culture
The special issue examines how Indian women understand, negotiate and experience consent across homes, relationships, workplaces, public spaces and digital life
e4m Staff Jul 10, 2026 2:27 PM
ON PURPOSE will support BISFF with strategic comms, media relations, and storytelling aimed at expanding the festival’s visibility and reinforcing Bengaluru’s position as a vibrant cultural hub.
Atul Hegde was the kind of person who would reply to random Instagram DMs and talk about things completely unrelated to deadlines
Tasmayee Laha Roy Jul 7, 2026 12:18 PM
Prior to this, Pushpendra Mehra held the role of General Manager - Sales Marketing at FMC India
Avinash Kaul, Co-Author of ‘The Next Mountain’, and former CEO of Network18, has put up a LinkedIn post on the professionals who quietly drive outcomes, shoulder accountability & hold teams together
A weak monsoon could squeeze rural incomes, raise food inflation and slow consumption in price-sensitive markets. But marketers say the impact may not be uniform
Kanchan Srivastava Jul 3, 2026 8:45 AM
In this expanded role, Dan Pantumsinchai will work with the teams & clients across APAC to bring together gaming and entertainment capabilities to drive growth and connect culture to commerce.
Guest Column: Ranjan Malik, Co-founder of Primalise, writes on the hidden pattern behind stalled restructures, failed culture programmes, sluggish digital initiatives and disappointing AI rollouts
Ranjan Malik Jul 2, 2026 4:57 PM
New platform aims to connect founders, investors, mentors and industry leaders while amplifying West Bengal's entrepreneurial success stories
Guest Column: Dr. Sandeep Goyal decodes the Japanese philosophy of ‘Osoji’ and the cultural pillars it is built on
Sandeep Goyal Jun 22, 2026 8:26 AM
In her new role, Sharma is responsible for shaping communication strategies that foster collaboration across the organization while supporting talent acquisition and business growth objectives.
e4m Staff Jun 18, 2026 11:33 AM
Launched at Season 8 of dentsu-IWMBuzz Digital Awards, the report explores changing audience behaviour, evolving business models, emerging technologies, and cultural trends
e4m Staff Jun 17, 2026 1:33 PM
As Leo South Asia's CEO takes his seat on the Entertainment Lions for Gaming jury, he has a pointed message for brands that confuse gaming culture with gaming aesthetics
Aryendra Khan Jun 10, 2026 8:53 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans
Ganapathy Viswanathan Jun 2, 2026 12:40 PM
Founder and Managing Partner of Counselage India, Seth built his reputation not just as a brand strategist, but as someone whose understanding of influence extended far beyond advertising boardrooms
e4m Staff May 28, 2026 2:33 PM
Nexus Select Malls has launched the fourth edition of its Denim & Sneaker Fest
e4m Staff May 27, 2026 1:45 PM
Guest Column: Dr. Sandeep Goyal writes on what Goafest can borrow from other global festivals of media and creativity
Sandeep Goyal May 27, 2026 8:26 AM
Sidharth Kedia brings over two decades of experience across media, investments, and strategy
e4m Staff Apr 1, 2026 12:17 PM
Marketing experts say such exchanges function as modern-day word-of-mouth and help brands become part of pop culture in real time
Sunidhi Vijay Feb 10, 2026 9:22 AM
Funding to be used to accelerate product development, expand community initiatives & strengthen safety-focused platform infrastructure
e4m Staff Jan 20, 2026 2:29 PM
Investors are backing execution-led sectors, from deep tech and enterprise software to healthcare and Bharat-focused fintech, note industry pundits
Anuja Jain Jan 12, 2026 9:33 AM
The campaign invites everyone to “Join the Authentic Dilli Party” on its app through specific reward-oriented actions
e4m Staff Dec 22, 2025 5:03 PM
With PROGA, MYAS recognition, global championships and rising investments, 2025 marked a turning point and industry leaders believe 2026 is the year India builds global-ready gaming IP
