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AI is transforming consumer research, enabling brands to generate real-time insights from search, social and retail data, where speed of learning is becoming the new competitive edge
Anuja Jain Jul 16, 2026 8:40 AM
New order supersedes May directive; adds CRS oversight, restructures leadership with dual MIB representation, corrects policy citation error
Imran Fazal Jul 15, 2026 9:59 PM
On A P Parigi's birthday, revisiting the legacy of the executive who helped build Radio Mirchi and transform India's FM radio industry
e4m Staff Jul 15, 2026 1:10 PM
As per the company’s FY26 annual report, higher marketing investments were supported by cost efficiencies despite inflationary pressures
e4m Staff Jul 10, 2026 1:13 PM
Milind Sarwate has been reappointed as an Independent Director for a second five-year term
e4m Staff Jul 10, 2026 12:25 PM
Prior this elevation, Chopra served as Chief Operating Officer of TIML
For marketers, snacking is no longer a premium niche. It is becoming an everyday consumption category where product quality, availability and trust matter as much as advertising
Shalinee Mishra Jul 7, 2026 9:12 AM
Prior to this, Pushpendra Mehra held the role of General Manager - Sales Marketing at FMC India
Chief Growth and Marketing Officer for India & Emerging Markets moves on, marking the end of a five-year stint with the adtech company
A weak monsoon could squeeze rural incomes, raise food inflation and slow consumption in price-sensitive markets. But marketers say the impact may not be uniform
Kanchan Srivastava Jul 3, 2026 8:45 AM
Whitbread is a creative marketer with experience in brand marketing for leading franchised and corporate businesses in FMCG, QSR and retail industries across Australia and the UK
Most recently, Tiny Sengupta served as Country Director, Vision Care, Johnson & Johnson India
In a social media post, Harsh Deep Chhabra reflected on the journey of establishing a global media capability spanning India, Indonesia, Africa, Latin America and the US
e4m Staff Jun 30, 2026 1:44 PM
Publishers demand 15-25% hike in ad rates saying newsprint, fuel and other input costs have moved up sharply
Kanchan Srivastava Jun 30, 2026 8:36 AM
Shveta Singh, Founder of Iridescent Lens & independent marketing consultant, questions whether the latest creator economy trend is genuine marketing innovation or simply direct selling in new clothes
Shveta Singh Jun 29, 2026 9:30 AM
In a LinkedIn post, Nayak, Co-founder & CEO of Pocket FM, questions whether the micro-drama model truly works
e4m Staff Jun 26, 2026 4:20 PM
According to media reports, the decision has been taken in light of the growing competition in the segment over the past year
e4m Staff Jun 25, 2026 1:07 PM
Sources suggest that Devlina Majumdar will soon be joining Big FM in a senior role
e4m Staff Jun 22, 2026 7:51 PM
Prior to this appointment, Gupta served at Marico Limited for nearly four years
e4m Staff Jun 22, 2026 3:01 PM
Softer crude prices and a steadier rupee may ease pressure on marketers ahead of the festive season, though advertisers are likely to see it as a signal of confidence, not a spending trigger
Kanchan Srivastava Jun 22, 2026 9:14 AM
As consumer paths fracture across screens, platforms, and moments, India's marketers are ditching the channel playbook for optimising the entire system and not just individual channels
Anuja Jain Jun 19, 2026 8:50 AM
Guest Column: Adman Prabhakar Mundkur explores the third dimension to the discussion about Amul congratulating PM Modi on becoming India's longest-serving Prime Minister
Prabhakar Mundkur Jun 16, 2026 11:47 AM
Creators are reshaping food marketing in India as brands shift from traditional ads to influencer-led content focused on trust, culture and consumer engagement
Shalinee Mishra Jun 15, 2026 8:56 AM
Industry stakeholders have until July 27 to submit comments on the draft framework
e4m Staff Jun 12, 2026 10:55 AM
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
Anuja Jain Jun 10, 2026 9:09 AM
Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency
Shalinee Mishra Jun 9, 2026 8:59 AM
If the proposed listing goes through, Kuku may become the first Indian microdrama-led startup to test if public markets are ready for mobile-first entertainment as a serious consumer internet business
Kanchan Srivastava Jun 8, 2026 8:53 AM
Priya Rege Jaggi joins from McDonalds where she was Marketing Head for over 2 years
The order comes nearly 17 years after the MIB terminated the Haryana-based broadcaster's FM radio licence
Imran Fazal Jun 5, 2026 8:49 AM
Ahmed has previously held roles at Gabriel & Co., AstraZeneca, Unilever India, RB and Oracle India
Hosted by BW Businessworld, the summit emerged as a powerful platform showcasing how Facility Management leaders are transforming from operational managers to strategic business enablers
He most recently served as President - Enterprise Oral Care at Colgate-Palmolive
Vikram Karwal spoke to e4m on the launch of Parachute Advansed’s new shampoo line
e4m Staff May 29, 2026 2:03 PM
Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products
e4m Staff May 29, 2026 12:41 PM
Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions
Imran Fazal May 28, 2026 9:25 AM
Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts
Kanchan Srivastava May 28, 2026 9:02 AM
Organised by BW Facility Management, the summit will witness participation from 40+ dynamic leaders and industry experts
e4m Staff May 27, 2026 7:29 PM
Moorthy’s additional responsibilities include media buying, influencer marketing, brand building, and oversight linked to Lightbox, the company’s in-house creative agency
Imran Fazal May 26, 2026 9:14 AM
Rajeev Jain, SVP-Corporate Marketing at DS Group, shares how marketers are rethinking brand communication, innovation and cultural relevance in today’s digital-first ecosystem
Sunidhi Vijay May 25, 2026 9:01 AM
Narayanan noted that despite reform recommendations made by the Telecom Regulatory Authority of India nearly eight months ago, implementation has remained elusive
e4m Staff May 22, 2026 6:56 PM
Previously, Rahul Pandey served as Head – Sales & Distribution for the Foods Division at Dabur India Limited
e4m Staff May 20, 2026 12:39 PM
He will succeed Bernie Stefan, who is moving to a new global role within the Nestlé Group
e4m Staff May 16, 2026 1:36 PM