Hyperlocal engagement, cost-effectiveness and more disposable income are drawing advertisers to opt for outdoor advertising in rural India, say industry heads

Tanzila Shaikh Mar 3, 2023 9:02 AM


Radio industry heads say 2023 will see the sector going in for further diversification, expansion of digital radio and building of more indigenous properties  

Tanzila Shaikh Dec 22, 2022 9:06 AM


Flipkart and Amazon have recorded a significant jump in engagement from rural areas since the beginning of the festive sale season

Nilanjana Basu Oct 11, 2022 9:09 AM

Columbia Pacific Communities?blur=25

Piali Dasgupta of Columbia Pacific Communities, which builds senior living facilities, speaks to e4m about the 60-above demographic and what kind of marketing works for them

Nilanjana Basu Sep 29, 2022 3:41 PM

book launch?blur=25

The book provides insight into the changing nature of Muslim politics and the ideas of citizenship in independent India

e4m Desk May 26, 2022 1:30 PM

Subhayu Mishra?blur=25

Prior to this, Mishra was with Standard Chartered Bank as MD & Country Head–Corporate Affairs

e4m Desk Apr 4, 2022 2:36 PM


According to the Ipsos Global Predictions 2022 online polls, the markets most optimistic were China (87%), and Saudi Arabia (79%), apart from India

e4m Desk Dec 31, 2021 12:23 PM

zee news?blur=25

The complaint was made by Citizens for Justice and Peace against a show on land ownership in J&K

e4m Desk Nov 17, 2021 11:11 AM


The initiative is launched on Grandparents’ Day with an objective to provide a second innings to retired citizens through invigorating internships in the field of their choice

e4m Desk Sep 15, 2021 4:24 PM


The digital payments provider has shortlisted Morgan Stanley, Citigroup Inc., and JPMorgan Chase & Co. for running the IPO

e4m Desk May 27, 2021 2:53 PM


The campaign features Rajkummar Rao and Patralekha on a song composed by Shankar Mahadevan

e4m Desk Nov 18, 2020 2:31 PM

anupam kher?blur=25

The campaign UNRETIRE emphasizes the fact that age is merely a number and the golden years is, in fact, the best time to learn new skills, pick up new hobbies and discover unexplored talents

e4m Desk Aug 21, 2020 12:57 PM


The Next Frontier: India’s Smart Cities, made in collaboration with Ministry of Housing and Urban Affairs, premieres on August 15

e4m Desk Aug 14, 2020 6:39 PM

Navnit Nakra?blur=25

Prior to OnePlus, Nakra has worked with Apple as Head of Affordability in India for over three years

e4m Desk May 20, 2020 1:55 PM

Manasi Narasimhan Mastercard?blur=25

Manasi Narasimhan, VP, Marketing & Communications, South Asia, Mastercard asserted that the brand's focus will be on moving people to digital from cash payments

Misbaah Mansuri Jan 30, 2020 4:24 PM

Megha Chopra American Express?blur=25

Chopra joins American Express from Citibank, where she led the transaction business for the North India region

e4m Desk Jan 9, 2020 6:40 PM

TV news?blur=25

According to industry heads, an increasing number of people also watched news on TV during this period because of the content

Tasmayee Laha Roy Dec 31, 2019 7:56 AM

ZEE News?blur=25

The campaign urged people who supported CAB/CAA to just give a missed call to ZEE News

e4m Desk Dec 30, 2019 2:11 PM


Hardeep Singh Puri, Union Minister for Housing and Urban Affairs, Civil Aviation and the Minister of State for Commerce and Industry

e4m Desk Dec 26, 2019 1:15 PM