hike
How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year
Javed Farooqui Jan 4, 2021 8:30 AM
The Alt Balaji CEO & Group COO of Balaji Telefilms spoke to exchange4media about the rise in subscription during lockdown, financial performance of the platform and its expansion plans
exchange4media Staff Jul 29, 2020 8:57 AM
In its Early Preview, HikeLand is introducing two unique shared experiences for users - Home & Big Screen
exchange4media Staff Jun 17, 2020 10:00 PM
Prior to this Chawla was VP Marketing at Hotstar International
exchange4media Staff Jun 3, 2020 5:10 PM
The messaging app revealed that over one billion love stickers were exchanged by users in 2019
exchange4media Staff Feb 12, 2020 4:17 PM
With speculations about further data tariff hikes, we speak to experts to gauge what could be the impact on the digital landscape that is dependent on data consumption on mobile phones
Shikha Paliwal Jan 27, 2020 8:34 AM
The Ogilvy India campaign is live on both digital and traditional media platforms across national and regional channels
exchange4media Staff Nov 15, 2019 2:00 PM
The campaign is also supported by BTL activations, including promotional scheme for trade partners, and in-shop promotions, across India
exchange4media Staff Sep 14, 2019 8:07 AM
The platform has partnered with Balaji Motion Pictures' film Dream Girl, and as part of the association, Hike Sticker Chat users will be able to use curated stickers of the two actors
exchange4media Staff Sep 12, 2019 2:54 PM
Tewari, President, Marketing at Usha International, on the brand’s new range of fans and campaign featuring the Formula 1 racer
Noel Dsouza Aug 14, 2019 8:59 AM
Alt Balaji’s subscribers are likely to hit 25 million when its next quarterly results are announced, the company has said
exchange4media Staff Aug 9, 2019 1:45 PM
Customers can now experience a one-click purchase using Amazon Pay and avail a flat 50% cashback up to Rs 150 on paying for their ALTBalaji subscription
exchange4media Staff Aug 6, 2019 4:09 PM
The move will allow merchants to be able to provide ALTBalaji subscriptions to even those who don’t have access to a digital payment mechanism
exchange4media Staff Jul 23, 2019 1:39 PM
With the association the OTT platform aims to celebrate strong women-oriented narratives through conversations and campaigns
exchange4media Staff Jul 17, 2019 6:21 PM
Prior to this, Vyas, Founder & CEO of NorthSide, was associated with companies like Hike Messenger and Pepsi
exchange4media Staff Jul 9, 2019 3:03 PM
With this tie-up, LG’s SMART TV users can now access ALTBalaji’s library of Hindi Original Exclusives
exchange4media Staff Jun 13, 2019 3:07 PM
Hike creates stickers for actors Salman Khan, Katrina Kaif and Disha Patani
exchange4media Staff Jun 10, 2019 2:43 PM
Hike pioneers research collaboration with Indian universities & research institutions to help enable more deep-rooted research in AI & ML in the country
exchange4media Staff May 6, 2019 5:03 PM
