of the ad spends
Shalinee Mishra Jul 2, 2026 9:40 AM
Khanna's earlier role at JioHotstar was as Senior Director Premium Sports
From business-first ideas to creator equity and a growing appetite for AI-era humanity, has Cannes Lions 2026 charted advertising's next chapter?
Aryendra Khan Jul 2, 2026 9:14 AM