culture
ShareChat and Moj’s Culture Intelligence Summit 2026?blur=25

That shift was a central theme at the Gurugram edition of ShareChat and Moj’s Culture Intelligence Summit 2026

e4m Staff Aug 26, 2026 11:20 AM

The Variable Strengthens Gen Z Strategy with Carson+Doyle Acquisition?blur=25

The deal brings together The Variable’s broader capabilities across strategy, creative, media, social, behavioural insights and data

e4m Staff Aug 19, 2026 4:44 PM

ShareChat & Moj?blur=25

The Culture Intelligence Summit 2026 was hosted by ShareChat and Moj in Mumbai and Delhi

e4m Staff Aug 18, 2026 4:35 PM

Vertoz Launches Monthly 'One Vertoz Day' for Employee Engagement?blur=25

The initiative brings Vertoz employees across regions together through knowledge-sharing sessions from Founders, Team activities and a shared identity

e4m Staff Aug 13, 2026 2:06 PM

How Brands Can Connect with Youth Through Authentic Engagement?blur=25

Guest Column: Writer & Filmmaker Priyanshu Modi writes that a brand becomes interesting when it contributes something to a conversation rather than simply attaching its logo to one

Priyanshu Modi Aug 13, 2026 10:11 AM

Zee Bharat Rebrands to Engage Young India on International Youth Day?blur=25

Dr Subhash Chandra, Chairman of Essel Group, was speaking at the launch of Zee Media’s Hindi news brand, Zee Bharat, that coincided with International Youth Day

e4m Staff Aug 12, 2026 10:08 AM

This Week's Ads: Celebrating Nostalgia and Sibling Bonds?blur=25

Our take on this week’s campaigns and a spotlight on fresh ways to turn familiar cultural cues into brand stories

Aryendra Khan Aug 8, 2026 9:36 AM

Rajiee M Shinde?blur=25

Shinde has built television channels, launched entertainment formats and created industry institutions that continue to shape Punjabi media

e4m Staff Aug 3, 2026 4:56 PM

Triveni Parab Elevated to Director of HR at Airspan Networks India?blur=25

Prior to his elevation, Parab held the role of Senior Human Resources Manager at the company

e4m Desk Aug 3, 2026 12:34 PM

David Divehall Takes Charge as Head of Operations at Marquee TV?blur=25

Prior to this, David Divehall was with Veridooh as Operations Director

e4m Desk Jul 31, 2026 11:40 AM

Indian Journalists Urged to Prioritize Safety Amid Rising Risks?blur=25

Kunal Majumder, Asia-Pacific Program Coordinator of CPJ, writes about the need for newsrooms to take journalist safety seriously amid rising risks on the ground

Kunal Majumder Jul 29, 2026 4:38 PM

Celebrating Shashi Sinha's Impactful Career at Omnicom?blur=25

Yesudas Pillai, Entrepreneur, Investor, Transformation Consultant writes why Shashi Sinha is different from other industry leaders

Yesudas S Pillai Jul 28, 2026 6:58 PM

ED?blur=25

The attached assets include bank balances, fixed deposits, mutual funds, convertible notes, equity shares, a farmhouse, and multiple residential and commercial properties

e4m Staff Jul 24, 2026 3:30 PM

CereOne Media?blur=25

As part of the certification process, employees across CereOne Media's offices in Mumbai, Gurugram and Bengaluru participated in an independent workplace assessment

e4m Staff Jul 21, 2026 7:43 PM

FIFA World Cup 2026?blur=25

The FIFA tournament has shown that football in India is no longer confined to a few states or a niche audience

e4m Desk Jul 20, 2026 12:41 PM

Ganapathy Viswanathan?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how reputation has evolved from a by-product of good business into a strategic driver of business success

Ganapathy Viswanathan Jul 16, 2026 7:55 AM

India's Premium Activewear Challenge?blur=25

India has the manufacturing, talent and consumers to build premium activewear brands. So why does the category's highest pricing power still belong almost exclusively to foreign labels

Sandhi Sarun Jul 14, 2026 8:33 AM

India Today Group?blur=25

The special issue examines how Indian women understand, negotiate and experience consent across homes, relationships, workplaces, public spaces and digital life

e4m Staff Jul 10, 2026 2:27 PM

ON PURPOSE Partners with BISFF?blur=25

ON PURPOSE will support BISFF with strategic comms, media relations, and storytelling aimed at expanding the festival’s visibility and reinforcing Bengaluru’s position as a vibrant cultural hub.

e4m Staff Jul 8, 2026 1:19 PM

Remembering Atul: A Tribute to the Sneaker Monk?blur=25

Atul Hegde was the kind of person who would reply to random Instagram DMs and talk about things completely unrelated to deadlines

Tasmayee Laha Roy Jul 7, 2026 12:18 PM

Pushpendra Mehra Returns to PI Industries as Head of Marketing Portfolio?blur=25

Prior to this, Pushpendra Mehra held the role of General Manager - Sales Marketing at FMC India

e4m Desk Jul 6, 2026 10:54 AM

Avinash Kaul on the Hidden Value of Unrecognized Employees?blur=25

Avinash Kaul, Co-Author of ‘The Next Mountain’, and former CEO of Network18, has put up a LinkedIn post on the professionals who quietly drive outcomes, shoulder accountability & hold teams together

e4m Staff Jul 3, 2026 1:34 PM

FMCG Sector Monitors El Niño Impact Amid Festive Season Optimism?blur=25

A weak monsoon could squeeze rural incomes, raise food inflation and slow consumption in price-sensitive markets. But marketers say the impact may not be uniform

Kanchan Srivastava Jul 3, 2026 8:45 AM

Dan Pantumsinchai Expands Role as MD for Gaming & Entertainment at Dentsu?blur=25

