Hike unveils HikeLand: A virtual world to hang out online 

In its Early Preview, HikeLand is introducing two unique shared experiences for users - Home & Big Screen

e4m by exchange4media Staff
Published: Jun 17, 2020 10:00 PM  | 3 min read

Hike has fully rolled out the Early Preview of its highly anticipated next offering - HikeLand.

HikeLand is a mobile-first virtual world, a safe place for people to hang out online.

HikeLand was born out of an idea to push the boundaries on the UX and go beyond the decade-old user experiences such as messaging and feed. To begin with, in its Early Preview, HikeLand is introducing two unique shared experiences for users, Home & Big Screen. 

Home is the user’s very own private space on HikeLand. To begin with, users can hang out with their closest friends and watch videos together while interacting over a voice-led experience just like they would in real life. Home gives users their own space where they can watch and talk together while enjoying videos powered by YouTube. Users will also have eight amazing themes to choose from so they can customize their home with decor that reflects their personality. Keeping user privacy at the heart of the experience, no one can enter a Home in HikeLand without the user's invitation.

Big Screen is a place that brings people together around the content they love. Think of it as a theatre with a virtual twist where users are able to meet new people and form new friendships all while enjoying the content they love. What makes this experience even more special is that they’re able to do this with the confidence, fun and safety of their HikeMoji.

To start with, Big Screen is currently powered by YouTube and would be running shows 24x7 around Comedy, Sports, and much more. Users can hop into a show of their choice, hang out, watch videos with other like-minded people, and find out more about who they are watching this content with through their profiles and even message them.

Speaking on the unveiling of the Early Preview, Kavin Bharti Mittal, Founder & CEO, Hike, said, “With advancements in technology, so much is possible today that wasn’t even just a few years ago. The world has evolved, it’s time for social products to as well. With HikeLand, we’re launching the world’s first mobile-first Virtual World. A brand new take on how people can hangout online, transcending beyond the limitations of the offline world.”

“In the early preview, users will have two experiences. First, the Home, your very own private space online where you can hang out with your favourite people just like you would in real life. Second, Big Screen, a place that brings together people around the content they love. Think of it as a fun way to bump into like-minded people.”

“It’s a paradigm shift in the user experience which goes beyond the traditional feed, likes, comments, and shares. The early preview really is the tip of the iceberg and we’re excited to begin building this out with our community,” added Mittal.

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