cola
From Heinz's Penalty Packets to Coca-Cola's collectible cans, brands are using packaging to win fans' attention
Aryendra Khan Jul 11, 2026 9:06 AM
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Aryendra Khan Jul 11, 2026 8:06 AM
Prior to this, Pooja Salunke was with House of Masaba as Assistant Manager Marketing Communications
Rizvi was earlier Regional Brand Director, Coca-Cola TM- Eurasia Middle East
e4m Staff Jul 4, 2026 10:38 AM
In her new role, Gopinath will be part of HCCB's Public Affairs, Communication and Sustainability team, supporting the company's external communications mandate
e4m Staff Jun 25, 2026 11:30 AM
Prior to this role, Singh was CIO - India & South West Asia at The Coca-Cola Company
e4m Staff Jun 17, 2026 12:34 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that Campa’s revival is rooted in nostalgia but powered by a modern strategy of pricing, distribution and engagement
Ganapathy Viswanathan Jun 16, 2026 8:40 AM
From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up
Aryendra Khan Jun 6, 2026 9:43 AM
As per reports, the pitch is likely to see WPP's Open X and Publicis Groupe compete in most international markets, except North America, Japan and Korea
Ambuj Deo Singh, Vice President, Digital Acceleration Office, Coca-Cola India & Southwest Asia, says the brand’s growth is being powered by expanding penetration while accelerating premiumisation
Sunidhi Vijay Jun 4, 2026 9:03 AM
Tribes Communications wins Grand Prix for its campaign The Barefoot Journey for Kansai Nerolac Paints
e4m Staff May 20, 2026 10:01 PM
In this role, Dinh will lead the full-funnel Media, GEO and Digital Transformation across the region
e4m Desk May 12, 2026 12:55 PM
Prior to this, Parul Bajaj was with Nissan Motor Corporation for over 10 years
e4m Desk May 12, 2026 11:09 AM
Subramanian has been associated with The Coca-Cola Company for the past two years
Tapaswee Chandele will succeed Lisa Chang, who steps down after a 7-year tenure
e4m Staff Apr 17, 2026 1:00 PM
Vasishtha has been appointed as Vice President – Government Affairs & Strategic Partnerships
e4m Staff Apr 15, 2026 3:59 PM
From nostalgia hacks to cultural originals, this week's ads show who's keeping up and who's leading
e4m Staff Apr 11, 2026 9:21 AM
Prior to this move, Ankit Desai spent nearly seven years at The Hershey Company
e4m Staff Apr 10, 2026 1:40 PM
Hatwalne has been associated with The Coca-Cola Company for more than a decade
Henrique Braun succeeds James Quincey, who moves into the role of Executive Chairman
A major shipment of KitKat has gone missing in Europe, with more than 400,000 bars stolen while in transit, prompting an investigation by Nestlé and local authorities
e4m Staff Mar 30, 2026 2:08 PM
Although the category faces regulatory pressures, including a 40% GST on carbonated beverages, brands are focusing on increasing consumption frequency rather than relying solely on penetration
Shalinee Mishra Mar 24, 2026 9:59 AM
Hindustan Coca-Cola Beverages’ CDO Ashley D’Souza says AI will create more marketing campaigns, but effectiveness will still depend on human judgment and context.
Brij Pahwa Mar 23, 2026 3:33 PM
Zoher Kapuswala, Marketing Head, Ferrero India, explains how brands are recalibrating their marketing strategies to align with evolving consumer behaviour
Sunidhi Vijay Mar 5, 2026 9:08 AM
Rimzim Jeera is widely recognised as one of India’s first ethnic flavoured beverage in a ready-to-drink format
e4m Staff Feb 22, 2026 1:00 PM
Prior to her elevation, she held the role of Head of Marketing Biscuits & Bakery - APAC-MEA
Diego joins from The Coca-Cola Company, where he most recently served as Vice President of Franchise Operations for Brazil
On Preity Zinta’s birthday today, 31 January, we revisit the iconic 1996 commercial that reshaped Indian advertising and turned a young woman from Shimla into a household name
Aryendra Khan Jan 31, 2026 7:55 AM
Ray will now also be responsible for high-priority territories including Greater China and Mongolia, as well as Japan and South Korea
e4m Staff Jan 14, 2026 8:44 PM
Guest Column: Ashok Ogra, Advisor with New Delhi’s Apeejay Education, writes on the enduring nature of conflicts beyond individual leaders
Ashok Ogra Jan 7, 2026 1:36 PM
Prior to this, Narayanan held the role of Sr. Director - On Premise and Entertainment, Customer Management Group (INSWA) at the company
The company’s consolidated revenue rose nearly 7% to Rs 5,042 crore in FY25, up from Rs 4,713 crore in FY24
e4m Staff Dec 22, 2025 12:25 PM
Henrique Braun is currently Executive Vice President and Chief Operating Officer and will succeed James Quincey as CEO in 2026
e4m Staff Dec 11, 2025 10:13 AM
Unnest is joining the Havas group while retaining its agility and technological DNA
Coca-Cola will bring the original FIFA World Cup trophy to India for the first time in ten years
Vaishnavi Deshpande Nov 25, 2025 4:04 PM
Marketing teams are reaching the same conclusion: combining data, AI and automation turns every customer click into higher engagement and sales
Brij Pahwa Nov 18, 2025 2:50 PM
From fashion drops to FMCG staples, from OTT crossovers to sustainability pledges, this roundup examines which campaigns shine and which ones simply show up
Soumya Gawri Nov 15, 2025 8:07 AM
Launched globally, the campaign has been developed by WPP Open X, with creative direction led by VML and support from Essence, Mediacom, and Ogilvy
We take a look at iconic campaigns that have captured the essence of Diwali in all its warmth, chaos, and joy
Soumya Gawri Oct 18, 2025 9:40 AM
Ajay Bathija joins UNIBIC Foods as Chief Executive Officer, bringing 20+ years of FMCG and beverages leadership experience, including Coca-Cola
e4m Staff Oct 14, 2025 12:39 PM
Prior to this, Sunainika Singh was with Mondelez International as Marketing Director - Biscuits & Bakes at the company
Thums Up XForce is the official beverage partner and BodyArmor Lyte ORS is the hydration partner
The limited-edition collection includes six striking cups that transform when filled with a chilled Coca-Cola or other cold beverages
e4m Staff Sep 23, 2025 4:08 PM