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The Online Gaming Bill 2025 hasn’t just silenced fantasy platforms—it’s shut down a decade-long ad engine powering agencies, production houses, and celebrity deals
Aryendra Khan Aug 29, 2025 8:59 AM
Fantasy gaming, until now seen as legal games of skill, is no longer spared. New law clubs them with rummy & poker, potentially dismantling the India’s fastest-growing and most visible gaming vertical
Aryendra Khan Aug 22, 2025 9:03 AM
This is an invitation-only programme to addresses the unique challenges faced by agency founders and senior partners
e4m Staff Jul 25, 2025 1:25 PM
As part of the national PR mandate, The Other Circle will craft and execute a 360° communications strategy to amplify The Astor Goa’s quiet luxury positioning
e4m Staff Jul 16, 2025 5:28 PM
In an exclusive post-season interaction, Saroj Panigrahi, Chief Operating Officer, Games24x7, shared the company's approach to the latest IPL tournament and its broader implications
Sunidhi Vijay Jun 23, 2025 9:13 AM
According to sources, teams are now reporting a 15–20% year-on-year jump in sponsorship earnings. Team sponsorship earnings this IPL season have surged over 30% compared to 2024 figures
Aditi Gupta May 1, 2025 8:50 AM
Abhishek Modi, Managing Director of Modi Illva spoke about the inspiration, impact, vision of The Rockford Circle
e4m Staff Mar 17, 2025 12:03 PM
According to highly places sources, the deal is valued at Rs 200-250 crore
e4m Staff Feb 21, 2025 2:47 PM
e4m caught up with Saroj Panigrahi, COO of Games24x7 to understand how he plans to leverage the IPL opportunity with My11circle becoming the official fantasy sports partner of the tournament
Kanchan Srivastava May 20, 2024 8:43 AM
Apart from Ganguly, the campaign also features Shubman Gill, Arshdeep Singh, Mohammed Siraj, Ruturaj Gaikwad, alongside recent additions Rinku Singh and Yashasvi Jaiswal
e4m Staff Mar 26, 2024 2:41 PM
Harsh Jain, CEO & Co-Founder, Dream11 said that the platform has also extended sponsorship to eight IPL teams and continues to grow by adding a whopping 55 million new users in 2023
e4m Staff Mar 14, 2024 5:14 PM
Games24x7 has launched 'Khelo Befikar, Jeeto RummyCircle Par' campaign for RummyCircle with Hrithik Roshan at its forefront
e4m Staff Jan 23, 2024 4:23 PM
The two-film campaign shows the emotional aspects of what goes behind every claim
e4m Staff Jan 15, 2024 12:22 PM
Both Dheeraj and Shefali were earlier Executive Creative Directors with the agency
exchange4media Staff Jul 5, 2023 3:50 PM
Some tips to assist you in selecting an excellent captain and vice-captain for your dream team
NATIVE CONTENT May 17, 2023 1:55 PM
The Senior Vice-President of the fantasy cricket platform sheds light on the fan engagement campaigns, connecting with consumer base through IPL and its creative strategies
Kanchan Srivastava Apr 3, 2023 8:55 AM
The title sponsors of Lucknow Super Giants has unveiled multiple campaigns and initiatives to engage fans and players
exchange4media Staff Mar 30, 2023 1:26 PM
The company has brought out three campaigns: 'Bade Se Bada’, ‘Locker Room Stories’, and ‘Out of the Park’
exchange4media Staff Mar 30, 2023 11:43 AM
Sinha rejoins after stepping down as Managing Editor of VCCircle in January 2021
exchange4media Staff Mar 24, 2023 11:41 AM
Some of the other cricketers who endorse the brand are Sourav Ganguly Shubman Gill, Mohammed Siraj and Ruturaj Gaikwad
exchange4media Staff Mar 14, 2023 4:11 PM
This is the fourth edition of ‘raho ek kadam aage’ campaign
exchange4media Staff Feb 6, 2023 12:44 PM
Sourav Ganguly and Shubman Gill star in the 3-film campaign for the season
exchange4media Staff Oct 17, 2022 3:40 PM
The TVCs are part of the campaign #RahoEkKadamAage highlighting the company’s vision to redefine online rummy and skill gaming in India
exchange4media Staff Jun 27, 2022 12:22 PM
Recently, My11Circle has also signed 3-year deal with Lucknow Super Giants franchise as the official title sponsor
exchange4media Staff May 20, 2022 1:01 PM
The 14-film ad campaign is designed and created by The Script Room
exchange4media Staff Mar 22, 2022 11:56 AM
The brand will be unveiling a new campaign #RahoEkKadamAage starring Roshan via a TVC starting January 29
exchange4media Staff Jan 28, 2022 10:24 AM
The three-year deal will see My11Circle logo featuring on the Lucknow team jersey
exchange4media Staff Jan 7, 2022 9:13 AM
Siraj joins the ranks of Saurav Ganguly, Ajinkya Rahane, VVS Laxman and Ranveer Singh
exchange4media Staff Oct 28, 2021 1:57 PM
'Circle of Life' is a series that features real-life stories of people who have been through a transformative journey
exchange4media Staff Jun 15, 2021 10:36 AM
Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players
Misbaah Mansuri Apr 26, 2021 8:46 AM
The Bollywood actor, along with cricketers Sourav Ganguly, Ajinkya Rahane, VVS Laxman, Shane Watson and Rashid Khan, will announce the campaign on April 6
exchange4media Staff Apr 1, 2021 12:44 PM
The cricketer's appointment comes ahead of the Indian T20 League beginning on April 9, 2021, as the company is all set to launch a new campaign as a tribute to cricket-lovers
exchange4media Staff Mar 23, 2021 12:33 PM
If one wants to grow in India by associating with sports, nothing works better than IPL on TV, said Saroj Panigrahi, VP, My11Circle
Raushni Bhagia Mar 12, 2021 8:22 AM
Laxman will be making his fantasy cricket team and play directly with sports enthusiasts on My11Circle
exchange4media Staff Feb 16, 2021 12:57 PM
Pokhriyal, Chief Operating Officer, Brilloca Limited, talks about newly launched campaign, altered marketing strategies and revival plans
Nafisa Shaheen Jan 27, 2021 9:00 AM
According to reports, there are talks about members planning to address the matter at BCCI's annual general meeting, since the gaming platform rivals the board’s official sponsor Dream11
exchange4media Staff Dec 23, 2020 12:24 PM













