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Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning
Sunidhi Vijay Jul 1, 2026 9:11 AM
Rajeev Mantri’s last working day as Chief Financial Officer will be 25 September 2026
e4m Staff Jun 30, 2026 8:22 AM
Brands are expanding retail footprints in Tier markets, strengthening digital presence with more localised marketing using regional content and influencers to drive relatability and trust
Sunidhi Vijay Mar 26, 2026 8:47 AM
Rahul Bhatia, Managing Director of IndiGo, will assume interim charge of the airline
Kunal Sood has previously worked with Citi, ICICI Bank and Punj Lloyd
e4m Staff Feb 18, 2026 7:13 PM
In this role, Behzad will be responsible for driving strategic, business-critical and regulatory initiatives and programs across India
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, explores how rising incomes, digital penetration and fluid loyalty turn small towns into the contested growth markets
Shantomoy Ray Jan 23, 2026 1:59 PM
Experts say regional ad spends have risen by 4-6 percentage points YoY with brands adopting regional strategies as a growth complement; language, customs, local traditions amplify emotional connect
Sunidhi Vijay Oct 14, 2025 9:15 AM
As Q-comm players eye Tier-2 and Tier-3 cities, marketers say the real challenge may not be demand — but how brands communicate, build trust and measure impact in these markets
Pooja Yadav Oct 13, 2025 8:54 AM
The report by Primus Partners, reveals that 70% of India’s elderly remain financially dependent, with many working beyond retirement
e4m Staff Oct 10, 2025 5:17 PM
Prior to this, Olivia Farr Douglas was with Goldman Sachs as Managing Director, Head of Wealth Management Marketing
As per industry experts, while Mumbai and Pune continue to dominate OOH activity, tier cities are witnessing more structured festive campaigns compared to last year
Sunidhi Vijay Aug 27, 2025 8:26 AM
Prior to joining Equitas Small Finance Bank, Nuthalapadi served as Managing Director & Head of Centralized Controls Testing Execution at Citi Bank
Marketers who want to connect with regional audience should take a leaf from small-town ads that use celebrity faces on everyday items, say industry watchers
Soumya Gawri Nov 26, 2024 9:03 AM
Hyperlocal engagement, cost-effectiveness and more disposable income are drawing advertisers to opt for outdoor advertising in rural India, say industry heads
Tanzila Shaikh Mar 3, 2023 9:02 AM
Radio industry heads say 2023 will see the sector going in for further diversification, expansion of digital radio and building of more indigenous properties
Tanzila Shaikh Dec 22, 2022 9:06 AM
The show will air new episodes every Saturday at 7: 30 pm
exchange4media Staff Oct 31, 2022 11:39 AM
Flipkart and Amazon have recorded a significant jump in engagement from rural areas since the beginning of the festive sale season
Nilanjana Basu Oct 11, 2022 9:09 AM
Piali Dasgupta of Columbia Pacific Communities, which builds senior living facilities, speaks to e4m about the 60-above demographic and what kind of marketing works for them
Nilanjana Basu Sep 29, 2022 3:41 PM
The book provides insight into the changing nature of Muslim politics and the ideas of citizenship in independent India
exchange4media Staff May 26, 2022 1:30 PM
Prior to this, Mishra was with Standard Chartered Bank as MD & Country Head–Corporate Affairs
exchange4media Staff Apr 4, 2022 2:36 PM
According to the Ipsos Global Predictions 2022 online polls, the markets most optimistic were China (87%), and Saudi Arabia (79%), apart from India
exchange4media Staff Dec 31, 2021 12:23 PM
The complaint was made by Citizens for Justice and Peace against a show on land ownership in J&K
exchange4media Staff Nov 17, 2021 11:11 AM
The initiative is launched on Grandparents’ Day with an objective to provide a second innings to retired citizens through invigorating internships in the field of their choice
exchange4media Staff Sep 15, 2021 4:24 PM
The digital payments provider has shortlisted Morgan Stanley, Citigroup Inc., and JPMorgan Chase & Co. for running the IPO
exchange4media Staff May 27, 2021 2:53 PM
The campaign features Rajkummar Rao and Patralekha on a song composed by Shankar Mahadevan
exchange4media Staff Nov 18, 2020 2:31 PM
The campaign UNRETIRE emphasizes the fact that age is merely a number and the golden years is, in fact, the best time to learn new skills, pick up new hobbies and discover unexplored talents
exchange4media Staff Aug 21, 2020 12:57 PM
The Next Frontier: India’s Smart Cities, made in collaboration with Ministry of Housing and Urban Affairs, premieres on August 15
exchange4media Staff Aug 14, 2020 6:39 PM
Prior to OnePlus, Nakra has worked with Apple as Head of Affordability in India for over three years
exchange4media Staff May 20, 2020 1:55 PM
Manasi Narasimhan, VP, Marketing & Communications, South Asia, Mastercard asserted that the brand's focus will be on moving people to digital from cash payments
Misbaah Mansuri Jan 30, 2020 4:24 PM
Chopra joins American Express from Citibank, where she led the transaction business for the North India region
exchange4media Staff Jan 9, 2020 6:40 PM