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Hyperlocal engagement, cost-effectiveness and more disposable income are drawing advertisers to opt for outdoor advertising in rural India, say industry heads
Tanzila Shaikh Mar 3, 2023 9:02 AM
Radio industry heads say 2023 will see the sector going in for further diversification, expansion of digital radio and building of more indigenous properties
Tanzila Shaikh Dec 22, 2022 9:06 AM
Flipkart and Amazon have recorded a significant jump in engagement from rural areas since the beginning of the festive sale season
Nilanjana Basu Oct 11, 2022 9:09 AM
Piali Dasgupta of Columbia Pacific Communities, which builds senior living facilities, speaks to e4m about the 60-above demographic and what kind of marketing works for them
Nilanjana Basu Sep 29, 2022 3:41 PM
The book provides insight into the changing nature of Muslim politics and the ideas of citizenship in independent India
Prior to this, Mishra was with Standard Chartered Bank as MD & Country Head–Corporate Affairs
According to the Ipsos Global Predictions 2022 online polls, the markets most optimistic were China (87%), and Saudi Arabia (79%), apart from India
e4m Desk Dec 31, 2021 12:23 PM
The complaint was made by Citizens for Justice and Peace against a show on land ownership in J&K
e4m Desk Nov 17, 2021 11:11 AM
The initiative is launched on Grandparents’ Day with an objective to provide a second innings to retired citizens through invigorating internships in the field of their choice
The digital payments provider has shortlisted Morgan Stanley, Citigroup Inc., and JPMorgan Chase & Co. for running the IPO
The campaign features Rajkummar Rao and Patralekha on a song composed by Shankar Mahadevan
The campaign UNRETIRE emphasizes the fact that age is merely a number and the golden years is, in fact, the best time to learn new skills, pick up new hobbies and discover unexplored talents
e4m Desk Aug 21, 2020 12:57 PM
The Next Frontier: India’s Smart Cities, made in collaboration with Ministry of Housing and Urban Affairs, premieres on August 15
Prior to OnePlus, Nakra has worked with Apple as Head of Affordability in India for over three years
Manasi Narasimhan, VP, Marketing & Communications, South Asia, Mastercard asserted that the brand's focus will be on moving people to digital from cash payments
Misbaah Mansuri Jan 30, 2020 4:24 PM
Chopra joins American Express from Citibank, where she led the transaction business for the North India region
According to industry heads, an increasing number of people also watched news on TV during this period because of the content
Tasmayee Laha Roy Dec 31, 2019 7:56 AM
The campaign urged people who supported CAB/CAA to just give a missed call to ZEE News
Hardeep Singh Puri, Union Minister for Housing and Urban Affairs, Civil Aviation and the Minister of State for Commerce and Industry
