The supply of regional creators is growing rapidly, engagement is rising and brands are increasingly using local voices to reach audiences during festivals and cultural moments

Shalinee Mishra Jul 17, 2026 9:20 AM

Google has been fined approximately $854,250; the tech giant has argued that it was protected by EU regulations that exempt online platforms from liability for content uploaded by third parties

e4m Desk Jul 16, 2026 5:30 PM

Guest Column: Kumar Suryavanshii, a Creative & Strategic Leader, explores on ageism in Indian advertising — an industry's uncomfortable truth

Kumar Suryavanshii Jul 16, 2026 8:22 AM

Hachette, Cengage, Elsevier and author Scott Turow have filed a proposed class action in New York, accusing Google of unlawfully using millions of copyrighted books to develop its Gemini AI models

e4m Staff Jul 15, 2026 11:18 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how the IRS was once the common language of print advertising in India, and how its absence has reshaped media planning

Ganapathy Viswanathan Jul 15, 2026 10:58 AM

USL has posted a nearly 4% rise in consolidated revenue from operations to Rs 27,816 crore in FY26

e4m Staff Jul 15, 2026 10:02 AM

Across categories, the conversation has moved beyond manufacturing. It’s now about storytelling, community and earning the right to command a premium

Sandhi Sarun Jul 15, 2026 8:42 AM

The impleaded entities include several of India's leading television networks, such as Zee Media, TV Today Network, ABP Network, Republic Media, Network18, Bennett Coleman & Co among others

Imran Fazal Jul 14, 2026 5:43 PM

In the second part of Rajeev Beotra’s ‘Chronicles from Mehra World’, the journey continues with humour, fitness, self-discovery and reinvention

Rajeev Beotra Jul 14, 2026 5:00 PM

California and 11 other states in the US have filed suit seeking preliminary injunction

e4m Desk Jul 14, 2026 11:40 AM

Both petitions have also sought an oral hearing in open court, contending that allowing the judgments to stand would result in a ‘grave miscarriage of justice’

Imran Fazal Jul 13, 2026 11:24 AM

Guest Column: Adman Prabhakar Mundkur writes as Indian family businesses become more professionally managed, another layer of power is quietly emerging: the family office

Prabhakar Mundkur Jul 13, 2026 10:17 AM

As influencer marketing evolves, brands are moving beyond creator discovery to identify what drives meaningful consumer engagement and actions

Shalinee Mishra Jul 13, 2026 9:27 AM

The matter has been listed for further hearing on 24 July

e4m Staff Jul 11, 2026 8:34 AM

As per the company’s FY26 annual report, higher marketing investments were supported by cost efficiencies despite inflationary pressures

e4m Staff Jul 10, 2026 1:13 PM

With weekly TV ratings on pause, the industry is forced to confront a bigger question: Has advertising become too dependent on measurement to trust creativity?

Aryendra Khan Jul 9, 2026 7:32 PM

Guest Column: Adman Prabhakar Mundkur explains why the suspension of television ratings has left the industry navigating without a compass

Prabhakar Mundkur Jul 8, 2026 1:37 PM

Dr Annurag Batra decodes the question of whether the industry is ready for an entirely new way of measuring audiences

Dr Annurag Batra Jul 8, 2026 11:30 AM

Rajeev Beotra’s ‘Chronicles from Mehra World’ will continue next week

Rajeev Beotra Jul 8, 2026 9:54 AM

Despite rapid advances in Generative AI, experts believe agencies cannot treat AI as a legal shield

Imran Fazal Jul 8, 2026 9:30 AM

Industry executives said today's IBDF meeting is expected to focus on preparing a common industry position before engaging with the ministry

Imran Fazal Jul 6, 2026 11:47 AM

Marketers and brand leaders are unanimous that TV measurement needs to go beyond traditional reach, frequency metrics by combining cross-media audience measurement with richer content intelligence

Shantanu David Jul 3, 2026 8:57 AM

A weak monsoon could squeeze rural incomes, raise food inflation and slow consumption in price-sensitive markets. But marketers say the impact may not be uniform

Kanchan Srivastava Jul 3, 2026 8:45 AM

Guest Column: Ranjan Malik, Co-founder of Primalise, writes on the hidden pattern behind stalled restructures, failed culture programmes, sluggish digital initiatives and disappointing AI rollouts

Ranjan Malik Jul 2, 2026 4:57 PM

Has strategic silence become a reputational risk? Industry leaders weigh in on its impact, future challenges, common misconceptions and where communicators should draw the line

