Industry observers say OTT players making inroads into the sports genre is good for business as it offers advertisers with new opportunities and can drive viewership too

Nilanjana Basu Feb 9, 2023 1:18 PM


Sports18 to broadcast IPL in 16-17 languages; set to bring in features like ‘Appointment Viewing’ to enhance consumer experience

Naziya Alvi Rahman Feb 2, 2023 8:23 AM

TATA IPL 2023?blur=25

Star Sports’ auction coverage was viewed by more than 50 million, with overall consumption 10% higher than the 2021 mini-auction

exchange4media Staff Jan 9, 2023 10:28 AM


Jayen Mehta, the CEO of Amul India and Nitin Karkare, Vice Chairperson at FCB Ulka let us in on the dairy co-op's brand strategy for its FIFA association

Tanzila Shaikh Dec 21, 2022 9:31 AM


Over 110 million viewers watched the entire tournament on digital

exchange4media Staff Dec 19, 2022 5:00 PM

Deepika Padukone?blur=25

According to media reports, Padukone will be flying to Qatar to be a part of the tournament's finale on December 18

exchange4media Staff Dec 6, 2022 2:36 PM


Mahindra along with Sports18 have come together to showcase the efforts of grassroots heroes

exchange4media Staff Dec 1, 2022 3:12 PM


MTV Hustle 2.0's MC Square, along with Srushti Tawde and Paradox starred in the spoof of the Bollywood classic Mughal-e-Aazam

exchange4media Staff Nov 29, 2022 3:45 PM

Best FIFA ads?blur=25

Here's our roundup of some of the best ads from brands like Coca-Cola, Pepsi and KIA

exchange4media Staff Nov 28, 2022 7:52 AM

Lionel Messi Luiz Suarez?blur=25

On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities over the years

Sandhya Raghavan Nov 24, 2022 8:38 AM

Ronaldo Messi Louis Vuitton ad?blur=25

The chess position, the briefcase and the duo themselves make this LV ad a GOAT in its own right

exchange4media Staff Nov 22, 2022 12:43 PM


The film showcases the desires of billions of Indian football fans

exchange4media Staff Nov 21, 2022 1:25 PM

Kartik Aaryan?blur=25

The exclusive collection flaunts the metallic plate with FIFA World Cup Qatar logo on it

exchange4media Staff Nov 18, 2022 12:49 PM


The ‘Isse Bada Kuch Nahi' campaign aptly encapsulates the awe among Indian fans for the world’s most watched sporting event and showcases the power of the game to captivate desi audiences

exchange4media Staff Nov 10, 2022 6:53 PM


Mahindra, Visa, CakeZone, Black & White, AM/NS India, ET Money, Amul, intel, SBI and Spartan Poker come on board as ‘presented by’ partners

exchange4media Staff Nov 9, 2022 9:03 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 15, 2022 7:42 AM

fifa WC?blur=25

The network is seeking Rs 30-35 crore for co-presenting sponsorship and Rs 20-25 crore for associate sponsorship, say media planners

Javed Farooqui Oct 14, 2022 9:06 AM


Data reveals that football fans are responsive towards brands that tie-up with the FIFA World Cup

exchange4media Staff Oct 12, 2022 10:57 AM


68 vehicles will be used by FIFA to transport national football teams, referees, match officials, delegates, and other VIPs during the entire event

exchange4media Staff Oct 10, 2022 4:26 PM