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Balachandran has over two decades of experience across public relations and communications
Previously, Srushti Rao has held senior marketing and communications roles at XBP Global, IKS Health, and Pearl Academy
e4m Staff Aug 31, 2026 1:18 PM
The digital marketing veteran has spent two decades building Techmagnate into one of India's leading SEO and performance agencies
e4m Staff Aug 24, 2026 9:21 AM
A popular cultural segment returns to the digital space, years after its successful run on ETV Urdu
e4m Staff Aug 14, 2026 1:54 PM
She has been part of Publicis Groupe's Corporate Communications function since 2020
e4m Staff Aug 14, 2026 1:19 PM
As AI changes how consumers discover brands, marketers are balancing traditional search, conversational queries, unified visibility, content credibility and conversion
e4m Staff Aug 11, 2026 5:50 PM
Girish Balachandran appointed Group CEO; Nandita Lakshmanan transitions to Founding Partner Group also strengthens its leadership team with three senior appointments
e4m Staff Aug 11, 2026 3:49 PM
In her new role at GSK India, she will be part of the Communications & Government Affairs function, bringing her experience in brand and strategic communications to the organisation
e4m Staff Aug 11, 2026 12:55 PM
Prashant Shetty recently joined ZEEL to lead its broadcast and digital advertising revenue business
At e4m TechManch 2026, Mayank Bathwal, CEO of Aditya Birla Health Insurance, outlines why hyper personalization, preventive care & digitally enabled wellness will shape the future of health insurance
e4m Staff Jul 28, 2026 5:26 PM
At e4m TechManch 2026, Coca Cola’s Sumeli Chatterjee and WPP’s Niraj Ruparel explored the future of marketing
e4m Staff Jul 28, 2026 12:34 PM
Companies have spent years unifying data. Marketers across industries say they should now focus on unifying the people, processes and incentives that surround it
e4m Staff Jul 28, 2026 11:00 AM
At e4m TechManch, Sudhanshu Vats, MD, Pidilite Industries, said marketers need to look beyond technology-led differentiation and focus on building enduring brands rooted in trust and relevance
e4m Staff Jul 27, 2026 6:48 PM
At e4m TechManch 2026, marketing leaders from Reliance Retail, Sintex, DLF, Cipla Health, Digital Turbine and Truecaller debated how consumer relationships are changing
e4m Staff Jul 27, 2026 5:10 PM
LinkedIn's Head of India tells marketers to trade vanity metrics for "buyability" as AI reshapes how B2B buyers discover and trust brands
e4m Staff Jul 27, 2026 8:33 AM
At e4m TechManch 2026, brand heads discussed that while algorithms can optimise speed, efficiency & scale, breakthrough ideas, emotional resonance & brand memorability still depend on human intuition
e4m Staff Jul 27, 2026 8:22 AM
At e4m TechManch, the Saptharushi Founding CEO said India's DPDP era demands neutral data infrastructure, warning that the industry's future depends on who owns audience data, not just who buys media
e4m Staff Jul 24, 2026 6:35 PM
The awards recognise outstanding work across internet, mobile, gaming, social media, influencer marketing, content and more
The tenth edition of the digital marketing conference will be he held on July 24
At the tenth edition of the conference, Vrijesh Nagathan, Chief Information & Digital Technology Officer, Marico, will engage in a fireside chat with Nawal Ahuja, Co-founder, e4m
The expert panel of industry leaders will share insights on the topic ‘Breaking the Silo Paradox: Creating a Unified Data Approach’
Senior industry leaders will share insights on ‘Rethinking Search Strategy in the AI Era, and Achieving Scale with Agentic AI’ on July 24
The panellists will share key insights on the topic 'The Algorithm vs Intuition: Finding the Right Creative Balance'
The panellists will share insights on the topic ‘Do Brands Still Own the Consumer? Navigating Data, Platforms & Privacy in India’
At the tenth edition of the conference, Mayank Bathwal will engage in a fireside chat with Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld & e4m Group
P Rajagopal, Senior Director, Digital Solutions, India and South Asia, Visa, will share key insights on the topic ‘India’s Digital Payments Moment: Scale, Trust, and the Road Ahead’
The Gozoop co-founder recalls Atul Hegde's bold vision, entrepreneurial conviction and generosity, months after the landmark YAAP–Gozoop deal brought the two independent agency groups together
Previously, he was EVP Global Creative Innovation, Chief Creative Officer Asia Pacific at Gloin Ketchum
e4m Staff Jul 6, 2026 11:08 AM
The proposed public issue comprises a fresh issue of equity shares aggregating up to ₹37 crore, along with an Offer for Sale by certain promoter shareholders
e4m Staff Jun 30, 2026 1:03 PM
He succeeds Dr. Nirmala Lakshman, who stepped down as Chairperson upon nearing the completion of her three-year term
e4m Staff Jun 20, 2026 7:31 AM
Harsh will counsel Astrum's clients on matters at the intersection of regulation, and reputation related stakeholder engagement
e4m Staff Jun 18, 2026 2:08 PM
The upcoming edition of the conference will be held on July 24 in Mumbai
Prior to this, Reshmi Rema was with Canon India as Assistant Manager - Corporate Communications
Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers
Shantanu David Jun 15, 2026 9:12 AM
BCCL on Wednesday issued a public notice stating that Pune Times Mirror, Ei Samay, NavGujarat Samay and Ahmedabad Mirror are not controlled by the group or any of its affiliates
Kanchan Srivastava Jun 11, 2026 8:54 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how manipulative algorithms are reshaping marketing ethics by influencing consumer attention and decision making
Shantomoy Ray Jun 9, 2026 12:52 PM
Guest Column: Adman Prabhakar Mundkur explains why the most significant implication of declining fertility rates is the gradual shift from a volume-driven economy to a value-driven economy
Prabhakar Mundkur Jun 9, 2026 9:37 AM
Ahmed has previously held roles at Gabriel & Co., AstraZeneca, Unilever India, RB and Oracle India
Prior to Mars, Mahmoud Maghraby was with EssenceMediacom as Client Managing Director & Head of Strategy for MENA
As platform logic rewrites the creative brief, industry voices debate whether the scroll has replaced the story and what that means for long-term brand memory
Aryendra Khan May 20, 2026 8:54 AM
He most recently served as Managing Director – Media and CXM at dentsu Singapore
e4m Staff May 16, 2026 8:44 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention
Ganapathy Viswanathan May 11, 2026 8:35 AM
Lakshmi Kaul has had a long career across India and the UK; till recently she was Senior Vice President at Mott MacDonald
e4m Staff May 11, 2026 8:13 AM
The Mittal family will reportedly hold around 75% ownership following completion of the transaction