challenge
Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution
Shantanu David Aug 28, 2026 8:47 AM
As brands rush to react to the same cultural moments, industry experts warn that the format that makes one response sharp can turn the next ten into template work, putting distinctiveness at risk
Aryendra Khan Aug 28, 2026 8:29 AM
Guest Column: Senior PR professional Sanjay Rammoorthy writes PR narratives are being buffeted by hyperactive digital ecosystems, politicized discourse, regulatory flux, and outrage on social media
Sanjay Rammoorthy Aug 27, 2026 6:49 PM
Priyan DC, CEO, Star Squared PR, writes that the single biggest reason founder content has lost its power is that it asks nothing of the person publishing it
e4m Staff Aug 27, 2026 6:20 PM
This e4m’s Corp Comm & PR ‘Too Young to Start?’ series features Brand Talk India’s Ruhani Singh Mann on starting early, scaling fast and redefining the path to PR agency ownership
Ritika Upmanyu Aug 27, 2026 5:37 PM
The investment question is becoming more difficult because the television market itself faces structural pressure
Imran Fazal Aug 27, 2026 9:25 AM
Populations of countries where previous roll outs happened pale in comparison to India’s; so advertising built around interpreting conversation matters more than it would for a conventional banner ad
Shantanu David Aug 27, 2026 9:23 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why consumers are tuning out traditional advertising and why relevance, genuine engagement matter more than ever
Shantomoy Ray Aug 27, 2026 8:49 AM
The landmark settlement resolves claims brought by 29 US states and ends a federal trial in Oakland, California
e4m Staff Aug 26, 2026 7:52 PM
The trial is part of mounting legal pressure on social media companies over their treatment of younger users
e4m Staff Aug 26, 2026 8:51 AM
ASCI said almost 97% of advertisements reported during the post-PROGA period were found on the Meta Ad Library, Instagram and websites
Imran Fazal Aug 25, 2026 9:18 AM
In 13 months, nearly every marquee FMCG name has changed its chief executive; experts attribute this to a slowing consumption engine, impatient shareholder base & a disrupted distribution model
Savi Khanna Aug 22, 2026 9:54 AM
The changes at the NBDA come against the backdrop of several major developments in India's television and digital news ecosystem
Imran Fazal Aug 21, 2026 3:59 PM
As the case comes up before the Delhi HC today, Beco doubles down with new hoardings built around the controversy
e4m Staff Aug 21, 2026 2:23 PM
Following Thursday's high-level govt meeting on the prolonged ratings impasse, the industry is yet to receive any fresh direction from the ministry
Imran Fazal Aug 21, 2026 9:10 AM
The meeting, attended by I&B Secretary and senior government officials, discussed at length the outstanding issues surrounding BARC's compliance with the TRP 2026 policy
Imran Fazal Aug 20, 2026 3:28 PM
The report identifies household-level identity as one of the key building blocks for the next phase of CTV planning
e4m Staff Aug 19, 2026 6:05 PM
Ginsberg joins from Starcom where she served as President - Investment
While Emami Paper Mills has cited currency depreciation, imported fibre and chemical costs, capital costs and higher logistics expenses, publishers are questioning both newsprint pricing and quality
Kanchan Srivastava Aug 19, 2026 8:59 AM
The suit challenges the FCC’s April directive requiring Disney's eight owned-and-operated ABC stations to seek licence renewals years ahead of schedule
e4m Staff Aug 19, 2026 8:51 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how family ownership and professional management can work together to create a powerful leadership model
Ganapathy Viswanathan Aug 19, 2026 8:18 AM
Guest Column: Vikkramm Chandirramani, astrologer, psychic and Founder of Futurescopes, on Rahul Gandhi’s political journey from a projected succession to repeated rises, setbacks and comebacks
Vikkramm Chandirramani Aug 18, 2026 1:19 PM
As pitches expand to test AI, data and business transformation chops, agency leaders weigh in on whether the big idea can still win the day
Aryendra Khan Aug 18, 2026 8:33 AM
The case stems from litigation brought by a coalition of 29 US state attorneys general against Meta in 2023
e4m Staff Aug 18, 2026 7:58 AM
Goyal's response broadly challenges how she believes the AAAI should be governed
e4m Staff Aug 14, 2026 3:50 PM
