desi
As Indian cultural codes find their way into global products, experts weigh in on what brands are really trying to unlock beyond the Indian consumer
At the Pitch BFSI Summit, Saptharushi's Founder & CEO outlined how privacy-first data collab, federated AI, consumer-controlled consent could reshape personalisation in the financial services sector
e4m Staff Sep 23, 2026 4:12 PM
Desi Disruptors by Vispy Doctor and Vikrant Pande is a highly readable account of how some of India's most iconic brands were built, nurtured & turned into market leaders, writes Ganapathy Viswanathan
Ganapathy Viswanathan Sep 17, 2026 2:59 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why sustainability must become the new standard for events.
Shantomoy Ray Sep 11, 2026 10:27 AM
Tazeen Shaikh has been appointed Associate Creative Director, while Jervin D'Souza has been named Client Partner
Prior to this, Ronitaa was Editor-in-Chief of GoodHomes and Home and Design Trends magazines at Worldwide Media
Brands may now have to place greater emphasis on outcomes, meaningful engagement and quality of reach rather than treating every additional minute inside a platform as equally valuable
Shantanu David Aug 19, 2026 9:24 AM
The case stems from litigation brought by a coalition of 29 US state attorneys general against Meta in 2023
e4m Staff Aug 18, 2026 7:58 AM
For brands, shareability is becoming an additional consideration alongside functionality, pricing and shelf appeal
Sunidhi Vijay Aug 13, 2026 8:55 AM
The US cases form part of a wider regulatory push around social media use and children
e4m Staff Aug 11, 2026 8:55 AM
For OTT companies, a common set of definitions, testing standards and reporting requirements could be as important as the accessibility features themselves
Imran Fazal Aug 11, 2026 8:53 AM
For India's OTT industry, accessibility is increasingly becoming a competitive advantage rather than simply a regulatory obligation
Imran Fazal Aug 10, 2026 9:11 AM
Radhika Dhuru and Vatsala Bisen elevated to Executive Creative Directors alongside Varun Bedi as Executive Business Director
Ganapathy Viswanathan, Communication Consultant & Author, writes on why a meaningful brand refresh is rarely about design alone but about business too
Ganapathy Viswanathan Jul 28, 2026 9:09 AM
After leading Kotak’s brand relaunch and several customer- and AI-focused initiatives, Ravangave says the future of marketing will be shaped by better organisations—not merely better campaigns
e4m Staff Jul 27, 2026 11:46 AM
Dash is currently the global head of a diverse business portfolio and is planned to succeed Salil Parekh as Managing Director & Chief Executive Officer on April 1, 2027
e4m Staff Jul 23, 2026 5:10 PM
Datta has over 26 years of leadership across government relations, media, and sports broadcasting, with senior roles at JioStar, Sahara India, Moser Baer, EuroKids, and Mahindra & Mahindra
e4m Staff Jul 15, 2026 12:49 PM
Raphaël de Andréis has taken up the new role in addition to his responsibilities as CEO Western Europe
e4m Staff Jul 7, 2026 11:24 AM
The names include Sonal Chhajerh, National Creative Director at Leo Mumbai; Ashwini Deshpande, Co-founder, Director at Elephant Design; and Ashish Khazanchi, Managing Partner at Enormous Brands
Guest Column: Dr. Sandeep Goyal deep dives into what Brand Osaka is telling the world
Sandeep Goyal Jul 6, 2026 8:17 AM
The refreshed identity reflects on agency's evolution and the changing landscape of communications, where influence is built through credibility, community, and culture as much as visibility
Avinash Kaul, Co-Author of ‘The Next Mountain’, and former CEO of Network18, has put up a LinkedIn post on the professionals who quietly drive outcomes, shoulder accountability & hold teams together
Guest Column: Ranjan Malik, Co-founder of Primalise, writes on the hidden pattern behind stalled restructures, failed culture programmes, sluggish digital initiatives and disappointing AI rollouts
Ranjan Malik Jul 2, 2026 4:57 PM
Design leads India’s charge with two shortlisted campaigns, while Film Craft contributes three entries ahead of tonight’s awards
Team Impact Jun 23, 2026 12:46 PM
The new ‘Driven by More’ platform and packaging system is designed to strengthen Relstar's differentiation in India's competitive lubricant market
e4m Staff Jun 16, 2026 2:30 PM
Ashween Anand is currently serving as Chief Financial Officer at Tata Starbucks
e4m Staff May 11, 2026 11:28 AM
In this new role, Laura will develop and support the marketing and business development processes in the Power of One network in the DACH region
e4m Staff Apr 30, 2026 11:29 AM
Guest Column: Veteran adman Prabhakar Mundkur writes on whether minimalist branding is making logos lose their distinct identity
Prabhakar Mundkur Apr 28, 2026 12:27 PM
Claude Design raises a bigger question for India’s agencies: not how impressive it is, but which part of the creative workflow gets squeezed first
Shantanu David Apr 24, 2026 8:34 AM
Industry stakeholders say design today is no longer just about how a product looks or feels, but how it performs across the consumer journey
Sunidhi Vijay Apr 16, 2026 8:53 AM
Distinctive design systems are emerging as a key differentiator, helping brands build consistency across platforms while adapting to fragmented consumer journeys, say experts
Sunidhi Vijay Apr 14, 2026 9:00 AM
Reporting into the CEO, Punit Goenka, Sandeep Mehrotra will continue to drive the team forward
e4m Staff Mar 25, 2026 8:35 AM
Current CEO Sangeeta Tanwani will continue in her role until 30 September 2026
e4m Staff Mar 24, 2026 3:42 PM
Rajyashree Birla, Chairperson, Aditya Birla Centre for Community Initiatives & Rural Development was honored with the DDSIA Social Impact Lifetime Achievement Award 2025-26
e4m Staff Mar 23, 2026 1:25 PM
Vinay Muralidhar Tonse to take over as MD & CEO from Prashant Kumar on 6 April 2026
e4m Staff Mar 12, 2026 3:16 PM
Jane Geraghty has also been named as the Global Chief Executive Officer of WPP Brand & Design
e4m Staff Mar 10, 2026 3:10 PM
Suresh has spent significant part of his career with Kotak‘s life insurance business
e4m Staff Feb 23, 2026 6:35 PM
Achin Gupta is currently serving as the MD & Global Chief Executive Officer (Designate)
Siddhartha Mundra currently serves as the Vice President and is part of the Group CFO & Group Strategy Office at Tata Sons
e4m Staff Feb 11, 2026 11:38 AM
At the centre of the new identity is an open circular logo, intentionally designed to represent continuity rather than completion
The brand identity, visual language and brand experience have been shaped around the needs of today’s travellers, the agency said
e4m Staff Jan 27, 2026 2:01 PM
Prior to this, Nitin Naresh was with Magnon Designory as Managing Director
Most recently, Lakshminarayanan was the MD & Group Vice President for ServiceNow India and SAARC
e4m Staff Jan 21, 2026 3:34 PM