According to Nielsen's Quarterly FMCG Snapshot report, last quarter of 2019 saw the FMCG industry grow at 6.6% indicating an arrest as against the sharp slowdown witnessed in the previous quarters

exchange4media Staff 23 hours ago

The brand has adopted a multi-pronged marketing approach with multilingual TVCs on 30+ TV channels, promotions on top-rated shows and engaging with mothers on digital platforms

Misbaah Mansuri 1 day ago

Fever FM, bagged the award in the electronic media (Hindi) category for its International Yoga Day programming under the umbrella of the #BharatPositive Initiative

exchange4media Staff Jan 9, 2020 6:19 PM

Using repetition as a memory trick, Fevi-call turns simple everyday reminders into unforgettable messages

exchange4media Staff Jan 9, 2020 1:40 PM

The show brings together Bollywood’s top music legends, folk singers and India's digital music stars to co-create famous retro, Bollywood and Folk songs

exchange4media Staff Jan 9, 2020 12:09 PM

Kiran, who has a 15-year-experience in FMCG, will be reporting to the Managing Director Vishal Shah.

exchange4media Staff Jan 6, 2020 4:07 PM

The campaign aims to make listeners aware of the issue of water scarcity

exchange4media Staff Jan 4, 2020 7:56 AM

Radio Industry experts share their views on the trends in the Radio Industry in 2019 and their predictions for 2020

Noel Dsouza Dec 23, 2019 9:13 AM

Rohan Vyavaharkar, Director, Marketing and Communication Omidyar Network India and BIG FM’s Neelesh Misra discuss their new show that raises awareness about navigating the digital world safely

Eularie Saldanha Dec 19, 2019 9:00 AM

FMCG brand leaders like Suresh Narayanan, Bharat Puri, Nikhil Prasad Ojha & Deepak Iyer spoke about relentless innovation & growth strategies built on sustainability

Christina Moniz Dec 19, 2019 8:59 AM

The cause was launched by renowned actress Mouni Roy along with IDFC FIRST Bank’s representative Mr. Shreepad Shende

exchange4media Staff Dec 18, 2019 7:12 PM

The products are available in all hypermarkets, exclusive Mother’s Recipe outlets and local retail stores across Delhi-NCR, Bangalore, Mumbai, Pune, Ahmedabad and on e-commerce portals like Bigbasket

exchange4media Staff Dec 16, 2019 4:39 PM

To provide an impetus to the growing independent music scene in the country, this launch will provide a platform for independent artists, with 68 stations currently dedicated on the radio network

exchange4media Staff Dec 9, 2019 4:34 PM

Siddhartha Roy, COO, Hungama Digital Media, spoke about recent strategic partnerships, marketing & advertising strategies behind the partnerships and imminent plans

Neethu Mohan Dec 6, 2019 8:21 AM

The company expects FMCG e-commerce sales to grow at 44% CAGR to $4-bn by 2022, as per insights from E-Trak Index. The e-commerce channel contributes to 2% of the current FMCG market

exchange4media Staff Dec 4, 2019 5:23 PM

The campaign was conceptualised by McCann World Group

exchange4media Staff Nov 30, 2019 7:22 AM

The podcast will be available on the RED FM app. RJ Saurabh will host the show featuring prominent personalities like Sri M, Sadhguru, Arnab Goswami, Rajat Sharma, Vinod Dua, Atul Kasbekar and more

exchange4media Staff Nov 29, 2019 4:42 PM

The show was launched with a view to spark conversation around meaningful lyrics and encouraging independent artists. Legendary singer Asha Bhosle spoke about voice in the premiere episode of the show

exchange4media Staff Nov 29, 2019 12:36 PM

The show was launched with a view to spark conversation around meaningful lyrics and encouraging independent artists. Legendary singer Asha Bhosle spoke about voice in the premiere episode of the show

exchange4media Staff Nov 29, 2019 12:36 PM

Kumaran, Country Head - Product, Marketing & THWINK BIG, BIG FM, talks about the aim of repositioning their brand with purpose-driven marketing campaigns

Noel Dsouza Nov 26, 2019 9:11 AM