Suraksha Bandhan Season 2 aimed towards extending gratitude towards the truck drivers for their tireless services while also ensuring their safety considering the ongoing situation

exchange4media Staff 2 hours ago

As per Laqshya Media Groups Exclusive Research about 136 districts, comprising 139,641 villages, likely to lead the economic revival process

exchange4media Staff 1 day ago

Wavemaker has executed the brand campaign, which features mascot alien Neila interacting with Red FM's RJs

exchange4media Staff Aug 2, 2020 2:00 PM

As per the Nielsen Q2 2020 FMCG report, there was a significant drop in sales of premium segments across the category baskets in April-May while mass or popular offerings gained salience

exchange4media Staff Jul 31, 2020 10:21 AM

The festival will present the authentic music and culture of Kerala in a contemporary way to audiences across the globe

exchange4media Staff Jul 30, 2020 2:52 PM

For the period 17th May to 13th Jun 2020, Radio City topped in Bangalore while Radio Mirchi retained dominance in Kolkata

exchange4media Staff Jul 30, 2020 8:46 AM

Parigi is the co-founder of Radio Mirchi & Times OOH Media, and Sharma is an industry veteran with over 40 years of experience in companies like Unilever & Nestle

exchange4media Staff Jul 29, 2020 2:59 PM

Hindi print witnesses lesser impact than English due to the vertical covering regions with lower impact of lockdown restrictions

exchange4media Staff Jul 29, 2020 8:18 AM

Radio City and Radio Mirchi maintain the lead in Bangalore and Kolkata respectively

exchange4media Staff Jul 23, 2020 2:22 PM

With the launch, the network has taken the next big step to be a platform-agnostic audio entertainment company

exchange4media Staff Jun 26, 2020 2:56 PM

The brand marks the transition with a new logo, sonic identity and mass media campaign

exchange4media Staff Jun 26, 2020 2:05 PM

The move is in line with the company’s plan to focus on direct to consumer channels to explore newer categories of consumers and to strengthen communication with existing customers

exchange4media Staff Jun 24, 2020 1:45 PM

The campaign intends to strike a chord with its consumers amidst the pickle season

exchange4media Staff Jun 20, 2020 4:05 PM

The show, which comprises some of the world's best podcasts, will be aired every Monday to Friday between 11 am and 12 pm

exchange4media Staff Jun 17, 2020 2:34 PM

The company has launched RoohAfza Fusion & RoohAfza Milkshake

exchange4media Staff Jun 16, 2020 10:00 PM

The TVC crafted by BBDO has been made in Hindi, Tamil and Telugu

exchange4media Staff Jun 15, 2020 1:55 PM

The Ahmedabad-based consultancy has secured the mandate of Roastea, Clear Water, Jivraj 9, NEI from the CK Birla Group and Ashwika Warehousing

exchange4media Staff Jun 11, 2020 11:52 AM

The four-week-long virtual award show wholeheartedly celebrated these COVID heroes from different walks of life

exchange4media Staff Jun 9, 2020 10:00 AM

McCann has crafted a film for the herbal brand centred on the trust reposed on it by its consumers

exchange4media Staff Jun 9, 2020 8:37 AM

Guest Column: Ophira Bhatia, Director, Corporate Governance Affairs, Mondelez India, says the company aims to make snacking sustainable by creating a future where people and the planet thrive

Ophira Bhatia Jun 5, 2020 7:26 PM