In a tweet, the Prime Minister congratulated Fever FM for its innovative campaign to ensure reduced usage of single-use plastic

exchange4media Staff Sep 13, 2019 5:46 PM

The shows are called ‘Box Café’ and ‘Superhits With Drama Queen Swati’

exchange4media Staff Sep 12, 2019 3:12 PM

To celebrate the first anniversary of repealing of Section 377, the initiative will provide a platform to share stories and highlight challenges faced by the community

exchange4media Staff Sep 9, 2019 7:03 PM

Auto sector has seen a decline of 5% from January to July compared to the same time in the previous year, as per TAM Adex data

exchange4media Staff Sep 9, 2019 4:19 PM

RED FM’s unique and first-of-its-kind festival, focuses towards bringing the music, cuisine and culture of South India to other regions

Nafisa Shaheen Sep 9, 2019 3:24 PM

Industry experts believe companies will spend on advertising to revive consumer sentiments and boost sales

Dolly Mahayan Sep 9, 2019 8:56 AM

To spread awareness about using eco-friendly Ganesha idols, BIG FM held a two-week-long contest and 15 winners were felicitated with a Tree Ganesha by Mirza

exchange4media Staff Aug 30, 2019 7:06 PM

BIG FM Mangalore’s RJ Errol and Pat Pat Pataki Shruti from Bengaluru have been asking listeners to donate supplies for the flood affected

exchange4media Staff Aug 20, 2019 12:40 PM

Apart from the new positioning statement, FM Tadka also sports a new logo indicating dialogue within for a positive change

exchange4media Staff Aug 19, 2019 10:53 AM

‘Sar Jhuka Sakte Nahi’ encourage listeners to spend more time with their loved ones

exchange4media Staff Aug 14, 2019 6:29 PM

Attri, COO and Group Revenue Head of TOP FM, spoke to exchange4media about the radio network soon completing a year, marketing and advertising trends in the regional space and more

Priyaankaa Mathur Aug 12, 2019 8:08 AM

The show will comprise thriller stories inspired by the infamous underworld mafia and the dons ruling them

exchange4media Staff Aug 5, 2019 12:59 PM

Marketers can use a live match score, weather and other dynamic elements to change the way ads are being showcased to potential users, say industry experts

Noel Dsouza Aug 2, 2019 8:25 AM

An experiential festival, South Side Story aims to bring South Indian music, cuisine and culture to other parts of India

exchange4media Staff Aug 1, 2019 3:42 PM

The newly appointed Chairman of Dabur India talks about the strategies the brand has adopted to bounce back in the market

Dolly Mahayan Jul 31, 2019 8:13 AM

The campaign will be social media driven and will go on for 200 days

exchange4media Staff Jul 30, 2019 12:03 PM

K Ramakrishnan, MD, South Asia, Kantar World Panel, shares with us his insights on the findings revealed at Consumer Connections 2019 

Noel Dsouza Jul 26, 2019 8:45 AM

The new Milkybar Moosha Cocoa Crispies is packed with unique combinations of white and brown, crispy and creamy texture and a different interesting shape on each cube

exchange4media Staff Jul 19, 2019 3:01 PM

Christopher says the focus of his new venture would be business development for organisations, across tech, FMCG, BFSI, and media brands sectors

Simran Sabherwal Jul 18, 2019 8:29 AM

Radio City and Radio Mirchi maintain the lead in Bangalore and Kolkata respectively

exchange4media Staff Jul 18, 2019 8:13 AM