In its Early Preview, HikeLand is introducing two unique shared experiences for users - Home & Big Screen

exchange4media Staff Jun 17, 2020 10:00 PM

Hike Sticker Chat has over 30,000 stickers available in 40+ Indian languages and dialects built on the latest Machine Learning technologies

exchange4media Staff Apr 17, 2019 6:37 PM

Additionally, the brand recently strengthened their leadership positions by roping in Vidur Vyas as VP of Marketing and Sumit Mehra as Studio Head

exchange4media Staff Oct 28, 2015 3:17 PM

As part of the creative mandate, the agency will work towards scaling and positioning Hike as a brand endorsed and favoured by the youth

exchange4media Staff Jun 12, 2015 8:04 AM

“It’s great to see the ecosystem rally around #NetNeutrality so early in India’s internet journey (we have a billion more people to connect)…” says Founder & CEO of Hike Kavin Bharti Mittal

exchange4media Staff Apr 20, 2015 8:39 AM

Taproot has created a new TVC based on the insight that even if English works just fine, the true expressions are hidden in your own language

exchange4media Staff Nov 21, 2014 8:02 AM

Kavin Bharti Mittal, Head, Product & Strategy, Hike talks about the existing gaps in the internet messaging app space that Hike messenger is designed to address & the innovations made on Indian insights rather than what trickles down from the West

Deepa Balasubramanian Aug 29, 2014 8:44 AM

After refining the product, Hike's all-out focus is on visibility among its target group - the youth. The company goes aggressive with 'Hike Up Your Life' campaign

Abhinn Shreshtha Jul 21, 2014 8:04 AM

As Line, WeChat, Hike, Nimbuzz and other IM apps evolve with features, increased user base & B2B partnerships, is WhatsApp's monopoly being challenged in India?

Sonam Gulati May 27, 2014 8:06 AM

Around 80% of this homegrown app's user base is under 25 years of age. Unlike its competitors that are indulging in celebrity endorsements & ATL activities, Hike has stayed away from any major marketing initiatives

Sonam Gulati Feb 25, 2014 8:09 AM

With the biggest acquisition of the year underway, the question on everyone's lips is what next? Will we see ads on WhatsApp now? How will Facebook leverage WhatsApp and vice versa?

Sonam Gulati Feb 21, 2014 9:23 AM