Aryendra Khan Nov 18, 2025 9:26 AM
The answer lies in a mix of commercial opportunism, youth demographics, globalized media, and the universal appeal of fun
e4m Staff Oct 31, 2025 2:36 PM
Zee Live has partnered with Marathi Zee 5, ensuring that the spirit of ‘Marathi Vajlach Pahije’ resonates far beyond the physical stage
Urban cafes like Delhi, Mumbai and Bengaluru are evolving into vibrant, alcohol-free party venues, indicating a new breed of nightlife that is wellness-driven
Anuja Jain Aug 18, 2025 8:55 AM
The campaign, conceptualized by DDB Mudra, launches with two distinctive films that capture McD moments' in different contexts
Excellent Publicity has released its latest report capturing key advertising trends in the agriculture and farming sector
e4m Staff Jul 31, 2025 11:48 AM
The session, moderated by Mohit Joshi, CEO of Havas Media Network India, brought together senior leaders from media, FMCG and consumer-centric start-ups
e4m Staff Jul 22, 2025 11:55 AM
Yuvraj Singh will champion the brand’s ‘Asli Hero ki Asli Taaqat’ Campaign
e4m Staff Mar 20, 2025 2:54 PM
IPL offers brands the opportunity to cash in on multiple touchpoints through social media buzz, second-screen engagement, influencer content, and real-time trends, share observers
Chehneet Kaur and Sunidhi Vijay Mar 20, 2025 9:11 AM
The Rediffusion Red Lab has unveiled “Vibes: The Ultimate Gen-Z Rundown 2024” – A Pop Culture Deep Dive into the Internet’s Favorite Playground
e4m Staff Mar 12, 2025 10:09 AM
With increasing competition from instant delivery services such as Zepto Café and Blinkit Bistro, the question arises—can the café experience be replicated at home?
Soumya Gawri Mar 11, 2025 12:32 PM
Experience Commerce to elevate Parle Candy Culture’s digital presence
e4m Staff Mar 11, 2025 11:15 AM
According to a LinkedIn post by the company, the agency should specialise in meme marketing and pop culture
e4m Staff Feb 18, 2025 4:03 PM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on why brands must navigate diverse cultural landscapes to achieve global recognition
Shantomoy Ray Feb 10, 2025 9:12 AM
Post-acquisition by NODWIN Gaming, Comic Con India is trying to attract more sponsors, create bigger experiential arenas, and bring together a broader range of pop culture fans
Jagruti Verma Dec 2, 2024 3:53 PM
The country’s GDP growth was 6.7 per cent in the April-June quarter and 8.1 per cent in the year-ago period, according to National Statistical Office
e4m Staff Nov 29, 2024 6:53 PM
On his 61st birth anniversary today, e4m pays tribute to the legacy of Rituparno Ghosh, who was renowned not only as a celebrated filmmaker but also as a brilliant advertising veteran
Tasmayee Laha Roy Aug 31, 2024 9:19 AM
The study, named State of States, will be carried out in collaboration with Quantum Solutions
e4m Staff Apr 30, 2024 5:34 PM
Shyamanuja Das was Editorial Director of 9.9 Group and founder of the non-profit DataJourno community
e4m Staff Dec 29, 2023 8:45 AM
The campaign builds on the success of last year's ‘Asli Hero Ki Asli Taqat’ campaign
e4m Staff Oct 17, 2023 11:56 AM
Dhoni’s strong connection with the farming community and understanding of the agricultural sector makes this partnership perfect, said the company
exchange4media Staff Jun 4, 2023 10:00 AM
We bring to you some of the social media trends as per Starcom’s monthly culture round-up report
exchange4media Staff Nov 29, 2022 8:30 AM
Star Plus’ prime-time show has acquired a life of its own beyond television, thanks to a combination of social media and Bollywood’s unconditional love. Here’s what’s going on
exchange4media Staff Sep 6, 2022 1:00 PM
Here’s a comprehensive list of the month’s most trending topics and moments, as compiled by Starcom
Mansi Sharma Jul 16, 2022 7:55 AM
We bring to you a comprehensive list of the month’s most trending topics as compiled by Starcom
Mansi Sharma Feb 5, 2022 8:41 AM