We bring you a roundup of the news that made headlines this past week

exchange4media Staff May 15, 2021 7:29 AM

nikhil gandhi?blur=25

Gandhi, who was recently redesignated as TikTok head for ME, Africa, Turkey and SA, is reportedly serving his notice period

exchange4media Staff May 12, 2021 8:05 PM

sudhir sitapati?blur=25

Sundaram will take charge as Executive Director-Foods and Refreshment with effect from July 1, 2021

exchange4media Staff May 10, 2021 4:43 PM

Brands and Covid?blur=25

Experts opine that the brands have to be utterly careful as overt exposure or wrong promotion can rip off the authenticity, doing more harm than good

Mansi Sharma May 10, 2021 8:56 AM


Industry watchers talk about the factors that hinder brands from connecting with the consumers in the Holy Month

Misbaah Mansuri May 10, 2021 8:56 AM


Pankaj Mishra, CEO – Apis India, lets us in on all the behind-the-scenes trials they endured to put out the heartwarming brand film during trying times

Misbaah Mansuri May 4, 2021 8:57 AM


According to a study conducted by the Delhi-based Institute of Perception Studies, as many as 101 journalists have succumbed to Covid-19 between 1 April 2020 and 28 April 2021

exchange4media Staff May 3, 2021 8:53 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff May 1, 2021 8:04 AM

Madhuri Dixit?blur=25

The month-long campaign kickstarted on International Dance Day and aims at spreading positivity, health & mental wellness, and social happiness through dance

exchange4media Staff Apr 30, 2021 5:44 PM

rohit sardana?blur=25

The veteran journalist had tested positive for Covid and was admitted to Metro Hospital on Thursday; he died of a heart attack today

exchange4media Staff Apr 30, 2021 12:44 PM

Sauvick Mazumdar - NL Vhatte?blur=25

Vedanta Iron and Ferro Alloys Business CEO Sauvick Mazumdar has been named as CEO of Vedanta’s Iron & Steel Sector and Value Added Business Director NL Vhatte will take up the role of CEO- ESL Steel

exchange4media Staff Apr 26, 2021 2:44 PM

MPL campaign?blur=25

Idiomatic humour, great execution and a big personified brain work in the favour of MPL's new spot, say experts

Mansi Sharma Apr 26, 2021 8:36 AM

Samaara Tea?blur=25

The brand and agency speak about how they brought forth the idea of 'neki' or goodness in the ad

Misbaah Mansuri Apr 23, 2021 8:32 AM

prashant bhatt?blur=25

He was heading the channel's programming for the last seven months

Sonam Saini Apr 21, 2021 6:27 PM

e4m tv first?blur=25

The all-day event will be followed by the seventh edition of e4m Prime Time Awards to recognise the gold standard in TV advertising

exchange4media Staff Apr 21, 2021 8:52 AM

Rashmika Mandanna?blur=25

This association marks a significant step for McDonald’s as it looks to reinforce its presence in key markets

exchange4media Staff Apr 16, 2021 12:38 PM


The studio leveraged International Women's Day to bring out the colours of diversity through its Digital Campaign, ‘#ChooseToChallenge', aligned to the Global IWD theme

exchange4media Staff Apr 16, 2021 10:44 AM


The Bombay High Court directed ByteDance to deposit the money in any nationalised bank towards the demand raised by the GST authorities

exchange4media Staff Apr 7, 2021 3:37 PM