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Beating All Odds?blur=25

In today's edition of 'Beating All Odds', Anand Chakravarthy, Managing Director, India, Essence (GroupM), speaks with Naziya Alvi Rahman, Editor of exchange4media

Naziya Alvi Rahman May 4, 2020 9:10 AM

Ashwin Padmanabhan Panel 3?blur=25

A panel discussion chaired by Ashwin Padmanabhan, Head, Trading and Partnerships, GroupM, had media buyers from across top brands who said advertising on TV & digital go hand in hand

exchange4media Staff Nov 29, 2019 9:15 AM

Steve Williams?blur=25

Williams shares insights on the double digit growth the India operations have seen for brands, the growth trajectory that he says is here to stay, and much more

Tasmayee Laha Roy Nov 21, 2019 9:29 AM

Bharat Khatri Chill Out?blur=25

ChillOut: Khatri, Country Lead, Xaxis India, rejuvenates by watching animated science-fiction, and pampers himself with a spa session on weekends

exchange4media Staff Jul 27, 2019 8:44 AM

zee?blur=25

The employees of Top Media Agencies answered 5 questions and the lucky winners walked away with a grand prize

exchange4media Staff May 14, 2019 10:58 AM

Zee media?blur=25

Advertorial: The campaign 'National Agency Opinion Poll' was carried out at top agencies in Delhi, Mumbai, Kolkata and Bangalore

exchange4media Staff May 3, 2019 2:29 PM

ESP Sports Report 2019?blur=25

Karnik unveiled the ESP Properties' Sporting Nation in the Making–VI report and shared insight on brand endorsements, ad spends & digital gaming being the trend going forward

Noel Dsouza Apr 5, 2019 8:31 AM

Essence?blur=25

Rahul Marwaha appointed as VP, Digital Media Activation. Roy and Marwaha will work closely with Anand Chakravarthy, Managing Director - India

exchange4media Staff Feb 26, 2019 12:18 PM

Xaxis?blur=25

Frankfinn’s campaign was split into three phases, each with its own strategy and KPIs. For the pre-launch phase, Xaxis View was used with niche audience targeting to create brand awareness

exchange4media Staff Feb 18, 2019 4:40 PM

GroupM?blur=25

As per the GroupM report ‘This Year, Next Year’, India tops the list as the fastest growing major ad market in the world

exchange4media Staff Feb 12, 2019 2:13 PM

Group M?blur=25

GroupM South Asia has restructured its leadership and has named Tushar Vyas as President Growth and Transformation

exchange4media Staff Jan 25, 2019 10:55 AM

honda?blur=25

Honda Cars which is currently with GroupM has called for a media review. The account size is expected to be around Rs 200-250 crore

Naziya Alvi Rahman Jan 25, 2019 8:14 AM

HomeLane?blur=25

HomeLane.com rebrands with new tagline, ‘Interiors Made Easy’, to strengthen brand identity

exchange4media Staff Jan 3, 2019 3:39 PM

Prime Time Awards?blur=25

Fifth edition of exchange4media’s annual Prime Time Awards that honours the best television campaigns of the year will be held in Mumbai on January 31

exchange4media Staff Jan 3, 2019 8:19 AM

Hologram?blur=25

With the advancement in technology OOH is getting its due share of importance. Experts inform how Hologram will redefine marketing perspectives, and discuss its challenges

Dolly Mahayan Nov 28, 2018 9:01 AM

OMG Mercedes Benz?blur=25

Omnicom Media Group will be responsible for all Daimler divisions: Mercedes-Benz Cars, Mercedes-Benz Vans, Daimler Trucks, Daimler Buses, Daimler Financial Services

exchange4media Staff Oct 24, 2018 4:13 PM

GroupM Media ACE 2018?blur=25

Ashish Bhasin, Chairman and CEO - South Asia of Dentsu Aegis Network was awarded the 'Network Head of the Year'

exchange4media Staff Oct 17, 2018 4:22 PM

media ace?blur=25

GroupM took home the coveted ‘Network of the Year’ award. Ashish Bhasin of Dentsu Aegis Network was named the Network Head of the Year

exchange4media Staff Oct 16, 2018 10:10 PM

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Tripti Lochan of VML SEA & India says integrating digital and traditional marketing these days helps to drive long term awareness among customers

Apeksha Mishra Aug 30, 2018 8:39 AM

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Experts from the advertising industry revealed their mantra for publishers at a recent event held in Delhi

Dolly Mahayan Aug 14, 2018 8:51 AM