Industry insiders tell us about the measures they have taken to stay afloat financially, while also maintaining relevance with its consumers

Eularie Saldanha May 29, 2020 8:41 AM

The initiative has currently been launched as a pilot in Bengaluru and will eventually expand to 4 more cities across Mumbai, Gurugram, Delhi, and Jaipur

exchange4media Staff May 26, 2020 1:11 PM

The campaign comprises of a series of 4 TVCs which celebrate important people in our lives and the new bonds forged during the COVID-19 crisis

exchange4media Staff May 26, 2020 12:04 PM

The digital campaign aims to remind us to have more empathy and be thankful for what we have during these challenging times

exchange4media Staff May 25, 2020 8:44 AM

The new product, part of Bonn's NUHealth range, comprises a mix of vitamins, protein, iron and a host of other nutrients for a balanced and a healthy diet during the pandemic

exchange4media Staff May 22, 2020 12:00 AM

Singh, Director, Bonn Group, speaks about the group’s foray into the healthy bread segment and its launch amidst the COVID-19 lockdown

Misbaah Mansuri May 21, 2020 8:56 AM

The film focuses on the safety measures that MTR Foods is following during production and distribution

exchange4media Staff May 11, 2020 7:33 PM

The session features leaders & influencers, from within the organization and industry, who inspire the workforce, share insights & ignite conversations preparing BIG FM employees for the new normal

exchange4media Staff May 5, 2020 1:08 PM

Marico's operating margin for the India business has improved to 22.8% in Q4 FY20 as against 21.5% in Q4 FY19

exchange4media Staff May 4, 2020 6:51 PM

The company has ramped up production to ensure supply that will help meet increasing consumer demand

exchange4media Staff May 4, 2020 4:48 PM

The letter pointed out that the private FM industry has been facing economic crisis ever since the government stopped advertising on the medium

exchange4media Staff Apr 29, 2020 9:19 AM

The letter pointed out that the private FM industry has been facing economic crisis ever since the government stopped advertising on the medium

exchange4media Staff Apr 29, 2020 9:17 AM

As part of the alliance, ABP news morning anchors  Vikas Bhaudauria, Pratima Mishra & Kumkum Binwal will appear in the morning show of MY FM across all the stations

exchange4media Staff Apr 28, 2020 2:40 PM

Fever Network will bring together various celebrities including, Vir Das, Amit Trivedi, Viswanathan Anand, Kamal Haasan, Prosenjit Chatterjee, Asha Bhosle, and Javed Akthar among others

exchange4media Staff Apr 27, 2020 5:26 PM

The campaign highlighted the fact that even after the lockdown ends, we all will make sure that nature does not go through exploitation again

exchange4media Staff Apr 23, 2020 5:36 PM

BIG FM CEO Thomas talks about the BuyadsonBigFM.com, an advertising platform which is proving to be a saving grace for marketers during these tough times

Noel Dsouza Apr 16, 2020 5:52 PM

Fever FM, Nasha, Radio One, Radio Mirchi, Ishq FM, Radio City & Big FM have joined forces to create better awareness and to spread positivity in the lives of listeners

exchange4media Staff Apr 15, 2020 12:31 PM

NBA in its letter to the minister said that while the news broadcasters are coping with the financial problems of recovery of dues, they are also faced with serious problems of advertising inventory

exchange4media Staff Apr 14, 2020 6:57 PM

The reserve price of the FM radio channels for each of the 273 cities has been fixed at 80% of the valuation for each city

exchange4media Staff Apr 11, 2020 4:00 PM

According to the research, radio has a credibility score of 6.27, with FM channels emerging as the second most credible source of information for the masses

exchange4media Staff Apr 10, 2020 8:00 AM