In this expanded role, Dan Pantumsinchai will work with the teams & clients across APAC to bring together gaming and entertainment capabilities to drive growth and connect culture to commerce.

e4m Desk Jul 2, 2026 6:25 PM

Ranjan Malik, Co-founder of Primalise?blur=25

Guest Column: Ranjan Malik, Co-founder of Primalise, writes on the hidden pattern behind stalled restructures, failed culture programmes, sluggish digital initiatives and disappointing AI rollouts

Ranjan Malik Jul 2, 2026 4:57 PM

bengali INc?blur=25

New platform aims to connect founders, investors, mentors and industry leaders while amplifying West Bengal's entrepreneurial success stories

e4m Staff Jul 2, 2026 1:13 PM

Dr Sandeep Goyal - The Cultural Significance of Osoji in Japan's Civic Pride?blur=25

Guest Column: Dr. Sandeep Goyal decodes the Japanese philosophy of ‘Osoji’ and the cultural pillars it is built on

Sandeep Goyal Jun 22, 2026 8:26 AM

Neeta Sharma?blur=25

In her new role, Sharma is responsible for shaping communication strategies that foster collaboration across the organization while supporting talent acquisition and business growth objectives.

e4m Staff Jun 18, 2026 11:33 AM

Dentsu and IWMBuzz Launch Stream Culture 2026 Report on Streaming Trends?blur=25

Launched at Season 8 of dentsu-IWMBuzz Digital Awards, the report explores changing audience behaviour, evolving business models, emerging technologies, and cultural trends

e4m Staff Jun 17, 2026 1:33 PM

Amitesh Rao, CEO of Leo South Asia?blur=25

As Leo South Asia's CEO takes his seat on the Entertainment Lions for Gaming jury, he has a pointed message for brands that confuse gaming culture with gaming aesthetics

Aryendra Khan Jun 10, 2026 8:53 AM

How RCB's Second IPL Title Could Transform Its Brand Image?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans

Ganapathy Viswanathan Jun 2, 2026 12:40 PM

Suhel Seth?blur=25

Founder and Managing Partner of Counselage India, Seth built his reputation not just as a brand strategist, but as someone whose understanding of influence extended far beyond advertising boardrooms

e4m Staff May 28, 2026 2:33 PM

Dr Sandeep Goyal?blur=25

Guest Column: Dr. Sandeep Goyal writes on what Goafest can borrow from other global festivals of media and creativity

Sandeep Goyal May 27, 2026 8:26 AM

Mark Taylor Appointed Chief People Officer at WPP?blur=25

He will take over from Marie-Claire Barker who will assume a new role as Chief People Officer, Performance & Culture

e4m Staff Apr 15, 2026 2:56 PM

Sidharth Kedia appointed Chief Strategy Officer at NODWIN Gaming?blur=25

Sidharth Kedia brings over two decades of experience across media, investments, and strategy

e4m Staff Apr 1, 2026 12:17 PM

Why brand-to-brand banter is marketing’s new organic multiplier?blur=25

Marketing experts say such exchanges function as modern-day word-of-mouth and help brands become part of pop culture in real time

Sunidhi Vijay Feb 10, 2026 9:22 AM

Culture raises Rs 2 crore seed funding from Acuvest Infra?blur=25

Funding to be used to accelerate product development, expand community initiatives & strengthen safety-focused platform infrastructure

e4m Staff Jan 20, 2026 2:29 PM

Why Indian startups are choosing execution over acceleration?blur=25

Investors are backing execution-led sectors, from deep tech and enterprise software to healthcare and Bharat-focused fintech, note industry pundits

Anuja Jain Jan 12, 2026 9:33 AM

Google pay?blur=25

The campaign invites everyone to “Join the Authentic Dilli Party” on its app through specific reward-oriented actions

e4m Staff Dec 22, 2025 5:03 PM

Gaming?blur=25

With PROGA, MYAS recognition, global championships and rising investments, 2025 marked a turning point and industry leaders believe 2026 is the year India builds global-ready gaming IP

Aryendra Khan Nov 18, 2025 9:26 AM

Halloween marketing campaigns by Indian brands like Zomato and Starbucks?blur=25

The answer lies in a mix of commercial opportunism, youth demographics, globalized media, and the universal appeal of fun

e4m Staff Oct 31, 2025 2:36 PM

Zee Live x Marathi Vajlach Pahije?blur=25

Zee Live has partnered with Marathi Zee 5, ensuring that the spirit of ‘Marathi Vajlach Pahije’ resonates far beyond the physical stage

e4m Staff Oct 6, 2025 4:45 PM

Coffee Rave Culture?blur=25

Urban cafes like Delhi, Mumbai and Bengaluru are evolving into vibrant, alcohol-free party venues, indicating a new breed of nightlife that is wellness-driven

Anuja Jain Aug 18, 2025 8:55 AM

MaCD?blur=25

The campaign, conceptualized by DDB Mudra, launches with two distinctive films that capture McD moments' in different contexts

e4m Staff Aug 4, 2025 3:31 PM

Excellent Publicity?blur=25

Excellent Publicity has released its latest report capturing key advertising trends in the agriculture and farming sector

e4m Staff Jul 31, 2025 11:48 AM

Zee, Culture as Currency?blur=25

The session, moderated by Mohit Joshi, CEO of Havas Media Network India, brought together senior leaders from media, FMCG and consumer-centric start-ups

e4m Staff Jul 22, 2025 11:55 AM

Yuvraj Singh?blur=25

Yuvraj Singh will champion the brand’s ‘Asli Hero ki Asli Taaqat’ Campaign

e4m Staff Mar 20, 2025 2:54 PM