hm
P Rajagopal, Senior Director, Digital Solutions, India and South Asia, Visa, will share key insights on the topic ‘India’s Digital Payments Moment: Scale, Trust, and the Road Ahead’
The Gozoop co-founder recalls Atul Hegde's bold vision, entrepreneurial conviction and generosity, months after the landmark YAAP–Gozoop deal brought the two independent agency groups together
Previously, he was EVP Global Creative Innovation, Chief Creative Officer Asia Pacific at Gloin Ketchum
e4m Staff Jul 6, 2026 11:08 AM
The proposed public issue comprises a fresh issue of equity shares aggregating up to ₹37 crore, along with an Offer for Sale by certain promoter shareholders
e4m Staff Jun 30, 2026 1:03 PM
He succeeds Dr. Nirmala Lakshman, who stepped down as Chairperson upon nearing the completion of her three-year term
e4m Staff Jun 20, 2026 7:31 AM
Harsh will counsel Astrum's clients on matters at the intersection of regulation, and reputation related stakeholder engagement
e4m Staff Jun 18, 2026 2:08 PM
The upcoming edition of the conference will be held on July 24 in Mumbai
Prior to this, Reshmi Rema was with Canon India as Assistant Manager - Corporate Communications
Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers
Shantanu David Jun 15, 2026 9:12 AM
BCCL on Wednesday issued a public notice stating that Pune Times Mirror, Ei Samay, NavGujarat Samay and Ahmedabad Mirror are not controlled by the group or any of its affiliates
Kanchan Srivastava Jun 11, 2026 8:54 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how manipulative algorithms are reshaping marketing ethics by influencing consumer attention and decision making
Shantomoy Ray Jun 9, 2026 12:52 PM
Guest Column: Adman Prabhakar Mundkur explains why the most significant implication of declining fertility rates is the gradual shift from a volume-driven economy to a value-driven economy
Prabhakar Mundkur Jun 9, 2026 9:37 AM
Ahmed has previously held roles at Gabriel & Co., AstraZeneca, Unilever India, RB and Oracle India
Prior to Mars, Mahmoud Maghraby was with EssenceMediacom as Client Managing Director & Head of Strategy for MENA
As platform logic rewrites the creative brief, industry voices debate whether the scroll has replaced the story and what that means for long-term brand memory
Aryendra Khan May 20, 2026 8:54 AM
He most recently served as Managing Director – Media and CXM at dentsu Singapore
e4m Staff May 16, 2026 8:44 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention
Ganapathy Viswanathan May 11, 2026 8:35 AM
Lakshmi Kaul has had a long career across India and the UK; till recently she was Senior Vice President at Mott MacDonald
e4m Staff May 11, 2026 8:13 AM
The Mittal family will reportedly hold around 75% ownership following completion of the transaction
Pantina joins gnani.ai from Whatfix, where he was Director-Enterprise Marketing
e4m Staff Apr 18, 2026 5:55 PM
Ravi Kunwar, VP and CEO, HMD India, APAC and ANZ, says HMD is rolling out a 360-degree marketing approach that combines digital marketing with traditional media and on-ground activations
Sunidhi Vijay Apr 17, 2026 8:53 AM
In January 2026, Tata Communications’ board named Ganesh Lakshminarayanan as Managing Director and CEO-Designate
e4m Staff Apr 14, 2026 9:02 AM
As machine-led systems dominate media decisions, marketers are being pushed out of execution and into judgment, even as transparency gaps widen
Anuja Jain Apr 9, 2026 9:56 AM
The new campaign is built around the idea of “The Right Way to Dishwash”
HMVL disclosed that OTTplay contributed approximately Rs 59.86 crore in revenue in FY25, accounting for nearly 8% of the company’s total revenue
Imran Fazal Mar 26, 2026 3:39 PM
The film offers a glimpse into the couple’s first getaway after their wedding
e4m Staff Mar 25, 2026 3:05 PM
Kajaria has unveiled its latest television commercial under the tagline ‘Log Toh Poochenge Hi’
e4m Staff Mar 19, 2026 11:42 AM
From MI’s two-day festival The MIX to CSK’s AR Rahman concert and RCB’s Unbox, teams are expanding pre-season activations into large-scale entertainment formats
Kanchan Srivastava Mar 19, 2026 9:05 AM
JK Lakshmi Cement logo will be very visible on the back of the Rajasthan Royals match jersey
e4m Staff Mar 16, 2026 4:22 PM
Guest Column: Shveta Singh, marketing consultant & writer, writes on marketing’s ‘quiet shift’ from B2C to B2A (business to algorithm), and the question: who is really building the brand today?
