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Companies directed to discontinue practices that undermine informed consumer consent
The provisions are understood to be linked largely to the International Cricket Council media rights package acquired for approx $3 billion for the 2023–27 cycle
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores the growing influence of AI across the communications landscape
Ganapathy Viswanathan 23 hours ago
Ranjani Krishnaswamy, CMO, Analog Watches, at Titan Company, spoke to e4m on gap between digital discovery and offline conversion, how discovery phase is now decisively digital, winning GenZ & more
Publishers are turning crawler blocks into a negotiating tool and the fight is no longer only about traffic loss. It is about who gets paid when journalism becomes raw material for AI
Kanchan Srivastava 23 hours ago
On ShareChat and Moj, microdramas generate over 500 million daily episodic views, with audiences following storylines across multiple episodes
As Gurbaksh Singh joins the Digital Craft jury at Cannes Lions 2026, the Dentsu Creative CCO & CIO calls out a category in danger of confusing polish with purpose
Brands say consumers today begin their journeys online, consuming reviews, creator content, explainers and product demonstrations before taking offline actions such as visiting dealerships
As India's DPDP Act reshapes the data economy, consent is quietly becoming a balance sheet asset and the companies building the architecture around it may define the next decade of digital commerce
TAM AdEx’s Feb-April 2026 data shows one clear winner: digital. While TV, radio & print remained restrained or volatile, digital advertising stayed sharply above the average-month benchmark
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Anuja Jain Jun 1, 2026 4:55 PM
Prior to joining Protean, he served at YES Bank as Country Head – Transaction Banking, Government, Multinational & New Economy Business, IBU & Knowledge Units
Kedar Ravangave, Head of Marketing, Kotak Mahindra Bank, will share insights on the topic 'The Algorithm Owns the Screen: How AI is Rewriting the Rules of Television and Streaming'
Reliance Digital’s latest campaign also highlights its omnichannel retail strategy, combining in-store experiences with digital accessibility across its nationwide network
NATIVE CONTENT Jun 1, 2026 2:59 PM
While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja Jain Jun 1, 2026 8:59 AM
When the Delhi High Court ruled against Google in the Hindware keyword case, it did not just hand a victory to a sanitaryware brand. It put adtech's entire business model in the dock
Anuja Jain May 30, 2026 3:26 PM
The objective is not merely to generate visibility, but to create campaigns that stand out, spark conversation and connect with entirely new consumer groups
Shalinee Mishra May 30, 2026 9:10 AM
Unlike earlier tax rulings narrowly confined to sector-specific questions, the Supreme Court’s language appears intentionally expansive
Imran Fazal May 29, 2026 7:04 PM
Everyone knows what ads cost. They rarely know what they do. Premjeet Sodhi, Global Analytics Lead at WPP Media, writes why advertising must move beyond media metrics to business outcomes
Premjeet Sodhi May 29, 2026 6:55 PM
Before GST, online gaming firms had strong incentives to classify their offerings as actionable claims because actionable claims — like lottery tickets — were largely outside the service tax net
Imran Fazal May 29, 2026 6:19 PM
The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels
Imran Fazal May 29, 2026 1:59 PM
The 6th edition of e4m PR & Corp Comm Women Achievers Summit 2025 brought together women entrepreneurs and industry leaders who discussed how entrepreneurship is rapidly evolving in India
e4m Staff May 29, 2026 1:42 PM
As part of its launch strategy, the platform has introduced a pay-per-series pricing model starting at Rs. 20
e4m Staff May 29, 2026 7:57 AM
Kailashnath Adhikari, MD of Sri Adhikari Brothers Network, who celebrated his birthday recently, has been strengthening the legacy of the Sri Adhikari Brothers Network while building newer verticals
e4m Staff May 28, 2026 2:09 PM
In this new role, Manglani will lead Shopper Marketing for the e-commerce channel, along with driving innovations portfolio and digital transformation initiatives
Prior to this, Sangeeta Bavi was with YourStory Media as Chief Operating Officer
Rupsha Bhadra previously worked with Jagran New Media for nearly four years
e4m Staff May 28, 2026 1:08 PM
Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals
M. Gautham Machaiah May 28, 2026 12:57 PM
As per the report, of the 1,609 influencer ads processed 97.3% required modification, with over 54% promoting categories prohibited by law or where advertising is restricted
e4m Staff May 28, 2026 11:20 AM
In his earlier role as Director-Digital, Jaison Dsouza was managing experts across Search, Social, Programmatic and Ad Ops channels
Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised
Sunidhi Vijay May 28, 2026 9:30 AM
Legal and tax experts said the immediate fallout could shift from courtroom battles to insolvency proceedings before the National Company Law Tribunal
Imran Fazal May 28, 2026 9:21 AM
For months, the Additional Solicitor General became the face of the Union government’s aggressive push against the real money gaming (RMG) industry
Imran Fazal May 28, 2026 8:08 AM
The Parliamentary Committee on Communications and Information Technology is reportedly preparing to summon representatives from Google, Meta, X and Amazon
e4m Staff May 27, 2026 4:51 PM
The court rejected the argument advanced by gaming companies that games of skill automatically fall outside the legislative competence of states
Imran Fazal May 27, 2026 4:12 PM
As retail media spend races toward Rs 30,360 cr in 2026, brands are discovering that the most dangerous number in advertising is not the one you cannot measure — it is the one you are measuring wrong
Anuja Jain May 27, 2026 9:47 AM
Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts
Shalinee Mishra May 27, 2026 9:31 AM
Shipra Wahi will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue
e4m Staff May 26, 2026 4:28 PM
In a LinkedIn post, Founder & CEO Prasad Shejale shared that LS Digital’s growth has been driven by a willingness to adapt before change became mainstream
e4m Staff May 26, 2026 4:02 PM
Before joining Fixderma, Chirag Jagwani worked with Agile Ventures Pvt Ltd, Robobull Technologies Pvt. Ltd, Printvenue, among others
e4m Staff May 26, 2026 2:31 PM
The agency will lead integrated creative duties for the QSR brand, following a multi-agency competitive pitch
e4m Staff May 26, 2026 12:01 PM
The ROI of Relatability! Why niche storytelling and hyper-local communities are driving deep engagement and brand loyalty in India’s 2026 creator economy
NATIVE CONTENT May 26, 2026 11:48 AM
A quiet restructuring is unfolding inside Meta’s AI-native ad ecosystem, say experts, as automation replaces manual controls
Anuja Jain May 26, 2026 9:01 AM