Ritika Upmanyu Jul 2, 2026 10:00 AM

Marketers say that while creators are increasingly becoming part of the media mix, influencer marketing accounts for just 3-10% of the ad spends

Shalinee Mishra Jul 2, 2026 9:40 AM

The move effectively renders BARC's ratings operations inactive until the ministry completes the renewal process under the new regulatory framework

Imran Fazal Jul 1, 2026 9:42 PM

Guest Column: Dr. Sandeep Goyal decodes the ‘democracy of advertising awards’

Sandeep Goyal Jul 1, 2026 9:42 AM

As Cannes Lions 2026 closes with India's tally at a modest five Lions, the industry is asking a harder question: Has the race for constant content quietly replaced the pursuit of the big idea?

Aryendra Khan Jul 1, 2026 8:57 AM

Premjeet Sodhi, Global Analytics Lead at WPP Media, writes attention measurement, as it currently exists, has brought new knowledge but is only a promising first draft

Premjeet Sodhi Jun 30, 2026 12:17 PM

As Connected TV scales beyond premium reach, advertisers are asking harder questions on frequency, transparency and business outcomes

Kanchan Srivastava Jun 29, 2026 8:48 AM

For decades, Indian agencies have operated under a default setting: If it doesn’t impact millions, it isn’t Cannes worthy. Can we try commercial brand solutions and not bank on social macro-problems?

Neeta Nair Jun 27, 2026 7:52 AM

Vinoba Badam has been associated with the company for over 6 years

e4m Desk Jun 26, 2026 1:17 PM

Guest Column: There is growing judicial discomfort with intermediaries profiting from engagement while disclaiming responsibility for its consequences, writes M. Gautham Machaiah

M. Gautham Machaiah Jun 24, 2026 12:44 PM

AIDCF has already filed its counter submissions opposing the Centre's plea seeking vacation of the interim order granted by the court

Imran Fazal Jun 19, 2026 3:00 PM

From strategic silence and crisis management to AI adoption and reputation building, Axis Bank's Piyali Reddy shares how communications is evolving in the banking sector and what lies ahead

Ritika Upmanyu Jun 17, 2026 12:34 PM

Tech pundits say the challenge for marketers is likely to become more significant as AI gets embedded deeper into business processes; solution lies in on-premise deployment & banking on customer data

Shantanu David Jun 16, 2026 9:13 AM

At Pitch CMO summit 2026, Kartik Mehta, Chief Business Officer & Head of Asia Channel Factory, warned marketers against funding low-quality AI content

e4m Staff Jun 15, 2026 3:08 PM

At e4m Connected TV Conference 2026, Huella Co-Founder Mayura Nayak outlined how changing viewing habits, second-screen behaviour and interactive formats are pushing CTV towards measurable engagement

e4m Staff Jun 15, 2026 1:39 PM

CTV is a strong attention driver, but marketers question its ability to deliver measurable business outcomes as gaps in attribution and execution persist, leaving it between promise and proof

e4m Staff Jun 15, 2026 11:27 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says if misinformation wasn’t challenging enough, artificial intelligence has added another layer of complexity

Ganapathy Viswanathan Jun 15, 2026 8:13 AM

Guest Column: Adman Prabhakar Mundkur explores the question - Who should have the right to choose the developer—the landowner or the residents who live on the land?

Prabhakar Mundkur Jun 11, 2026 5:44 PM

e4m columnist and author Ganapathy Viswanathan shares why ‘A Titan Story’ took him down the memory lane

Ganapathy Viswanathan Jun 11, 2026 3:28 PM

According to a new report by Rediffusion Consumer Lab, Sooryavanshi's story is about more than statistics and his journey is a case study in how modern prodigies are created

e4m Staff Jun 8, 2026 2:40 PM

As CEO of OMD India and a Cannes Lions 2026 Media juror, Anisha Iyer believes the strongest media ideas are deceptively simple, and that complexity is often mistaken for craft

Aryendra Khan Jun 4, 2026 9:08 AM

The directive, communicated by BARC to its subscribers on Monday, comes less than a month of an earlier order issued in May

Imran Fazal Jun 3, 2026 1:19 PM

Publishers are turning crawler blocks into a negotiating tool and the fight is no longer only about traffic loss. It is about who gets paid when journalism becomes raw material for AI

Kanchan Srivastava Jun 3, 2026 8:37 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans

Ganapathy Viswanathan Jun 2, 2026 12:40 PM

Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season

Kanchan Srivastava Jun 1, 2026 9:12 AM

RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online

Shalinee Mishra Jun 1, 2026 8:14 AM