Shveta Singh Mar 13, 2026 9:37 AM
Speaking at Pitch CMO Summit 2026, Lakshmi Narayanan B, CMO at CEAT said while AI can generate content quickly, differentiation will come from insights rooted in real human behaviour
e4m Staff Mar 13, 2026 9:16 AM
Ahmed Rahimtoola, Chief Marketing Officer, Tilaknagar Industries, was honoured at the Pitch CMO Summit 2026 for his exceptional skills in reshaping user intent and fostering brand loyalty
e4m Staff Mar 12, 2026 8:57 PM
Experts tell e4m that social media has heightened curiosity about stars and their families. Here’s a look at how South cinema’s next-gen is choosing unconventional paths before their acting debut
Pooja Yadav Mar 10, 2026 9:30 AM
The playful thread among three police departments gave India’s T20 win an unexpected viral highlight
Vaishnavi Deshpande Mar 9, 2026 5:55 PM
Senior marketing leaders from India’s BFSI sector discuss AI, rising acquisition costs and evolving search behaviour at a Mumbai roundtable hosted by Techmagnate and e4m
e4m Staff Mar 6, 2026 11:11 AM
Manyavar Mohey has onboarded 'Virosh' as its brand ambassadors for its ‘Made For Each Other’ campaign
e4m Staff Mar 2, 2026 11:07 AM
The campaign captures anime’s cultural impact within mainstream entertainment in India
e4m Staff Feb 12, 2026 3:57 PM
This partnership expands PROI's footprint and specialised capabilities within India's rapidly evolving technology and broader communications landscape
e4m Staff Feb 11, 2026 12:28 PM
Siddhartha Mundra currently serves as the Vice President and is part of the Group CFO & Group Strategy Office at Tata Sons
e4m Staff Feb 11, 2026 11:38 AM
Top industry voices will share key insights on the theme ‘Marketing Is Changing Faster Than Our Operating Models’
e4m Desk Feb 11, 2026 10:00 AM
J.J. Carter will continue as CEO of FleishmanHillard, while Porter Novelli CEO Jillian Janaczek will take on the role of Americas CEO
Kanchan Srivastava Feb 10, 2026 4:02 PM
AI is quietly reshaping relevance, value and control for consumer brands in a machine mediated marketplace
Anuja Jain Feb 6, 2026 9:03 AM
Prior to this, Chandru Lakshminarayanan held the role of Head of Programming Strategy, EMEA at the company
The report by IIMA Professors Viswanath Pingali and Ankur Sinha says that India’s television audience will continue to grow at a steady pace of approximately 2.37% annually
e4m Staff Jan 23, 2026 12:30 PM
Bigg Boss Marathi Season 6 airs every night at 8:00 PM since its launch on January 11, 2026
e4m Staff Jan 23, 2026 11:09 AM
Most recently, Lakshminarayanan was the MD & Group Vice President for ServiceNow India and SAARC
e4m Staff Jan 21, 2026 3:34 PM
Avinash Kaul has shared a deeply personal reflection marking 36 years since his family was forced to leave Srinagar during the Kashmir exodus of 1990
e4m Staff Jan 19, 2026 4:16 PM