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Frankfinn’s campaign was split into three phases, each with its own strategy and KPIs. For the pre-launch phase, Xaxis View was used with niche audience targeting to create brand awareness

exchange4media Staff 22 hours ago

As per the GroupM report ‘This Year, Next Year’, India tops the list as the fastest growing major ad market in the world

exchange4media Staff 1 week ago

GroupM South Asia has restructured its leadership and has named Tushar Vyas as President Growth and Transformation

exchange4media Staff 25-January-2019

Honda Cars which is currently with GroupM has called for a media review. The account size is expected to be around Rs 200-250 crore

Naziya Alvi Rahman 25-January-2019

HomeLane.com rebrands with new tagline, ‘Interiors Made Easy’, to strengthen brand identity

exchange4media Staff 03-January-2019

Fifth edition of exchange4media’s annual Prime Time Awards that honours the best television campaigns of the year will be held in Mumbai on January 31

exchange4media Staff 03-January-2019

With the advancement in technology OOH is getting its due share of importance. Experts inform how Hologram will redefine marketing perspectives, and discuss its challenges

Dolly Mahayan 28-November-2018

Omnicom Media Group will be responsible for all Daimler divisions: Mercedes-Benz Cars, Mercedes-Benz Vans, Daimler Trucks, Daimler Buses, Daimler Financial Services

exchange4media Staff 24-October-2018

Ashish Bhasin, Chairman and CEO - South Asia of Dentsu Aegis Network was awarded the 'Network Head of the Year'

exchange4media Staff 17-October-2018

GroupM took home the coveted ‘Network of the Year’ award. Ashish Bhasin of Dentsu Aegis Network was named the Network Head of the Year

exchange4media Staff 16-October-2018

Tripti Lochan of VML SEA & India says integrating digital and traditional marketing these days helps to drive long term awareness among customers

Apeksha Mishra 30-August-2018

Experts from the advertising industry revealed their mantra for publishers at a recent event held in Delhi

Dolly Mahayan 14-August-2018

Sameer Singh, CEO, South Asia, GroupM; Anupriya Acharya, CEO, Publicis Media; and Arun Iyer, Chairman & Chief Creative Officer, Lowe Lintas, shared their learning on digital marketing and how they can stay on the top of the creative and digital game

exchange4media Staff 02-August-2018

Samsung India has called for a media review and has invited pitches from leading agencies including GroupM, Omnicom Media Group and Dentsu Ageis Group along with its existing agency Lodestar.

Naziya Alvi Rahman 28-July-2018

Anupriya Acharya, CEO, Publicis Media India was elected Vice-President of the Association

exchange4media Staff 27-July-2018

The tool, Vuvid™ Brand Safety Suite, analyses all YouTube content to ensure contextual safety by enabling the prevention of ad placements with suggestive content

exchange4media Staff 02-July-2018

Airtel, one of the leading telecom players in India, has retained its media duties with GroupM. The retention came in without Airtel calling for a pitch.

Naziya Alvi Rahman 02-June-2018

Previously, he was VP, Digital, at BARC India and has also worked with MRUC for IRS

exchange4media Staff 16-May-2018

We list a few important stories that you may have missed in the week gone by

exchange4media Staff 05-May-2018

Sameer Singh joins GroupM from Google India where he was Director- Sales, responsible for the agency business

exchange4media Staff 03-May-2018