discover
Sachin Sharma, Head, LinkedIn Marketing Solutions, India, says AI-led search and LLMs are reshaping how audiences discover information, products, and expertise
Sunidhi Vijay May 29, 2026 9:09 AM
As up to 70% of product discovery shifts toward AI-led interactions, brands, platforms, marketers are being pushed to rethink visibility, attribution, control in a rapidly evolving commerce ecosystem
Anuja Jain Apr 27, 2026 8:55 AM
After walking away from Warner Bros. Discovery, Netflix sharpens focus on advertising, live programming, content ownership and ARPU; India could be a key testbed for its next growth phase
Kanchan Srivastava Apr 20, 2026 9:10 AM
Starting at ₹49 per month, the HBO Max hub is available alongside JioHotstar’s existing portfolio
e4m Staff Apr 15, 2026 3:25 PM
Guest Column: Veteran adman Prabhakar Mundkur decodes Unilever CEO Fernando Fernandez’s statement that discovery is moving away from traditional search toward AI-led recommendations
Prabhakar Mundkur Apr 13, 2026 8:44 AM
Paramount Skydance is reportedly in talks with three Gulf sovereign wealth funds, led by Saudi Arabia’s PIF
e4m Staff Apr 6, 2026 11:07 AM
With rising discovery costs, retail media budgets will likely move toward platforms that deliver measurable outcomes, brands will become more selective and focus on clear results
Shantanu David Mar 30, 2026 8:22 AM
WBD shareholders have opportunity to vote on all-cash transaction with clear path to close
e4m Staff Mar 27, 2026 1:19 PM
Industry watchers are unanimous that while AI may control the interface, brands with strong recall are likely to benefit disproportionately
Sunidhi Vijay Mar 27, 2026 8:35 AM
Marketers note brands are integrating touchpoints to ensure consumers get the right message at the right stage of decision-making; multiple channels orchestrate discovery, evaluation and purchase
Sunidhi Vijay Mar 17, 2026 8:34 AM
Netflix finished as the runner-up at the 2026 Oscars, taking home seven awards
e4m Staff Mar 16, 2026 1:29 PM
As conversational discovery enters streaming platforms, agencies and CTV leaders debate whether better engagement signals translate into stronger inventory quality and effective yield
Shantanu David Mar 6, 2026 9:25 AM
The revised proposal also includes a daily ticking fee equal to $0.25 per quarter beginning after September 30, 2026
e4m Staff Feb 26, 2026 8:15 AM
While the WBD Board of Directors considers Paramount's revised proposal, Paramount will continue to maintain its previously announced tender offer
e4m Staff Feb 25, 2026 7:39 AM
Paramount Skydance has reportedly made a higher offer than its earlier $108.4 billion, or $30-per-share, bid
e4m Staff Feb 24, 2026 8:09 AM
Media reports indicate that the US antitrust review period for Paramount’s $108.4 billion offer for Warner Bros Discovery concluded on 19 February
e4m Staff Feb 21, 2026 8:42 AM
The WBD Board has also elected to proceed with convening its special shareholder meeting on March 20 to seek approval of the Netflix merger
e4m Staff Feb 18, 2026 3:20 PM
Netflix has granted a seven-day waiver permitting WBD to engage with Paramount Skydance to make its final offer
e4m Staff Feb 17, 2026 7:56 PM
Members of Warner Bros. Discovery’s board are said to be reviewing whether Paramount’s revised offer could lead to a better outcome for shareholders
e4m Staff Feb 17, 2026 8:13 AM
Paramount has enhanced its offer with a $0.25 per share "ticking fee," payable to WBD shareholders for each quarter its transaction has not closed beyond December 31, 2026
e4m Staff Feb 11, 2026 12:25 PM
Both Netflix and Paramount are pursuing Warner Bros for its extensive studios, content catalogue, and major franchises
e4m Staff Feb 4, 2026 11:08 AM
Netflix recently revised its offer to an all-cash bid of about $82.7 billion, or $27.75 per share, aiming to provide greater certainty to shareholders and accelerate the deal process
e4m Staff Jan 23, 2026 3:20 PM
The series will be available in India, Pakistan, Bangladesh, Bhutan, Nepal, and Sri Lanka
e4m Staff Jan 21, 2026 11:25 AM
The all-cash transaction continues to be valued at $27.75 per WBD share, unchanged from the prior transaction structure
e4m Staff Jan 20, 2026 6:58 PM
Eurosport India will provide coverage of the World Pickleball League Season 2, scheduled to run from January 24
e4m Staff Jan 16, 2026 2:52 PM
Netflix’s earlier proposal valued Warner Bros Discovery’s film and streaming assets at about $82.7 billion and included a mix of cash and stock
e4m Desk Jan 14, 2026 11:05 AM
Adrienne O’Hara most recently served as Senior Vice President of Global Communications and Engagement at Gap Inc
e4m Staff Dec 24, 2025 2:30 PM
Global reports indicate that Paramount’s revised takeover proposal for WBD has been cautiously received by key shareholders, with the board maintaining a preference for Netflix’s alternative bid
e4m Staff Dec 24, 2025 8:43 AM
Co-CEOs Ted Sarandos and Greg Peters reportedly emphasised that Netflix’s plan would not involve ‘overlapping or shutting’ studios
e4m Staff Dec 16, 2025 5:05 PM
AI now places challengers alongside incumbents in real time, reshaping customer acquisition, loyalty, and growth
Anuja Jain Dec 15, 2025 9:22 AM
Shares soar 9-11% as board explores potential sale or asset split after multiple bid approaches; CEO David Zaslav says review aims to unlock full value of Warner Bros. and Discovery Global franchises
e4m Staff Oct 22, 2025 9:15 AM
David Ellison’s Paramount Global, backed by Skydance Media, is reportedly exploring higher offers and financial partner support after its initial $20-per-share approach was dismissed
e4m Staff Oct 13, 2025 8:52 AM
The ad-free service will showcase classics like Tom & Jerry, Scooby Doo, Baby Looney Tunes, Dexter’s Laboratory, and The Powerpuff Girls Classic
e4m Staff Sep 16, 2025 12:27 PM
David Zaslav will continue to lead Warner Bros., while current CFO Gunnar Wiedenfels is expected to helm Discovery Global
e4m Staff Jul 29, 2025 9:03 AM
Prior to this, Jerome Bigio was with Netflix as Senior Director of Marketing, SEA, Taiwan, and Hong Kong
e4m Desk May 19, 2025 11:51 AM