At a time when BARC's credibility is already under the microscope before MIB, industry executives say the appointment risks opening an uncomfortable new front for the ratings body
Imran Fazal Aug 14, 2026 3:00 PM
Brands may eventually have to establish what conversational advertising says about them organically, and the medium will need a broader stack of proof, say digital experts
Shantanu David Aug 14, 2026 8:52 AM
Industry questions whether Srinivasan Swamy can take on another major responsibility, while calls grow for a younger, agile agency leader with a deep current-market connect
Imran Fazal Aug 13, 2026 2:20 PM
Conversational AI has potential to monetise the decision moment and a high-intent AI exchange can get a premium, but only if platforms show stronger intent & measurable business value, say experts
Shantanu David Aug 13, 2026 8:59 AM
The ministry first issued the Accessibility Standards for Persons with Disabilities in Television Programmes on September 11, 2019
Imran Fazal Aug 13, 2026 8:59 AM
Guest Column: M Gautham Machaiah writes how regulatory reform collides with commercial reality in television’s most lucrative quarter
M. Gautham Machaiah Aug 12, 2026 1:50 PM
The company’s consolidated revenue from operations stood at Rs 265.83 crore in the April-June quarter, down from Rs 329.36 crore in the year-ago period
e4m Staff Aug 12, 2026 10:12 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines Sitapati’s leadership journey & the experience he brought from one of the world’s most sophisticated consumer companies
Ganapathy Viswanathan Aug 12, 2026 9:12 AM
The largest decline came from sales and services, which include commercial revenue generated by All India Radio and Doordarshan as well as income from the broadcaster's DTH operations
Imran Fazal Aug 12, 2026 8:36 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines the growing obsession with social media virality & explores why brands may need to shift their focus to relevance
Shantomoy Ray Aug 12, 2026 8:13 AM
As AI changes how consumers discover brands, marketers are balancing traditional search, conversational queries, unified visibility, content credibility and conversion
e4m Staff Aug 11, 2026 5:50 PM
The IPL has trained marketers to think in terms of enormous reach, high-frequency exposure and entertainment-led engagement. Test cricket offers none of those guarantees
Guest Column: Partho Dasgupta, Managing Partner, Thoth Advisors and ex CEO, BARC India, asks, “How did the giants of the Indian media landscape manage to completely bankrupt their own credibility?”
Partho Dasgupta Aug 11, 2026 12:01 PM
For OTT companies, a common set of definitions, testing standards and reporting requirements could be as important as the accessibility features themselves
Imran Fazal Aug 11, 2026 8:53 AM
His appointment marks a transition from 20 years of newsroom leadership to a communications mandate
e4m Staff Aug 10, 2026 11:56 AM
More than 1,000 media jobs are estimated to have been lost in 2026 as weak economics, AI and restructuring remake Indian newsrooms
Tasmayee Laha Roy Aug 10, 2026 9:20 AM
According to the report, marketers need to align creative strategy with audience targeting
e4m Staff Aug 6, 2026 11:42 AM
ENIL’s digital business continued its strong upward trajectory, reporting revenues of Rs 31.1 crore, up 43.3% YoY
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes on why the Indian Newspaper Society’s campaign carrying the line ‘Ink Doesn't Lie’ is difficult to miss
Ganapathy Viswanathan Aug 6, 2026 9:01 AM
While the MIB relies on a three-tier self-regulatory grievance mechanism, the DEPwD proposes a statutory, penalty-backed enforcement framework
Imran Fazal Aug 6, 2026 8:54 AM
Ellison’s remarks came as a federal judge scheduled a March 2027 trial to hear antitrust challenges to the merger
Broadcasters have consistently argued that the regulatory framework wrongly treats residential subscribers and commercial establishments alike for pricing purposes
Imran Fazal Aug 4, 2026 11:58 AM
Industry insiders say the transaction has repeatedly missed internal timelines but there are positive signals of the deal between Havas and Madison likely to finalised by September
Imran Fazal Aug 4, 2026 9:39 AM
At samachar4media's ‘Journalism 40 Under 40’ event, Amar Ujala Digital Editor Jaideep Karnik
Speaking at Samachar4Media's Journalism 40 Under 40 event, Chaudhary said the blurring of content creator and journalist roles has made it increasingly difficult to preserve journalism's credibility
e4m Staff Aug 3, 2026 12:56 PM