The campaign has been conceptualized by Wunderman Thompson

exchange4media Staff Mar 1, 2021 2:19 PM

BoroPlus launched soaps & hand washes under its hygiene portfolio last year

exchange4media Staff Feb 25, 2021 3:39 PM

At the 11th edition of PR & Corporate Communication Virtual Summit, thought leaders deliberated on the importance and best practices of brand purpose communication

exchange4media Staff Feb 16, 2021 8:49 AM

On Feb 12, stalwarts of the industry will deliberate on some of the most insightful and intriguing topics related to the communications domain

exchange4media Staff Feb 10, 2021 8:42 AM

The move will enable media owners and clients to play a small part in popularising various public service initiatives, said a city-based OOH player

Noel Dsouza Feb 3, 2021 8:22 AM

Barua, Group CEO, Havas Group India, claims the agency, in the last two years, has transformed into an integrated network with many new clients across the group

Naziya Alvi Rahman Jan 29, 2021 8:30 AM

This will be a huge 360-degree campaign across TV, Print, Digital, Social, and PR

exchange4media Staff Jan 23, 2021 7:47 AM

Tyagi has over 17 years of experience in the Sales & Marketing function at Hindustan Unilever Ltd

exchange4media Staff Jan 19, 2021 11:57 AM

Chicnutrix will provide skincare and hair nutrition solutions to all participants

exchange4media Staff Jan 15, 2021 4:03 PM

The fresh funding will come as a breather for the company which is slowly seeing a recovery in the business

exchange4media Staff Jan 7, 2021 12:48 PM

The report titled 'OTT Queens – The new oomph brigade' covered 50 leading actresses on multiple OTT platforms and other video platforms

exchange4media Staff Jan 6, 2021 2:38 PM

Mecwan, the Group Head, TOP FM, was also handling businesses of 8 TOP FM Gujarat stations

exchange4media Staff Dec 24, 2020 2:14 PM

'Pressure Hatao, Shaadi.com pe aao' addresses the many problems Indian women face while looking for a life partner

exchange4media Staff Dec 14, 2020 3:32 PM

Baxi will succeed Rashmi Joshi, as she steps down from her current position on December 31, 2020

exchange4media Staff Dec 1, 2020 4:53 PM

Last week, Hyderabad OOH Owners also organized a peaceful protest against the order since it will take away most media sites from OOH owners in the GHMC vicinity

Noel Dsouza Dec 1, 2020 9:08 AM

While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television shouldn't be borne by TV ads alone

Misbaah Mansuri Nov 30, 2020 8:13 AM

On the second day of the event, influencer marketing experts shared the qualities required while going for an influencer

exchange4media Staff Nov 27, 2020 9:18 AM

The filter has garnered a massive reach of 1.4 million within 6 days

exchange4media Staff Nov 26, 2020 5:08 PM

In his first interview as IBF chief, Madhavan spoke to Naziya Alvi Rahman, Editor, exchange4media, about a stable regulatory system for the industry, BARC, ad cap controversy & his plans for IBF

Naziya Alvi Rahman Nov 24, 2020 8:50 AM

On 25th& 26th November, a host of industry experts will share insights on how digital transformation has propelled the growth of content marketing

exchange4media Staff Nov 20, 2020 9:22 AM