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Agrawal, Marketing & Commercial Director, India, Brown-Forman Worldwide LLC (known for Jack Daniel's) feels marketers need to understand what consumers need and don’t need from brands right now
Chandana Agarwal, President - North, 82.5 Communications, looks for the silver lining in the now much written and spoken about ‘New Normal’.
Chandana Agarwal May 23, 2020 6:47 PM
In these cash-strapped times, we find out how CFOs in the media and advertising industry have risen to this challenge
Misbaah Mansuri May 21, 2020 8:39 AM
Mayer has also been appointed as Chief Operating Officer of ByteDance, TikTok's parent company
exchange4media Staff May 19, 2020 8:10 AM
The film has been created with DDB Mudra at zero cost with all the scripting, recording & editing done at home
exchange4media Staff May 18, 2020 8:45 AM
The online dance competition will be hosted by popular TV celebrity Karan Wahi
exchange4media Staff May 16, 2020 11:33 AM
Information Signage Program offers a bouquet of solutions to enable social distancing, safety and hygiene across eleven touch points
exchange4media Staff May 14, 2020 11:45 AM
whiteGREY will be tasked with providing strategic and creative counsel to Danone Nutricia as it seeks to further develop its healthy ageing portfolio
exchange4media Staff May 13, 2020 4:47 PM
Prior to this, Srinath was Director – Response at BCCL; this is his second stint at Entertainment Network India Ltd
exchange4media Staff May 13, 2020 3:32 PM
From India-specific campaigns to in-app features, the video-sharing platform is on a ‘safety first’ mode
exchange4media Staff May 13, 2020 8:05 AM
Saldanha, Director, Corporate Communications - South Asia at Wunderman Thompson, talks about her journey, female leadership, as well as challenges and opportunities in times of COVID-19
exchange4media Staff May 12, 2020 9:06 AM
Conceptualised by VMLY&R, the campaign roped in TV celebrities such as Bharti Singh, Anita Hassanandani, Hina Khan and Deepika Singh, as well as key TikTok influencers
exchange4media Staff May 11, 2020 3:31 PM
Previously, Madan has handled multiple brand portfolios at the Star Network for over ten years
exchange4media Staff May 11, 2020 8:43 AM
Chaudhry, Group President, Corporate Brand Custodian at Adani Group talks about dealing with the corona crisis, leveraging the digital approach, charting the future of communication and more
Nafisa Shaheen May 11, 2020 8:20 AM
From May 7, the channel will telecast the one-hour -ong episodes of the mythological series at 7:30 pm
exchange4media Staff May 7, 2020 6:45 PM
Auditions for the show are on with participants uploading their entries on VOOT
exchange4media Staff May 6, 2020 11:15 AM
Conceptualised by DDB Mudra, the film is an extension of the group’s philosophy of ‘Growth with Goodness’, where each of their business has evolved to play a part in empowering India
exchange4media Staff May 2, 2020 10:00 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff May 2, 2020 9:23 AM
Here's how our industry leaders are juggling work and home during the lockdown
exchange4media Staff May 2, 2020 9:04 AM
Industry experts say this Ramadan, brands need to adapt fast as the situation presents an opportunity for them to play a real role here
Misbaah Mansuri May 1, 2020 8:58 AM
